Style: October 01, 2021

16 Style | Promotion
Regeneration
From big brands to boutique labels, The Crossing has become
a destination for Christchurch shoppers.
Helping to revitalise the city centre and seeing
businesses bounce back from the lockdown of
2020 are a few reasons The Crossing centre manager
Kelly Morrison feels proud. “We love being part of the
Christchurch growth story,” she says.
“It’s been amazing to see retailers continue to set up
shop here the past few years. We’ve welcomed nine
new stores to The Crossing in the last 12 months alone.”
More than ever, locals are craving a place to meet
up with friends, treat themselves and mingle with likeminded
people.
“Being open again is such a great feeling. We feel so
lucky that we are able to provide a beautiful space where
friends, whānau and colleagues can reconnect after these
difficult times,” says Anna Walsh, franchise owner of
Coffee Culture, situated in the heart of The Crossing.
This desire for an in-store experience and social
reconnection will no doubt influence Christmas
shoppers too.
“Shopping locally gives people peace of mind; you
can see, touch and try items that you want to buy
without having to wait for online deliveries,” Kelly
observes.
“The great news is, our stores are full of stock and
can handle custom across the three lower alert levels.”
The Crossing’s wellbeing offering has been enhanced
with a new IHF Health Club, featuring modern fitness
facilities such as a yoga studio and PRAMA group
fitness space. A plunge pool and members’ lounge
makes it an oasis in the city.
Feedback from retailers is that visitors enjoy the
fresh air and outdoor spaces of The Crossing after
being stuck at home for weeks.
“To see familiar faces coming back is so
encouraging,” says Anna Green, owner of Belleza.
“You just can’t beat a good in-store experience – the
comradery and the feeling you get when you find what
you’ve been looking for!”
thecrossing.co.nz