Flinders Island Quality Assurance Project
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
This project is was an actual competition to develop a Quality Assurance brandmark for small businesses located on Flinders Island. It was to serve as a marketing tool to promote to tourists and gain recognition and trust from the local community about the competency of the services they offer. My design’s pitch came runner up for the competition.
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FLINDERS ISLAND
Quality Business Community
ABN: 75 754 974 669
FLINDERS ISLAND
Quality Business Community
Flinders Council
Visit Flinders Island Tasmania
PO Box 40 Whitemark
Tasmania 7255
P (03) 6359 5002
F (03) 6359 2211
E info@visitflindersisland.com.au
Eric Milham
Lady Barron Villa
3 Franklin Parade,
Lady Barron TAS 7255
17 February, 2018
Dear Mr Milham,
We are writing to inform and congratulate you on making the commitment to join the pledge to
become a Flinder’s Island ‘Quality Certified Business’. By joining this scheme your business is obliged
‘Drive positive communication and provide the most friendly service to visitors of your business. It
is vitally important to promote a good reputation for tourists of the island, as tourism is the critical
essence to maintaining a stable and growing economy for the island. This in turn also affects the life
of your business.
For joining this campaign you will receive a plaque within fourteen business days. Once you receive
the plaque it is your responsibility to hang it on your shop-front window or on a wall within your
store. It needs to be ‘clearly visible’ to inform potential customers/clients that your business has a
‘good’ reputation. Not only will the plaque be seen as a ‘quality assurance certification’ to visitors,
but it will also serve as a reminder to you and your employees the importance of delivering a
friendly and memorable service. Always remember to smile, greet people, treat both customers and
fellow workers with respect and operate in an ethical manner that won’t cause harm to any person
or the environment. This is what constitutes to building and growing businesses.
To find out more about the direction we wish to take this campaign or you have any concerns
that you wish to express, feel free to visit: https://visitflindersisland.com.au/ or email
me at info@visitflindersisland.com.au
Yours Sincerely,
Bill Boehm
Bill Boehm
General Manager
40
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