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JANUARY 2022 EDITION | CONSTRUCTIONMONTHLY.COM
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SOUTH FLORIDA
Build
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SOUTH FLORIDA BUILD
MIAMI BEACH CONVENTION CENTER - HALL A
JANUARY 5-6, 2022
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Jorge L. Esteban, A.I.A
VP of Architecture | Gables Construction Group
5 Steps to Designing Custom
Build Homes
Wednesday, January 5 | 11:00 a.m. - 12:00 p.m
Mikael Kaul
Managing Director/VP Miami | Ayenk
Paradigm Shifts & Charting a Future
[The Sacred & Profane]
Thursday, January 6 | 11:00 a.m. - 12:00 p.m
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 3
Table of
CONTENTS
SOUTH FLORIDA 2021
14
8
Top 5 Key Performance
Indicators (KPIs) Every
Builder Must Know
Bread of Light Church + convention center
EXHIBITOR LIST
24
FLOORPLAN
25
SEMINARS +
WORKSHOPS
27
SPECIAL SOUTH FLORIDA BUILD EXPO SHOW EDITION
4 CONSTRUCTIONMONTHLY.COM
January 5 & 6, 2021
Miami Beach Convention Center | Hall A
1901 Convention Center Dr.,
Miami Beach, FL 33139
Exhibit Hours: 10am - 3pm
Classes start at 9:30 am
34
The State of Construction: 7 Reasons to Prioritize Digital Investments
42
40
Why Accountants are
to Blame for Building
Company Collapses
5 Steps to Designing Custom-Built Homes
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The Construction Monthly Team is excited to bring you
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 7
8 CONSTRUCTIONMONTHLY.COM
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 9
process achieved a united crusade for meaningful
execution, leaping across roles and backgrounds,
nationalities, and differing languages to form a bonded
and amalgamated designing body.
The often complex, though sometimes reassuringly
familiar, zoning regulations prompted a "win-winwin"
detailed analysis of the constellations of active
forces. While swiftly generating maximum allowable
volumetric schemas, they persisted in exceeding the
allowable floor ratio coefficient. A ziggurat-shaping
act, by stepping back the gross volume, counteracted
the urban massing intentions - but a floorplate
reducing excavation of the volume still remained
necessary - typically this would plainly have meant
"making a courtyard".
A sublime challenge emerged in this sculpting exercise
of creating a "negative cavity," but with the carving
of an inverted "ice-cream cone" void, it delivered the
highly sought after "sacred chamber." This had long
persisted as an under-tow objective and remained
paramount in our liturgical design endeavor. The
empirical shape effectively brings desired natural
daylight illumination besides showering a spiritual
light, deep into the heart of this House of God.
Consequently, this design achievement underscores
the higher purpose of the entire endeavor and
unwaveringly delivers a meaningful spatial, spiritual
de facto worship vessel, while concurrently satisfying
abstract zoning algorithms.
The construction process, was split in two-part
phases: underground and above grade - The subterrain
entailed either trenching a four-story ( or more)
deep perimeter narrow excavation and, pouring a
reinforced concrete perimeter wall and hollowing
out the remains inside. Alternatively, erecting a steel
sheet perimeter barrier, pumping out the sludge
while excavating, simultaneously increasing building
supporting brace-work and foundation structure
in a harmonious balance. Above grade, the steel
framework was then embedded in concrete to a point
where it, in a fire-proofed coated skeletal webbing,
wrapped around the captured major spaces.
The considered earthquake remediating measures
were e.g., employing base isolators ( essentially dense
rubber disks the size of giant tractor wheels), and
isolating the entire structure from the very point it
meets the foundation. However, value engineering
demanded a stiff beam/rigid framework where
the diagonal bracings essentially served as "shock
absorbers."
The rain-screen wall assembly necessitated controlled
study of Greek Thasos white marble including quake
resistive fastening tests to determine suitability for
this urban setting. In consideration of anticipated
destructive acid-rain erosion, pollution stains, and its
marring of this naturally porous stone, a synthetic
Spanish marble was instead selected as a more apt
alternative.
From the initial proclamation of a "symbolic
diamond" crenellation that evolved into a folded
origami abstract cloud, the emblematic shading
cloud-structure garners praise, intrigue, mystery, as it
obtains near shape-shifting capabilities when sunlight
plays over the faceted surfaces and as the light shifts
into night. Night-time illumination, a significant aspect
of Taiwanese skyline, takes on even more dynamic
projections, poised to reverberate changing liturgical
seasons, weathy, mood, and/or particular events.
Throughout the processional people-spaces, efforts
towards enhanced social interaction were fostered,
e.g. the "parking-lot ministry" phenomena. The
phenomena centers around the idea that ministry,
counseling, and transmutation of energies are not
confined to the inner sanctuary. As such, spatial
alcoves, seating areas and opportunities for
spontaneous corigregation were carefully curated
into the processtnal route.
The tight immeaiate surroundings were landscaped
for these interactions to spawn, heightened by a
conducive design of the playground surrounds for
the gathered parents. Internally, on grade level, two
or four top tables were shunned in favor of bench
seating and shared long tables, inducing additional
interaction. Furthermore, the multi-story lobby lining
the auditorium volume rotates, ratchets out, frees
itself of the constrictive marble block, embracing the
city, greeting the streetscape and the public realm with
a large, generous multi-level urban-scaled window,
serving as a lantern illuminating the city, a big, smiling
welcoming gesture, both at night and day, crested by
its own tethered, personal cloud.
To a child-like mind, this may perhaps reflect billowing
clouds in heaven and on the rooftop this arcing simile
makes an ethereal backdrop, cradling the worship
gathering and open-air baptism ritual. The white
marble mass achieves a state of
by
a divine charge to the north "stair-tower," an energy
reverberating clear across the elevated worship
terrace, so powerful, it liberates a multistory wall
suspending it in space, where symbolically ascendant
prayers touch the heavens. The terrace faces the
mountain ridge, embracing Mother Nature from this
dense urban perch, saluting the elevated metro-rail as
it glides by.
10
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As a "handshake" gesture with the community, the
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Center "joins hands" with the Hotel Cafe across the
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 13
TOP 5 KEY PERFORMANCE
INDICATORS (KPIS) EVERY
BUILDER MUST KNOW
By Russ Stephens, Co-founder, Association of
Professional Builders
If your building company is not hitting industry
benchmarks for profit margins, cash flow, and workflow,
then you may find yourself hitting a glass ceiling when
it comes to growing your income. There are five Key
Performance Indicators (KPIs) in a residential building
company’s financials that you must be aware of quarterly.
