11.08.2021 Views

PWN081221

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

AUGUST 12, 2021<br />

WEEKLYNEWS.NET - 978-532-5880 3<br />

PHOTO | SPENSER HASAK<br />

Brothers Angelo, Lucio Jr. and Valentino Perrina started Nutre Meal Plans in 2017 and offer more than 100 recipes for meal prepping with a focus on healthy eating.<br />

Perrina brothers’ Nutre Meals delivers delicious dinners<br />

By anne Marie ToBin<br />

It all started with one customer.<br />

In 2017, the Perrina brothers —<br />

Angelo, Lucio Jr. and Valentino,<br />

owners of Toscana's Ristorante on<br />

Bourbon Street — began prepping<br />

meals out of Toscana's kitchen for<br />

their father, Lucio Perrina Sr., following<br />

his diabetes diagnosis.<br />

Fast forward to 2021, and<br />

what started as a labor of love has<br />

soared to new heights with Nutre<br />

Meal Plans, a meal-plan delivery<br />

service that features some of the<br />

tastiest and healthiest foods you<br />

will ever pull out of your microwave.<br />

A recently-aired "Good Morning<br />

America" ad says it all.<br />

"People think if you're busy,<br />

you don't have time to eat healthy,"<br />

said Valentino, the company's<br />

chief executive officer. "That's<br />

why we created Nutre Meals<br />

— fully prepared meals that are<br />

healthy, convenient and, above all,<br />

delicious."<br />

Let's just say there's plenty of<br />

truth in that piece of advertising<br />

By Trea Lavery<br />

Conservative internet personality<br />

and former radio host<br />

Dianna Ploss filed papers with<br />

the Office of Campaign and Political<br />

Finance (OCPF) Monday<br />

organizing a candidate's committee<br />

to run for governor.<br />

The filing papers show a<br />

Peabody address for Ploss, who<br />

has not listed a party affiliation.<br />

West Brookfield resident Lisa<br />

Johnson is listed as Ploss' campaign<br />

manager, with Wareham<br />

resident Margot Walbourne as<br />

treasurer of the committee<br />

based on this writer's tasting of<br />

three of those meals. Each one<br />

was delicious; from the chimichurri<br />

steak tips to grilled chicken<br />

caprese to the 370-calorie baked<br />

stuffed haddock, Nutre delivered<br />

as promised.<br />

The company features two basic<br />

promises: weight loss and balance.<br />

Options include breakfast,<br />

dinner and a complete snack line.<br />

Meals are available in fivemeal<br />

increments (from five to 20)<br />

with prices ranging from $9.99 to<br />

$12.99, depending on the size of<br />

the order.<br />

Menus vary each week, and<br />

customers can also buy in bulk.<br />

The company delivers to Massachusetts,<br />

New Hampshire and<br />

Rhode Island, and recently expanded<br />

to New York's five boroughs<br />

and northern New Jersey.<br />

All deliveries are made in-house<br />

with 20 drivers delivering between<br />

50-100 orders each day.<br />

Valentino estimates that Nutre<br />

delivers 13,000 meals to 1,600 active<br />

customers every week.<br />

The company's local base is<br />

strong, with owners saying the<br />

Ploss' website describes her<br />

as "Massachusetts' loudest and<br />

bravest citizen journalist and<br />

freedom advocate."<br />

"Dianna calls out all adversaries<br />

of Freedom: Communists,<br />

Islamists and Establishment<br />

Republicans," the site<br />

says. "Dianna is a staunch supporter<br />

of President Trump and<br />

his America First agenda … Dianna<br />

never backs down. Dianna<br />

never gives up. And, Dianna<br />

encourages freedom lovers to<br />

do the same!"<br />

Ploss lost her talk radio show<br />

on WSMN in Nashua, N.H. in<br />

July 2020 after posting a video<br />

of herself demanding that a<br />

Spanish-speaking landscaping<br />

crew speak English. Her Twitter<br />

and Facebook accounts have<br />

also been removed, but she<br />

frequently posts videos on her<br />

YouTube page.<br />

Ploss began organizing<br />

weekly Thursday rallies in support<br />

of then-President Donald<br />

Trump in April 2020 in Swampscott,<br />

near the home of Gov.<br />

Charlie Baker. The demonstrations<br />

began as a protest against<br />

