Jewellery World Magazine - August 2021

AUGUST 2021
AUSTRALIA AND NEW ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE

C
spectacular & sparkling
to rare and beautiful
our new range has it all
Custom made bespoke designs available on request.
Temptation is available from all leading stockists.
T: (02) 9267 5409 E: info@temptationjewellery.com.au
temptation_jewellery
New catalogue out now!
AUG-2
Temptation AD 2 - FINAL 2021.indd 1
20/7/21 9:06 pm

:06 pm
Your One Stop Shop For Everything Diamonds
✦ Buy Diamonds With Confidence ✦ Diamond & Jewellery Wholesaler ✦
✦ Gemstones Available on Order ✦
Argyle Pink Diamonds | GIA Certified Diamonds | Treated Colour Diamonds
Calibrated Small Diamonds | Natural Fancy Colour Diamonds | Matching Pairs And Fancy Shapes
Salt & Pepper and Black Diamonds | Brown, Cognac, Champagne Diamonds
Old Cut, Rose Cut & Single Cut Diamonds
AFFECTION DIAMONDS PTY LTD
Suite 504, Level 5, 250 Pitt Street Sydney NSW
Call Us : 02 9264 2211
Web : www.AffectionDiamonds.com.au
WhatsApp : 0400 60 70 70
Email : affectiondiamonds@gmail.com
AUG-21
Follow Us On :

Jewellery World Magazine
ABN: 82 637 204 454
ISSN: 2207-6751
PO Box 54, Camden NSW 2570
P: 0431 844 903
Subscription: www.jewelleryworld.net.au
Enquiries: info@jewelleryworld.net.au
Web: www.jewelleryworld.net.au
managing director
Jeremy Keight 0431 844 903
jeremy@jewelleryworld.net.au
editor
editor@jewelleryworld.net.au
contributing writers
Kirsten Ehrlich Davies
Stefan Juengling
Cheryl D Harty
art
design@jewelleryworld.net.au
advertising sales
sales@jewelleryworld.net.au
REGULARS
6 News
14 Palloy's Points
16 Trade Well with Rami Baron
18 JAA News
39 Lab-grown Diamond Advice
42 Keeping Skills Alive
44 New Products
50 Directory
FEATURES
22 The Green Scene
Australia's creative craftspeople at the cutting edge
of the ethical jewellery industry
28 Launching into a new season
Now is the time to design and launch your new
collection using new tech and local manufacturers
32 Australian jeweller achieves 100% carbon neutral
Larsen Jewellery was the first jewellery brand in
Australia to be certified carbon neutral
22
32
36
DISCLAIMER:
This publication may not be reproduced
in whole or part without the written
permission of the Publisher.
Articles express the opinions of the
authors and are not necessarily those of the
Publisher or Editor. Mention of a product or
service in this magazine does not indicate the
Publisher’s endorsement.
The Publisher excludes all liability for
loss resulting from any inaccuracies or false
or misleading statements that may appear
in this publication.
All information is copyright.
34 Happy birthday to Jade Jewellers
A family-run, regional business turns 21 proving that
determination shines in our industry
38 TAFE NSW supports 'by hand' demand
The institution continues to provide the industry
with skills and opportunities
AUGUST 2021
AUSTRALIA AND NEW ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE
FRONT COVER
Ellani Collections
www.ellanicollections.com.au
4
jewellery world - August 2021

All Silver is Rhodium Plated
All Silver is Rhodium Plated
• Sydney AGHA Gift Fair - February 21-24, 2020 (Homebush)
• International • Sydney AGHA Jewellery Gift Fair -September - February 21-24, 12-14, 2020 (Homebush)
(Darling Harbour)
• International Jewellery Fair -September 12-14, 2020 (Darling Harbour)
TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU
TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU

News
Rio Tinto retains the Argyle Pink
Diamonds brand
Following the closure of the iconic Argyle diamond
mine in November 2020, Rio Tinto has decided that
it will retain the Argyle Pink Diamonds brand within
its portfolio of diamonds assets and will continue to
support market development activities in the coming
years.
Musson cements partnership with De Beers Forevermark
Musson, the only jeweller licensed in Australia to sell iconic Black Label Forevermark
diamonds, has announced the renaming of Forevermark to De Beers Forevermark.
The name change signals a closer association between Forevermark and the
130-year-old De Beers brand, a name synonymous with excellence and expertise in
beautiful, rare and responsibly-sourced diamonds.
“As the only company holding exclusive rights to De Beers Forevermark diamonds
and Black Label diamonds on the east coast of Australia, we’re delighted to deepen
our association with De Beers, a more than 10-year-old relationship” said Musson
managing director, Damien Musson.
“The benefit flows directly to our customers,” says Musson. “A Forevermark diamond
has always represented the highest standards of beauty and responsible sourcing and
now our customers will be able to access further the values and exceptional expertise
that comes with the De Beers name.”
“To be able to align Musson with De Beers can only strengthen our brand and
increase the trust our customers already have in the beauty and quality of our
diamonds, their sustainability and responsible sourcing.” he said.
Royal pearls and beads
The Duchess of Cambridge added some sparkle to watching sport, when she wore
some exquisite yet understated jewellery items while attending Wembley and
Wimbledon.
For her first trip to the tennis, Kate
a chic blue and white skirt with a
blazer, and finished the look with
pearl earrings and a Daniella Draper
pendant, engraved with the initials of
her children.
When she attended Wembley to
watch the final of the postponed 2020
European Championships, she added
a dash of colour to her conservative outfit, wearing red statement earrings. The red
Blaiz teardrop beaded earrings were believed to have been a tribute to the English
team, playing Italy in the finals.
Argyle Pink Diamonds will continue to be available
globally through Rio Tinto’s remaining inventory
and via the active secondary diamond and jewellery
markets.
Built up over 37 years, Argyle Pink Diamonds is an
iconic Australian brand with significant global reach,
providing opportunities for the brand to be sustained
beyond the end of mining.
Rio Tinto remains committed to the diamond industry,
progressing the closure of the Argyle mine, retaining
the Argyle Pink Diamonds brand, managing its
interests in the Diavik mine in Canada and pursuing its
ongoing exploration for another world class diamond
ore body.
Pink diamond found in Botswana
Lucara has announced the recovery of one of the
largest rough pink diamonds on record from the Karowe
Diamond mine in Botswana. The 62.7-carat high
quality fancy pink Type IIa diamond has been named
“Boitumelo” meaning “joy” and is the largest fancy pink
gem recovered in Botswana.
Lucara CEO Eira Thomas
said that the company was
“delighted” with the discovery
of another historic diamond,
and at the continuing
potential discovery of large
coloured diamonds in the
region.
“These remarkable pink
diamonds join a collection of
significant diamond recoveries in 2021 produced from
the EM/PK (s) which forms a key economic driver for the
proposed uncoloured mine at Karowe.”
6
jewellery world - August 2021

News
Alternate industry strategies of
online business
A recently released study by the leading consulting house
McKinsey and Company, estimated that the ecommerce
jewellery market will double in size between 2019 and
2025, attaining a market share 18 to 21 percent of
global fine jewellery sales, or $60 to $80 billion in annual
turnover.
The industry is at an inflection point, and almost certainly
undergoing its most comprehensive transformation in
living memory. And while the process of change has been
inevitable, it has been accelerated considerably by the
COVID-19 pandemic, as companies scrambled to develop
online capacity in order to survive the lockdowns that were
widely imposed at the start of the crisis.
Rough market thrives in Antwerp and outperforms 2019
Figures on the rough diamond trade in Antwerp in the first six months of the year
demonstrate the city is back on track of the pre-pandemic upturn seen in the first
few months of 2020, outperforming 2019 figures on rough trade with double digit
growth. Polished trade, still suffering from the lack of trade shows and the effects
of the pandemic in India, shows encouraging signs of recovering to normal levels.
Antwerp hosted more than 75 diamond tenders in the first six months of the year,
boosted by strong rough prices and the city’s unrivalled critical mass of buyers and
sellers.
“Despite the lingering constraints of the pandemic, with second and third waves
in many places around the world, Antwerp has proven to be a safe haven for
producers to sell their rough, where they can achieve consistent, high value for
their goods,” said Karen Rentmeesters of the Antwerp World Diamond Centre.
In H1, Antwerp imported US$5bn worth of rough diamonds, compared to
US$2.7bn in H1 of the pandemic year 2020 and US$4.3bn in 2019, up nearly 15%
y-o-y comparing 2021 with the last “normal” year 2019.
While the rough business is booming, polished trade is lagging behind somewhat.
“Since the outbreak of the pandemic, there have been no trade shows
whatsoever, which traditionally create a lot of movement of polished goods in the
industry. In addition, the devastating third wave in India in the first half of this year
had a major impact on the somewhat slower trend of polished business picking
up throughout the global industry, but the last three months show positive signs,”
said Karen. In April, polished imports in volume in Antwerp equaled 2019 levels,
jumping over the June 2019 figures and a similar trend is noticeable for polished
exports.”
The shift to digital business environments has been
pervasive, permeating all stages of the value chain and
almost all jewellery, gemstone and precious metals sectors.
It is also disruptive, rendering certain business models
obsolete, while providing a range of new opportunities and
capabilities to those who have the capacity and acumen to
thrive according to the new sets of rules.
CIBJO’s July seminar looked at digital strategies and
navigating jewellery’s most promising frontier. A recording
of the seminar is available, along with all recent Season 2
Jewellery Industry Voices seminars, on the CIBJO website.
A third season of the free CIBJO seminars will return in
September.
The Golden Lung Necklace
A giant gold necklace worn by model Bella Hadid has
created a sensation at the Cannes film festival.
Hadid’s haute couture gown by
Schiaparelli was cut low and wide
to expose her bare chest. Her
modesty was preserved by the
elaborate gilded brass necklace,
also from Schiaparelli, which was
shaped like a pair of human lungs
suspended from a heavy chain
around her neck.
Hadid’s accessories included a Phoenix ring from Chopard’s
Red Carpet Collection and a pair of 18 carat rose gold
Chopard earrings featuring 24.97-carats of rubies and
diamonds.
8
jewellery world - August 2021

ENTRIES
NOW
INVITED
Public Tender No. 2 November 2021
The Fitzpatrick Pink Sold for A$2.2million a new
World Auction Record for any Argyle diamond.
Refer your client’s fancy coloured diamond to our
next tender and earn an introductory commission.
We collect and deliver from and to the trade free
of charge.
See our sale results at yourdiamonds.com
C ASH OFFER TO
T H E T R A D E
Contact tim.goodman@yourdiamonds.com or
call +61 481 780 302
BRISBANE SYDNEY MELBOURNE ADELAIDE PERTH

