Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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TABLE CONTENTS
PART 1: BRANDING AND IDENTITY 9
Introduction
What is Branding Really?
Brandmarks
Trademarks
Combined Mark
Letter Mark
Positioning Map
Case Study One
Case Study Two
Case Study Three
PART 2: BRAND DEVELOPMENT 21
Client/return brief
Mission Statement
Brand Values
Moodboard
Naming ideation
Concept Ideation
Final three developed brandmarks
Finalised brandmark concept
Further brandmark development
on finalised concept
PART 3: BRAND DOCUMENTATION 43
Brand applications
Brandmark Guidelines
REFERENCES
7
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