November/December 2021

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Contract The Business Talk Pilot Barometer SLOWING DOWN? As uncertainty slows demand, ‘the bubble isn’t bursting, but it may be deflating’ says Neil Cooper-Smith, senior analyst, Business Pilot... Business Pilot Barometer Edition 22: August/September/October 2021 According to the latest Government statistics, the provisional seasonally adjusted estimate of UK residential transactions in September 2021 was 160,950, 68.4% higher than September 2020 and 67.5% higher than August 2021. It’s attributable to the rush to take advantage of the Stamp Duty holiday, which closed on the 30th of September, and something which we would now expect to see filtering into increased demand for windows and doors. People move, they invest in improvements – usually within the first few months of being in. That isn’t, however, what we’re seeing. New window and door leads fell by 12% in October. Average sales also fell by 4%, while average conversion rates held at around the 36% mark. We’re not suggesting for a moment that the market is about to fall away. House prices jumped 1.8% in October (Rightmove) and with order books running through to end of Q1 2022, installers are going to be busy for a long time to come. The bubble isn’t bursting but it may be deflating – just a little. Fuel and food shortages, rising energy prices and surging inflation mean that consumer confidence according to GFK, fell a further four points in October, following on from the fall seen in September. This may explain why some homeowners have – temporarily at least – put their improvement plans on hold. Other factors may be longer lead times and supply chain disruption, which may also be suppressing demand. As we look ahead to the New Year, it is, however, worth taking note that demand is very unlikely to be sustained at the levels we have seen, for the duration of 2022. A slowdown is inevitable, in housing transactions, if not prices. This makes normalisation in the home improvement market likely. That means it’s time to think about lead generation and lead management again. The opportunities are and will still be there, it’s simply that we’re going to have to work a little harder for them. As a business management tool developed by installers for installers, Business Pilot can help you understand where your leads come from, target prospects and manage the lead to conversion process more effectively. That is going to be more important in the year ahead. The Business Pilot Barometer offers a monthly analysis of the key trends defining window and door retail, drawing on real industry data collated by the Business Pilot customer relationship management system (CRM). Business Pilot uses cloud-based technologies to give installers complete visibility of every element of their operation from leads and conversions to job scheduling, cost of installation, service calls, and financial reporting. www.businesspilot.co.uk @BusinessPilotUK www.businesspilot.co.uk/barometer 10 T I NOVEMBER/DECEMBER 2021 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
OW NOW IT’S TIME NOW IT’S TIME NOW IT’S TIME NOW IT’S TIME NO LOOKING FOR AN ALTERNATIVE SUPPLIER? OUR RANGE OF BENEFITS FOR INSTALLERS AND CONTRACTORS HAS NEVER BEEN BETTER. Big savings (up to 20%!) compared to our competitors Free delivery to site with your first order No-quibble money back if you’re not 100% happy * Unrivalled installation support and aftercare *T&C’s apply refer to website Find out more at www.dakea.co.uk/try-dakea Or give us a call +44 20 3970 5520 to discuss your project. @HiDakea Dakea_UK
Page 1 and 2: NOV/DEC 2021 PRACTICAL CONTENT FOR
Page 3 and 4: CONTEMPORARY, HIGH-PERFORMANCE BI-F
Page 5 and 6: Editor’s Comment SOPHIE STEVENS E
Page 7 and 8: REGULARS 10 THE BUSINESS PILOT BARO
Page 9 and 10: For more news and the latest update
Page 11: ROOF LANTERN FITTED IN MINUTES SUPP
Page 15 and 16: VISOGLIDE PLUS SLIDING DOORS NEW FR
Page 17 and 18: Contract Talk Deceuninck’s Herita
Page 19 and 20: VISOFOLD 1000 BI-FOLD DOORS from £
Page 21 and 22: VetroMount Quick. Simple. Safe. Cal
Page 23 and 24: Membership just £24.95 +VAT per mo
Page 25 and 26: The tried and trusted glazing syste
Page 27 and 28: Innovation comes built-in 60 Quotes
Page 29 and 30: CALL: EMAIL: VISIT: M LEAD TIMES FR
Page 31 and 32: Aluminium done the Emplas way Award
Page 33 and 34: Because the wrong choice could caus
Page 35 and 36: Do the maths! Co-extruded pre-inser
Page 37 and 38: Oh so BEAUTIFUL It’s beautiful ju
Page 39 and 40: DoorGlass Brochure 21/22 Total Fabr
Page 41 and 42: CERTIFICATE 12/4895 Trade Frame yor
Page 44 and 45: Updates Endurance Doors has extende
Page 46 and 47: Customer Service DELIVERING CERTAIN
Page 48 and 49: CRM Systems NO MORE LOST LEADS Thre
Page 50 and 51: CRM Systems Continued from page 46
Page 52 and 53: Customer Service INVALUABLE SERVICE
Page 54 and 55: Talking Point SKILLS: OUR BIGGEST C
Page 56 and 57: Tiled Roof Systems ORDERS THROUGH T
Page 58 and 59: Rooflights & Lanterns GET IN THE ZO
Page 60 and 61: Article Garden Rooms 'LIVING SPACES
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Article Case Study EXCEEDING EXPECT
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Case Study Continued from page 60 h
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Updates ENDURANCE BRINGS THE ROSE G
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Installation Case Study LIGHTING UP
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Xpert Advice SINGLE SOURCE SUPPLY I
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Advertorial: Bosch EXPERT HEX-9 HAR
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Vehicles ELECTRIC FUTURE FOR TRADES
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Updates 'TAKING COMFORT AND LAYERIN
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November/December 2021

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