News
Has Tiffany gone yellow?
The distinctive robin egg shade of blue, known
colloquially as Tiffany Blue, has been synonymous with
the Tiffany & Co brand since the company’s inception in
1837. The Tiffany Blue Box became one of the greatest
marketing success stories, as it continues to be coveted
as much as the jewellery item inside the box.
In January this year, Tiffany & Co was acquired by LVMH,
the world’s leading luxury products group, and on April
1, #TiffanyYellow was announced. This daring switch
to lemon yellow is a strategy to appeal to younger
generations, and Tiffany Yellow will be featured in select
stores around the globe.
Alrosa introduces nanomarking technology to trace diamonds
Alrosa, Russian miner and the world’s largest producer of rough diamonds by
carats, has introduced a ground-breaking diamond-tracing technology using
non-invasive laser marking. Unlike traditional laser engraving, this laser marking
cannot be destroyed or polished off. It distinguishes Alrosa’s diamonds from
others, including lab-grown, and allows them to be uniquely identified, providing
detailed information about the diamonds’ origins.
The bold shade does have a historical link to Tiffany &
Co’s history, as founder Charles Lewis Tiffany purchased
the 130-carat Tiffany Yellow Diamond, which is currently
displayed in the Beverly Hills store.
Consumer surveys in the key diamond markets of the United States and China
indicate that diamond tracing is an important factor when making purchases.
Tracing involves registering all stages of a diamond’s life from the mine to the
jewellery store to guarantee its origin.
Unlike other tracing methods which are based on keeping a digital copy of the
diamond, Alrosa’s physical nanomarking allows the stone to be identified with 100
percent accuracy. It also differs from other engraving technologies which mark
closer to the surface of the diamond. The laser nanomark is imprinted inside
the crystal lattice, across the atomic structure of the entire diamond, making
it invisible without a scanner. Diamonds with such nanomarkings have been
successfully certified by the GIA, the industry’s biggest certification centre.
The mark is a three-dimensional code linked to the Alrosa Provenance platform. It
offers in-depth information about the diamond's origin and characteristics, as well
as a unique identification number, photo, video and details about how it has been
cut. Scientists believe that, as the technology evolves, it is likely to become an
important way of embedding large amounts of data within the diamond, including
media files, images and music.
WFDB starts vaccine fund for India
The World Federation of Diamond Bourses (WFDB)
has started a drive to raise funds to help India in its
fight against COVID-19 with the aim to provide free
vaccinations to diamond workers in India.
The program will vaccinate 5,000 diamond cutters in its
first stage.
Diamond Aid, the program led by the WFDB, has raised
thousands of dollars from individual and industry
organisations.
At the time of printing, India was averaging 42,000 new
cases per day with 6.3% of the population fully vaccinated
against COVID-19.
10
jewellery world - August 2021

A L L O Y S
P R O M
I S E
P
P
R
I C E
B E A T
G U A R A N T E E

PALLOYS POINTS
Chris Botha,
Operations Manager, Jewellery Division
Palloys
‘THINKING AND TINKERING’
AT THE HEART OF INNOVATION
Think like your clients.
Palloys announced the introduction of
their new Innovation Division a few
short weeks ago, and already there is
excitement in the air.
Some may be wondering why Palloys needs a
dedicated research and development arm. The
industry has progressed significantly in recent
years, what could there be left to create?
Palloys believes that failure to innovate is
failure to prepare for the future.
This new department will serve four key
purposes: to develop market leading
technology solutions for our customers,
to introduce new and innovative products
and services to the Australian market, to
improve the quality and consistency of our
manufacturing (by upgrading equipment,
facilities and process improvement), and to
streamline processes to reduce turnaround
times and minimise costs, with savings in time
and money benefitting you, our clients.
The goal is for our new Innovation Division
to ‘plug in’ to all Palloys’ services including
fabricated metals, findings, design, print,
casting, refining, diamonds and finishing, and
ensure our clients are getting access to the
best products in the industry.
The industry has already incorporated
technology and has linked old processes with
new.
Now is the time to engage with clients to meet
their needs and take those learnings to the
entire industry. We want to reverse engineer
what the sector needs, so to speak. Look at
what the tools and manufacturing arm now
has and what they may need in the future.
We want to employ this insight we gain as a
key supplier in the Australian market while
listening to our clients. This way we help two
segments at once.
Internally our processes become more efficient
with our clients receiving a better quality
product. Essentially, we power up our tools
within, so we can solve problems on both
sides of the value chain.
What we’re saying is that here at Palloys
we are prepared to back emerging market
demand from our clients' requests. We will
push to deliver a better final product which
will help guide our future processes.
Think like your clients
While large chunks of our business are looking
at improving efficiencies across the supply
chain, a very small part will the ‘thinking and
tinkering’.
The last mile
Arguably our Innovation Division is about
trying to see what “the last mile” looks like.
14
jewellery world - August 2021

Exclusive Awareness Necklace
Proudly supporting National Breast Cancer Foundation
Just because something has always been done that way, doesn’t
mean it’s the only way to do it.
Our Innovation Division may be able to identify better ways of doing
things. These are the easy wins.
The longer aspect – and arguably more risky aspect –is the cost of
long term innovation.
IP500NSS-RGP
Ikecho Basket Collection
Is there a new product that does not exist that should exist, and can
we reasonably expect a customer to buy that? That can be a risk.
You can go out
and spend a lot of
money on hope and
a dream that you've
built the thing
that everybody is
going to want…
and it turns out
the market has no
interest in the idea.
Therefore, we must analyse the sector holistically.
This can be a trap for anyone in innovation. Just because you want it
doesn’t mean a client will.
IP500-9YGD-1
IP500NSS-W
Nonetheless I’m very excited to be heading up this department. We
here at Palloys have spent years asking ‘what if’ and ‘can we’, yet
we haven’t had the dedicated resources to execute all our ideas and
proposed methodologies.
All smart companies understand that innovation is critical to progress.
Palloys is thrilled to be at the forefront to help drive the industry
forward.
IP500NSS-WS
LUXURY pearl AND opal JEWELLERY
www.ikecho.com.au | enquiries@ikecho.com.au
Tel: (02) 9266 0636

WHEN DO YOU STOP
SPENDING MONEY ON
A LOST CAUSE?
Without doubt, one of the hardest things to do is admit failure.
In business, we are constantly looking for the next great product,
idea, software, employee, equipment, and anything else that will
help grow our business.
Sometimes you’re lucky. A good example
was those retailers who introduced
Pandora into their stores in early 2000.
They rode its wave of success and some still
do so today. Some might consider themselves
as lucky and some had previous experience
to identify a winning formulae. The majority
just watched what the early adopters did and
followed.
I discussed the concept of taking risks and first
mover advantage with a colleague, however
I could see that they couldn’t really relate. At
first I struggled to understand why.
Then it dawned on me. They don’t look to
change anything around them. They don’t like
change and they don’t really look to improve,
other than some small things that are forced
upon them (like a QR code). Business to them
comes and goes. Why get a new piece of
software? It just means you need to learn how
to use it. If they do bring on a new product, it’s
probably because it has been in the market for
a year or two and safe enough to try it now.
This isn’t such a bad approach. It’s safe
and suits people who are risk averse. A
smart businessperson needs to know their
limitations. Perhaps they’re just sick and tired
of spending money on lost causes, so they just
go with the tried and tested.
I don’t criticise this approach. I respect that
not everyone enjoys taking risks.
I do (surprise, surprise).
I personally feel that if I’m not constantly
looking at ways to improve my business and
looking to see what other industries are
doing that I can use in my business, I’m falling
behind.
So is there a formulae to know when to stop
spending money on a lost cause and more
importantly, identifying a lost cause before we
pour money down the drain?
Here are some simple useful tools you might
want to think about.
Let’s use an example of buying some new
software.
I know this sounds obvious, but I strongly
recommend that you write down a list of what
it is that you want this software to do for you.
What gains do you hope to achieve? How
long do you think it will take you to learn it,
or pull out the key benefits? By this I mean,
set a clear date as to when realistically you
are confident that you will get a good handle
on the software and be able to measure its
success.
Just like any new product you bring to your
business, setting a goal and a timeline to
achieve it is so important, and share it with
others to keep you honest.
In our business, we are forever examining
new types of software that we can integrate
into what we do. It is also not uncommon in
today’s world that before you make any major
investment, that you ask the vendor for a
proof of concept. This would mean that they
would help you take a sample of data, analyse
it for you and give you some insights into your
business.
Who will learn to use it in the business? It
must be more than one person. If it’s you, the
owner, you need a strong backup person.
16
jewellery world - August 2021

DDCA NEWS
Rami Baron
President, Diamond Dealers Club of Australia
rami@ddca.org.au
It’s too easy to spend the money with the best
of intentions and convince yourself that the
reason why you haven’t executed the project
in a reasonable timeline is because you were
busy with other things. That’s normally a
cop-out.
It’s hard to make changes. It’s harder to be
accountable, especially to yourself. It’s even
harder to admit you have made a mistake and
it wasn’t a good investment.
There is a time when you literally need to cut
the cord and admit openly that it was mistake
and write off the expense.
Last year, we invested in developing a
new piece of software which incorporated
AI. The people behind it were extremely
accomplished and experienced. We had a
clear timeline, we had our other programmers
participate in the integration, and twice
we revised the delivery date. That’s still
acceptable if things are moving forward.
On the day we were given the run through, it
was clear that the software could not deliver
the results. It was suggested to me that we
should look to see what we could salvage,
because we had made a considerable financial
investment. My response - “the only thing we
salvage is the experience of what not to do
next time”. We tried, we had clear objectives,
we had clear timelines and it failed.
The question we need to ask ourselves is
that when we embark on a new project or
employ a new person, whom we have spent
a considerable amount of time and money
training, at what point do we admit failure or
that they are not working out.
Employing new people, is an incredibly
expensive process. Not only financially, but
the time it takes for everyone to help train this
person. What do your current employment
contracts say? Three months or six months
trial? I personally think that if you can’t be
sure in three months that the person is right,
you’re wasting your time.
There needs to be some sort of deliverables
or skills that the person is displaying that gives
you confidence that they are a good fit within
your company.
The biggest problem we have is that often
we like someone, but that doesn’t mean that
they are the right person for the job. Next
time you employ someone, think about setting
them three goals that are measurable within
the three-month timeframe. They need to be
clear goals, so if it doesn’t work out it’s not a
personal attack, but based on black-and-white
key performance indicators.
Running a business isn’t easy, otherwise
everyone would do it. We have finite
resources of time and money. Sometimes
you need to be hard and more importantly,
honest. Especially with yourself.
Developing the business skills of knowing
when to stop spending money on a lost cause
could well be the difference between staying
in business and not.
Trade well,,, Rami Baron.
August 2021 17

