Jewellery World Magazine - August 2021

By Kirsten Ehrlich Davies
LAUNCHING INTO
A NEW SEASON
Mike Granshaw, General Manager of Palloys, gives his expert advice on
how to design and launch your next jewellery collection.
Palloys
While Australians hibernate through
a winter of self-isolation, the
jewellery industry is looking ahead
to a brighter time, as they gear up to launch
new collections and ranges ahead of the
Christmas and Summer 21/22 seasons. Mike
Granshaw, general manager of Palloys, says
that offering new collections to customers
is very important, and that the jewellery
industry could follow the example of the
fashion industry by bringing at least four
ranges to market per year.
“Collections don’t need to be massive and
take over the whole store,” Mike said. “Start
small and build up from there.”
New technologies allow jewellers to achieve
this without looking overseas. Indeed, recent
times have brought new opportunities in this
regard as more and more consumers actively
seek to support local manufacturers and buy
local.
Palloys is the largest jewellery manufacturer
in Australia, partnering with jewellers and
retailers to design, manufacture and launch
their upcoming ranges from the initial
concept right through to delivering the
finished piece ready to present to the end
customer.
Finding inspiration
Every jeweller and retailer find their own
unique source of inspiration, often developing
a signature theme that individualises their
brand. Mike says that Palloys’ clients build
collections inspired by nature, art, architecture
and fashion and sometime reference long-held
traditions.
“The Palloys Design team can partner with
you to design and manufacture your dream
collection, delivering the highest quality finish
for your customers.”
CAD technology has become instrumental
in bringing these visions into reality, in an
efficient and cost-effective manner.
“CAD technology has enabled jewellers and
retailers to create complex designs with
precision, making production quicker and
more affordable than ever before,” said Mike.
“The sky is the limit when it comes to using
CAD for jewellery, but the importance of
designing for the casting process and with the
bench jeweller in mind is often overlooked.
Above and right: Livadi, by Palloys
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jewellery world - August 2021