All builders should be calculating their work in progress
accounting adjustment, revenue, gross profit margin,
fixed expense ratio, and net profit margin on a quarterly
basis.
The assessment needs to be reviewed quarterly
rather than monthly for residential building companies
generating less than $10 million in revenue a year
because their stage claims can be six to seven weeks
apart which distorts their income from month to month.
This is especially important when comparing performance
to the previous period, or the same period last year.
Monitoring these five KPIs regularly puts you in control of
your business and enables you to know what to work on
and where adjustments are needed:
1. Work in Progress Accounting Adjustment (WIPAA).
Every single building company needs to calculate this
figure to produce accurate financial reports that provide
14 CONSTRUCTIONMONTHLY.COM
them with a clear picture of the financial health of their
building company, right down to the last cent monthly. If
you are not calculating your Work In Progress Accounting
Adjustment each month, then your financial reports are
not going to make too much sense to anyone, no matter if
you look at them monthly, quarterly, or even annually. So,
calculating your work in progress accounting adjustment
figure each month is the first number you must review in
your financials.
2. Revenue.
Revenue can easily get distorted by the timing of your
invoices to your clients. However, over 90 days things
tend to even out so it’s important to look at your revenue
and compare it to your budget, last quarter’s revenue, and
your revenue for the same period last year. The latter will
help with taking into account seasonal fluctuations.
3. Gross Profit Margin.
The third most important number to look at in your
construction finances is your gross profit margin which
is the revenue from your projects less the cost of sales
relating to your projects as a percentage of your total
revenue. A lot of builders confuse this with markup,
which is totally different.
The benchmark for custom home builders is 25% margin,
which is a 33.3% markup. Make sure you are checking
your gross margin every quarter and comparing it to your
target gross margin, last quarter’s gross margin, and your
gross margin for the same period last year. When you do
that, you’ll see how much margin you are getting out of
your jobs compared to how much margin you are adding
to your jobs when you price them. This is a bit of an eye-
opener for many building companies, especially those
who aren’t achieving the industry benchmark.
4. Fixed Expense Ratio.
Fixed expenses are any costs that cannot be directly
attributed to a project, things like, rent, admin staff, and
software costs. On its own, this figure does not mean too
much unless it’s higher than your gross profit. The way
to look at fixed expenses is as a percentage of revenue,
which is known as your fixed expense ratio.
The benchmark for a residential building company is
15% which includes the owner’s salary at market rate
and a healthy investment in advertising and marketing of
around 3% of revenue.
It is possible to artificially lower this ratio by either not
drawing a salary, or by investing very little in marketing
and advertising. So, they are the two key areas to look
at closely when you’re calculating this number and
comparing your building company to others in the
industry.
5. Net Profit Margin.
Net profit margin is the profit left over in your building
company after accounting for all of your project costs and
fixed expenses and then calculating it as a percentage of
your total revenue.
If you are not taking a salary and instead are drawing
the net profit the company makes as income, then your
building company isn’t making a profit, it’s just breaking
even. This is a very risky situation to be in, a few quiet
months and you are out of business.
The industry benchmark for a custom home building
company is a 10% net profit margin. A well-run building
company will operate between 10%-15% net profit
depending on where they are in their growth cycle and
market conditions.
Unfortunately, most custom home building companies
are not achieving double-digit net profit margins because
they are focusing on revenue rather than margins and
ratios.
A professional builder will look at all five financial KPIs
to understand how well their building company is doing,
rather than just focusing on the bank balance.
ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS
The Association of Professional Builders: Improving construction for builders &
consumers. The Association of Professional Builders has transformed hundreds of
building companies.
ABOUT RUSS STEPHENS
Russ is an award-winning, highly sought-out speaker and thought leader in the
home building industry. Russ Stephens is the Co-founder of the Association of
Professional Builders, a business coaching company dedicated to improving the
residential construction industry for both builders and consumers. Russ is a firm
believer that residential home builders deserve to be earning more money for the
service they are providing and that consumers deserve a superior service than they
currently receive. The problem is the difficulty of delivering world-class service on
tiny margins, or without having the proper systems in place. To maximize the client
experience and overcome these difficulties, the Association of Professional Builders
helps builders systemize their building company. The result is an improved client
experience which leads to more demand. This allows an increase in margins and
ultimately the ability to scale their businesses into desirable building companies
that possess real value and can be sold as an asset.
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 17
SOLAR POWER IS RAPIDLY
CHANGING THE WORLD.
By Daren Goldin, CEO | Goldin Solar
This is a well-established fact at this point in time. The
question is: Is that relevant to you and your life? That
question, in short can be answered with the following: Do
you consume electricity? Do you live or work in buildings
that have roofs? While the existence of solar power is
not particularly new, there is something happening in the
solar industry at this moment that is making solar power
increasingly relevant to not only solar professionals,
but also to anyone in the building industry, including
construction and design professions. The reason that
solar is more front and center for anyone involved in
designing and building buildings is mass adoption of solar
is approaching the tipping point in terms of its popularity.
The cause relates to a myriad of factors: more people
have seen solar systems firsthand with friends and family,
the technology has greatly evolved, the economics of
solar are now highly attractive to purchasers, increased
catastrophic weather events have made people want
to take personal steps to mitigate climate change, to
name just a few. The fact remains that the demand for
solar by the public will soar and any construction and
design professionals that are well versed about solar
will be positioned to participate in this massive business
growth opportunity. This article is directed to building
and design professionals, including, General Contractors
(project managers, superintendents, estimators, and
schedulers), developers, and designers (architects and
MEP engineers). It is intended to shed light on solar and
empower industry professionals with the ability to make
informed decisions about how to integrate solar power
into their practice.
My name is Daren Goldin, I am the founder and CEO
of Goldin Solar, LLC. Goldin Solar was established in
February 2014, in Miami with the purpose of making the
benefits of solar power accessible to everyday consumers
for both residential and commercial building owners
and operators. In the early days of solar in South Florida
(yes, relative to South Florida 2014 was still considered
the early days for solar), the industry was quite new
to everyone. City officials such as plan reviewers and
building inspectors generally didn’t understand the
nuances of solar and how electrical codes applied to
solar vs. more traditional electrical systems. In short, our
role as one of the pioneers of the rooftop solar industry
in South Florida was not only to design and install solar
systems, but it was also to educate. We educated the
public on how solar can work for them, incentives,
economics, the products, and types of systems available.