PRESIDENT'S
MESSAGE
Jo Tory
At the time of writing this message Greater Sydney is in the midst
of the strictest lockdown this state has experienced.
We all know how disruptive and
confusing it can be – how and
where we work, what is essential,
how to stay in touch with our customers.
Needless to say it makes tough trading times
even tougher.
With such uncertainty and the fact that
situations can change overnight, it is so
hard to plan. It is precisely because of these
unpredictable times that the JAA has needed
to postpone the biennial Awards Program that
was due to be judged in August.
Entries are now due by the 9 November,
which will be welcome news to some of the
entrants, giving them more time to work
on their fabulous creations. It is always so
fascinating to see the inherent ingenuity
and skill in the pieces that are entered, and
the diversity of design and approach is so
refreshing!
The winners of the Awards will be announced
at the JAA 90th birthday and Awards soiree
on the 6 February in Melbourne. This will be
held in the Evergreen Room at the Crown,
conveniently at the same time as the Jewellery
Industry Fair in Melbourne.
The inaugural Jewellery Industry Summit
was held on 9th and 10th July in Adelaide
and was the first face to face event in such a
long time. Due to the snap border closures, it
was unfortunately only visitors from SA and
Victoria that could attend. However, even
though thus restricted it is very refreshing to
know that the Summit went ahead and was a
very positive success. It is the first of its kind
and takes a very holistic approach, covering
many areas of the industry. I am sure there
will be many more to come. Some of the
workshops will be available to view on the
Jewellery Industry Network Platform shortly.
Soon we will be sending out our annual
members’ survey and I would encourage as
many of you as possible to participate. It is
in this way that the JAA learns what are the
needs of the industry, what suggestions you
have and how the industry is changing. This
data very much helps us to know what is
needed and how to support you as an industry
member.
The JAA would love to receive some
expressions of interest from volunteers who
would like to participate in the JAA State
Committees. It is always beneficial to get
together with others from the same industry,
to discuss and exchange ideas, to learn and
improve, to share information. Please let
us know if you would like to be part of this
initiative and we can help with ideas for
events (no lockdowns permitting!)
If you are interested, please email Megan at
info@jaa.com.au
All the best to everyone and stay safe.
18
jewellery world - August 2021
IMAGE: Ben Preston-Black

NEW
DATES
CATEGORIES
Debuting | students + apprentices
Precious Metal | gold + platinum + silver
Colour | gemstones + opals + pearls + enamel
Diamond | white + fancy
CAD/CAM/CAST | computer aided design + manufacture
Contemporary | non-precious materials
People's Choice | most popular
Jeweller of the Year | most outstanding
M
ENTRIES DUE 9 NOVEMBER
COULD IT BE YOU IN 2022?
jaa.com.au/awards
THESE PRESTIGIOUS AWARDS ARE THE LONGEST-RUNNING LOCAL DESIGN AND MANUFACTURE AWARDS IN AUSTRALIA
PROUDLY sponsored and brought to you by
IMAGE: Ben Preston-Black

JAA
Jew
me
"I want opportunity"
Having arranged exclusive offers with
reputable companies means you have
options. Access discounts and savings
on a wide variety of useful business
products.
Have the opportunity to showcase your
prowess in the JAA Jewellery Awards.
Members value exclusive savings
and business exposure.
A valued member benefit.
Join today
jaa.com.au/join
CELEBRATING 90 YEARS

have a unique exposure as
Jewellers
as a diverse range of circumstances
well
can lead to potential insurance
that
claims.
of these include:
Some
and grab
Snatch
by an employee
Theft
cover
Transit
over 40 years' experience
With
insurance cover for jewellers,
arranging
Insurance Services is well equipped
JAA
provide you with specialist insurance
to
RISKS DO JEWELLERS
WHAT
TO CONSIDER?
NEED
advice.
...for the jewellery industry
Damage to goods being worked upon
PHONE
EMAIL
02 8350 9999
enquiry@jaais.com.au
INSURANCE
SERVICES JAA
WEB
jaais.com.au
JAA Insurance Services is a trading name of Kalin Insurance Services Pty Ltd (ABN 65630810669). Corporate Authorised Representative (CAR No 1274720) of Quantum Insurance Holdings Pty Ltd (AFSL 451134). The
Jewellers Association of Australia Ltd receives a financial benefit from Kalin Insurance Services Pty Ltd when an insurance policy is arranged under the facility enabling the Association to continue to provide services for
members and the wider jewellery industry.

By Stefan Juengling
Creative craftspeople at the
cutting edge of the green scene:
AUSTRALIA’S ETHICAL JEWELLERY INDUSTRY
While some might consider the Australian jewellery industry as lagging behind other industries in
terms of environmental, ethical and sustainable practices, there are some trailblazers setting the
standard for others to follow. We spoke to some of them here to get their take on how Australia’s
jewellery industry is progressing when it comes to love for jewellery, people and the planet.
Are blood diamonds truly a thing
of the past?
The 2006 blockbuster film Blood Diamond
gave wide exposure to a problem long known
in the jewellery industry: that the diamond
mining industry is harmful to developing
nations and third-world diamond miners. In
2003, the Kimberley Process was implemented
which sets out requirements for controlling
rough diamonds and trade, and effectively
prevents ‘conflict diamonds’ from entering the
mainstream rough diamond market. 18 years
after the implementation, our contributors
had mixed responses as to how the ethical
diamond scene has progressed since then.
Utopian Creations is an Adelaide-based ethical
bespoke jeweller operating since 2005, and
director Ben Manning said the Kimberley
Process was successful in the specific goal of
preventing the sale of diamonds to fund militia
violence, but that’s all.
Ethical Jewellery Australia
“It can’t stop governments from selling
diamonds to fund violence (such as that which
occurred in Zimbabwe by Robert Mugabe), it
doesn’t stop environmental damage or all the
other social impacts that can happen from
diamond mining,” he said.
“The Kimberley Process was not set up to
determine the ethical nature of a diamond
and it does not serve that purpose.”
Ben praised the fact that the mined diamond
industry has changed for the better over
the past 20 years, with great advances in
environmental stewardship in some countries
along with co-operation with indigenous
groups.
“However some parts of the world are still
languishing with child/forced labour in both
the mining and cutting industries.
“Improved traceability and guidance by
industry bodies, public, private and NGO's will
help greatly into the future.”
Also founded in 2005, Inspira Diamonds is a
Perth-based wholesale diamond distributor
which provides a platform for diamond goods
with sound provenance. Company director
Steve McClelland and director of marketing
Charmaine Thane both said that the ethical
diamond industry had progressed significantly
since the company’s founding, and thanks to
ethical diamond brands such as theirs driving
change from the supply end of the chain.
“The raising of awareness in the ‘ethical
gem’ community and driven by consumer
consciousness has also assisted considerably,”
they said.
They also pointed to Argyle’s closure which
Ethical Jewellery Australia
Inspira Diamonds
22
jewellery world - August 2021

leaves open
the question
as to the next
major source
of ethical
diamonds to the
international
jewellery
community.
Benn Harvey-Walker from online-only
Queensland-based ethical jewellery brand
Ethical Jewellery Australia echoed Ben
Manning’s message about the Kimberley
Process failing to be a panacea.
“Is the problem of blood diamonds behind us?
It’s probably fair to say it’s largely in remission,
but there are no guarantees the problem
won’t remerge given the right (or wrong)
circumstances reappearing in diamond rich,
politically unstable developing nations,” he
said.
“The ethical diamond
industry has made some
significant inroads into
improving transparency
and raising public
awareness, which is undoubtedly a good
thing.”
Inspira Diamonds
Ethical Jewellery Australia
Zoe Pook
Sydney-based founder/jeweller Zoe Pook
of her eponymous jewellery brand agreed
that the Kimberley Process has its flaws, one
notable flaw in the Process certification being
the Marange Diamonds inclusion.
“When Mugabe took over the Marange
diamond fields in Zimbabwe in 2008,
hundreds of people were killed but they were
Zoe Pook
still included in the certification process,” she
said.
“As the Kimberley Process focuses solely on
distribution and sales it tends to turn a blind
eye to human rights and worker exploitation.”
Lab grown diamonds’ place in the
ethical scene
Lab grown/lab created diamonds (LGD) have
been the new kid on the block and has seen
impressive growth in recent years, with even
claims of being a more ethical choice than its
natural counterpart.
Steve and Charmaine’s personal opinions are
that LGDs are a convenient alternative and just
that.
“Primarily due to the fact that there are no
new diamond sources of the magnitude of
Argyle, Diavik etc,” they said.
However they both levelled criticism at LGDs’
high energy costs and questionable economic
value.
Zoe Pook
“Not only has their energy usage been
brought to question, they provide no
economic value to the industry in terms of
royalties to governments, employment, or any
kind of beneficiation to the people, other than
to the manufacturer itself!” they said.
“(Whereas) when a diamond goes from
rough values to jewellery value through the
value chain, there are numerous participants
and commercial stimulation for multiple
economies, not one manufacturer.”
Zoe said LGDs are conflict-free, but conceded
that nothing in the diamond industry is totally
ethically clean or sustainably produced.
“However, there are ways to make the best
choice you can for your client,” she said.
“I inform my clients about everything I know
(about LGDs).”
Zoe Pook
Zoe Pook acquires their LGDs from The
Diamond Foundry, who in Zoe’s opinion, are
doing their best with regard to sustainable
goals.
The place LGDs will play in ethical jewellery
is completely up to the growers and miners
themselves, according to Ben.
“In some cases LGDs would have a far lower
environmental impact than mined diamonds,
however in other cases it would be the mined
diamonds that would have a lower impact,”
he said.
August 2021 23

