Jewellery World Magazine - August 2021

LARSEN JEWELLERY REMAINS THE ONLY
JEWELLER IN AUSTRALIA TO ACHIEVE
100% CARBON NEUTRAL STATUS
From the beginning of Larsen Jewellery's conception, ensuring a brighter future for the planet was
paramount. Larsen was the first Australian jewellery brand to accomplish 100% carbon neutral
status, and today remain as leaders in the market. They offer Fairtrade gold, donate at least 10% of
all profits to charity—all while not compromising the quality or integrity of their jewellery.
The global jewellery market is expected
to be worth over $633 billion by
2025 and with a growing demand
for sustainability, the industry is becoming
saturated with brands claiming to be ‘ethical'.
With experts suggesting 'greenwashing' is rife,
what does it really mean to be ethical?
"Sustainable and ethical jewellery production
takes on many forms, whether that be fair
working conditions, recycling materials,
ensuring conflict-free material sourcing
and product
transparency,”
said founder,
Lars Larsen.
“For us, these
are all equally
important,
for a brighter
future for
human beings,
and for the
environment.”
“Consumers need to be wary of greenwashing.
So many businesses make inflated claims
that are completely misleading. We take
great pride in ensuring everything we say is
trackable and provable.”
“We have been dedicated to ethical and
sustainable standards long before it became
popular – and we think it’s great that
consumers are putting more and more
pressure on businesses to do so,” continued
Lars.
When Lars and Susie Larsen gave up their
executive finance positions at some of the
world’s leading banks to tap into the luxury
jewellery market, they had one key focus; to
create a jewellery brand that offers the firstof-its-kind
service in Australia.
Now almost 15 years later, Larsen
Jewellery has over 30 staff across Sydney
and Melbourne, and a Brisbane studio
opening later this year. At the peak of the
pandemic last year, Larsen custom-made
over 1250 wedding rings and more than 700
engagement rings.
Although Larsen has come a long way, the
brand’s core tenets remain unwavering.
The carbon-neutral certification process
required Larsen to commission a NoCO2 audit
and commit to ongoing annual auditing of
emissions. The unavoidable emissions are
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jewellery world - August 2021