September 2021

Be Cool this
staycation
with utoka
Keeping your food and drink cool for up to 5
days, utoka coolers are designed to withstand all
elements, even bear proof… you know, just in case!
Not for profit members cooperative marketing rural tourism
Promoting direct booking with owners
Glamping; Self Catering and Bed and Breakfast
Visit us at stand OSA710 to take advantage of our special show
offer
www.farmstay.co.uk
02476696909
ADVERTORIAL
Got an Idea?
Turn your wildest dreams
into a profitable place to
stay with comprehensive
consultancy from
Canopy & Stars
Glamping and outdoor
holidays have proven to be
one of the biggest success
stories in the tourism industry
over recent years, and the trend
shows no sign of slowing down. Canopy
& Stars is the UK’s leading glamping
specialist, and 2021 was the most
successful year in the company’s 10 year
history. With forward bookings for 2022
up 400% on pre-pandemic levels, now is
the perfect time to start your glamping
development journey.
A great space needs a vision and hard
work, but you will also need industry
expertise and experience, which is
where the Canopy & Stars consultancy
service comes in. As the longeststanding
marketing and booking agent
in the outdoor holiday space, we have
years of knowledge and data to help
you turn your wildest dreams into a
profitable place to stay.
Most glamping developments
can benefit from a two to three year
return on investment; much better
than returns on traditional
holiday lets. Build prices
for permanent structures
can range from as little
as £20,000 to upwards
of £200k right at the
top end. Canopy & Stars
reports that their top
performing places have
average nightly rates from
£195-£420 per night and occupancy
rates of between 75-95%.
Once you join the collection, we
become your commercial partner, with
specialist guest experience, marketing,
owner and business development
teams delivering a level of personal
service unmatched in the industry.
From initial consultations, viability
assessments and planning permission
support, to advice on creating an
experience and business modelling,
the Canopy & Stars team can guide and
support you every step of the way.
CASE STUDY
Netherby Estate, Cumbria
We’ve worked with Robert and his family at Netherby
since the launch of Netherby Woodland Yurt on Canopy
& Stars in 2014. When they were looking for a follow
up project, we toured their sheep-filled parkland and
assessed the site’s potential. There was a perfect spot
for a treehouse and our industry insight and market
expertise gave them the confidence to commit to the
build.
Their treehouse achieves nightly rates of £170-£300
and occupancy of over 80%. We’re now helping them
with an exciting phase three!
Customer Feedback: Robert Graham, Netherby Estate,
said: “Canopy & Stars couldn’t have been more helpful
from the beginning! They were always available to
discuss ideas and provide us with examples of what
guests want. They gave us very accurate financial figures
on what similar treehouses made a year, which made
building Netherby a bit of a no-brainer for us.”
To find out more, go to www.canopyandstars.co.uk or
email ideas@canopyandstars.co.uk
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