“The problem for jewellers and consumers
is that most diamonds whether mined or
lab-grown don’t come with information about
origin… without this it’s very hard to make a
claim that one or the other is better for our
planet and communities.”
Ben also praised Diamond Foundry who play a
major role in the eco-conscious LGD scene.
For Benn at Ethical Jewellery Australia, LGDs
are an accepted part of the ethical and
mainstream jewellery markets, and also
ethically sound for the simple fact that LGDs
aren’t mined.
“That is, the environmental damage (not just
carbon emissions) from mining weigh more
heavily than anything else,” he said.
Benn acknowledged LGDs’ large carbon
footprint and said for this reason there are
good and not-so-good producers.
Zoe Pook
“Our preferred suppliers use renewable
energy in the manufacture and cutting of their
diamonds, so we get the best of both worlds.”
Zoe Pook
Precious
metals of
provenance
With initiatives like
Fair Trade Gold,
Fairmined Gold
and Single Mine
Origin (SMO) Gold, it would seem gold is
much further ahead than diamonds in terms
of traceability, ethical mining and trade, with
seemingly far more options in the market for
ethical gold.
Inspira Diamonds
Benn said that Fair Trade, Fairmined and
SMO gold purveyors have generally improved
traceability by isolating their supply chains
from mainstream markets.
“Typically a reseller will need to be licenced by
the marketing body before they can promote
themselves as a user/supplier of the product,”
he said.
“In this way, Fairmined, Fair Trade or SMO gold
can be traced back to the mine or mines it
originated from.”
He said that marketing bodies such as
fairmined.org that aggregate their gold supply
from various certified mining operations
to ensure miners are relatively well paid,
their working
conditions are
relatively safe,
the mining
operations are as
environmentally
conscientious
as they can
Chemgold
be, and their
communities are well supported.
“To this extent, Fair Trade/Fairmined gold
represents a responsible sourcing option.”
Chemgold is a Sydney-based precious metal
supplier, jewellery service business and a
member of the Responsible Jewellery Council
operating for more than 30 years. Director
Darren Sher said that their business only uses
precious metals mined with an eco-friendly
approach.
“Protecting human rights and upholding our
social responsibility
are also key factors in
our manufacturing
process,” he said.
Their supply chain
policy mandates
that precious
metals supplied from
Chemgold are not acquired through human
rights violations such as child labour or
slavery, do not serve or support criminal or
terrorist activities such as money laundering,
and were not
extracted or
processed in
ways which
destroy the
earth’s surface
or harms the
environment.
Chemgold
“We demand
corresponding
evidence from our suppliers and actively
support them in implementing these values in
their supply chain,” Darren said.
For Zoe, Fair Trade, Fairmined and SMO gold
are the only certifications which guarantee
the gold’s origin and make an actual difference
to the amount of artisanal gold miners in
the industry, where
health and safety
conditions are poor
and corruption is rife.
“I could buy
‘Australian Gold’ but
who is that helping?
Rich mine owners,
that’s who. It’s not an
‘ethical’ choice,” she
said.
Chemgold
Ben Manning said
that Fair Trade,
Fairmined and SMO
gold has shone a small spotlight on the issues
and shown what’s possible forresponsible gold
mining and traceability. However, he doesn’t
believe that it has yet changed the enormous
problems with Artisanal and Small Scale gold
Mining (ASM) around the world.
Ethical Jewellery Australia
24
jewellery world - August 2021

“In most cases ASM is far worse for the environment and communities
than gemstone mining... the environmental impacts can be devastating
both locally and internationally from rainforest clearing to the rising
amount of mercury in our seas,” he said.
“The processes laid down by Fair Trade and Fairmined gold should be
a blueprint for the industry to follow and for governments around the
world to try to implement before more land is destroyed.”
Sustainability all starts small
Chemgold
The brands we spoke to are not just sourcing ethical gold, diamonds and
gems, they have also implemented some environmentally-friendly and
sustainable in-house processes into their businesses, and invested in
philanthropic programs to make real change on the ground.
Ben said Utopian Creations was founded as a sustainably-focused
jeweller, which meant that they looked at each input, output and
process carefully and assessed ways to reduce any negative impacts
as far as possible, or in some cases eliminating some altogether.
As such, they’ve used 100% green power since the company’s
inception; in the past they used a combination of recycled precious
metals and Fairtrade metals, whereas now they are transitioning to
Australian gold.
“Our gems and diamonds are predominantly Australian, around
95%,” Ben said.
“In our workshop we use a plant-based polishing compound, make
our own polishing buffs from certified organic cotton and reusable
spindles, and we use citric acid pickle.
“Even our packaging is
carefully considered, our
jewellery boxes are made
from certified Australian
timbers and our outer
packaging is all made from
100% recycled card printed
with vegetable inks.”
Ethical Jewellery Australia

Darren said that Chemgold has thorough processes in place to
efficiently produce gold with minimal waste. In addition, they
have taken every measure to protect its staff and the environment
through their casting process by importing state-of-the-art German
and Japanese kilns which are built into an exhaust system with after
burners which makes possible complete non-smell, non-pollution
furnaces. Their slurry waste from investing and casting is filtered so
that none of it ends up in the sewerage system and is collected yearly
by a specialised environmentally friendly company.
At Ethical Jewellery Australia, Benn said they plant two trees for every
jewellery piece they make through working with Carbon Positive
Australia. In addition, they have a sponsor relationship with an
international development non-profit called Pact which works on the
ground in nearly 40 countries to end poverty and marginalisation.
“We chose Pact because they support artisanal miners in developing
nations, particularly in the coloured
gemstone space – an important
subset of the fine jewellery
industry,” he said.
“In particular, we sponsor their
Mines to Markets initiative,”
Ethical Jewellery Australia
Steve and Charmaine said that since Inspira Diamonds is a small
business so is their carbon footprint, and in 2014 they revamped
their ‘output’ to remove the use of plastics in their certificate covers,
displays and boxes, thereby reducing their use and need for plastics.
“This involved significant product re-design…(but) we are very happy
with the outcome,” they said.
Zoe Pook said she uses compostable packaging for her products and
her business runs off green power.
Ethical Jewellery Australia
Time to buy Australian-made
Ph: (03) 9650 5955 Fax: (03) 6950 5977
Email: sales@millenniumchain.com.au
Web: www.millenniumchain.com.au
6th Floor, 313 Lt. Collins St.
Melbourne 3000 Victoria
Millennium Chain
Finished Top 5 in the category of
Best Selling Gold Jewellery Suppliers in
Australia and NZ, as voted by retailers.
millennium_chain

ELIA COLLECTION
Ethical jewellery
as mainstream
Now is the time, says Palloys’ Chris Botha. An
ethical jewellery industry is the inevitable future,
and businesses should get on board now.
Palloys is fortunate to operate under the Pallion umbrella giving us
access to gold and silver from our sister company, ABC Refinery,
which is London Bullion Market Association (LBMA) accredited.
This assures our clients of the ethical sourcing of their materials, but
also comes with the satisfaction of knowing that our metals are not just
ethical but meet strict international guidelines. There are less than 64
refineries in the world that have LBMA accreditation.
In addition, Palloys is a certified member of the Responsible Jewelry
Council (RJC). It’s important to note that while anyone can apply to being
a member of the RJC, not everyone is certified by RJC.
But as proud as we are of certification, that is just the beginning. You
only need to look at the global car industry as an example. In the past
decade there have been several emission targets introduced, each one
more stringent than the last. These sustainability concerns aren’t going
away. Any changes to emissions will only get tighter and tighter. The
jewellery industry will likely mirror this at some point.
At Palloys we have opted to
be an industry leader and see
the rules around sustainability
guidelines as something to
exceed, not merely a target.
The onus should be on every
company to lead the way. We
should all aim to be showing
that the regulations should try and catch up to us. There’s no law that
says you can’t use paper, yet it’s commonly used. Does that mean it’s
best practice? Businesses should aim to be market leaders in this area.
Palloys’ sister company, ABC Refinery
Pallion and Palloys choose to be a market leader every day. We look
to move forward. We have multiple companies that we use to recycle
products we can’t internally reuse. We don’t toss things into landfill.
Yes, this is an expensive process, but our clients expect us to be industry
leaders in this regard. Together with our clients and partners, we
understand it’s better to invest in sustainable practices now.
Consumers want action. Lip service is no longer excusable at the retail
end. Consumers are aware of the environmental impacts that come
from consumption, and they want to know that their purchases aren’t
contributing to unethical practices.
My advice to jewellery companies looking to become sustainability
leaders? Investigate your supplier. Don’t buy stuff randomly. Ask
hard questions. Your supplier should be an open book and want to
demonstrate their ethical responsibilities.
Supporting retailers with unique,
quality designs for over 30 years.
+61 2 9452 4981 | hello@pastiche.com.au
@pastichejewellery /pastichejewellery
R

By Kirsten Ehrlich Davies
LAUNCHING INTO
A NEW SEASON
Mike Granshaw, General Manager of Palloys, gives his expert advice on
how to design and launch your next jewellery collection.
Palloys
While Australians hibernate through
a winter of self-isolation, the
jewellery industry is looking ahead
to a brighter time, as they gear up to launch
new collections and ranges ahead of the
Christmas and Summer 21/22 seasons. Mike
Granshaw, general manager of Palloys, says
that offering new collections to customers
is very important, and that the jewellery
industry could follow the example of the
fashion industry by bringing at least four
ranges to market per year.
“Collections don’t need to be massive and
take over the whole store,” Mike said. “Start
small and build up from there.”
New technologies allow jewellers to achieve
this without looking overseas. Indeed, recent
times have brought new opportunities in this
regard as more and more consumers actively
seek to support local manufacturers and buy
local.
Palloys is the largest jewellery manufacturer
in Australia, partnering with jewellers and
retailers to design, manufacture and launch
their upcoming ranges from the initial
concept right through to delivering the
finished piece ready to present to the end
customer.
Finding inspiration
Every jeweller and retailer find their own
unique source of inspiration, often developing
a signature theme that individualises their
brand. Mike says that Palloys’ clients build
collections inspired by nature, art, architecture
and fashion and sometime reference long-held
traditions.
“The Palloys Design team can partner with
you to design and manufacture your dream
collection, delivering the highest quality finish
for your customers.”
CAD technology has become instrumental
in bringing these visions into reality, in an
efficient and cost-effective manner.
“CAD technology has enabled jewellers and
retailers to create complex designs with
precision, making production quicker and
more affordable than ever before,” said Mike.
“The sky is the limit when it comes to using
CAD for jewellery, but the importance of
designing for the casting process and with the
bench jeweller in mind is often overlooked.
Above and right: Livadi, by Palloys
28
jewellery world - August 2021

