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Construction Monthly Magazine | South Florida 2022 Build Expo Show Edition

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JANUARY <strong>2022</strong> EDITION | CONSTRUCTIONMONTHLY.COM<br />

877-219-3976<br />

SOUTH FLORIDA<br />

<strong>Build</strong><br />

Buyer’s Guide<br />

expo<br />

<strong>Build</strong> business with build expo<br />

SOUTH FLORIDA BUILD<br />

MIAMI BEACH CONVENTION CENTER - HALL A<br />

JANUARY 5-6, <strong>2022</strong><br />

Exhibit Hours: 10:00 a.m. to 3:00 p.m.<br />

Classes Start at 9:30 a.m. Each Day<br />

FREE<br />

TO<br />

ATTEND<br />

WORKSHOPS<br />

& CLASSES<br />

Keynote Speakers<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Selling in the COVID Era<br />

Wednesday, January 5 | 1:15 p.m. - 2:15 p.m<br />

Networking & Association Use<br />

Thursday, January 6 | 1:15 p.m. - 2:15 p.m.<br />

Jorge L. Esteban, A.I.A<br />

VP of Architecture | Gables <strong>Construction</strong> Group<br />

5 Steps to Designing Custom<br />

<strong>Build</strong> Homes<br />

Wednesday, January 5 | 11:00 a.m. - 12:00 p.m<br />

Mikael Kaul<br />

Managing Director/VP Miami | Ayenk<br />

Paradigm Shifts & Charting a Future<br />

[The Sacred & Profane]<br />

Thursday, January 6 | 11:00 a.m. - 12:00 p.m<br />

#6 <strong>Construction</strong> <strong>Show</strong> in the United States! #17 <strong>Construction</strong> <strong>Show</strong> in the World! Top <strong>Construction</strong> Industry <strong>Show</strong>!<br />

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2 CONSTRUCTIONMONTHLY.COM


SPECIAL SOUTH FLORIDA SHOW EDITION 2021 3


Table of<br />

CONTENTS<br />

SOUTH FLORIDA 2021<br />

14<br />

8<br />

Top 5 Key Performance<br />

Indicators (KPIs) Every<br />

<strong>Build</strong>er Must Know<br />

Bread of Light Church + convention center<br />

EXHIBITOR LIST<br />

24<br />

FLOORPLAN<br />

25<br />

SEMINARS +<br />

WORKSHOPS<br />

27<br />

SPECIAL SOUTH FLORIDA BUILD EXPO SHOW EDITION<br />

4 CONSTRUCTIONMONTHLY.COM<br />

January 5 & 6, 2021<br />

Miami Beach Convention Center | Hall A<br />

1901 Convention Center Dr.,<br />

Miami Beach, FL 33139<br />

Exhibit Hours: 10am - 3pm<br />

Classes start at 9:30 am


34<br />

The State of <strong>Construction</strong>: 7 Reasons to Prioritize Digital Investments<br />

42<br />

40<br />

Why Accountants are<br />

to Blame for <strong>Build</strong>ing<br />

Company Collapses<br />

5 Steps to Designing Custom-Built Homes<br />

AMERICA’S PREMIER REGIONAL<br />

BUILDING & CONSTRUCTION SHOW<br />

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SOUTH FLORIDA<br />

The <strong>Construction</strong> <strong>Monthly</strong> Team is excited to bring you<br />

an amazing industry-specific publication to the National<br />

Market!<br />

For the first time, the entire national building and<br />

construction industry will have a publication that will<br />

represent the growing commercial construction industry<br />

as a whole. Everything from architecture, design, finance,<br />

business ... All the industry specific information that you<br />

need.<br />

Our circulation has grown in the 25+ years that <strong>Build</strong><br />

<strong>Expo</strong> USA has hosted and produced trade shows and<br />

now being able to take that networking experience to<br />

over 300, 000+ national direct emails, thousands in<br />

social media, and building relationships and reaching<br />

commercial and residential construction firm, developers,<br />

engineers, government agencies, and top-level<br />

professionals ... which <strong>Construction</strong> <strong>Monthly</strong> will now<br />

reach EVERY MONTH!<br />

Our publication welcomes your support and is looking<br />

forward to working with the professionals that are<br />

exploring their careers and businesses and would love to<br />

see participation from YOU.<br />

We thank you for being with us from the beginning and<br />

look forward to the journey we take with our audience.<br />

PUBLISHER<br />

JP Bryant<br />

ADVERTISING & SALES<br />

Amy Shoulders<br />

amy@constructionmonthly.com<br />

Reserve your Booth for the<br />

<strong>2022</strong> Tampa <strong>Build</strong> <strong>Expo</strong><br />

May 10-11, <strong>2022</strong><br />

Contact 877.219.3976<br />

sales@buildexpousa.com<br />

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#17 <strong>Construction</strong> <strong>Show</strong> in the World!<br />

