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AUGUST 12, 2021<br />
WEEKLYNEWS.NET - 978-532-5880 3<br />
PHOTO | SPENSER HASAK<br />
Brothers Angelo, Lucio Jr. and Valentino Perrina started Nutre Meal Plans in 2017 and offer more than 100 recipes for meal prepping with a focus on healthy eating.<br />
Perrina brothers’ Nutre Meals delivers delicious dinners<br />
By anne Marie ToBin<br />
It all started with one customer.<br />
In 2017, the Perrina brothers —<br />
Angelo, Lucio Jr. and Valentino,<br />
owners of Toscana's Ristorante on<br />
Bourbon Street — began prepping<br />
meals out of Toscana's kitchen for<br />
their father, Lucio Perrina Sr., following<br />
his diabetes diagnosis.<br />
Fast forward to 2021, and<br />
what started as a labor of love has<br />
soared to new heights with Nutre<br />
Meal Plans, a meal-plan delivery<br />
service that features some of the<br />
tastiest and healthiest foods you<br />
will ever pull out of your microwave.<br />
A recently-aired "Good Morning<br />
America" ad says it all.<br />
"People think if you're busy,<br />
you don't have time to eat healthy,"<br />
said Valentino, the company's<br />
chief executive officer. "That's<br />
why we created Nutre Meals<br />
— fully prepared meals that are<br />
healthy, convenient and, above all,<br />
delicious."<br />
Let's just say there's plenty of<br />
truth in that piece of advertising<br />
By Trea Lavery<br />
Conservative internet personality<br />
and former radio host<br />
Dianna Ploss filed papers with<br />
the Office of Campaign and Political<br />
Finance (OCPF) Monday<br />
organizing a candidate's committee<br />
to run for governor.<br />
The filing papers show a<br />
Peabody address for Ploss, who<br />
has not listed a party affiliation.<br />
West Brookfield resident Lisa<br />
Johnson is listed as Ploss' campaign<br />
manager, with Wareham<br />
resident Margot Walbourne as<br />
treasurer of the committee<br />
based on this writer's tasting of<br />
three of those meals. Each one<br />
was delicious; from the chimichurri<br />
steak tips to grilled chicken<br />
caprese to the 370-calorie baked<br />
stuffed haddock, Nutre delivered<br />
as promised.<br />
The company features two basic<br />
promises: weight loss and balance.<br />
Options include breakfast,<br />
dinner and a complete snack line.<br />
Meals are available in fivemeal<br />
increments (from five to 20)<br />
with prices ranging from $9.99 to<br />
$12.99, depending on the size of<br />
the order.<br />
Menus vary each week, and<br />
customers can also buy in bulk.<br />
The company delivers to Massachusetts,<br />
New Hampshire and<br />
Rhode Island, and recently expanded<br />
to New York's five boroughs<br />
and northern New Jersey.<br />
All deliveries are made in-house<br />
with 20 drivers delivering between<br />
50-100 orders each day.<br />
Valentino estimates that Nutre<br />
delivers 13,000 meals to 1,600 active<br />
customers every week.<br />
The company's local base is<br />
strong, with owners saying the<br />
Ploss' website describes her<br />
as "Massachusetts' loudest and<br />
bravest citizen journalist and<br />
freedom advocate."<br />
"Dianna calls out all adversaries<br />
of Freedom: Communists,<br />
Islamists and Establishment<br />
Republicans," the site<br />
says. "Dianna is a staunch supporter<br />
of President Trump and<br />
his America First agenda … Dianna<br />
never backs down. Dianna<br />
never gives up. And, Dianna<br />
encourages freedom lovers to<br />
do the same!"<br />
Ploss lost her talk radio show<br />
on WSMN in Nashua, N.H. in<br />
July 2020 after posting a video<br />
of herself demanding that a<br />
Spanish-speaking landscaping<br />
crew speak English. Her Twitter<br />
and Facebook accounts have<br />
also been removed, but she<br />
frequently posts videos on her<br />
YouTube page.<br />
Ploss began organizing<br />
weekly Thursday rallies in support<br />
of then-President Donald<br />
Trump in April 2020 in Swampscott,<br />
near the home of Gov.<br />
Charlie Baker. The demonstrations<br />