BDS_Ad_280x96_jul2021.pdf 1 13/7/21 11:14 am
481023
“When you design your next range with Palloys, you can work directly
with the industry’s most experienced design team, who work hand in
hand with the team who casts, and can even finish the jewellery.”
481026
Appealing to the target customer
Any customer-facing jewellery business needs to identify their unique
customer demographic, so they can focus on meeting their customer’s
demands.
“Partnering with Palloys brings together the jeweller’s customer
expertise and our ‘design to finish’ capability to produce product ranges
that are relevant and tailored to the target customer profile,” said Mike.
481024
Sterling Silver
18ct Rose Gold or
14ct Yellow Gold
Natural Pearls
481018
481028
Customer feedback can be applied to ensure that future product ranges
continue to appeal to the target customer. In any product range, some
individual products will stand out, and Mike says it is important to
recognise and act upon this information drawn from customer response.
“As each range is brought to market the customer feedback and sales
performance statistics are extremely important in building future
products and ranges,” said Mike.
“The Palloys Design team is supported by unmatched printing capacity,
producing the industry’s highest resolution in both wax and resin, which
means less time spent cleaning up at the bench and less gold and silver
ending up in the sweeps! We can educate you on the best practices to
create the most reliable CAD designs, including where to sprue, ideal
prong heights and widths and the recommended depths for engraving.”
481025
481022
481030
Authorised Preferred Supplier of
1300 668 260
belladonnasilver.com.au

Mike says that the Palloys Design team also
offers the option of creating renders of a
retailer’s designs as a sales feature for their
customers.
“Bringing a life-like element to the design is
an imminent part of the selling process,” said
Mike. “Rendering in the modern age is of such
a quality, it could almost pass as life-like.”
There are some characteristics of today’s
jewellery customer that encompass every
market niche. Today’s customer is concerned
about ethical practice in the jewellery
industry, so they want to know more about
the provenance of stones and precious metals.
As the jewellery industry faces growing
demand for ethically or responsibly sourced
materials and increased questioning about the
source of our precious metals, Mike says that
all of Palloys’ gold and silver supply is sourced
from Australia.
“Palloys is the only jewellery manufacturer in
that can trace its gold and silver supply to its
original source -- Australia. All of Palloys gold
and silver supply come from sister company,
ABC Refinery, which is accredited by the
London Bullion Market Association (LBMA).”
Today’s customer also value individualised
touches to their jewellery.
“We have also found that the most popular
jewellery collections place the choice back
in the consumers hands,” said Mike. “We’re
talking mass customisation with personalised
touches including laser engraved details. Our
finished men’s jewellery collection, Livadi,
satisfies these needs.”
Promotional strategies
Launching a new range is a fresh new
opportunity to attract new customers,
while reconnecting with loyal customers. A
carefully planned range, incorporating various
complementary products and price points, will
attract customers and provide opportunities
to upsell.
“The primary focus here is choice,” said Mike.
“Customers love choice and price points are
one of the easiest ways to provide this.”
In today’s market, a dynamic digital media
strategy is particularly effective.
Livadi, by Palloys
“Get the most out of your social media
strategy by documenting – or having your
supplier document – the end-to-end
process and behind the scenes,” said Mike.
“Consumers love the story behind the
product.”
Through social media, you can also
encourage your customers to promote your
product on your behalf.
“Profile customers who wear your
collection, photograph them in real
life at their wedding and engagement
photoshoots that you can also use on your
own channels,” said Mike.
Traditional marketing strategies are also still
effective.
“We also recommend extending your sales
window by accepting pre-orders before you
even launch the collection,” said Mike.
“Developing a range with the Palloys team
is a brilliant way to bring our collective skills
and experience together to ensure that all
relevant sales objectives are considered.”
All images by Palloys
30
jewellery world - August 2021

2022 DIRECTORY
Since its launch in 1997, the
user-friendly JW Directory
remains the industry's most
up-to-date, relevant and
respected sourcebook.
Don't miss your chance to be listed
in the 2022 Directory - distributed to
5,000 retailers across Australia
and New Zealand.
GREAT ADVERTISING
PACKAGES AVAILABLE.
If you have any questions or need more
information, please contact Jeremy Keight on
0431 844 903 or Jeremy@jewelleryworld.net.au
Visit www.jwdirectory.com.au

LARSEN JEWELLERY REMAINS THE ONLY
JEWELLER IN AUSTRALIA TO ACHIEVE
100% CARBON NEUTRAL STATUS
From the beginning of Larsen Jewellery's conception, ensuring a brighter future for the planet was
paramount. Larsen was the first Australian jewellery brand to accomplish 100% carbon neutral
status, and today remain as leaders in the market. They offer Fairtrade gold, donate at least 10% of
all profits to charity—all while not compromising the quality or integrity of their jewellery.
The global jewellery market is expected
to be worth over $633 billion by
2025 and with a growing demand
for sustainability, the industry is becoming
saturated with brands claiming to be ‘ethical'.
With experts suggesting 'greenwashing' is rife,
what does it really mean to be ethical?
"Sustainable and ethical jewellery production
takes on many forms, whether that be fair
working conditions, recycling materials,
ensuring conflict-free material sourcing
and product
transparency,”
said founder,
Lars Larsen.
“For us, these
are all equally
important,
for a brighter
future for
human beings,
and for the
environment.”
“Consumers need to be wary of greenwashing.
So many businesses make inflated claims
that are completely misleading. We take
great pride in ensuring everything we say is
trackable and provable.”
“We have been dedicated to ethical and
sustainable standards long before it became
popular – and we think it’s great that
consumers are putting more and more
pressure on businesses to do so,” continued
Lars.
When Lars and Susie Larsen gave up their
executive finance positions at some of the
world’s leading banks to tap into the luxury
jewellery market, they had one key focus; to
create a jewellery brand that offers the firstof-its-kind
service in Australia.
Now almost 15 years later, Larsen
Jewellery has over 30 staff across Sydney
and Melbourne, and a Brisbane studio
opening later this year. At the peak of the
pandemic last year, Larsen custom-made
over 1250 wedding rings and more than 700
engagement rings.
Although Larsen has come a long way, the
brand’s core tenets remain unwavering.
The carbon-neutral certification process
required Larsen to commission a NoCO2 audit
and commit to ongoing annual auditing of
emissions. The unavoidable emissions are
32
jewellery world - August 2021

now offset through the purchase of units
in approved projects under the Verified
Carbon Standard and Gold Standard. These
projects range from advancing solar and wind
power in China, biomass projects in India,
and introducing fuel-efficient cookstoves in
developing nations.
Larsen ethically sources all their diamonds and
gemstones to ensure they are conflict-free,
and is a licensed producer of jewellery made
from Fairtrade gold.
“There are only a handful of providers of
Fairtrade gold in Australia. Our jewellers all
must document exactly how much gold they
are using, and keep it completely separate
[from other gold]. While it's not easy to do
and considered time consuming, we think
it’s important in our commitment to being
as ethical and sustainable as we can be,” said
Susie.
Each custom-made ring or piece of jewellery
is made in the studio, and is personalised to
each of their customers’ needs, making the
process a truly memorable experience.
“When you visit one of our studios, you speak
directly to one
of our jewellers,
rather than a
salesperson,
and their
priority is to
help educate
customers
about diamonds
and jewellery
in order to
make the right
decision,” said
Susie. “We never compromise on quality,
and all our products are backed by a lifetime
guarantee.”
Larsen donates at least 10% of all profits to
three charities that have been handpicked
by their team, including; The Fred Hollows
Foundation, The Enchanted Ball and The
Cambodian Children’s Fund (CCF). In 2017,
Lars travelled
to Cambodia
to spend time
with the staff
and children at
CCF. The trip
had a profound
impact on him,
especially the
inspiring story
of a young girl
called Nisa.
Susie and Lars
continue to
sponsor Nisa
to this day and provide her with support,
not only financially, but as mentors and role
models.
As Lars and Susie continue to pave the way
for ethical and sustainable jewellery, they will
look to further expand their product lines and
jewellery empire across the Australian market.
Following Brisbane’s opening later this year,
they’re eyeing off markets including Adelaide,
Perth, as well as Susie’s home country, New
Zealand.
Currently, Larsen is conceptualising a new
ready-to-wear collection, expanding its range
beyond weddings and engagements. Their
new collection is on track for a Christmas
launch and will cater to a more affordable
price point.
Later this year, Larsen will also unveil a
modern and luxurious new look to their
physical studios, with a refurbishment planned
across Sydney, Melbourne and Brisbane
stores. The future is boundless, and Larsen
plans on continuing to lead the way.
August 2021 33

JADE JEWELLERS DEFY
THE ODDS TO CELEBRATE
21ST BIRTHDAY MILESTONE
A CBD turned ghost town, two major robberies and a pandemic would spell the end for most
jewel-lery businesses but not Jade Jewellers. Despite the odds and with a lot of determination,
the Moreton Bay region family-run business is celebrating their 21st birthday in August.
Owners Gary and Laurene Coates have
faced major hurdles throughout
the years but with a wil-lingness to
diversify and understanding the science of
business, they have been able to reach a
noteworthy milestone.
“Our journey started when I bought a
jewellery business in Nundah,” Gary said.
“I was a watchmaker at the time and we
thought it would be a good idea. But we soon
realised we lacked a lot of business knowledge
so it was a steep learning curve.”
Gary and Laurene invested a lot of time to
learn about the industry and implemented
systems and processes that drove success.
They opened a second store in Caboolture but
made the decision to leave Nundah after the
CBD was impacted by a major shopping centre
which reduced foot traffic.
In 2010 and 2012 Jade Jewellers had two
major robberies and Gary and Laurene were
left with a hard decision – to start again or
quit?
“I was taught to never give up,” Gary said.
“We loved our business, our customers and
we were lucky to get to do what we loved
every day. We were told about a jewellery
store in Burpengary that was closing down so
we secured the location, did a small refit and
reopened.”
Gary and Laurene’s daughter Erin Mahar
officially joined the family business in 2013.
“Erin used to work at the Nundah shop on
Saturday mornings when she was 14,” Gary
said.
“We asked Erin if she wanted to join us at the
shop and we were so happy when she said
yes.”
Gary and Laurene were able to diversify in
their market and as well as offering jewellery
and watch repairs they also created one-ofa-kind
masterpieces through their custom
design service.
“One of the key things we learnt is that you
need to stay relevant in today’s market,” Gary
said.
“But above all else it’s our customers that
come first.”
Gary and Laurene both agree their customers
were the best part of their business and enjoy
hearing their stories and why they had come
to them.
Gary takes a closer look at a special Antwerp diamond.
“We have met a lot of different people over
the past 21 years and each and every story
they share with us is special,” Gary said.
“We get to share in secret surprises,
heartbreaking losses and funny innuendos.
Our customers are not just handing over a ring
34
jewellery world - August 2021

Gary and Laurene Coates celebrate 21 years at Jade Jewellers.
to be fixed or buying a pretty necklace, they are handing us memories
and future joyful moments. It’s that exchange that turns them from a
customer into a friend.”
In 2020 Jade Jewellers faced COVID-19 head on and instead of treading
water, Gary and Laurene decided to press ahead with a planned major
refit of the store.
“It was something we had always planned to do, so we closed the store
for three weeks and reopened with new counters and cabinets, new
floors but the same customer service,” Gary said.
“We are so glad we did it as has given new life to Jade Jewellers and has
allowed us to employ two full-time sales staff and an onsite jeweller in
addition to Renee Parry who has been with us for six years.”
After 21 years in business, Gary said it was always important to see the
potential, recognise when to ask for help and implement systems and
processes.
“At the end of the day we know we have done the best we can,” Gary
said.
“We are so proud that we have done it together as a family.”