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Write an Article!<br />

<strong>Construction</strong> <strong>Monthly</strong> Loves to Hear From You.<br />

As experts in the field, we love to hear from our readers! You’re invited to submit an article between 400 to 1200<br />

words. We will let you know if we use an article.<br />

Would you love to see your expertise and knowledge in our magazine?<br />

Please email your article to amy@constructionmonthly.com and check out constructionmonthly.com online!<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 7


8 CONSTRUCTIONMONTHLY.COM


SPECIAL SOUTH FLORIDA SHOW EDITION 2021 9


process achieved a united crusade for meaningful<br />

execution, leaping across roles and backgrounds,<br />

nationalities, and differing languages to form a bonded<br />

and amalgamated designing body.<br />

The often complex, though sometimes reassuringly<br />

familiar, zoning regulations prompted a "win-winwin"<br />

detailed analysis of the constellations of active<br />

forces. While swiftly generating maximum allowable<br />

volumetric schemas, they persisted in exceeding the<br />

allowable floor ratio coefficient. A ziggurat-shaping<br />

act, by stepping back the gross volume, counteracted<br />

the urban massing intentions - but a floorplate<br />

reducing excavation of the volume still remained<br />

necessary - typically this would plainly have meant<br />

"making a courtyard".<br />

A sublime challenge emerged in this sculpting exercise<br />

of creating a "negative cavity," but with the carving<br />

of an inverted "ice-cream cone" void, it delivered the<br />

highly sought after "sacred chamber." This had long<br />

persisted as an under-tow objective and remained<br />

paramount in our liturgical design endeavor. The<br />

empirical shape effectively brings desired natural<br />

daylight illumination besides showering a spiritual<br />

light, deep into the heart of this House of God.<br />

Consequently, this design achievement underscores<br />

the higher purpose of the entire endeavor and<br />

unwaveringly delivers a meaningful spatial, spiritual<br />

de facto worship vessel, while concurrently satisfying<br />

abstract zoning algorithms.<br />

The construction process, was split in two-part<br />

phases: underground and above grade - The subterrain<br />

entailed either trenching a four-story ( or more)<br />

deep perimeter narrow excavation and, pouring a<br />

reinforced concrete perimeter wall and hollowing<br />

out the remains inside. Alternatively, erecting a steel<br />

sheet perimeter barrier, pumping out the sludge<br />

while excavating, simultaneously increasing building<br />

supporting brace-work and foundation structure<br />

in a harmonious balance. Above grade, the steel<br />

framework was then embedded in concrete to a point<br />

where it, in a fire-proofed coated skeletal webbing,<br />

wrapped around the captured major spaces.<br />

The considered earthquake remediating measures<br />

were e.g., employing base isolators ( essentially dense<br />

rubber disks the size of giant tractor wheels), and<br />

isolating the entire structure from the very point it<br />

meets the foundation. However, value engineering<br />

demanded a stiff beam/rigid framework where<br />

the diagonal bracings essentially served as "shock<br />

absorbers."<br />

The rain-screen wall assembly necessitated controlled<br />

study of Greek Thasos white marble including quake<br />

resistive fastening tests to determine suitability for<br />

this urban setting. In consideration of anticipated<br />

destructive acid-rain erosion, pollution stains, and its<br />

marring of this naturally porous stone, a synthetic<br />

Spanish marble was instead selected as a more apt<br />

alternative.<br />

From the initial proclamation of a "symbolic<br />

diamond" crenellation that evolved into a folded<br />

origami abstract cloud, the emblematic shading<br />

cloud-structure garners praise, intrigue, mystery, as it<br />

obtains near shape-shifting capabilities when sunlight<br />

plays over the faceted surfaces and as the light shifts<br />

into night. Night-time illumination, a significant aspect<br />

of Taiwanese skyline, takes on even more dynamic<br />

projections, poised to reverberate changing liturgical<br />

seasons, weathy, mood, and/or particular events.<br />

Throughout the processional people-spaces, efforts<br />

towards enhanced social interaction were fostered,<br />

e.g. the "parking-lot ministry" phenomena. The<br />

phenomena centers around the idea that ministry,<br />

counseling, and transmutation of energies are not<br />

confined to the inner sanctuary. As such, spatial<br />

alcoves, seating areas and opportunities for<br />

spontaneous corigregation were carefully curated<br />

into the processtnal route.<br />

The tight immeaiate surroundings were landscaped<br />