We also educated building officials including reviewers
18 CONSTRUCTIONMONTHLY.COM
and inspectors in many different AHJs (there are about
70 different building departments between Miami-Dade
and Broward alone). So much of our energy spent in the
early days went to informing the officials on how code
applied to solar, we used to joke that we were really an
engineering/permitting company with a construction
arm, rather than a construction company that did their
own in-house engineering and permitting. The types of
customers that signed up for solar back in 2014 were
what economists would refer to as “early adopters”.
In those days, the economics made sense, but the
payback period for a solar system was around 10 years,
whereas it is closer to 7 years today. But perhaps one of
the most defining characteristics about the early days of
rooftop solar in South Florida was that the solar industry
was growing from the inside out. Meaning that there
were very few solar providers, few consumers that were
interested in installing solar panels, and the growth of the
industry was slow and steady. Most general contractors
or architects generally felt like it was a trend and was
not well established enough for them to bother offering
solar to their customers. That is of-course a tendency to
adhere to “business as usual”, which the building industry
is so famous for. And solar is anything but “business as
usual”. And thus, the early days of solar in South Florida
consisted mostly of business directly between solar
providers to end-users such as homeowners.
Over the past few years, that trend has started to change
as solar has grown beyond the early adopters and into the
mainstream. Solar is now better understood by the public.
By now, most people understand what net-metering is
(the mechanism that allows a homeowner to “buy and
sell” their solar power with the grid as needed throughout
the day with fluctuation in their solar supply and home
energy needs). Most people understand the economic
premise of solar: invest money upfront, recover the
investment in around 7 years, and quadruple or quintuple
the invested cost over the 25-year warranted life of the
solar system, or finance a solar system with zero dollars
down, and pay back less to the lender than the amount
offset on the utility bill. In short, most people now
consider solar a no-brainer which has made this industry
take off. Exactly how much is solar projected to grow
over the next few years? Consider this: there was a time
when no new building was outfitted with a crazy machine
that could change the indoor temperature of a room.
Now, new construction without air conditioning simply
does not exist. That could very well be the outlook for
the solar industry. For the same reasons that builders and
designers need to understand the basics of HVAC, solar,
which may be as ubiquitous some day would probably be
best also understood by builders and designers. Here are
the basics you need to know about:
Consider the two types of relevant solar systems: Grid-
Tied and Grid-Tied/Battery Backed-Up. Note, in both
system types, the home is connected to the local utilities
power grid to utilize net metering. The only difference
is that one system does not include batteries and one
system does. If batteries are not included, then the
solar system must turn off when the grid is down to
prevent harming a powerline worker, while trying to fix
the downed grid. Therefore, without batteries, the solar
system will save the homeowner money on their utility
bill, but it cannot also function as a source of backup
power. If batteries are included (Grid-Tied/Battery
Backed-Up system), then the system will serve both
to save money on energy expenses and it will serve as
backup for the home when the grid goes down for any
reason (such as a hurricane outage).
Timing of onboarding a solar contractor to a new
construction project: This item has proven to be counterintuitive
to General Contractors. GCs are familiar with
the most common type of project delivery methods:
Design-Bid-Build. In that type of project delivery method,
a customer, let’s say a developer that wants to build a
house on a lot they own, hires an architect (designer) to
design the home to their specifications. They will then
take that design and send it out to multiple General
Contractors to bid the work. The General Contractors
will send out the design to their subcontractors, each to
bid their respective scope. In this type of project delivery,
the design is assumed to be complete and correct by the
architect and their sub-consultants (structural, MEP, site/
civil, etc.) before it is sent to GC to bid. However, what
happens when the standard MEP engineers are simply
not familiar the nuances and design considerations of
the solar industry? One of two things: incorrect design
specifying outdated products, incorrect means to
interconnect the solar system to the home’s electrical
system or, they consult a local solar contractor to assist
in the design to ensure that the plans are correct before
going out to bid. Thus, as the MEP engineers do not yet
have the core skills to property design a solar PV system,
it is recommended that the solar design scope be treated
differently in the project delivery process.
The discussion about types of solar systems, their
implications to the end-user experience when installed
with or without batteries, and a brief review of how
solar experts should be utilized as the project’s plans
are developed are but only two examples of important
considerations that builders and designers need to
keep in mind as solar becomes more popular. Solar will
increasingly be a feature in buildings that is demanded
by developers. Ultimately, by now it should be clear that
solar is here to stay, and it is only growing in popularity.
It is not a fringe movement, nor a fad. It is a feature that
works for every type of consumer: people trying to save
money on their utility bills, people who want to invest
in their home, people who want to take action against
climate change, people who want to increase their home’s
resilience in a power outage without having to rely on
a generator, and people who want to be more selfsufficient.
The more architects and general contractors
are familiar with critical solar considerations and have
strong relationships with the best solar providers in
their market, the better they will be positioned to earn
business from developers who want a top of the line, best
value solar system on their project. My name is Daren
Goldin, on behalf of Goldin Solar we are looking forward
to being part of your team bringing your projects into the
21st century.
Booth #215
Goldin Solar over its nearly 8 years’ experience
has installed 1,300 solar systems throughout Florida!
• Residential Solar (existing homes and new construction)