Melbourne jeweller sources one of the
world's last red diamonds
Temelli Jewellery has achieved what few others have – they have acquired one
of the world’s last known Certified Natural Red Argyle Diamonds.
“This is next-level rare,” James Temelli, chief operating officer said of
the coup. “Before this one, I had only seen about four [red diamonds] in
real life, and those were at jewellery exhibitions.”
From the initial approach from the Australian investor who was looking
to buy one, to receiving the $800,000 sparkler, was a three-month
global process.
“It was part of our client’s superannuation strategy,” Mr Temelli
explained. “The client approached other jewellers in Australia, but we
were the most proactive to move on it and make it happen.”
Persistence and patience were what helped the Collins Street jeweller
realise the 0.47 carat red beauty from one of the world’s largest
diamond houses.
“We presented it to our client and facilitated the sale,” Mr Temelli said
triumphantly.
Globally it is considered extremely rare to even see an Australian
Natural Red Argyle Diamond in person let alone be allowed to facilitate
a conversation around the purchase of one, he added.
“My estimation is that perhaps less than five remain in Australia, most
are immediately purchased sight unseen by world figures like the
Sultan of Brunei and worldwide investment brokers and collectors.
“You have to be
proactive, if the
diamond is in
Jerusalem, for
instance, you have
to find out how to
get it to Australia.”
A procurement
of this kind is
reliant on secure
relationships and
involves an element
of risk. That is why
proof of identity, a fixed secured appointment, and payment in advance
are always part of any successful deal.
Not only that, but the destination jeweller must also have an
impeccable reputation, be safe, secure, trusted, and financially viable.
Said to be ‘absolutely ecstatic with the outcome’, the purchaser of this
brilliant red rarity is now in a class of their own. Considering the Argyle
Mine in Western Australia ceased operation last November and its
final showcase of its rarest diamonds from the final year of operations
is being auctioned off later this year, this acquisition is a real boon for
Temelli and the diamond investor themselves.
PASSION
COLOUR
EXPERIENCE
Suite 5, Level 1, 428 George Street SYDNEY NSW 2000
P +61 2 8065 8533 E info@sovereigngems.com
@sovereigngems
In the past 21 years the price of red diamonds has increased by 500 per
cent and the values per carat will only become greater in time.
This incredible sale is yet another glittering example of the call for
luxury goods right now.
Temelli not only sources valuable diamonds, it also custom designs
jewellery and is open to working with other gem collectors who may be
looking to realise their investments just as their most recent client did.
Temelli Jewellery is a household name in Australia, their pieces have
adorned celebrities like Jennifer Hawkins, Jacinta Campbell and Tracey
Grimshaw, the brand is progressive and accepts American Express and
digital currencies including Qoin, Bitcoin, Ethereum and XRP.

Heart & Grace become official
distributors for PD Paola in
Australia and New Zealand
PD Paola began in Barcelona,
2014. Siblings Paola and
Humbert Sasplugas pursued
their dream: turning Paola’s
childhood passion for jewellery
and design into a lifetime
project.
Effortless elegance and
timeless designs define the PD
Paola range. With unique trend
setting jewels and aspirational
brand identity, PD Paola
showcases the essence of their
brand through their unique visuals and social media. With 1.6
million social media followers PD Paola continues to grow.
PD Paola presents jewels with a unique twist of natural and semiprecious
stones and zirconias, all at affordable prices. Collections
include Zodiacs and Letters, so jewellery can be personalised for
the wearer.
The brand describes itself as being
for women who ‘own their glow’,
with an emphasis on a spirit of
adventure and self-discovery.
“Every collection is the creation of a
new world for the woman of today
who is style-conscious, independent,
and unapologetically herself,”
the brand says. “We like to call it
rebellious elegance with the right
amount of effortless cool.”
PD Paola has a wealth of beautiful visuals and display materials to
showcase the brand beautifully in stores.
Contact Caroline@heartandgrace.com.au for more information.

TAFE NSW SUPPORTS
“BY HAND” DEMAND
TAFE NSW is helping to fuel the local handmade industry by training and supporting
small business owners like Dulwich Hill jewellery store owner Connie Dimas.
Recent research from Roy Morgan has
shown that 93% of Australians were
more likely to buy products made in
Australia since the COVID-19 pandemic took
hold.
It’s great news for handmade jewellery
designer Connie, but she wasn’t always
destined for a career in the jewellery industry.
"Though I grew up with design in my blood
with a shoemaker and dressmaker as parents,
I chose to follow an academic path, studying
science and mathematics at the University of
NSW, Sydney,” Connie said.
“After years trying to find passion in
the science world, I stumbled across an
opportunity to create jewellery and absolutely
fell in love. I immediately enrolled to study
Jewellery and Object Design at TAFE NSW
Design Centre Enmore and it was the best
decision I ever made.”
Connie excelled in several roles in Australian
jewellery manufacturing businesses and now
owns her own jewellery store in Dulwich Hill
– Connie Dimas Jewellery. She says the shift to
hands-on training changed the course of her
life.
“I finally had the opportunity to express
my individuality and experiment within the
required syllabus to develop my own style.
"Creating by hand has always been my true
passion, and the opportunity to work with my
customers to design and perfect their unique
pieces is the best part of my job.”
TAFE NSW head teacher of jewellery design
and manufacture, Gina Kind said the
pandemic had forced many people to reassess
their purchasing habits and reliance on
imported goods.
"We know that during the pandemic many
people started to think about how their
purchasing habits impacted the local economy
and saw a huge shift towards locally-made
items. This was partly out of necessity but also
due to a general acknowledgement that our
shopping habits have a tangible impact on our
local businesses,” Ms Kind said.
“TAFE NSW is helping to train people in all
areas of design to support the push towards
locally sourced craftsmanship. In jewellery
making, we have a proud history of producing
incredible talent who go on to work in some
of Australia’s most prestigious jewellery
companies or open their
own businesses.”
The Certificate III in
Jewellery Manufacture
provides students with
hands-on skills in all aspects
of jewellery fabrication in
custom artist studios so
students graduate ready for
a career in the industry.
Connie says she is a
passionate advocate for
TAFE NSW after the training
and support she received at Design Centre
Enmore. She’s now encouraging her children
to consider pursuing a course at TAFE NSW.
“TAFE NSW gives you an opportunity to study
a broad range of careers and start studying
at a certificate level to build up towards the
career you want. Most students are not sure
what career path to study and locking into a
long-term diploma or degree can put pressure
on a teenager,” she said.
“I have encouraged both my teenagers to look
at TAFE NSW courses in their chosen interests.
One of them took up a TVET course during
high school and he is so grateful to have done
so, he feels that he is already ahead.”
To find out more about the TAFE NSW
Certificate III course in jewellery manufacture,
visit www.tafensw.edu.au or call 131 601.
38
jewellery world - August 2021

LAB-GROWN DIAMONDS
Craig Miller
CEO, JC Jewels
www.jcjewels.com.au
Bargaining power varies across the diamond value
chain. Who has it, and why? And how can you, as a
jeweller, get more of it?
It works like this:
Manufacturers pay upfront for the rough diamonds from the mining
companies, diamond dealers pay upfront for the polished diamonds from
the cutters and then diamond merchants supply jewellers on consignment
and give payment terms. Consignment stock requires finance – and guess
who pays for that? Yes, you, the jewellers.
Jewellers require diamonds on consignment for client viewings, I get that.
It's not always possible for smaller jewellers to have every diamond in
stock however, in some cases, the items being asked for are core basics.
But imagine what you could achieve if you owned a portion of the core
diamond basics – no consignment, no finance, just outright ownership.
With accurate and strategic planning and reporting this is not only
possible and affordable, but will also yield a return on investment.
This is what disruption looks like. New technologies always have a big
impact on traditional ways of doing business, but often it can be difficult
simply getting around to investigating and onboarding the change your
business might need. Lab grown diamonds and tech-driven buying models
are prime examples, and systems where diamond merchants can supply
jewellers with diamonds direct from growers and cutting houses will make
jewellers more money.
And, as with every new venture and growth opportunity, sticking with the
traditional models and the methods that have been used for generations,
will not take you to the next level. You have to be bold.
Where am I going with this?
Traditionally diamond merchants hold large inventories of stock and
retailers depend on diamond merchants for consignment calls. Let us ask
ourselves a simple question – is the diamond merchant buying diamonds
for the retailer to enjoy the majority of the profits, or to make profits for
themselves?
Can we reverse engineered this?
There is no reason why that model can't apply to you. And that is where
my company, JC Jewels, comes in. We empower our clients with over
100,000 mined and lab grown loose and certified diamonds to choose
from, with state of the art technology to assist. You log into our platform
and we leave every diamond on the table for you to select from – not just
the stones we can profit from but the stones you can too.
This way we leave a chunk of buying profit for you, and empower you to
choose the perfect diamond that allows you more profit and in most cases
an upgrade on the stone your client receives.
Our model is disrupting an age old industry and our clients are loving it. As
a trusted – and local – merchant, we vet every supplier for you, ensure all
the stones are available then QC every stone.
To date, our clients have purchased thousands of diamonds this way
with no returns or complaints. We handle all logistics and costs involved
ensuring every diamond arrives on your desk looking exactly as you and
your client expect.

