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JANUARY 2022 EDITION | CONSTRUCTIONMONTHLY.COM

877-219-3976

SOUTH FLORIDA

Build

Buyer’s Guide

expo

Build business with build expo

SOUTH FLORIDA BUILD

MIAMI BEACH CONVENTION CENTER - HALL A

JANUARY 5-6, 2022

Exhibit Hours: 10:00 a.m. to 3:00 p.m.

Classes Start at 9:30 a.m. Each Day

FREE

TO

ATTEND

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& CLASSES

Keynote Speakers

Tom Woodcock

President | Seal the Deal

Selling in the COVID Era

Wednesday, January 5 | 1:15 p.m. - 2:15 p.m

Networking & Association Use

Thursday, January 6 | 1:15 p.m. - 2:15 p.m.

Jorge L. Esteban, A.I.A

VP of Architecture | Gables Construction Group

5 Steps to Designing Custom

Build Homes

Wednesday, January 5 | 11:00 a.m. - 12:00 p.m

Mikael Kaul

Managing Director/VP Miami | Ayenk

Paradigm Shifts & Charting a Future

[The Sacred & Profane]

Thursday, January 6 | 11:00 a.m. - 12:00 p.m

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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 3


Table of

CONTENTS

SOUTH FLORIDA 2021

14

8

Top 5 Key Performance

Indicators (KPIs) Every

Builder Must Know

Bread of Light Church + convention center

EXHIBITOR LIST

24

FLOORPLAN

25

SEMINARS +

WORKSHOPS

27

SPECIAL SOUTH FLORIDA BUILD EXPO SHOW EDITION

4 CONSTRUCTIONMONTHLY.COM

January 5 & 6, 2021

Miami Beach Convention Center | Hall A

1901 Convention Center Dr.,

Miami Beach, FL 33139

Exhibit Hours: 10am - 3pm

Classes start at 9:30 am


34

The State of Construction: 7 Reasons to Prioritize Digital Investments

42

40

Why Accountants are

to Blame for Building

Company Collapses

5 Steps to Designing Custom-Built Homes

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SOUTH FLORIDA

The Construction Monthly Team is excited to bring you

an amazing industry-specific publication to the National

Market!

For the first time, the entire national building and

construction industry will have a publication that will

represent the growing commercial construction industry

as a whole. Everything from architecture, design, finance,

business ... All the industry specific information that you

need.

Our circulation has grown in the 25+ years that Build

Expo USA has hosted and produced trade shows and

now being able to take that networking experience to

over 300, 000+ national direct emails, thousands in

social media, and building relationships and reaching

commercial and residential construction firm, developers,

engineers, government agencies, and top-level

professionals ... which Construction Monthly will now

reach EVERY MONTH!

Our publication welcomes your support and is looking

forward to working with the professionals that are

exploring their careers and businesses and would love to

see participation from YOU.

We thank you for being with us from the beginning and

look forward to the journey we take with our audience.

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ADVERTISING & SALES

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amy@constructionmonthly.com

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#17 Construction Show in the World!

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Write an Article!

Construction Monthly Loves to Hear From You.

As experts in the field, we love to hear from our readers! You’re invited to submit an article between 400 to 1200

words. We will let you know if we use an article.

Would you love to see your expertise and knowledge in our magazine?

Please email your article to amy@constructionmonthly.com and check out constructionmonthly.com online!

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 7


8 CONSTRUCTIONMONTHLY.COM


SPECIAL SOUTH FLORIDA SHOW EDITION 2021 9


process achieved a united crusade for meaningful

execution, leaping across roles and backgrounds,

nationalities, and differing languages to form a bonded

and amalgamated designing body.

The often complex, though sometimes reassuringly

familiar, zoning regulations prompted a "win-winwin"

detailed analysis of the constellations of active

forces. While swiftly generating maximum allowable

volumetric schemas, they persisted in exceeding the

allowable floor ratio coefficient. A ziggurat-shaping

act, by stepping back the gross volume, counteracted

the urban massing intentions - but a floorplate

reducing excavation of the volume still remained

necessary - typically this would plainly have meant

"making a courtyard".

A sublime challenge emerged in this sculpting exercise

of creating a "negative cavity," but with the carving

of an inverted "ice-cream cone" void, it delivered the

highly sought after "sacred chamber." This had long

persisted as an under-tow objective and remained

paramount in our liturgical design endeavor. The

empirical shape effectively brings desired natural

daylight illumination besides showering a spiritual

light, deep into the heart of this House of God.

Consequently, this design achievement underscores

the higher purpose of the entire endeavor and

unwaveringly delivers a meaningful spatial, spiritual

de facto worship vessel, while concurrently satisfying

abstract zoning algorithms.

The construction process, was split in two-part

phases: underground and above grade - The subterrain

entailed either trenching a four-story ( or more)

deep perimeter narrow excavation and, pouring a

reinforced concrete perimeter wall and hollowing

out the remains inside. Alternatively, erecting a steel

sheet perimeter barrier, pumping out the sludge

while excavating, simultaneously increasing building

supporting brace-work and foundation structure

in a harmonious balance. Above grade, the steel

framework was then embedded in concrete to a point

where it, in a fire-proofed coated skeletal webbing,

wrapped around the captured major spaces.

The considered earthquake remediating measures

were e.g., employing base isolators ( essentially dense

rubber disks the size of giant tractor wheels), and

isolating the entire structure from the very point it

meets the foundation. However, value engineering

demanded a stiff beam/rigid framework where

the diagonal bracings essentially served as "shock

absorbers."

The rain-screen wall assembly necessitated controlled

study of Greek Thasos white marble including quake

resistive fastening tests to determine suitability for

this urban setting. In consideration of anticipated

destructive acid-rain erosion, pollution stains, and its

marring of this naturally porous stone, a synthetic

Spanish marble was instead selected as a more apt

alternative.

From the initial proclamation of a "symbolic

diamond" crenellation that evolved into a folded

origami abstract cloud, the emblematic shading

cloud-structure garners praise, intrigue, mystery, as it

obtains near shape-shifting capabilities when sunlight

plays over the faceted surfaces and as the light shifts

into night. Night-time illumination, a significant aspect

of Taiwanese skyline, takes on even more dynamic

projections, poised to reverberate changing liturgical

seasons, weathy, mood, and/or particular events.

Throughout the processional people-spaces, efforts

towards enhanced social interaction were fostered,

e.g. the "parking-lot ministry" phenomena. The

phenomena centers around the idea that ministry,

counseling, and transmutation of energies are not

confined to the inner sanctuary. As such, spatial

alcoves, seating areas and opportunities for

spontaneous corigregation were carefully curated

into the processtnal route.