• Commercial Solar
• Tesla battery Backup
• Smart Home and Smart Electrical Distribution Panels
• Engineering, Installation, Project Management all inhouse
www.goldinsolar.com • dgoldin@goldinsolar.com • (305) 469-9790
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 19
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Booth #541
Booth #221
Booth #125 Booth #102 Booth #222 Booth #215
Booth #502 Booth #326 Booth #101 Booth #120
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 23
EXHIBITOR LIST
BOOTH COMPANY *SPONSORS
427 911 RESTORATION
422 ABC SUPPLY CO.
221 ADVANTAGE ALLIANCE PROGRAM BRONZE
314 AJUSTCO
535 ALCO WINDOWS AND DOORS LLC
125 ARQDECO DEVELOPMENT BRONZE
123 ASAP MAILBOX AND MORE INC
139 AUTONATION
102 AVENTURA RAM COMMERICAL TRUCKS BRONZE
626 AYENK
614 BIG INK GRAPHICS
516 BISCAYNE BAY FOUNDATION
332 BLOWER DOOR TESTING PRO
117 BROWN & BROWN INSURANCE
122 CARR COMPANY
529 CM TRENDS
220 COFI SOFTWARE
126 COLOR FACTORY CONTRACTORS
521 CONSTRUCTION MARKETING
138 CULTER BAY SOLAR SOLUTIONS
522 DOODIE CALLS
514 DUNHAM INSURANCE SERVICES
602 DURANTE EQUIPMENT
248 ECO RENTALS
131 ELECTRIDUCT
119 ERDMAN VIDEO SYSTEMS
414 EURO DESIGN
520 EZFILL
327 FL CONTRACTORS
416 FLORIDA PAINTS
426 GACO BY FIRESTONE-RODEMEYER ROOFING
321 GIL GARDEN AVETRANI INSURANCE GROUP
222 GNP BROKERAGE BRONZE
315 GOCANVAS GOLD
215 GOLDIN SOLAR BRONZE
515 GOODMAN AIR CONDITIONING & HEATING
444 GREEN PLANET DISTRIBUTION
533 HEALTHMED SUPPLIES LLC
316 INTERNATIONAL FIRE PROTECTION
420 IQ4 MOBILITY
623 JL CLOSETS
502 KENWORTH OF SOUTH FLORIDA BRONZE
402 KNAPHEIDE MANUFACTURING COMPANY
628 LATIN BUILDERS ASSOCIATION
607 LATUX DIAMOND BLADES
226 LIMA ONE CAPITAL
BOOTH COMPANY *SPONSORS
526 LINEA STUDIO
329 LINEAR SLOT DIFFUSER
302 LOU BACHRODT AUTO GROUP/TRICOUNTY TRUCKS & EQUIPMENT
GOLD
634 LTC POWER RENTALS
410 LUX UNLIMITED / FUTURE DESIGNS
527 M & S AIR CONDITIONING
323 MASTER APPAREL
202 METRO FORD INC
326 MIAMI AWNING BRONZE
114 MOBILIZIATION FUNDING
423 MOR SPORTS GROUP
622 MOSAIC & TILE DEPOT
317 NCF DISTRIBUTORS
115 NINJA CONTRACTORS
101 OLYMPIA BUILDING SUPPLIES / GATOR GYPSUM BRONZE
428 OPLER FLOORING
320 PAYOLI SOLAR ENERGY
433 PILAR SERVICES INC
121 RAPID BARRICADES
334 RAPID RECOVERY TEAM
307 RGF ENVIROMENTAL GROUP, INC
615 RIVAFLOORS
432 ROADSAFE TRAFFIC SYSTEMS, INC.
441 SAFETY SYSTEMS BARRICADES CORP
632 SANI SEAL
429 SCORE FINANCIAL
517 SHERWIN-WILLIAMS
228 SIGHT WATCH
244 SPRAY ROCK
208 STOCKTON CONSTRUCTION GOLD
434 STONEHARDSCAPES, LLC
120 SYNTHETIC TURF INTERNATIONAL OF SOUTH FLORIDA BRONZE
541 TEMPORARY TRAFFIC CONTROL LLC SILVER
523 THE AMPHIBIOUS GROUP
417 THE PAVING LADY
620 TOTAL CLEANINGS
508 TRADESMEN INTERNATIONAL
133 TROPICAL TRADEWINDS
415 TRULY NOLEN PEST CONTROL TERMITE CONTROL & EXTERMINATOR
107 USA TILE & MARBLE GOLD
544 WASTE CONNECTION OF FLORIDA
445 WEARDECK RPL
627 WOODBRID LLC
421 WOOSTER PRODUCTS INC
24 CONSTRUCTIONMONTHLY.COM PRINTED ON 9/21/2021
FLOORPLAN
FOOD COURT
KEYNOTE AREA
248
Seminars & Workshops
645
544 444 445 244
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317 216
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607 508 307 208 107
302
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202 102
101
SOUTH FLORIDA BUILD EXPO | JANUARY 5-6, 2022
MIAMI BEACH CONVENTION CENTER
Reserve your Booth
for the 2022 Tampa Build Expo
May 10-11, 2022
Contact 877.219.3976
sales@buildexpousa.com
ENTRANCE
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 25
EDUCATIONAL FLOORPLAN
Room 9 Room 10
Room 5 Room 6 Room 7 Room 8
Room 1 Room 2 Room 3 Room 4
FOOD COURT
KEYNOTE AREA
Exhibit Hall
248
26 CONSTRUCTIONMONTHLY.COM
645 544 444 445
244
SEMINARS & WORKSHOPS
All Seminars at the Build Expo are FREE to attend!
Keynote Speakers
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)
Sponsored by
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less
effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to
continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a
mistake and will be realized often when it’s too late. What we’ll cover:
• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible
How can you integrate digital selling with traditional selling?
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction
industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Networking & Association Use
Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues
money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to
join, how to work them and get business from your involvement. The single greatest way to find grouped customers and
network contacts is right in your backyard association!
Work them to the fullest and you’ll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Jorge L. Esteban, A.I.A.
Vice President of Architecture | Gables Construction Group
5 Steps to Designing Custom Build Homes
Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area
There is something innately precious and memorable about living in a home that you designed. A home where countless
dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where
love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn
a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to
designing a custom-built home so that you may know what to expect of this journey.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Mikael Kaul
Managing Director/VP Miami | Ayenk
Paradigm Shifts & Charting a Future [The Sacred & Profane]
Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area
MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit
Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare
guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively
juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.
Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding
design paradigm to experiential intervening design paradigms
Issues: Verticality, Vertigo and abandoning Vestiges of gravity
Target Audience: Architects, Developers, Builders, Designers and the like (those with aspiring curiosity)
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 27
Workshops & Classes | Wednesday, January 5, 2022
Sponsored by
Beating the Price Objection
9:30 a.m. - 11:00 a.m. | Room 1
Tom Woodcock
President | Seal the Deal
Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always
be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win
projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate
Planning Strategies to Protect & Perpetuate your Business
9:30 a.m. - 10:30 a.m. | Room 4
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of
mind.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Google Partner Teaching: Generate More Online Leads With a SEO Driven
Website
9:30 a.m. - 10:30 a.m. | Room 8
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
This Class offers Live training, Q&A, and unfiltered discussions on how to…
• Increase your lead flow
• Building your website properly
• INDEFFINATELY rank higher on Google
Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or
username and passwords to your Analytics, Google Tools, website or anything similar.
