September 2021

EVENTS
to ensure that the relevant licenses and
permissions are put in place.
When we attempted to deliver this
event in 2020, we worked side by side
with the same suppliers and departments
to ensure that attending families would
be as safe as possible during the Covid-19
pandemic. Unfortunately, due to UK
government restrictions and national
lockdowns, we were forced to postpone
this event until 2021. Due to our extensive
health and safety procedures we were
awarded the AA Covid Compliant Award.
Although social distancing and
elements to Covid-19 have changed in the
UK within 2021, we will still be adopting
a huge number of elements from those
health and safety procedures and will
ensure our families remain safe.
How have you planned the layout of
the event?
Luckily as our event is based within
the extensive grounds of Hardwick
Hall Hotel, we work with the venue to
establish what space is required on an
event by event basis. As we have the
flexibility to build the event around
specification and needs, every Believe
Christmas event site layout is slightly
different. As this is a traditional outdoor
Christmas event we
contract a regional tipi supplier
to deliver our elf village.
How did you research and
source your infrastructure?
We have been within the events
industry for over 15 years and
have worked with many
suppliers for both regional
and national events. We
tend to be very loyal
to suppliers that are
based locally and
have worked
closely with
them to
build this event into a much loved North
East Christmas attraction.
What entertainment do you offer?
Believe Christmas is one big, huge
outdoor Christmas pantomime where
every year there are different characters
(actors) employed to surprise the
attending families. Some other Christmas
attractions tend to stick to the same
format and activities but as we have loyal
families that attend every year, we like to
keep things fresh and exciting.
Again, we like to use local talent and
work with regional organisations that
manage actors’ careers. We also work
very closely with educational bodies
to allow up and coming talent to be
involved and kick start creative careers.
What provisions do you make
for power, lights and sound?
To be honest with you we
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