The tight immeaiate surroundings were landscaped

for these interactions to spawn, heightened by a

conducive design of the playground surrounds for

the gathered parents. Internally, on grade level, two

or four top tables were shunned in favor of bench

seating and shared long tables, inducing additional

interaction. Furthermore, the multi-story lobby lining

the auditorium volume rotates, ratchets out, frees

itself of the constrictive marble block, embracing the

city, greeting the streetscape and the public realm with

a large, generous multi-level urban-scaled window,

serving as a lantern illuminating the city, a big, smiling

welcoming gesture, both at night and day, crested by

its own tethered, personal cloud.

To a child-like mind, this may perhaps reflect billowing

clouds in heaven and on the rooftop this arcing simile

makes an ethereal backdrop, cradling the worship

gathering and open-air baptism ritual. The white

marble mass achieves a state of

by

a divine charge to the north "stair-tower," an energy

reverberating clear across the elevated worship

terrace, so powerful, it liberates a multistory wall

suspending it in space, where symbolically ascendant

prayers touch the heavens. The terrace faces the

mountain ridge, embracing Mother Nature from this

dense urban perch, saluting the elevated metro-rail as

it glides by.

10

CONSTRUCITONMONTHL

CONSTRUCTIONMONTHLY.COMY.COM


As a "handshake" gesture with the community, the

As a "handshake" gesture with the community, the

Center "joins hands" with the Hotel Cafe across the

street,

Center

activating

"joins hands"

a captured

with the Hotel

urban

Cafe

streetscape,

across the

sculpting

street, activating

a meaningful,

a captured

refreshing,

urban

enhanced

streetscape,

spatial

experience

sculpting a

for

meaningful,

passersby, and

refreshing,

the community

enhanced

at large.

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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 13


TOP 5 KEY PERFORMANCE

INDICATORS (KPIS) EVERY

BUILDER MUST KNOW

By Russ Stephens, Co-founder, Association of

Professional Builders

If your building company is not hitting industry

benchmarks for profit margins, cash flow, and workflow,

then you may find yourself hitting a glass ceiling when

it comes to growing your income. There are five Key

Performance Indicators (KPIs) in a residential building

company’s financials that you must be aware of quarterly.

All builders should be calculating their work in progress

accounting adjustment, revenue, gross profit margin,

fixed expense ratio, and net profit margin on a quarterly

basis.

The assessment needs to be reviewed quarterly

rather than monthly for residential building companies

generating less than $10 million in revenue a year

because their stage claims can be six to seven weeks

apart which distorts their income from month to month.

This is especially important when comparing performance

to the previous period, or the same period last year.

Monitoring these five KPIs regularly puts you in control of

your business and enables you to know what to work on

and where adjustments are needed:

1. Work in Progress Accounting Adjustment (WIPAA).

Every single building company needs to calculate this

figure to produce accurate financial reports that provide

14 CONSTRUCTIONMONTHLY.COM

them with a clear picture of the financial health of their

building company, right down to the last cent monthly. If

you are not calculating your Work In Progress Accounting

Adjustment each month, then your financial reports are

not going to make too much sense to anyone, no matter if

you look at them monthly, quarterly, or even annually. So,

calculating your work in progress accounting adjustment

figure each month is the first number you must review in

your financials.

2. Revenue.

Revenue can easily get distorted by the timing of your

invoices to your clients. However, over 90 days things

tend to even out so it’s important to look at your revenue

and compare it to your budget, last quarter’s revenue, and

your revenue for the same period last year. The latter will

help with taking into account seasonal fluctuations.

3. Gross Profit Margin.

The third most important number to look at in your

construction finances is your gross profit margin which

is the revenue from your projects less the cost of sales

relating to your projects as a percentage of your total

revenue. A lot of builders confuse this with markup,

which is totally different.

The benchmark for custom home builders is 25% margin,

which is a 33.3% markup. Make sure you are checking

your gross margin every quarter and comparing it to your

target gross margin, last quarter’s gross margin, and your

gross margin for the same period last year. When you do

that, you’ll see how much margin you are getting out of

your jobs compared to how much margin you are adding

to your jobs when you price them. This is a bit of an eye-


opener for many building companies, especially those

who aren’t achieving the industry benchmark.

4. Fixed Expense Ratio.

Fixed expenses are any costs that cannot be directly

attributed to a project, things like, rent, admin staff, and

software costs. On its own, this figure does not mean too

much unless it’s higher than your gross profit. The way

to look at fixed expenses is as a percentage of revenue,

which is known as your fixed expense ratio.

The benchmark for a residential building company is

15% which includes the owner’s salary at market rate

and a healthy investment in advertising and marketing of

around 3% of revenue.

It is possible to artificially lower this ratio by either not

drawing a salary, or by investing very little in marketing

and advertising. So, they are the two key areas to look

at closely when you’re calculating this number and

comparing your building company to others in the

industry.

5. Net Profit Margin.

Net profit margin is the profit left over in your building

company after accounting for all of your project costs and

fixed expenses and then calculating it as a percentage of

your total revenue.

If you are not taking a salary and instead are drawing

the net profit the company makes as income, then your

building company isn’t making a profit, it’s just breaking

even. This is a very risky situation to be in, a few quiet

months and you are out of business.

The industry benchmark for a custom home building

company is a 10% net profit margin. A well-run building

company will operate between 10%-15% net profit

depending on where they are in their growth cycle and

market conditions.

Unfortunately, most custom home building companies

are not achieving double-digit net profit margins because

they are focusing on revenue rather than margins and

ratios.

A professional builder will look at all five financial KPIs

to understand how well their building company is doing,

rather than just focusing on the bank balance.

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS

The Association of Professional Builders: Improving construction for builders &

consumers. The Association of Professional Builders has transformed hundreds of

building companies.

ABOUT RUSS STEPHENS

Russ is an award-winning, highly sought-out speaker and thought leader in the

home building industry. Russ Stephens is the Co-founder of the Association of

Professional Builders, a business coaching company dedicated to improving the

residential construction industry for both builders and consumers. Russ is a firm

believer that residential home builders deserve to be earning more money for the

service they are providing and that consumers deserve a superior service than they

currently receive. The problem is the difficulty of delivering world-class service on

tiny margins, or without having the proper systems in place. To maximize the client

experience and overcome these difficulties, the Association of Professional Builders

helps builders systemize their building company. The result is an improved client

experience which leads to more demand. This allows an increase in margins and

ultimately the ability to scale their businesses into desirable building companies

that possess real value and can be sold as an asset.

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 15


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 17


SOLAR POWER IS RAPIDLY

CHANGING THE WORLD.