Target Audience: All building and construction professionals
• Break through the clutter of competitors and increase
sales
• Ad Agency / marketing company tricks to watch out for
Get Paid Faster with Liens, Bonds and Contracts
9:30 a.m. - 10:30 a.m. | Room 3
Alex Barthet
Board Certified in Construction Law | The Lien Zone
In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction
contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal
fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex
will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.
Target Audience: Contractors, subcontractors, and construction material suppliers
Introduction to Construction Cost Estimating
9:30 a.m. - 10:30 a.m. | Room 5
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference
between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect
costs, detailed vs approximate estimates, and more.
Target Audience: Builders and Contractors
Effective Marketing for a Relationship-Based Business
9:30 a.m. - 10:30 a.m. | Room 2
Rob Melis
Founder & President | Construction Marketing Inc.
Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you.
In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry.
We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and
jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm
to the next level of success.
Target Audience: Contractors, subcontractors and suppliers of all sizes
Electronic Payments 101
9:30 a.m. - 10:30 a.m. | Room 7
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services
An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.
Using technology to simplify paying vendors and suppliers electronically.
Target Audience: Business Owners, Operations, Financial Managers
Automating your Processes with QuickBooks & Apps for Contractors - Level 1
9:30 a.m. - 10:30 a.m. | Room 6
Vanessa Vasquez
Consultora y Estratega de Negocios
We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up
your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially
efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are
available for your builder’s business. Learn the solutions that can completely change your perspective about accounting and
project management.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Ask a Fractional CMO Anything – Open Forum
1:30 p.m. - 2:30 p.m. | Room 8
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full
stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an
abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should
not have trusted.
This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum
return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any
agreements with advertising companies or similar. Come with your list of questions!
Target Audience: All building and construction professionals
10 Things Your Construction Lawyer Won’t Tell You (But Should)
1:30 p.m. - 2:30 p.m. | Room 3
Alex Barthet
Board Certified in Construction Law | The Lien Zone
Having to hire a lawyer can be stressful. In this one hour presentation, Alex will explain ways to find and vet a potential
attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills,
how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to
handle the process to minimize any impact on your case.
Target Audience: Contractors, subcontractors, and construction material suppliers
Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas
- Nivel 1
1:30 p.m. - 2:30 p.m. | Room 6
Vanessa Vasquez
Consultora y Estratega de Negocios
Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren
su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo
ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las
diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar
completamente su perspectiva sobre la contabilidad y el manejo de proyectos.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Cash Flow Management for Contractors
1:30 p.m. - 2:30 p.m. | Room 1
Scott Peper
Co-Founder | Mobilization Funding
Cash flow in construction is complex, but managing your company’s cash flow shouldn’t feel impossible. What you need are
a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive.
Target Audience: Construction subcontractors and General contractors
Solar Crash Course – the Essentials that You Need to Know
1:30 p.m. - 2:30 p.m. | Room 9
Daren Goldin
CEO | Goldin Solar
This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of
systems, what are the components that go into a solar system, considerations in contractor selection, material specification,
and scheduling.
Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are
considering super energy efficient homes and communities.
All You Ever Wanted to Know About Sealants and Applications - 1.0 AIA
Credit/HSW
1:30 p.m. - 2:30 p.m. | Room 10
Stephen Raleigh
Regional Sales Manager | Coastal Construction Products
This course helps you to understand the difference between the various construction sealant technologies. Identify and
choose the best sealant for the correct application.
Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation.
Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.
Workshops & Classes | Thursday, January 6, 2022
Sponsored by
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 1
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Rebranding Your Construction Industry Firm - The Right Way!
9:30 a.m. - 10:30 a.m. | Room 2
Rob Melis
Founder & President | Construction Marketing Inc.
Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all
organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire
to sell the firm or just wanting a brand refresh.
Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how
to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding
experts and we do this for construction industry clients frequently. Rebrand with confidence!
Target Audience: Contractors, subcontractors and suppliers of all sizes
Offering Consumer Loans
9:30 a.m. - 10:30 a.m. | Room 7
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services
A look at ways to close more business by offering consumer loans for your residential projects.
Target Audience: Business Owners, Operations, Financial Managers
Implementing QuickBooks and Apps for Contractors - Level 2
9:30 a.m. - 10:30 a.m. | Room 6
Vanessa Vasquez
Consultora y Estratega de Negocios
Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know
how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting.
Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and
how you can be more productive right now.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Contractor’s Cash Flow: Preparation and Management
9:30 a.m. - 10:30 a.m. | Room 5
Saleh Mubarak
Author, Public Speaker & Trainer
Preparing and managing the contractor’s cash flow. What’s important for the contractor is not only predicting “how much”,
but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum
expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at
these topics with some important tips.
Target Audience: Builders and Contractors
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 31
Google Partner Teaching: Generate More Online Leads With a SEO Driven
Website
9:30 a.m. - 10:30 a.m. | Room 8
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
This Class offers Live training, Q&A, and unfiltered discussions on how to…
• Increase your lead flow
• Building your website properly
• INDEFFINATELY rank higher on Google
Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or
username and passwords to your Analytics, Google Tools, website or anything similar.
Target Audience: All building and construction professionals
• Break through the clutter of competitors and increase
sales
• Ad Agency / marketing company tricks to watch out for
Construction Finance is More Than Rates and Fees
9:30 a.m. - 10:30 a.m. | Room 3
Andrew Poulsen & Greg Fullmer
CoFi
For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to
consider. According to PwC, the most common reason for failure in construction is due to slow payments;
therefore, builders should look beyond the rates and dive into the services, speed of delivery and the
technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into
the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will
help guide you as you build lender relationships.
Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP
Implementanto QuickBooks y Aplicaciones para Contratistas - Nivel 2
1:30 p.m. - 2:30 p.m. | Room 6
Vanessa Vasquez
Consultora y Estratega de Negocios
Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase,
sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener
informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo
funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este
momento.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Solar – What You Need to Know as a Construction or Design Professional
1:30 p.m. - 2:30 p.m. | Room 9
Daren Goldin
CEO | Goldin Solar
Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In
addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up
construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular
solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design,
and construction work performed. This talk will explore important considerations for architects, MEP engineers and General
Contractors and how to interface with solar professionals during the project delivery process.
Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are
considering super energy efficient homes and communities.
