Jewellery World Magazine - August 2021

Gary and Laurene Coates celebrate 21 years at Jade Jewellers.
to be fixed or buying a pretty necklace, they are handing us memories
and future joyful moments. It’s that exchange that turns them from a
customer into a friend.”
In 2020 Jade Jewellers faced COVID-19 head on and instead of treading
water, Gary and Laurene decided to press ahead with a planned major
refit of the store.
“It was something we had always planned to do, so we closed the store
for three weeks and reopened with new counters and cabinets, new
floors but the same customer service,” Gary said.
“We are so glad we did it as has given new life to Jade Jewellers and has
allowed us to employ two full-time sales staff and an onsite jeweller in
addition to Renee Parry who has been with us for six years.”
After 21 years in business, Gary said it was always important to see the
potential, recognise when to ask for help and implement systems and
processes.
“At the end of the day we know we have done the best we can,” Gary
said.
“We are so proud that we have done it together as a family.”