COVID-19-related restrictions,<br />

but soon began to include racist<br />

majority of their customers are<br />

young millennials, ages 25-35,<br />

and people between the ages of 45<br />

and 65.<br />

"We have a very good North<br />

Shore following but also do really<br />

well in Somerville, Cambridge<br />

and Medford with younger people,"<br />

said Lucio Jr. "We also do<br />

well in older areas, where people<br />

want more convenience and have<br />

dietary restrictions, particularly<br />

low sodium."<br />

Nutrition is the top priority<br />

with every meal that Nutre produces,<br />

which even extends to its<br />

no-egg cookies. The company's<br />

staff includes a full-time dietician/<br />

nutritionist, Michelle Lucier.<br />

"She's great at helping develop<br />

meals with great nutritional value<br />

that tastes good and also address<br />

individual dietary needs," said Angelo.<br />

Valentino said one of the major<br />

reasons people don't eat healthy is<br />

a lack of variety in food.<br />

"That's why we go with seasonal<br />

items and culturally-inspired<br />

menu items," he said. "We knew<br />

there was a tremendous opportunity<br />

to provide things people want<br />

but can't find. Plus, COVID made<br />

people more aware of how important<br />

healthy food is to overall<br />

health."<br />

The company steers away from<br />

preservatives, electing instead for<br />

sustainable, fresh and locally-produced<br />

ingredients, he added.<br />

The company isn't just about<br />

profit; thousands of meals every<br />

year are donated to charity.<br />

"We intentionally overproduce<br />

so we can donate," Angelo said,<br />

adding that approximately 90,000<br />

meals have been donated to Citizens<br />

Inn over the past few years.<br />

The company also gave thousands<br />

of free meals to frontline<br />

pandemic workers and sponsored<br />

about 50 nurses.<br />

"They were fearful of being<br />

in public so we gave them meals<br />

to take home or eat at work," said<br />

Angelo.<br />

The brothers raised $30,000<br />

partnering with New England<br />

Patriots players J.C. Jackson and<br />

Jake Bailey on an autographed<br />

merchandise giveaway initiative,<br />

which benefited ICU workers.<br />

imagery and language.<br />

The protests were the site<br />

of the Dec. 12 arrest of Black<br />

Lives Matter activist Ernst<br />

Jean-Jacques, also known as<br />

Shimmy, after a confrontation<br />

with Trump supporter Linda<br />

Greenberg. Greenberg was seen<br />

throwing water at Jean-Jacques,<br />

and Ploss, among other Trump<br />

supporters, allege that he<br />

punched Greenberg in response;<br />

Jean-Jacques and his supporters<br />

maintain that he simply reached<br />

out to take Greenberg's water<br />

bottle out of her hand. Jean-<br />

Jacques' case is scheduled to go<br />

"The Patriots purchased our<br />

meals and matched it on top of the<br />

purchase," said Angelo. "We were<br />

the first in Massachusetts to do<br />

this on this scale."<br />

Steak tips are the most popular<br />

entrée. And it's no wonder why.<br />

"All of our steak products are<br />

from Dom's Sausages (in Malden),"<br />

said Lucio.<br />

Valentino is the marketing<br />

guru, while Angelo and Lucio —<br />

described by Angelo as a "perfect<br />

blend of brains" — focus more on<br />

the culinary and operations side.<br />

Angelo said the pandemic was<br />

beneficial to the startup company.<br />

"Normally, it would take five<br />

years to get off the ground, but<br />

when COVID hit so fast, it just<br />

accelerated the process," Angelo<br />

said.<br />

Next on the Nutre agenda is<br />

expanding into retail.<br />

"We're looking into expanding<br />

into small specialty-food stores,"<br />

Valentino said. "We have some<br />

options and believe there is real<br />

opportunity because we offer<br />

what people want."<br />

Right-wing activist Ploss organizes run for governor<br />

to trial on Aug. 18.<br />

Neither Ploss or members of<br />

her campaign team responded<br />

to requests for comment.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!