By Daren Goldin, CEO | Goldin Solar

This is a well-established fact at this point in time. The

question is: Is that relevant to you and your life? That

question, in short can be answered with the following: Do

you consume electricity? Do you live or work in buildings

that have roofs? While the existence of solar power is

not particularly new, there is something happening in the

solar industry at this moment that is making solar power

increasingly relevant to not only solar professionals,

but also to anyone in the building industry, including

construction and design professions. The reason that

solar is more front and center for anyone involved in

designing and building buildings is mass adoption of solar

is approaching the tipping point in terms of its popularity.

The cause relates to a myriad of factors: more people

have seen solar systems firsthand with friends and family,

the technology has greatly evolved, the economics of

solar are now highly attractive to purchasers, increased

catastrophic weather events have made people want

to take personal steps to mitigate climate change, to

name just a few. The fact remains that the demand for

solar by the public will soar and any construction and

design professionals that are well versed about solar

will be positioned to participate in this massive business

growth opportunity. This article is directed to building

and design professionals, including, General Contractors

(project managers, superintendents, estimators, and

schedulers), developers, and designers (architects and

MEP engineers). It is intended to shed light on solar and

empower industry professionals with the ability to make

informed decisions about how to integrate solar power

into their practice.

My name is Daren Goldin, I am the founder and CEO

of Goldin Solar, LLC. Goldin Solar was established in

February 2014, in Miami with the purpose of making the

benefits of solar power accessible to everyday consumers

for both residential and commercial building owners

and operators. In the early days of solar in South Florida

(yes, relative to South Florida 2014 was still considered

the early days for solar), the industry was quite new

to everyone. City officials such as plan reviewers and

building inspectors generally didn’t understand the

nuances of solar and how electrical codes applied to

solar vs. more traditional electrical systems. In short, our

role as one of the pioneers of the rooftop solar industry

in South Florida was not only to design and install solar

systems, but it was also to educate. We educated the

public on how solar can work for them, incentives,

economics, the products, and types of systems available.

We also educated building officials including reviewers

18 CONSTRUCTIONMONTHLY.COM

and inspectors in many different AHJs (there are about

70 different building departments between Miami-Dade

and Broward alone). So much of our energy spent in the

early days went to informing the officials on how code

applied to solar, we used to joke that we were really an

engineering/permitting company with a construction

arm, rather than a construction company that did their

own in-house engineering and permitting. The types of

customers that signed up for solar back in 2014 were

what economists would refer to as “early adopters”.

In those days, the economics made sense, but the

payback period for a solar system was around 10 years,

whereas it is closer to 7 years today. But perhaps one of

the most defining characteristics about the early days of

rooftop solar in South Florida was that the solar industry

was growing from the inside out. Meaning that there

were very few solar providers, few consumers that were

interested in installing solar panels, and the growth of the

industry was slow and steady. Most general contractors

or architects generally felt like it was a trend and was

not well established enough for them to bother offering

solar to their customers. That is of-course a tendency to

adhere to “business as usual”, which the building industry

is so famous for. And solar is anything but “business as

usual”. And thus, the early days of solar in South Florida

consisted mostly of business directly between solar

providers to end-users such as homeowners.

Over the past few years, that trend has started to change

as solar has grown beyond the early adopters and into the

mainstream. Solar is now better understood by the public.

By now, most people understand what net-metering is

(the mechanism that allows a homeowner to “buy and

sell” their solar power with the grid as needed throughout

the day with fluctuation in their solar supply and home

energy needs). Most people understand the economic

premise of solar: invest money upfront, recover the

investment in around 7 years, and quadruple or quintuple

the invested cost over the 25-year warranted life of the

solar system, or finance a solar system with zero dollars

down, and pay back less to the lender than the amount

offset on the utility bill. In short, most people now

consider solar a no-brainer which has made this industry

take off. Exactly how much is solar projected to grow

over the next few years? Consider this: there was a time

when no new building was outfitted with a crazy machine

that could change the indoor temperature of a room.

Now, new construction without air conditioning simply

does not exist. That could very well be the outlook for

the solar industry. For the same reasons that builders and

designers need to understand the basics of HVAC, solar,

which may be as ubiquitous some day would probably be

best also understood by builders and designers. Here are

the basics you need to know about:

Consider the two types of relevant solar systems: Grid-

Tied and Grid-Tied/Battery Backed-Up. Note, in both

system types, the home is connected to the local utilities

power grid to utilize net metering. The only difference

is that one system does not include batteries and one

system does. If batteries are not included, then the

solar system must turn off when the grid is down to

prevent harming a powerline worker, while trying to fix


the downed grid. Therefore, without batteries, the solar

system will save the homeowner money on their utility

bill, but it cannot also function as a source of backup

power. If batteries are included (Grid-Tied/Battery

Backed-Up system), then the system will serve both

to save money on energy expenses and it will serve as

backup for the home when the grid goes down for any

reason (such as a hurricane outage).

Timing of onboarding a solar contractor to a new

construction project: This item has proven to be counterintuitive

to General Contractors. GCs are familiar with

the most common type of project delivery methods:

Design-Bid-Build. In that type of project delivery method,

a customer, let’s say a developer that wants to build a

house on a lot they own, hires an architect (designer) to

design the home to their specifications. They will then

take that design and send it out to multiple General

Contractors to bid the work. The General Contractors

will send out the design to their subcontractors, each to

bid their respective scope. In this type of project delivery,

the design is assumed to be complete and correct by the

architect and their sub-consultants (structural, MEP, site/

civil, etc.) before it is sent to GC to bid. However, what

happens when the standard MEP engineers are simply

not familiar the nuances and design considerations of

the solar industry? One of two things: incorrect design

specifying outdated products, incorrect means to

interconnect the solar system to the home’s electrical

system or, they consult a local solar contractor to assist

in the design to ensure that the plans are correct before

going out to bid. Thus, as the MEP engineers do not yet

have the core skills to property design a solar PV system,

it is recommended that the solar design scope be treated

differently in the project delivery process.

The discussion about types of solar systems, their

implications to the end-user experience when installed

with or without batteries, and a brief review of how

solar experts should be utilized as the project’s plans

are developed are but only two examples of important

considerations that builders and designers need to

keep in mind as solar becomes more popular. Solar will

increasingly be a feature in buildings that is demanded

by developers. Ultimately, by now it should be clear that

solar is here to stay, and it is only growing in popularity.

It is not a fringe movement, nor a fad. It is a feature that

works for every type of consumer: people trying to save

money on their utility bills, people who want to invest

in their home, people who want to take action against

climate change, people who want to increase their home’s

resilience in a power outage without having to rely on

a generator, and people who want to be more selfsufficient.

The more architects and general contractors

are familiar with critical solar considerations and have

strong relationships with the best solar providers in

their market, the better they will be positioned to earn

business from developers who want a top of the line, best

value solar system on their project. My name is Daren

Goldin, on behalf of Goldin Solar we are looking forward

to being part of your team bringing your projects into the

21st century.

