The Luxury Network International Magazine Issue 26

Beauty
Diaries
WATERTONE OR SUSTAINABLE BEAUTY
BY MAKEUP FOREVER
Committed to sustainable beauty that does not compromise
on the quality or performance of its products,
MAKE UP FOR EVER presents WATERTONE, its new
skin-perfecting foundation. The launch is accompanied
by the campaign BE FEARLESS, filmed and directed by
the photographer Charlotte WALES, acclaimed for her
ability to capture emotions through faces and bodies.
Co-created with the Maison’s professional makeup artists,
WATERTONE foundation suits all skin types, while
its range of 23 shades adapts to all skin tones.
Designed for fans of natural beauty, WATERTONE is
formulated without animal-derived ingredients, parabens,
silicones, PEG, EDTA, mineral oil and phenoxyethanol,
and with less than 1% fragrance. It comprises
78% water-based and 94% nature-derived ingredients.
Its 100% recyclable glass bottle has a removable cap
which can be used as a palette, while its paper packaging
is sourced from sustainably managed forests.
Two innovative accessories have also been created with an
objective of sustainability. They were developed in collaboration
with MAKE UP FOR EVER’s professional makeup
artists in order to optimize the performance of the foundation.
The WATERTONE SPONGE, which is latex-free
and sold in a recyclable plastic box, is produced with water-activated
materials which enable it to transform into
a supple tool that blends and smooths foundation for a
flawless finish. Meanwhile, the ARTISAN BRUSH #116 consists
of synthetic bristles with a beech-wood handle.
The creative mission of MAKE UP FOR EVER is to inspire
everyone to show who they really are and what
makes them unique.
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