32 CONSTRUCTIONMONTHLY.COM
AMERICA’S PREMIER REGIONAL
BUILDING & CONSTRUCTION SHOW
DALLAS | AUSTIN | TAMPA | HOUSTON | ATLANTA | LOS ANGELES
WE ARE RANKED:
#6 Construction Show in the United States! #17 Construction Show in the World! Top Construction Industry Show!
LUX Unlimited, Inc. | Future Designs
Over 30 years experience in Commercial, Residential and Industrial Lighting
See us at Tampa Build Expo Booth #410
Architectural Linear Trimless Lighting
LED Back Lighting
FUTURE DESIGNS | 4121 NW 27 ST. MIAMI, FL 33142 | 305-871-8774 | FUTUREDESIGNS1@HOTMAIL.COM
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 33
STATE OF CONSTRUCTION 2021
Reasons to Prioritize Digital
Investments
THE STATE OF CONSTRUCTION
7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS
Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from
McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of
4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible
explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement
operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to
take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to
innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a
service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the
current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of
construction and an overview on the business impact of moving away from paper-based processes.
Top Challenges for Construction Firms
The ongoing pandemic is affecting the economy and creating uncertainty
for construction firms. There’s no shortage of new challenges arising --
from rising material costs, decreased demand in certain sectors, and
increased competition in the market to name a few. It’s clear that there’s
a great deal at stake and organizations will need to limit unnecessary
setbacks going forward. Even without a pandemic, there are several
consistent challenges present in the construction industry that affect
profitability.
Companies should look to leverage technologies that address these
specific pain points, balancing the need to increase productivity, keep
workers safe, and deliver quality projects on time to clients. By aligning
technology investments with these business objectives, firms can make
incremental improvements that help them stay competitive and profitable.
Construction executives continue to have a positive outlook despite these
challenges. According to research from Deloitte, “68% of executives
characterized the business outlook for the industry as somewhat or very
positive” from a survey conducted in 2021.
The Need for Digitization
Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their
data. These applications are simple by design but when implemented they can have a powerful impact on transforming
how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes
to digital mobile apps reported:
34 CONSTRUCTIONMONTHLY.COM
1. Increase employee productivity
Paperwork is the leading frustration for employees and can
lower productivity levels. Mobile apps for contractors aim to
digitize all aspects of paperwork on the job, resulting in
streamlined workflows and a reduction in manual tasks. The
most common paper-based processes in construction include
inspections, incident reports, work orders and change orders,
estimates and logs, reports, and other types of field data
collection on job sites. Anywhere paper is used to collect and
share information can be an opportunity to digitize information
using online forms. Mobile apps simplify the process for staff,
bring information online for reporting, and enable automation
for completing other tasks and workflows. Considering the
costs associated with paper usage and the indirect costs that
stem from lost productivity, there is a clear advantage for firms
that can digitize.
2. Standardize how data is collected
Data collection is challenging for construction companies with
distributed teams. Without clear processes, results in siloed
data that is not consistent and hard to analyze. With paper
forms there is no reliable way to enforce how data is collected.
Apps and software for contractors are designed to simplify field
data collection, giving employees a better way to submit data.
Advanced features can require standard inputs so the
information for reporting is consistent and complete, creating
an environment where data is an asset and can be used to
inform business decisions.
3. Enable staff with insights and analytics
Contractors can use data to their advantage using data
collection best practices. Staff can see trends in real-time to
understand any potential issues, delays, incidents, or problems
that are happening on job sites. Construction executives are
empowered with a complete view of their business and can
make appropriate adjustments. Mobile apps and software
enable data collection and empower the analytics and insights
needed for greater business intelligence. For construction
companies, this means finding opportunities to improve quality,
avoid rework, spot lags in productivity, manage safety
programs, and much more.
4. Promote a culture of workplace safety
Safety programs managed on paper are difficult to track.
Digitizing programs allows more visibility into safety programs
and ensures compliance. Going digital makes it easier for
employees to complete training or toolbox talks, and a record
of their completion is clearly documented. Apps for contractors
act as a comprehensive safety management solution. With
real-time reporting organizations can address potential hazards
and limit OSHA violations and fines.
5. Ensure data is never lost
There is a greater level of risk when information is stored on
paper in filing cabinets. Sheets are hard to find and they can
be lost, damaged, or stolen. Digitizing information ensures
firms are complying with best practices for record-keeping.
Digital information is securely stored in the cloud and is always
accessible. This helps contractors in case of an audit,
insurance claims, legal disputes, and similar instances where
sensitive information needs to be readily available.
6. Increase employee retention
With a labor shortage and difficulty finding skilled workers,
firms need to do everything in they can to retain employees.
An investment in digital apps and software shows workers that
brands are committed to investing in worker productivity and
safety, with modern business processes that make their jobs
easier. All of this leads to a better employee experience and a
positive impact on a firm’s brand and reputation. Firms can’t
control the labor market, but investing in tools to improve the
job is one opportunity to improve employee satisfaction.
7. Ensure client satisfaction
An investment in digital technology will bring improvements to
productivity, minimizing delays and cost overruns. Streamlined
operations ensure smooth processes, a high level of quality in
work, and on-time delivery. In an increasingly competitive
environment for work, having modern business processes in
place increases opportunity to ensure that projects run
efficiently.
Key Considerations When Implementing Technology
With the right technology in place, contractors can expect to
see a significant return on their investment. But navigating the
software and apps marketplace can be difficult with hundreds
of solutions available to buyers today. When starting out, firms
should consider starting small by piloting a program that is
centered around a single area for improvement. They should
focus on making incremental changes and solutions with a fast
time to value. Complex software purchases may be overly
complicated for some business types. It may be ideal to find
solutions that don’t require a large investment upfront or
dedicated technical expertise. No-code or low-code solutions
are available that enable non-technical business users to
digitize their operations, while also offering a high level of
customization to fit unique business requirements.
The final consideration when purchasing technology is to focus
on adoption. Different stakeholders in the organization should
be included during the pilot program to gain their feedback
early on. Once a business case is clearly established and the
value proposition is clear to staff, companies can begin to roll
out these programs on a larger scale. Some employees will be
hesitant to adopt but communicating how this initiative will
impact their job can put into perspective the tangible benefits.
By starting small, focusing on simplicity, and working to gain
buy-in from staff, organizations can quickly move from paperbased
operations to digital. This approach is easier than an
enterprise level implementation and will prioritize the quick
wins that bring immediate benefits to an organization and
create a competitive advantage in the market.