Booth #215

Goldin Solar over its nearly 8 years’ experience

has installed 1,300 solar systems throughout Florida!

• Residential Solar (existing homes and new construction)

• Commercial Solar

• Tesla battery Backup

• Smart Home and Smart Electrical Distribution Panels

• Engineering, Installation, Project Management all inhouse

www.goldinsolar.com • dgoldin@goldinsolar.com • (305) 469-9790

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 19


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SILVER

SPONSOR

Booth #541

Booth #221

Booth #125 Booth #102 Booth #222 Booth #215

Booth #502 Booth #326 Booth #101 Booth #120

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 23


EXHIBITOR LIST

BOOTH COMPANY *SPONSORS

427 911 RESTORATION

422 ABC SUPPLY CO.

221 ADVANTAGE ALLIANCE PROGRAM BRONZE

314 AJUSTCO

535 ALCO WINDOWS AND DOORS LLC

125 ARQDECO DEVELOPMENT BRONZE

123 ASAP MAILBOX AND MORE INC

139 AUTONATION

102 AVENTURA RAM COMMERICAL TRUCKS BRONZE

626 AYENK

614 BIG INK GRAPHICS

516 BISCAYNE BAY FOUNDATION

332 BLOWER DOOR TESTING PRO

117 BROWN & BROWN INSURANCE

122 CARR COMPANY

529 CM TRENDS

220 COFI SOFTWARE

126 COLOR FACTORY CONTRACTORS

521 CONSTRUCTION MARKETING

138 CULTER BAY SOLAR SOLUTIONS

522 DOODIE CALLS

514 DUNHAM INSURANCE SERVICES

602 DURANTE EQUIPMENT

248 ECO RENTALS

131 ELECTRIDUCT

119 ERDMAN VIDEO SYSTEMS

414 EURO DESIGN

520 EZFILL

327 FL CONTRACTORS

416 FLORIDA PAINTS

426 GACO BY FIRESTONE-RODEMEYER ROOFING

321 GIL GARDEN AVETRANI INSURANCE GROUP

222 GNP BROKERAGE BRONZE

315 GOCANVAS GOLD

215 GOLDIN SOLAR BRONZE

515 GOODMAN AIR CONDITIONING & HEATING

444 GREEN PLANET DISTRIBUTION

533 HEALTHMED SUPPLIES LLC

316 INTERNATIONAL FIRE PROTECTION

420 IQ4 MOBILITY

623 JL CLOSETS

502 KENWORTH OF SOUTH FLORIDA BRONZE

402 KNAPHEIDE MANUFACTURING COMPANY

628 LATIN BUILDERS ASSOCIATION

607 LATUX DIAMOND BLADES

226 LIMA ONE CAPITAL

BOOTH COMPANY *SPONSORS

526 LINEA STUDIO

329 LINEAR SLOT DIFFUSER

302 LOU BACHRODT AUTO GROUP/TRICOUNTY TRUCKS & EQUIPMENT

GOLD

634 LTC POWER RENTALS

410 LUX UNLIMITED / FUTURE DESIGNS

527 M & S AIR CONDITIONING

323 MASTER APPAREL

202 METRO FORD INC

326 MIAMI AWNING BRONZE

114 MOBILIZIATION FUNDING

423 MOR SPORTS GROUP

622 MOSAIC & TILE DEPOT

317 NCF DISTRIBUTORS

115 NINJA CONTRACTORS

101 OLYMPIA BUILDING SUPPLIES / GATOR GYPSUM BRONZE

428 OPLER FLOORING

320 PAYOLI SOLAR ENERGY

433 PILAR SERVICES INC

121 RAPID BARRICADES

334 RAPID RECOVERY TEAM

307 RGF ENVIROMENTAL GROUP, INC

615 RIVAFLOORS

432 ROADSAFE TRAFFIC SYSTEMS, INC.

441 SAFETY SYSTEMS BARRICADES CORP

632 SANI SEAL

429 SCORE FINANCIAL

517 SHERWIN-WILLIAMS

228 SIGHT WATCH

244 SPRAY ROCK

208 STOCKTON CONSTRUCTION GOLD

434 STONEHARDSCAPES, LLC

120 SYNTHETIC TURF INTERNATIONAL OF SOUTH FLORIDA BRONZE

541 TEMPORARY TRAFFIC CONTROL LLC SILVER

523 THE AMPHIBIOUS GROUP

417 THE PAVING LADY

620 TOTAL CLEANINGS

508 TRADESMEN INTERNATIONAL

133 TROPICAL TRADEWINDS

415 TRULY NOLEN PEST CONTROL TERMITE CONTROL & EXTERMINATOR

107 USA TILE & MARBLE GOLD

544 WASTE CONNECTION OF FLORIDA

445 WEARDECK RPL

627 WOODBRID LLC

421 WOOSTER PRODUCTS INC

24 CONSTRUCTIONMONTHLY.COM PRINTED ON 9/21/2021


FLOORPLAN

FOOD COURT

KEYNOTE AREA

248

Seminars & Workshops

645

544 444 445 244

146 145

644

641 541

440

441

140 143

639 538

438

439

138

634

625 534

535 434

435 334

138

235 134

139

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533 432

433 332 233 132

632

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529 428

527 426

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427

326

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229 128

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133

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125

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523 422

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223 122

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123

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614

617 516

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517 416

515 414

417 316

415 314

317 216

410

315 214

215 114

117

115

607 508 307 208 107

302

602

502

402

202 102

101

SOUTH FLORIDA BUILD EXPO | JANUARY 5-6, 2022

MIAMI BEACH CONVENTION CENTER

Reserve your Booth

for the 2022 Tampa Build Expo

May 10-11, 2022

Contact 877.219.3976

sales@buildexpousa.com

ENTRANCE

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 25


EDUCATIONAL FLOORPLAN

Room 9 Room 10

Room 5 Room 6 Room 7 Room 8

Room 1 Room 2 Room 3 Room 4

FOOD COURT

KEYNOTE AREA

Exhibit Hall

248

26 CONSTRUCTIONMONTHLY.COM

645 544 444 445

244


SEMINARS & WORKSHOPS

All Seminars at the Build Expo are FREE to attend!

Keynote Speakers

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)

Sponsored by

Tom Woodcock

President | Seal the Deal

Selling in the COVID Era

Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a

mistake and will be realized often when it’s too late. What we’ll cover:

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible

How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Networking & Association Use

Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and

network contacts is right in your backyard association!

Work them to the fullest and you’ll never make a cold call again!

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Jorge L. Esteban, A.I.A.