SUSTAINABLE TIMBERS IMPART
RUSTIC ELEGANCE TO GIVE
WOODEN RING BOX RANGE
Give Packaging has carved out a special niche in the jewellery trade with its
elegant, handcrafted wooden ring boxes, designed and made in New Zealand
from sustainable timbers. The core Give range is produced from four different
timbers: Walnut, Jarrah, Beech and Euro, all sourced from managed forests.
“We have to select timbers that are going to
be good to work with and ones that work well
with the tooling we use to create the products.
Some timbers can be too hard, too stringy
or too ‘burny,’ due to router speeds, etc. So
when we are looking for a new timber, we trial
a variety, but they must be from managed
forests,” Give Packaging co-founder, Nicolette
Jones explained.
“We have found that
most countries like
to use a timber they
are familiar with. The
Give Packaging range is
produced from these
sustainable timbers:
Walnut - USA/Canada;
Jarrah - Australia;
Beech - New Zealand and Euro – Europe.” Each
species has points of distinction:
Walnut (Juglans nigra) grows in the central
United States predominantly in areas of
natural hardwood forest, with around 90% of
hardwood timber derived from small areas
of private forest mostly owned by families or
individuals. Only 5% of private forest is owned
by corporations. Professional foresters who
manage these areas fell a small number of
trees - only once they reach full maturity - each
year, ensuring long-term sustainable timber
production and forest biodiversity. Walnut is
one of the few species that is planted as well
as naturally regenerated after harvesting.
Jarrah (Eucalyptus marginata) grows in
native forest areas in Southwest Australia.
Approximately 2.25 million hectares of native
forest is managed by the Western Australian
government. Of this, 62% is protected and
not available for harvest, 38% is regrowth
forest available for harvest, while less than
1% of the total area is harvested annually.
The amount of timber removed from native
forests each year is less than the annual
growth and regeneration, making native
timber management a sustainable activity in
the region. Jarrah forests are independently
certified to the Australian Forestry Standard
(AFS) which is recognised by the PEFC, and
the International Standard for Environmental
Management Systems (ISO 14001).
New Zealand Silver Beech (Nothofagus
menziesli) is sourced from sustainably
managed forests, and is becoming the
favoured wood to replace rimu as the
prime native species. All silver beech in
40
jewellery world - August 2021

New Zealand is required to be managed
to exacting standards under detailed long
term Sustainable Management Plans. Silver
beech is harvested under sustainable forest
management permits from the Ministry of
Agriculture and Forestry.
The use of sustainably managed silver beech is
a positive alternative to using less sustainably
managed timbers such as imported
hardwoods, and illegally logged rainforest.
The majority of Southland silver beech is
from sustainably managed second growth
(previously harvested and regenerated) forest,
of an average age of 75-80 years, with FSC
certified supplies available. Plantation-grown
and second-growth regenerated native forest
timbers can generally produce breast-height
diameters of 60cm, and small quantities of
heartwood within 75 years.
Euro Beech (Fagus sylvatica L. mainly comes
from Germany, where beech is the most
common broadleaved species. Over the last
15 years, the area of beech has increased
by about 150 000 ha. Predominantly under
near-natural management, beech forests are a
prime example of a sustainable, multiple-use
forest management. The integrated approach
of this multiple-use management is an ideal
example for the achievement of the aims of
the Convention on Biological Diversity (CBD).
Near-natural forest management gives priority
to the natural regeneration of forests. Natural
regeneration is always adopted when the
species, origin and quality of the existing trees
in the forest are sufficiently well adapted to
the prevailing site conditions. For beech, these
prerequisites exist almost without exception
and in Germany, beech has been regenerated
predominantly naturally as long as one can
remember. Seed-bearing beech trees still
continue to pass on their native, and hence
well-adapted genetic identity to the next
forest generation.
Give Packaging products are made from
purchased timber strictly sourced from
managed forests, Ms Jones affirmed. “Since
2007, we have also regularly contributed
financially to these greening initiatives:
Greening Australia, New Zealand Native Forest
Restoration Trust and American Forests,” she
said.
Greening
Australia is an
independent
not-for-profit
environmental
organisation
with a mission
to conserve
and restore
Australia’s
landscapes at
scale through
collaborative,
science-based and innovative conservation
programs. It is involved in numerous
restoration projects across Australia, including
relinking habitats across parts of Southern
Australia and Tasmania, improving water
quality on the Great Barrier Reef by restoring
coastal wetlands, and partnering with
Aboriginal communities to support indigenous
land management.
The Native Forest
Restoration Trust
acquires land
to promote the
regeneration
of native
forests, protect
important species
and restore
their habitats,
and improve
the quality of
waterways. It currently manages over 7,000
hectares of native forests throughout New
Zealand. Each piece of land is placed under
a covenant to ensure permanent protection,
so it can never be cleared, harvested or
developed.
American Forests is the oldest national
conservation organisation in the United States,
working for more than 140 years to create
healthy forests that deliver essential benefits
for the climate, people, water and wildlife.
Its mission is to advance the conservation
of forests across the country by protecting
and restoring forest ecosystems, promoting
and expanding urban forests, and increasing
understanding of the importance of forests.
Recently Give Packaging’s timber range was
joined by a woollen range which uses wool
as a renewable and sustainable resource.
Both ranges are 100% biodegradable. “Our
inspiration with wool was to create pouches
and tiny card boxes to house woollen interiors.
It was important to us to have a natural inner
and outer packaging option, so the 100% wool
inside the sustainably sourced card, makes
it a great alternative to other options in the
market,” Ms Jones said.
August 2021 41

KEEPING SKILLS ALIVE
Creole Earrings
This tutorial shows you how to make a pair of twisted hoop earrings.
The main purpose of this exercise is for apprentices to experience
making a simple hinge and catch mechanism for earrings so that
they have a better understanding for future repair work.
This design uses a twisted wire but you can customise the body of
the earring to any design you like.
1To make the twist wire I am using
a strip of silver measuring 1mm
x 2.5mm x 200mm that has been
annealed. Cut off 25mm and put to
one side to make the catch later on.
Clamp one end in your vice. Grip the
other end tightly in your draw tongs or
gripping pliers and twist it several times
until you have the required twist. Make
sure that you pull the strip tight as you
turn to avoid it buckling.
2
Anneal it again, and wrap it twice
around your ring mandrel until
it overlaps. You may need to tap
it into shape with your rawhide
mallet. If it springs open a little, don’t
worry as there needs to be an opening
for the mechanism.
3
Now cut the coil to make two twist
ring hoops and open them on your
mandrel and trim them so that
you have a 12mm gap. The outside
diameter of the finished hoops should be
around 25mm including the opening.
File all the ends flat and angle your file
so that the hinge and catch will face each
other straight when fixed on.
4
Roll the remainder of your strip
to 0.7mm. Cut two 5mm pieces
for the catch and two 10mm
pieces for the hinges. This will be more
than you need but you can trim them
down later. Fold the hinge strips over to
form a ‘U’ shape. Place the catch part
inside the hinge and tighten with your
parallel pliers. This will make the hinge
gap the right shape and size.
5
File a flat spot on the bottom of
the hinges, and then set up the
components ready for soldering.
I have placed a scalpel blade under the
hinge to make sure it lines up to the
centre of the hoop end. The catch part
needs to be soldered flat on.
6
While the hoops are in the pickle,
cut two pieces of 1.1mm round
wire to approximately 35mm.
Emery clean and flux about 4mm at the
end of each piece and while holding
the wire vertically, melt the end. Use
an oxidizing flame and ensure that you
don’t allow the molten ball to become
so large that it drops off the wire.
42
jewellery world - August 2021

7
Cut the hinges down to
approximately 3mm and file them
into a rounded profile. The catch
end can be filed down to approximately
4mm.
Remove any solder evidence and emery
clean them ready for polishing.
8
To make the correct ear wire
profile, hammer the wires on your
bench block. The ball will become
a disk and the wire should be flattened
to around 0.7mm thick.
9
Now prepare a small piece of
0.9mm round wire and find a drill
the same size. Drill into the centre
of the disks on the ear wires and the
through the centre of the hinges making
sure your drilling is perfectly straight.
Also drill the catches in the centre at the
point where the catch meets the hoop.
10
Open the catch hole out with
a 1.1mm ball bur. Insert a 4/0
saw blade and cut out to the
top. Open the cut out a little
and curve the inner cuts at the top. Use a
knife edge escapement file tidy up the inner
opening.
Test the ear wire to make sure it catches.
11pin. Cut the ear wire down and
Now you can fit the curved
ear wire and insert the hinge
taper the end. There should
just be enough protruding to be able to
operate it.
You will probably need to make some
adjustments. Take your time and make
sure that the parts are not wobbly when
fitted.
12
Once you are satisfied that
the mechanism is functioning
properly you can cut and
file the hinge pins down so
that 0.5mm is exposed on both sides.
Hammer the pin ends carefully and keep
turning them over to ensure that the
flared ends are even.
Now test and tweak as necessary until
your earrings are ready for a final polish.
Peter Keep is a
master jeweller
and teacher. He
offers structured
online courses
that have helped
thousands of
students around
the world improve
their skills.
Jewellery Training Solutions offers a comprehensive online training service
including the industry recognised Ten Stage Apprenticeship Course.
The video tutorial for this lesson can be found in the Advanced Level
https://jewellery-training-solutions.thinkific.com/courses/creole-earrings
Check out the other courses and options at
www.jewellerytrainingsolutions.com.au
August 2021 43

NEW PRODUCTS
West End Collection | +61 3 9553 3777
Bering
Perfect style combined with contemporary minimalism. Sapphire
crystal glass. Arctic green dial. Milanese Mesh. RRP $299 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Disney - Mickey Sculpted Dial
Silver sculpted Mickey Dial with genuine red leather strap. 3 ATM water
resistant. Comes with an Original Disney Tin gift box. RRP $79 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Ice Watch – 018477
Ice Solar Sunset Watch. Solar powered, ultra slim, feather light,
made with polycarbonate ABS. Water resistant to 50 meters.
RRP $139.9 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Ingersoll – I09303: The Orville
Skeleton automatic movement. Water resistant to 50 Meters.
Leather storage pouch. RRP $799 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
JDM Military Sapphire
Alpha Chrono Black – Swiss made. Chronograph function.
Rugged 100-meter water resistant watch with scratch- and
shock-proof sapphire crystal. RRP $479 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Maserati Hybrid Traguardo – Analogue Italian style with the
functions of a smartwatch. Heart rate, calorie tracker, pedometer,
stopwatch, camera control and more. RRP $589 AUD
www.westendcollection.com.au
44
jewellery world - August 2021

NEW PRODUCTS
West End Collection | +61 3 9553 3777
Paul Hewitt Praia Watch- All Metal Minimalist Watch.
Water resistant to 50 meters. Maritime anchor motif. All gold
iconic perfection. RRP: $289
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Maurice Lacroix AIKON Swiss Ladies 35mm Automatic Date
Swiss ML115 movement. Interchangeable white leather strap.
White mother of pearl dial. Diamond indices. RRP $3860 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Philip Watch Men’s Automatic 42mm Caribe Divers Watch
Precision Swiss made. Helium gas valve with 300-meter water resistance.
Sapphire crystal glass. Unrivalled Italian luxury. RRP $1660 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Nordgreen Pioneer Watch
Reddot Award winning design by Jakob Wagner. 100% carbon
neutral. Eco-friendly humanitarian charity options included in
the price. Water resistant to 50 meters. RRP $429 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Sector Save the Ocean Blue Watch
Eco-friendly watch made from plastic collected from the oceans.
Recyclable PET used to make sturdy Nato strap. Sporty watch
with 5ATM resistance. RRP $249 AUD
www.westendcollection.com.au
August 2021 45