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 35
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 37
make sales, gain leads, and
build your business!
industry leading education
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networking
EXHIBIT AT
BUILD EXPO
• THOUSANDS OF BUYERS COME TO
BUY PRODUCTS AND SERVICES
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WHO DON’T KNOW YOU
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SHOWS
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March 16 & 17
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Palmer Event Center
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HOUSTON
NRG Park Center
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Cobb Galleria Centre
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September 14 & 15
build business witH BuilD EXPO
38 CONSTRUCTIONMONTHLY.COM
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5 STEPS TO DESIGNING
CUSTOM-BUILT HOMES
By Marisol Arboleda-Diaz, VP of Gables Construction
Group
There is something innately precious and memorable
about living in a home that you designed. A home where
countless dinners are cooked, where laughter rings loudly,
where tiny footsteps grow quicker with each passing year,
and where love knows no bounds. Choosing to design a
custom-built home is a magnificent life step as you are
taking action to turn a dream into a reality. We want to
help you make that happen. Today, we are going to share
with you the five steps to designing a custom-built home
so that you may know what to expect of this journey.
Step #1: Initial Consultation
The first step to designing custom-built homes is the
initial consultation with the client. Before we even get
started, we recommend that clients do a bit of research
and collect photos from magazines or online to share
what they do and do not like.
The initial consultation is our chance to pick our clients’
brains and to exchange ideas. We take the time to
brainstorm with our clients, piece out jumbled thoughts,
present news concepts, and formulate a beautiful
mental picture of what they desire. We ask a plethora
of questions to extract as much information as possible;
thus, giving us the foundation for a wish list.
Generation of a Wish List
Throughout this process, we are able to generate a “wish
list.” A “wish list” outlines our clients’ preferences as
40 CONSTRUCTIONMONTHLY.COM
well as highlights the most vital aspects of their design
ideas. This list carefully details their specific preferences
concerning architectural style, room function, design
elements, product features, lifestyle requirements, and
how their home needs to be able to sustain significant life
changes. It is more than just “what do you want,” but it is
a comprehensive list of how the family utilizes their home
and what they need to create a high-quality life. With this
information, we can conclude the best options for the
house, including:
• Square footage
• Number of stories
• Number of bedrooms & bathrooms
• An open or formal layout
• Style & flow
• Must-haves & must-nots
• And much more
After the initial consultation, an extensive discussion
takes place to analyze the clients’ budget, debate the cost
and benefits of various options, as well as finalize a floor
plan, features, and products elements. We always make
every effort to best match the clients’ dream home with
reality, offering transparent options that take all of the
clients’ needs into account. After everyone is satisfied
with the plan, both parties sign an agreement to make
the partnership official. Now that a general plan has been
created and agreed upon, we can start digging into the
critical components of the project.
Step #2: Site Evaluation
The second step is the site evaluation. During a site
evaluation, we carefully analyze the existing conditions
of the space, everything from the path of the sun to if
a neighbor is encroaching onto the land. Additionally,
we determine how to best address prominent views,
together to form a beautiful layout. After getting the 3-D
model approved, we proceed by producing CAD files of
the site plan, floor plan, and elevations.
Once the final visual design has been approved by the
client, we can begin with the finer details. During the
development of the design, the clients are introduced
to my partner, Alberto Diaz of the Gables Construction
Group. He discusses with the clients the details of
construction and what the client can expect throughout
the duration of the build. We even bring in engineers and
landscape architects to provide clients with the ability
to perform “value engineering” to lower the cost of the
construction. Following the approval from all parties, we
can move forward with all the paperwork.
Step #4: All the Paperwork
The reality of designing custom-built homes is that there
is a lot of paperwork. Engineers must be provided with
CAD files to finalize architectural drawings, dimensions,
and details. Those drawings must then be coordinated to
verify compliance with building and zoning codes. Then, a
permit to proceed with construction must be obtained by
the city.
traffic patterns, wing directions, and much more. We take
the time to evaluate not only the worksite but also the
surrounding areas to ensure that the clients’ design will
“fit in” or “stand out” in the neighborhood, depending
entirely on their personal preference.
In addition to our inspection, we want to know the nittygritty
details of the land itself. Therefore, we also order a
Boring Test to determine existing soil conditions as well
as a property and tree survey. After all of the information
has been collected, we communicate with the client and
decide together whether any significant changes need to
be made.
Step #3: Design Creation & Development
It’s a matter of truth that everyone can draw, but not
everyone is a designer. It takes passion and extensive
training to acquire a keen eye for detail. The design
process is a multi-step system of creation, development,
and approval where our expert designers transform
clients’ home ideas and the realities of the site into a
cohesive design. We encourage our clients to participate
and collaborate with our engineers, consultants,
designers, and contractors throughout the design
process. It is their dream that is being implemented, and
they should have the opportunity to be as much a part of
the process as possible.
In total, this can be highly confusing for an average
homeowner. That is why we have built stream-lined
systems to ensure that these processes proceed in a
timely fashion. We even hire permit expediters to run all
the permitting with the city to quickly address concerns.
Finally, after all the paperwork is complete, we distribute
plans to sub-contractors to evaluate bids and present a
final construction estimate to the client to approve.
Step #5: Construction of the Home
With just a last few touches, such as signing the final
construction agreement, paying permit fees, and being
handed a schedule, the construction of the home can
finally commence. Our partners and we take great
pride in providing a dream home to our clients, doing
everything in our power to ensure that the client is not
only satisfied with the final product but are ecstatic to get
to move into their new home.
Take the First Step in Designing Your Dream Home
Lifetimes of memories are created within a home, which
is why it is incredibly satisfying to create those memories
in a home that you have personally designed. Your heart
and soul reside within those walls, and you know that you
can trust in the process to provide a safe and happy place
for your family to live and grow.
We start with a bubble diagram to determine space
relationships and sizing so that we may freehand a
sketch of the floor plan. Here, we begin to see how
ideas can be laid out, and it gives the client a chance to
make adjustments or change their mind. After the client
approves the basic design, we generate a 3-D model
of the house. A 3-D model allows clients to formulate
a better picture of how architecture and design come
Gables Construction Group is a full-service construction company that specializes
in developing and building high-end commercial and luxury residential projects
throughout South Florida. From concept to completion, our highly experienced
team prides itself on exceeding client expectations to make their dreams and realty.