Vice President of Architecture | Gables Construction Group

5 Steps to Designing Custom Build Homes

Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area

There is something innately precious and memorable about living in a home that you designed. A home where countless

dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where

love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn

a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to

designing a custom-built home so that you may know what to expect of this journey.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Mikael Kaul

Managing Director/VP Miami | Ayenk

Paradigm Shifts & Charting a Future [The Sacred & Profane]

Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area

MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit

Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare

guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively

juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.

Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding

design paradigm to experiential intervening design paradigms

Issues: Verticality, Vertigo and abandoning Vestiges of gravity

Target Audience: Architects, Developers, Builders, Designers and the like (those with aspiring curiosity)

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 27


Workshops & Classes | Wednesday, January 5, 2022

Sponsored by

Beating the Price Objection

9:30 a.m. - 11:00 a.m. | Room 1

Tom Woodcock

President | Seal the Deal

Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate

Planning Strategies to Protect & Perpetuate your Business

9:30 a.m. - 10:30 a.m. | Room 4

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of

mind.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Google Partner Teaching: Generate More Online Leads With a SEO Driven

Website

9:30 a.m. - 10:30 a.m. | Room 8

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

• Increase your lead flow

Building your website properly

• INDEFFINATELY rank higher on Google

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or

username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

• Break through the clutter of competitors and increase

sales

• Ad Agency / marketing company tricks to watch out for

Get Paid Faster with Liens, Bonds and Contracts

9:30 a.m. - 10:30 a.m. | Room 3

Alex Barthet

Board Certified in Construction Law | The Lien Zone

In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction

contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal

fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex

will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.

Target Audience: Contractors, subcontractors, and construction material suppliers

Introduction to Construction Cost Estimating

9:30 a.m. - 10:30 a.m. | Room 5

Saleh Mubarak

Author, Public Speaker & Trainer

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect

costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors


Effective Marketing for a Relationship-Based Business

9:30 a.m. - 10:30 a.m. | Room 2

Rob Melis

Founder & President | Construction Marketing Inc.

Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you.

In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry.

We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and

jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm

to the next level of success.

Target Audience: Contractors, subcontractors and suppliers of all sizes

Electronic Payments 101

9:30 a.m. - 10:30 a.m. | Room 7

Tony DeBruno

V.P. Strategic Partnerships, Score Processing | Score Financial Services

An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.

Using technology to simplify paying vendors and suppliers electronically.

Target Audience: Business Owners, Operations, Financial Managers

Automating your Processes with QuickBooks & Apps for Contractors - Level 1

9:30 a.m. - 10:30 a.m. | Room 6

Vanessa Vasquez

Consultora y Estratega de Negocios

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up

your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially

efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are

available for your builder’s business. Learn the solutions that can completely change your perspective about accounting and

project management.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Ask a Fractional CMO Anything – Open Forum

1:30 p.m. - 2:30 p.m. | Room 8

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full

stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an

abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should

not have trusted.

This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum

return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any

agreements with advertising companies or similar. Come with your list of questions!

Target Audience: All building and construction professionals

10 Things Your Construction Lawyer Won’t Tell You (But Should)

1:30 p.m. - 2:30 p.m. | Room 3

Alex Barthet

Board Certified in Construction Law | The Lien Zone

Having to hire a lawyer can be stressful. In this one hour presentation, Alex will explain ways to find and vet a potential

attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills,

how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to

handle the process to minimize any impact on your case.

Target Audience: Contractors, subcontractors, and construction material suppliers


Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas

- Nivel 1

1:30 p.m. - 2:30 p.m. | Room 6

Vanessa Vasquez

Consultora y Estratega de Negocios

Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren

su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo

ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las

diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar

completamente su perspectiva sobre la contabilidad y el manejo de proyectos.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Cash Flow Management for Contractors

1:30 p.m. - 2:30 p.m. | Room 1

Scott Peper

Co-Founder | Mobilization Funding

Cash flow in construction is complex, but managing your company’s cash flow shouldn’t feel impossible. What you need are

a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive.

Target Audience: Construction subcontractors and General contractors

Solar Crash Course – the Essentials that You Need to Know

1:30 p.m. - 2:30 p.m. | Room 9

Daren Goldin

CEO | Goldin Solar

This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of

systems, what are the components that go into a solar system, considerations in contractor selection, material specification,

and scheduling.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are

considering super energy efficient homes and communities.

All You Ever Wanted to Know About Sealants and Applications - 1.0 AIA

Credit/HSW

1:30 p.m. - 2:30 p.m. | Room 10

Stephen Raleigh

Regional Sales Manager | Coastal Construction Products

This course helps you to understand the difference between the various construction sealant technologies. Identify and

choose the best sealant for the correct application.

Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation.

Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.


Workshops & Classes | Thursday, January 6, 2022

Sponsored by

Common Construction Sales Mistakes

9:30 a.m.-11:00 a.m. | Room 1

Tom Woodcock

President | Seal the Deal

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Rebranding Your Construction Industry Firm - The Right Way!

9:30 a.m. - 10:30 a.m. | Room 2

Rob Melis

Founder & President | Construction Marketing Inc.

Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all

organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire

to sell the firm or just wanting a brand refresh.

Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how

to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding

experts and we do this for construction industry clients frequently. Rebrand with confidence!

Target Audience: Contractors, subcontractors and suppliers of all sizes

Offering Consumer Loans

9:30 a.m. - 10:30 a.m. | Room 7

Tony DeBruno

V.P. Strategic Partnerships, Score Processing | Score Financial Services

A look at ways to close more business by offering consumer loans for your residential projects.

Target Audience: Business Owners, Operations, Financial Managers

Implementing QuickBooks and Apps for Contractors - Level 2

9:30 a.m. - 10:30 a.m. | Room 6

Vanessa Vasquez

Consultora y Estratega de Negocios

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know

how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting.

Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and

how you can be more productive right now.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Contractor’s Cash Flow: Preparation and Management

9:30 a.m. - 10:30 a.m. | Room 5

Saleh Mubarak

Author, Public Speaker & Trainer

Preparing and managing the contractor’s cash flow. What’s important for the contractor is not only predicting “how much”,

but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum

expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at

these topics with some important tips.

Target Audience: Builders and Contractors

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 31


Google Partner Teaching: Generate More Online Leads With a SEO Driven

Website

9:30 a.m. - 10:30 a.m. | Room 8

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

• Increase your lead flow

Building your website properly

• INDEFFINATELY rank higher on Google

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or

username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

• Break through the clutter of competitors and increase

sales

• Ad Agency / marketing company tricks to watch out for

Construction Finance is More Than Rates and Fees

9:30 a.m. - 10:30 a.m. | Room 3

Andrew Poulsen & Greg Fullmer

CoFi

For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to

consider. According to PwC, the most common reason for failure in construction is due to slow payments;

therefore, builders should look beyond the rates and dive into the services, speed of delivery and the

technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into

the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will

help guide you as you build lender relationships.

Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP

Implementanto QuickBooks y Aplicaciones para Contratistas - Nivel 2

1:30 p.m. - 2:30 p.m. | Room 6

Vanessa Vasquez

Consultora y Estratega de Negocios

Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase,

sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener

informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo

funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este

momento.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Solar – What You Need to Know as a Construction or Design Professional

1:30 p.m. - 2:30 p.m. | Room 9

Daren Goldin

CEO | Goldin Solar

Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In

addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up

construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular

solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design,

and construction work performed. This talk will explore important considerations for architects, MEP engineers and General

Contractors and how to interface with solar professionals during the project delivery process.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are

considering super energy efficient homes and communities.

32 CONSTRUCTIONMONTHLY.COM


AMERICA’S PREMIER REGIONAL

BUILDING & CONSTRUCTION SHOW

DALLAS | AUSTIN | TAMPA | HOUSTON | ATLANTA | LOS ANGELES

WE ARE RANKED:

#6 Construction Show in the United States! #17 Construction Show in the World! Top Construction Industry Show!

LUX Unlimited, Inc. | Future Designs

Over 30 years experience in Commercial, Residential and Industrial Lighting

See us at Tampa Build Expo Booth #410

Architectural Linear Trimless Lighting

LED Back Lighting

FUTURE DESIGNS | 4121 NW 27 ST. MIAMI, FL 33142 | 305-871-8774 | FUTUREDESIGNS1@HOTMAIL.COM

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 33


STATE OF CONSTRUCTION 2021

Reasons to Prioritize Digital

Investments

THE STATE OF CONSTRUCTION

7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS

Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from

McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of

4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible

explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement

operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to

take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to

innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a

service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the

current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of

construction and an overview on the business impact of moving away from paper-based processes.

Top Challenges for Construction Firms

The ongoing pandemic is affecting the economy and creating uncertainty

for construction firms. There’s no shortage of new challenges arising --

from rising material costs, decreased demand in certain sectors, and

increased competition in the market to name a few. It’s clear that there’s

a great deal at stake and organizations will need to limit unnecessary

setbacks going forward. Even without a pandemic, there are several

consistent challenges present in the construction industry that affect

profitability.

Companies should look to leverage technologies that address these

specific pain points, balancing the need to increase productivity, keep

workers safe, and deliver quality projects on time to clients. By aligning

technology investments with these business objectives, firms can make

incremental improvements that help them stay competitive and profitable.

Construction executives continue to have a positive outlook despite these

challenges. According to research from Deloitte, “68% of executives

characterized the business outlook for the industry as somewhat or very

positive” from a survey conducted in 2021.

The Need for Digitization

Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their

data. These applications are simple by design but when implemented they can have a powerful impact on transforming

how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes

to digital mobile apps reported:

34 CONSTRUCTIONMONTHLY.COM


1. Increase employee productivity

Paperwork is the leading frustration for employees and can

lower productivity levels. Mobile apps for contractors aim to

digitize all aspects of paperwork on the job, resulting in

streamlined workflows and a reduction in manual tasks. The

most common paper-based processes in construction include

inspections, incident reports, work orders and change orders,

estimates and logs, reports, and other types of field data

collection on job sites. Anywhere paper is used to collect and

share information can be an opportunity to digitize information

using online forms. Mobile apps simplify the process for staff,

bring information online for reporting, and enable automation

for completing other tasks and workflows. Considering the

costs associated with paper usage and the indirect costs that

stem from lost productivity, there is a clear advantage for firms

that can digitize.

2. Standardize how data is collected

Data collection is challenging for construction companies with

distributed teams. Without clear processes, results in siloed

data that is not consistent and hard to analyze. With paper

forms there is no reliable way to enforce how data is collected.

Apps and software for contractors are designed to simplify field

data collection, giving employees a better way to submit data.

Advanced features can require standard inputs so the

information for reporting is consistent and complete, creating

an environment where data is an asset and can be used to

inform business decisions.

3. Enable staff with insights and analytics

Contractors can use data to their advantage using data

collection best practices. Staff can see trends in real-time to

understand any potential issues, delays, incidents, or problems

that are happening on job sites. Construction executives are

empowered with a complete view of their business and can

make appropriate adjustments. Mobile apps and software

enable data collection and empower the analytics and insights

needed for greater business intelligence. For construction

companies, this means finding opportunities to improve quality,

avoid rework, spot lags in productivity, manage safety

programs, and much more.

4. Promote a culture of workplace safety

Safety programs managed on paper are difficult to track.

Digitizing programs allows more visibility into safety programs

and ensures compliance. Going digital makes it easier for

employees to complete training or toolbox talks, and a record

of their completion is clearly documented. Apps for contractors

act as a comprehensive safety management solution. With

real-time reporting organizations can address potential hazards

and limit OSHA violations and fines.

5. Ensure data is never lost

There is a greater level of risk when information is stored on

paper in filing cabinets. Sheets are hard to find and they can

be lost, damaged, or stolen. Digitizing information ensures

firms are complying with best practices for record-keeping.

Digital information is securely stored in the cloud and is always

accessible. This helps contractors in case of an audit,

insurance claims, legal disputes, and similar instances where

sensitive information needs to be readily available.

6. Increase employee retention

With a labor shortage and difficulty finding skilled workers,

firms need to do everything in they can to retain employees.

An investment in digital apps and software shows workers that

brands are committed to investing in worker productivity and

safety, with modern business processes that make their jobs

easier. All of this leads to a better employee experience and a

positive impact on a firm’s brand and reputation. Firms can’t

control the labor market, but investing in tools to improve the

job is one opportunity to improve employee satisfaction.

7. Ensure client satisfaction

An investment in digital technology will bring improvements to

productivity, minimizing delays and cost overruns. Streamlined

operations ensure smooth processes, a high level of quality in

work, and on-time delivery. In an increasingly competitive

environment for work, having modern business processes in

place increases opportunity to ensure that projects run

efficiently.

Key Considerations When Implementing Technology

With the right technology in place, contractors can expect to

see a significant return on their investment. But navigating the

software and apps marketplace can be difficult with hundreds

of solutions available to buyers today. When starting out, firms

should consider starting small by piloting a program that is

centered around a single area for improvement. They should

focus on making incremental changes and solutions with a fast

time to value. Complex software purchases may be overly

complicated for some business types. It may be ideal to find

solutions that don’t require a large investment upfront or

dedicated technical expertise. No-code or low-code solutions

are available that enable non-technical business users to

digitize their operations, while also offering a high level of

customization to fit unique business requirements.