began as a protest against<br />
COVID-19-related restrictions,<br />
but soon began to include racist<br />
majority of their customers are<br />
young millennials, ages 25-35,<br />
and people between the ages of 45<br />
and 65.<br />
"We have a very good North<br />
Shore following but also do really<br />
well in Somerville, Cambridge<br />
and Medford with younger people,"<br />
said Lucio Jr. "We also do<br />
well in older areas, where people<br />
want more convenience and have<br />
dietary restrictions, particularly<br />
low sodium."<br />
Nutrition is the top priority<br />
with every meal that Nutre produces,<br />
which even extends to its<br />
no-egg cookies. The company's<br />
staff includes a full-time dietician/<br />
nutritionist, Michelle Lucier.<br />
"She's great at helping develop<br />
meals with great nutritional value<br />
that tastes good and also address<br />
individual dietary needs," said Angelo.<br />
Valentino said one of the major<br />
reasons people don't eat healthy is<br />
a lack of variety in food.<br />
"That's why we go with seasonal<br />
items and culturally-inspired<br />
menu items," he said. "We knew<br />
there was a tremendous opportunity<br />
to provide things people want<br />
but can't find. Plus, COVID made<br />
people more aware of how important<br />
healthy food is to overall<br />
health."<br />
The company steers away from<br />
preservatives, electing instead for<br />
sustainable, fresh and locally-produced<br />
ingredients, he added.<br />
The company isn't just about<br />
profit; thousands of meals every<br />
year are donated to charity.<br />
"We intentionally overproduce<br />
so we can donate," Angelo said,<br />
adding that approximately 90,000<br />
meals have been donated to Citizens<br />
Inn over the past few years.<br />
The company also gave thousands<br />
of free meals to frontline<br />
pandemic workers and sponsored<br />
about 50 nurses.<br />
"They were fearful of being<br />
in public so we gave them meals<br />
to take home or eat at work," said<br />
Angelo.<br />
The brothers raised $30,000<br />
partnering with New England<br />
Patriots players J.C. Jackson and<br />
Jake Bailey on an autographed<br />
merchandise giveaway initiative,<br />
which benefited ICU workers.<br />
imagery and language.<br />
The protests were the site<br />
of the Dec. 12 arrest of Black<br />
Lives Matter activist Ernst<br />
Jean-Jacques, also known as<br />
Shimmy, after a confrontation<br />
with Trump supporter Linda<br />
Greenberg. Greenberg was seen<br />
throwing water at Jean-Jacques,<br />
and Ploss, among other Trump<br />
supporters, allege that he<br />
punched Greenberg in response;<br />
Jean-Jacques and his supporters<br />
maintain that he simply reached<br />
out to take Greenberg's water<br />
bottle out of her hand. Jean-<br />
Jacques' case is scheduled to go<br />
"The Patriots purchased our<br />
meals and matched it on top of the<br />
purchase," said Angelo. "We were<br />
the first in Massachusetts to do<br />
this on this scale."<br />
Steak tips are the most popular<br />
entrée. And it's no wonder why.<br />
"All of our steak products are<br />
from Dom's Sausages (in Malden),"<br />
said Lucio.<br />
Valentino is the marketing<br />
guru, while Angelo and Lucio —<br />
described by Angelo as a "perfect<br />
blend of brains" — focus more on<br />
the culinary and operations side.<br />
Angelo said the pandemic was<br />
beneficial to the startup company.<br />
"Normally, it would take five<br />
years to get off the ground, but<br />
when COVID hit so fast, it just<br />
accelerated the process," Angelo<br />
said.<br />
Next on the Nutre agenda is<br />
expanding into retail.<br />
"We're looking into expanding<br />
into small specialty-food stores,"<br />
Valentino said. "We have some<br />
options and believe there is real<br />
opportunity because we offer<br />
what people want."<br />
Right-wing activist Ploss organizes run for governor<br />
to trial on Aug. 18.<br />
Neither Ploss or members of<br />
her campaign team responded<br />
to requests for comment.