If you would like to learn more about Gables Construction Group, please visit our
website and book a consultation with us today. Remember, your life is only limited
by your imagination, so don’t let your future be without a custom-designed home
built specifically for you. SPECIAL SOUTH FLORIDA SHOW EDITION 2021 41
WHY ACCOUNTANTS ARE
TO BLAME FOR BUILDING
COMPANY COLLAPSES
By Russ Stephens, Co-founder, Association of
Professional Builders
I want to start off by saying that I am not against
accountants, in fact, some of my best friends are
accountants. I’m also not suggesting that it’s the
accountant’s fault that so many residential building
companies are failing to make a profit right now. However,
what I am advocating for is the responsibility of accountants
to ensure that the accounts they are signing off on are
accurate and reflect the true financial position of a building
company, rather than artificially inflating numbers that
enable an insolvent building company to renew their
building license for another year.
Again, let me qualify that last statement. I am not in any
way suggesting that accountants are committing fraud by
deliberately signing off on financial statements they know to
be incorrect, I am simply saying that most accountants - 95
percent according to our research - do not fully understand
how construction financials work and are inadvertently
submitting false information that inflates the balance sheet
for residential building companies.
42 CONSTRUCTIONMONTHLY.COM
The inflated balance sheet
An inflated balance sheet demonstrates to government
licensing authorities that a building company is profitable
with large reserves. The government licensing authorities
then happily license those businesses who then go out
and sign up millions of dollars in building contracts for
another 12 months. The damage this does to the residential
construction industry is huge! It now means we have a
substantial number of poorly run, unprofitable building
companies competing against well-organized professional
builders who know their numbers and price their jobs
accordingly.
When a builder is told by a consumer, “Sorry, we went with
another builder who was x amount of dollars cheaper,” that
builder knows something is wrong. This builder may even
wonder how another builder can quote the same job and
offer to do it at their cost price or even below. The answer
only becomes apparent a few months later when the same
consumer contacts them to complain about how badly
the job is going. At this point, it’s now cost the consumer
more than they were originally quoted and it’s often taking
twice as long as expected. Worse, whenever the consumer
goes onsite, most of the time they find out there is no one
working on their project!
We know why this is happening. The global pandemic aside,
when a building company cannot pay their suppliers and
subcontractors on time, the materials and labor fail to show
up too.
If builders are inadvertently operating Ponzi schemes and
accountants remain blissfully ignorant to the fact that these
businesses are not financially sound, we have to implement
requirements that will force them to step up and do their job
properly.
How to hold accountants responsible
One way to ensure that these jobs are being done properly
is to hold the accountants responsible for the work in
progress figures that are being entered into a builders
accounts. At the moment, that figure is simply being
‘guessed’ by builders and submitted to accountants who,
without any further checking, insert it as an asset into a
builder’s accounts. For a building company constructing
new homes, this figure is always a liability. This applies to
small building companies with annual sales of six million as
well, who can easily rack up a work in progress liability of
between $500,000 and $1,000,000.
However, if accountants were required to sign an affidavit
confirming they had independently verified the work in
progress figure and had the documentation to support the
calculation, then we would have a lot more accountants
paying attention to this figure.
Fixing the problem
What can be done to fix the problem? The real issue here
relates to education rather than fraud.
Builders are not intentionally operating Ponzi schemes,
however that is exactly what a significant number of
residential building companies have now become.
Accountants are not deliberately hiding the fact these
building companies have hundreds of thousands of dollars in
debt that is not appearing on the balance sheet, they simply
don’t know how to calculate it.
At the Association of Professional Builders, we have spent
the past seven years attempting to educate accountants
about the hidden liability lurking inside the accounts of
every new home building company, however, few are openminded
enough to be enlightened.
It’s not just the accountants fault. A significant number of
builders do not want to hear this information either because
by including the work in progress accounting adjustment
into their accounts, they remove the ‘inflated profit’ they
thought they had previously made. Also, while adjusting the
‘gross profit’ and ‘creditors’ figures in a building company’s
accounts is a good thing from a tax perspective, it’s a
terrible thing for a builder’s ego to have to deal with.
“I didn’t want to know the truth, I was quite happy believing
I was successful. However, cash flow was getting tighter and
tighter as I continued to pay tax on profits that I’d never made.”
-Custom Home Builder in Australia. (Name withheld)
As a result, the unprofitable operators would not have their
licences renewed which would stop them from racking up
further debt and as well, leaving even more consumers with
unfinished homes.
I’m sure this suggestion may have many people up in arms,
but it’s up to the accountants who have the power to help
us to improve the construction industry for both builders
and consumers.
To gain a full understanding of construction financials, check
out our latest book, Professional Builders Secrets which
discusses a range of topics including operating profitably,
how to produce and convert more quality leads into sales at
higher margins while improving the client experience.
ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS
The Association of Professional Builders: Improving construction for builders &
consumers. The Association of Professional Builders has transformed hundreds of
building companies.
ABOUT RUSS STEPHENS
Russ is an award-winning, highly sought-out speaker and thought leader in the
home building industry. Russ Stephens is the Co-founder of the Association of
Professional Builders, a business coaching company dedicated to improving the
residential construction industry for both builders and consumers. Russ is a firm
believer that residential home builders deserve to be earning more money for the
service they are providing and that consumers deserve a superior service than they
currently receive. The problem is the difficulty of delivering world-class service on
tiny margins, or without having the proper systems in place. To maximize the client
experience and overcome these difficulties, the Association of Professional Builders
helps builders systemize their building company. The result is an improved client
experience which leads to more demand. This allows an increase in margins and
ultimately the ability to scale their businesses into desirable building companies
that possess real value and can be sold as an asset.
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 43
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 45
ADVERTISING RESOURCE GUIDE
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46 CONSTRUCTIONMONTHLY.COM
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 47
UPCOMING
SHOWS
DALLAS
BUILD EXPO SHOW
Kay Bailey Hutchison Center
March 16 & 17, 2022
AUSTIN
BUILD EXPO SHOW
Palmer Events Center
April 13-14, 2022
TAMPA
BUILD EXPO SHOW
Tampa Convention Center
May 10-11, 2022
HOUSTON
BUILD EXPO SHOW
NRG Park Center
June 8 & 9, 2022
ATLANTA
BUILD EXPO SHOW
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July 20 & 21, 2022
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BUILD EXPO SHOW
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September 14-15, 2022
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