The final consideration when purchasing technology is to focus

on adoption. Different stakeholders in the organization should

be included during the pilot program to gain their feedback

early on. Once a business case is clearly established and the

value proposition is clear to staff, companies can begin to roll

out these programs on a larger scale. Some employees will be

hesitant to adopt but communicating how this initiative will

impact their job can put into perspective the tangible benefits.

By starting small, focusing on simplicity, and working to gain

buy-in from staff, organizations can quickly move from paperbased

operations to digital. This approach is easier than an

enterprise level implementation and will prioritize the quick

wins that bring immediate benefits to an organization and

create a competitive advantage in the market.

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 35


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 37


make sales, gain leads, and

build your business!

industry leading education

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EXHIBIT AT

BUILD EXPO

• THOUSANDS OF BUYERS COME TO

BUY PRODUCTS AND SERVICES

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WHO DON’T KNOW YOU

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sales@buildexpousa.com

UPCOMING

SHOWS

DALLAS

Kay Bailey Hutchison Convention Center

March 16 & 17

AUSTIN

Palmer Event Center

April 13 & 14

TAMPA

Tampa Convention Center

May 10 & 11

HOUSTON

NRG Park Center

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Cobb Galleria Centre

July 20 & 21

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Los Angeles Convention Center

September 14 & 15

build business witH BuilD EXPO

38 CONSTRUCTIONMONTHLY.COM

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5 STEPS TO DESIGNING

CUSTOM-BUILT HOMES

By Marisol Arboleda-Diaz, VP of Gables Construction

Group

There is something innately precious and memorable

about living in a home that you designed. A home where

countless dinners are cooked, where laughter rings loudly,

where tiny footsteps grow quicker with each passing year,

and where love knows no bounds. Choosing to design a

custom-built home is a magnificent life step as you are

taking action to turn a dream into a reality. We want to

help you make that happen. Today, we are going to share

with you the five steps to designing a custom-built home

so that you may know what to expect of this journey.

Step #1: Initial Consultation

The first step to designing custom-built homes is the

initial consultation with the client. Before we even get

started, we recommend that clients do a bit of research

and collect photos from magazines or online to share

what they do and do not like.

The initial consultation is our chance to pick our clients’

brains and to exchange ideas. We take the time to

brainstorm with our clients, piece out jumbled thoughts,

present news concepts, and formulate a beautiful

mental picture of what they desire. We ask a plethora

of questions to extract as much information as possible;

thus, giving us the foundation for a wish list.

Generation of a Wish List

Throughout this process, we are able to generate a “wish

list.” A “wish list” outlines our clients’ preferences as

40 CONSTRUCTIONMONTHLY.COM

well as highlights the most vital aspects of their design

ideas. This list carefully details their specific preferences

concerning architectural style, room function, design

elements, product features, lifestyle requirements, and

how their home needs to be able to sustain significant life

changes. It is more than just “what do you want,” but it is

a comprehensive list of how the family utilizes their home

and what they need to create a high-quality life. With this

information, we can conclude the best options for the

house, including:

• Square footage

• Number of stories

• Number of bedrooms & bathrooms

• An open or formal layout

• Style & flow

• Must-haves & must-nots

• And much more

After the initial consultation, an extensive discussion

takes place to analyze the clients’ budget, debate the cost

and benefits of various options, as well as finalize a floor

plan, features, and products elements. We always make

every effort to best match the clients’ dream home with

reality, offering transparent options that take all of the

clients’ needs into account. After everyone is satisfied

with the plan, both parties sign an agreement to make

the partnership official. Now that a general plan has been

created and agreed upon, we can start digging into the

critical components of the project.

Step #2: Site Evaluation

The second step is the site evaluation. During a site

evaluation, we carefully analyze the existing conditions

of the space, everything from the path of the sun to if

a neighbor is encroaching onto the land. Additionally,

we determine how to best address prominent views,


together to form a beautiful layout. After getting the 3-D

model approved, we proceed by producing CAD files of

the site plan, floor plan, and elevations.

Once the final visual design has been approved by the

client, we can begin with the finer details. During the

development of the design, the clients are introduced

to my partner, Alberto Diaz of the Gables Construction

Group. He discusses with the clients the details of

construction and what the client can expect throughout

the duration of the build. We even bring in engineers and

landscape architects to provide clients with the ability

to perform “value engineering” to lower the cost of the

construction. Following the approval from all parties, we

can move forward with all the paperwork.

Step #4: All the Paperwork

The reality of designing custom-built homes is that there

is a lot of paperwork. Engineers must be provided with

CAD files to finalize architectural drawings, dimensions,

and details. Those drawings must then be coordinated to

verify compliance with building and zoning codes. Then, a

permit to proceed with construction must be obtained by

the city.

traffic patterns, wing directions, and much more. We take

the time to evaluate not only the worksite but also the

surrounding areas to ensure that the clients’ design will

“fit in” or “stand out” in the neighborhood, depending

entirely on their personal preference.

In addition to our inspection, we want to know the nittygritty

details of the land itself. Therefore, we also order a

Boring Test to determine existing soil conditions as well

as a property and tree survey. After all of the information

has been collected, we communicate with the client and

decide together whether any significant changes need to

be made.

Step #3: Design Creation & Development

It’s a matter of truth that everyone can draw, but not

everyone is a designer. It takes passion and extensive

training to acquire a keen eye for detail. The design

process is a multi-step system of creation, development,

and approval where our expert designers transform

clients’ home ideas and the realities of the site into a

cohesive design. We encourage our clients to participate

and collaborate with our engineers, consultants,

designers, and contractors throughout the design

process. It is their dream that is being implemented, and

they should have the opportunity to be as much a part of

the process as possible.

In total, this can be highly confusing for an average

homeowner. That is why we have built stream-lined

systems to ensure that these processes proceed in a

timely fashion. We even hire permit expediters to run all

the permitting with the city to quickly address concerns.

Finally, after all the paperwork is complete, we distribute

plans to sub-contractors to evaluate bids and present a

final construction estimate to the client to approve.

Step #5: Construction of the Home

With just a last few touches, such as signing the final

construction agreement, paying permit fees, and being

handed a schedule, the construction of the home can

finally commence. Our partners and we take great

pride in providing a dream home to our clients, doing

everything in our power to ensure that the client is not

only satisfied with the final product but are ecstatic to get

to move into their new home.

Take the First Step in Designing Your Dream Home

Lifetimes of memories are created within a home, which

is why it is incredibly satisfying to create those memories

in a home that you have personally designed. Your heart

and soul reside within those walls, and you know that you

can trust in the process to provide a safe and happy place

for your family to live and grow.