NEW PRODUCTS
Ellani Collections | +61 2 9899 1525
Vibrant spring colours from the new Ellani
Collections Spring/Summer 2021 release.
www.ellanicollections.com.au
Bianc | +61 413 872 810
Bianc introduces to you their latest
collection. Everything is ready for order now.
This season you will be enchanted by Bianc’s
radiant rainbow moonstone and rose
quartz, twinkling tourmaline and topaz, and
precious pearls.
info@bianc.com.au
@bianc_jewellery
www.bianc.com.au
Jewellery Centre | +61 7 3221 3838
These elegant, timeless pendants in
sterling silver rhodium plate, feature cubic
zirconia’s and are part of the Jewellery
Centre’s new range.
www.jewellerycentreaustralia.com
Pastiche | +61 2 9452 4981
Inspired by the shores of Elia, born in Greece and forever
chasing the sun, the Elia Collection showcases unique
Pastiche designs combining golden tones and on-trend styles
crafted in stainless steel or solid sterling silver. This collection
will be a hit with your customers as most pieces retail for
under $100. Exciting additions to this season include the
Athena set with beautiful freshwater pearls, as well as the
dainty Ariana heart necklace, and the fob style Alida set.
www.pastiche.com.au
Dear Addison | +61 2 9452 4981
Dear Addison, offers a range of delicate designs in sterling
silver or gold plated brass. A fun and vibrant collection, the
new Muse Collection for Spring/Summer 2021 is filled with
gorgeous details and playful resin hoops. This collection
will entice customers through the doors with its colour and
personality.
www.dearaddison.com.au
46
jewellery world - August 2021

NEW PRODUCTS
Stones and Silver | +61 3 9587 1215
Beautiful, timeless and elegant our new .925 sterling silver fob 45cm
necklace featuring 10mm links is a must have. SS-6210.
This stunning .925 sterling silver fob link necklace is 45cm long with
a 7mm link and features a textured fob for added wow. SS-6590.
www.stonesandsilver.com.au
Zahar | +61 413 872 810
Introducing Zahar's latest collection. Everything is available now
and ready for order!
This season, Zahar features statement link chains, dainty layering
pieces, as well as some fun and flirty coloured glass styles.
info@zahar.com.au
@zahar.collection
www.zahar.com.au
Ellendale Diamonds Australia | +61 8 6180 1562
A timeless 18k white/yellow gold pendant featuring 26 round
brilliant cut fancy intense yellow diamonds VS-SI totalling 0.26ct
and 39 round brilliant cut G+ SI2 diamonds totalling 0.39ct.
www.ellendalediamonds.com.au
West End Collection | +61 3 9553 3777
Roamer Competence Skeleton III
Skeleton Swiss Made watch with STP6-15 automatic movement
offering 48hr power reserve. Bidirectional self-winding via
perpetual rotor. Sapphire crystal glass. 43mm case.
www.westendcollection.com.au
August 2021 47

NEW PRODUCTS
PD Paolo | Heart & Grace | +61 422 863 906
CO01-262 – Letter C $135 RRP. 925 Sterling silver with an 18K gold
plating, labradorite, tiger eye, mother of pearl and crystals blend.
Bringing back the nineties’ and giving a twist to their beautiful
nostalgia, floating letters rise as the innovative and distinctive
personal symbol: a new reality is born from a piece of jewellery that
empowers your true self and says your name out loud.
AR01- 293 - Willow Gold Earring - $155 RRP. 925 Sterling silver with
an 18K gold plating, the willow necklace is part of our Five collection.
Inspired by morning light going through leafy woods, always graceful
and eternal. With five colour stones featured throughout the Five
collection, sapphire blue corundum, rhodolite zirconia, champagne
zirconia, golden yellow zirconia and pure white zirconia
hello@heartandgrace.com.au
www.heartandgrace.com.au
Bella Donna Silver | +61 7 5329 2445
Bella Donna Silver’s elegant new range of pearl earrings are
ethically made with AAA natural pearls, sterling silver and 18ct
rose gold plated, or 14ct yellow gold plated 0.25 micron.
donna@belladonnasilver.com.au
West End Collection | +61 3 9553 3777
Jacques Du Manoir Two-Tone Royal Swiss Watch Set
Swiss made, replaceable bezels, zircon crystal band.
Feel like a true royal with JDM. RRP $359 AUD
www.westendcollection.com.au
West End Collection | +61 3 9553 3777
Georgini: IB184W/IE999W/IP847W
The Rockstar Evil Eye Set-
Defend evil with the Georgini Blue Evil Eye Set in Silver from the Rock
Star Collection. This iconic talisman features stunning sapphire nano
eyes in rhodium plated sterling silver.RRP $99/$59/$119 AUD
www.westendcollection.com.au
48
jewellery world - August 2021

NEW PRODUCTS
Mark McAskill Jewellery | +61 8 8352 1400
Pink tourmaline brings a bright pop of colour to this new Art Deco
inspired dress ring, with double claws enhancing the vintage feel.
#2560.
Jewellery Centre | +61 7 3221 3838
Jewellery Centre’s latest earring arrivals from Italy.
Sterling silver graduated faceted hoop earring (hef240)
Sterling silver flat faceted hoop earring (hef4230)
Sterling silver graduated faceted oval hoop earring (heof1530)
Visit our website for more sizes in these styles
www.jewellerycentreaustralia.com
Double talon claws and wide split shoulders create a striking look in
this new design cushion cut Tanzanite dress ring. #2561.
sales@markmcaskill.com.au
Ronnie Shabtay Fine Jewellery
9K gold round profile polished oval huggie with gold bezel set
14x10mm pear shaped blue gemstones drop earrings.
www.ronnieshabtay.com
Ikecho Australia | +61 2 9266 0636
9ct rose gold Edison white round 12mm hook diamond earrings.
Dia 0.42ct. IP406-ERG-EDI.
9ct yellow gold Keshi 18mm+ freshwater pearl diamond pendant.
Dia: 0.03ct. and 9ct yellow gold Keshi 12- 18mm freshwater pearl
handmade ring. IP3556N-9YG-DIA and IPRS38-9YG.
www.ikecho.com.au
Vina Jewellery | 0413 040 330
Modern design sterling silver, pendant necklace. Represent
everlasting love with a tiny heart centrepiece and sparkle
majestically with the infinity symbol.
pinaroo@bigpond.net.au
August 2021 49

chain
services
services
AUSTRALIAN
JEWELLERY TOOLS
WHOLESALER
MILN & CO. Pty Ltd
Ph: 02 4655 7707 M: 0412 702 834
E:stuart.miln@milnco.com.au
Lancier Watch Bands - Leather, metal, sports.
Watchglasses. Seals. Batteries. Quartz Movements.
Pins/tools. Jewellery findings. J C Hurst Bangles.
Fischer Barometers and Tide Clocks
Chris O’Neill
Piecemaker
2015 YJG Bench Challenge
Hand Engraving Champion.
Also specialising in quality
Handmakes, Repairs and
Antique restorations in the
Sydney CBD.
0405 689 834
SPECIALISING IN QUALITY
JEWELLERY TOOLS & EQUIPMENT
WITH EXCEPTIONAL SERVICE
diamonds and coloured stones
PO Box 112
Toronto NSW 2283
P: 02 9380 4742 ∙ F: 02 8580 6168
E: sales@adelaimports.com
Glues
Adela Imports offer over 180
designs of sterling silver chain,
with up to 20 lengths available
in each from stock.
Also offering a range of
uniquely designed silver
jewellery.
Catalogue available.
www.adelaimports.com
services
Asia
Gem
Jewellery
Specialising in handmade
jewellery, CAD/CAM
modelling, repairs and supply
of opals and gemstones.
Located in Sydney’s
Chinatown.
M: +61 491 174 922
E: asiagem2000@yahoo.com
(07) 3876 7481
sales@labanda.com.au
FAX: (07) 3368 3100
ADELAIDE (08) 7221 2202
MELBOURNE (03) 9038 8545
PERTH (08) 6363 5517
SYDNEY (02) 8004 1626
www.labanda.com.au
Are you Jewellery
World's biggest joker?
Got a gem of a gag, a diamond of
a giggle, a real shiner to share?
Fed up with the lame efforts we
publish here? Send us something
funny – we dare you.
No, really, please do, coz the
recent jokes have been killing me.
Send your joke to jeremy@
jewelleryworld.net.au
Relaxing...
FIRST THEY
SAID UNSINKABLE,
NOW THEY SAY
WE'RE SINKING?
WHY SHOULD
WE BELIEVE
THEM?
ADVERTISE HERE
The classifieds section is an excellent place for suppliers and
manufacturers to advertise products and services in a longrunning,
low cost way.
All size ads are available and may include product
photos. Visit our website to download our media
pack for prices.
www.jewelleryworld.net.au
If the Titanic sank in 2021
I DON'T SEE
AN ICEBERG!
NOBODY I
KNOW SAW AN
ICEBERG!
THE
HOLE IN
THE SHIP IS
BELOW THE
WATERLINE?
OH, THAT'S
CONVENIENT!
HOAX!
THIS
CRISIS WAS
MADE UP BY
THE LIFEBOAT
INDUSTRY!
YOU
CAN'T MAKE
ME GET IN A
LIFEBOAT.
I HAVE
RIGHTS!
50
jewellery world - August 2021

JBuyer Online by jbuyer
The ultimate addition to any
and all fine jewellery web sites
Populate your Store
Thousands of products from hundreds
of suppliers. One click and a chosen
product is added to your site with S.E.O
compliant description
Features & Benefits
Zero stock requirement
Select from a gvrowing selection of 40,000+ fine
jewellery products
Instant online store population
Click and automatically add selected product to your
site
Live certificated diamond listing and search: Mined &
Lab-Grown Diamonds
Real-time pricing with live links to bullion & currency
markets
All product profiles and images beautifully presented
Full unique product description
Unique product ID
Augmented Reality
SEO friendly
Instantly Fulfill Orders
As each order is placed the supplier
instantly and automatically receives the
order and payment. They ship to you or
directly to your client
Powerful Reporting
Join the community
Become a beta tester jbuyer.online
No fee or commitment until proof of concept
email: info@jbuyer.online