We start with a bubble diagram to determine space

relationships and sizing so that we may freehand a

sketch of the floor plan. Here, we begin to see how

ideas can be laid out, and it gives the client a chance to

make adjustments or change their mind. After the client

approves the basic design, we generate a 3-D model

of the house. A 3-D model allows clients to formulate

a better picture of how architecture and design come

Gables Construction Group is a full-service construction company that specializes

in developing and building high-end commercial and luxury residential projects

throughout South Florida. From concept to completion, our highly experienced

team prides itself on exceeding client expectations to make their dreams and realty.

If you would like to learn more about Gables Construction Group, please visit our

website and book a consultation with us today. Remember, your life is only limited

by your imagination, so don’t let your future be without a custom-designed home

built specifically for you. SPECIAL SOUTH FLORIDA SHOW EDITION 2021 41


WHY ACCOUNTANTS ARE

TO BLAME FOR BUILDING

COMPANY COLLAPSES

By Russ Stephens, Co-founder, Association of

Professional Builders

I want to start off by saying that I am not against

accountants, in fact, some of my best friends are

accountants. I’m also not suggesting that it’s the

accountant’s fault that so many residential building

companies are failing to make a profit right now. However,

what I am advocating for is the responsibility of accountants

to ensure that the accounts they are signing off on are

accurate and reflect the true financial position of a building

company, rather than artificially inflating numbers that

enable an insolvent building company to renew their

building license for another year.

Again, let me qualify that last statement. I am not in any

way suggesting that accountants are committing fraud by

deliberately signing off on financial statements they know to

be incorrect, I am simply saying that most accountants - 95

percent according to our research - do not fully understand

how construction financials work and are inadvertently

submitting false information that inflates the balance sheet

for residential building companies.

42 CONSTRUCTIONMONTHLY.COM

The inflated balance sheet

An inflated balance sheet demonstrates to government

licensing authorities that a building company is profitable

with large reserves. The government licensing authorities

then happily license those businesses who then go out

and sign up millions of dollars in building contracts for

another 12 months. The damage this does to the residential

construction industry is huge! It now means we have a

substantial number of poorly run, unprofitable building

companies competing against well-organized professional

builders who know their numbers and price their jobs

accordingly.

When a builder is told by a consumer, “Sorry, we went with

another builder who was x amount of dollars cheaper,” that

builder knows something is wrong. This builder may even

wonder how another builder can quote the same job and

offer to do it at their cost price or even below. The answer

only becomes apparent a few months later when the same

consumer contacts them to complain about how badly

the job is going. At this point, it’s now cost the consumer

more than they were originally quoted and it’s often taking

twice as long as expected. Worse, whenever the consumer

goes onsite, most of the time they find out there is no one

working on their project!

We know why this is happening. The global pandemic aside,

when a building company cannot pay their suppliers and

subcontractors on time, the materials and labor fail to show

up too.


If builders are inadvertently operating Ponzi schemes and

accountants remain blissfully ignorant to the fact that these

businesses are not financially sound, we have to implement

requirements that will force them to step up and do their job

properly.

How to hold accountants responsible

One way to ensure that these jobs are being done properly

is to hold the accountants responsible for the work in

progress figures that are being entered into a builders

accounts. At the moment, that figure is simply being

‘guessed’ by builders and submitted to accountants who,

without any further checking, insert it as an asset into a

builder’s accounts. For a building company constructing

new homes, this figure is always a liability. This applies to

small building companies with annual sales of six million as

well, who can easily rack up a work in progress liability of

between $500,000 and $1,000,000.

However, if accountants were required to sign an affidavit

confirming they had independently verified the work in

progress figure and had the documentation to support the

calculation, then we would have a lot more accountants

paying attention to this figure.

Fixing the problem

What can be done to fix the problem? The real issue here

relates to education rather than fraud.

Builders are not intentionally operating Ponzi schemes,

however that is exactly what a significant number of

residential building companies have now become.

Accountants are not deliberately hiding the fact these

building companies have hundreds of thousands of dollars in

debt that is not appearing on the balance sheet, they simply

don’t know how to calculate it.

At the Association of Professional Builders, we have spent

the past seven years attempting to educate accountants

about the hidden liability lurking inside the accounts of

every new home building company, however, few are openminded

enough to be enlightened.

It’s not just the accountants fault. A significant number of

builders do not want to hear this information either because

by including the work in progress accounting adjustment

into their accounts, they remove the ‘inflated profit’ they

thought they had previously made. Also, while adjusting the

‘gross profit’ and ‘creditors’ figures in a building company’s

accounts is a good thing from a tax perspective, it’s a

terrible thing for a builder’s ego to have to deal with.

“I didn’t want to know the truth, I was quite happy believing

I was successful. However, cash flow was getting tighter and

tighter as I continued to pay tax on profits that I’d never made.”

-Custom Home Builder in Australia. (Name withheld)

As a result, the unprofitable operators would not have their

licences renewed which would stop them from racking up

further debt and as well, leaving even more consumers with

unfinished homes.

I’m sure this suggestion may have many people up in arms,

but it’s up to the accountants who have the power to help

us to improve the construction industry for both builders

and consumers.

To gain a full understanding of construction financials, check

out our latest book, Professional Builders Secrets which

discusses a range of topics including operating profitably,

how to produce and convert more quality leads into sales at

higher margins while improving the client experience.

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS

The Association of Professional Builders: Improving construction for builders &

consumers. The Association of Professional Builders has transformed hundreds of

building companies.

ABOUT RUSS STEPHENS

Russ is an award-winning, highly sought-out speaker and thought leader in the

home building industry. Russ Stephens is the Co-founder of the Association of

Professional Builders, a business coaching company dedicated to improving the

residential construction industry for both builders and consumers. Russ is a firm

believer that residential home builders deserve to be earning more money for the

service they are providing and that consumers deserve a superior service than they

currently receive. The problem is the difficulty of delivering world-class service on

tiny margins, or without having the proper systems in place. To maximize the client

experience and overcome these difficulties, the Association of Professional Builders

helps builders systemize their building company. The result is an improved client

experience which leads to more demand. This allows an increase in margins and

ultimately the ability to scale their businesses into desirable building companies

that possess real value and can be sold as an asset.

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 43


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 45


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46 CONSTRUCTIONMONTHLY.COM


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 47


UPCOMING

SHOWS

DALLAS

BUILD EXPO SHOW

Kay Bailey Hutchison Center

March 16 & 17, 2022

AUSTIN

BUILD EXPO SHOW

Palmer Events Center

April 13-14, 2022

TAMPA

BUILD EXPO SHOW

Tampa Convention Center

May 10-11, 2022

HOUSTON

BUILD EXPO SHOW

NRG Park Center

June 8 & 9, 2022

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BUILD YOUR

BUSINESS WITH

Build

Expo

13740 Research Blvd., Austin TX

877-219-3976

info@buildexpousa.com

www.buildexpousa.com

@buildexpousa

@buildexpousa

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