for these interactions to spawn, heightened by a<br />

conducive design of the playground surrounds for<br />

the gathered parents. Internally, on grade level, two<br />

or four top tables were shunned in favor of bench<br />

seating and shared long tables, inducing additional<br />

interaction. Furthermore, the multi-story lobby lining<br />

the auditorium volume rotates, ratchets out, frees<br />

itself of the constrictive marble block, embracing the<br />

city, greeting the streetscape and the public realm with<br />

a large, generous multi-level urban-scaled window,<br />

serving as a lantern illuminating the city, a big, smiling<br />

welcoming gesture, both at night and day, crested by<br />

its own tethered, personal cloud.<br />

To a child-like mind, this may perhaps reflect billowing<br />

clouds in heaven and on the rooftop this arcing simile<br />

makes an ethereal backdrop, cradling the worship<br />

gathering and open-air baptism ritual. The white<br />

marble mass achieves a state of<br />

by<br />

a divine charge to the north "stair-tower," an energy<br />

reverberating clear across the elevated worship<br />

terrace, so powerful, it liberates a multistory wall<br />

suspending it in space, where symbolically ascendant<br />

prayers touch the heavens. The terrace faces the<br />

mountain ridge, embracing Mother Nature from this<br />

dense urban perch, saluting the elevated metro-rail as<br />

it glides by.<br />

10<br />

CONSTRUCITONMONTHL<br />

CONSTRUCTIONMONTHLY.COMY.COM


As a "handshake" gesture with the community, the<br />

As a "handshake" gesture with the community, the<br />

Center "joins hands" with the Hotel Cafe across the<br />

street,<br />

Center<br />

activating<br />

"joins hands"<br />

a captured<br />

with the Hotel<br />

urban<br />

Cafe<br />

streetscape,<br />

across the<br />

sculpting<br />

street, activating<br />

a meaningful,<br />

a captured<br />

refreshing,<br />

urban<br />

enhanced<br />

streetscape,<br />

spatial<br />

experience<br />

sculpting a<br />

for<br />

meaningful,<br />

passersby, and<br />

refreshing,<br />

the community<br />

enhanced<br />

at large.<br />

spatial<br />

experience for passersby, and the community at large.<br />

Booth #626<br />

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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 11


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 13


TOP 5 KEY PERFORMANCE<br />

INDICATORS (KPIS) EVERY<br />

BUILDER MUST KNOW<br />

By Russ Stephens, Co-founder, Association of<br />

Professional <strong>Build</strong>ers<br />

If your building company is not hitting industry<br />

benchmarks for profit margins, cash flow, and workflow,<br />

then you may find yourself hitting a glass ceiling when<br />

it comes to growing your income. There are five Key<br />

Performance Indicators (KPIs) in a residential building<br />

company’s financials that you must be aware of quarterly.<br />

All builders should be calculating their work in progress<br />

accounting adjustment, revenue, gross profit margin,<br />

fixed expense ratio, and net profit margin on a quarterly<br />

basis.<br />

The assessment needs to be reviewed quarterly<br />

rather than monthly for residential building companies<br />

generating less than $10 million in revenue a year<br />

because their stage claims can be six to seven weeks<br />

apart which distorts their income from month to month.<br />

This is especially important when comparing performance<br />

to the previous period, or the same period last year.<br />

Monitoring these five KPIs regularly puts you in control of<br />

your business and enables you to know what to work on<br />

and where adjustments are needed:<br />

1. Work in Progress Accounting Adjustment (WIPAA).<br />

Every single building company needs to calculate this<br />

figure to produce accurate financial reports that provide<br />

14 CONSTRUCTIONMONTHLY.COM<br />

them with a clear picture of the financial health of their<br />

building company, right down to the last cent monthly. If<br />

you are not calculating your Work In Progress Accounting<br />

Adjustment each month, then your financial reports are<br />

not going to make too much sense to anyone, no matter if<br />

you look at them monthly, quarterly, or even annually. So,<br />

calculating your work in progress accounting adjustment<br />

figure each month is the first number you must review in<br />

your financials.<br />

2. Revenue.<br />

Revenue can easily get distorted by the timing of your<br />

invoices to your clients. However, over 90 days things<br />

tend to even out so it’s important to look at your revenue<br />

and compare it to your budget, last quarter’s revenue, and<br />

your revenue for the same period last year. The latter will<br />

help with taking into account seasonal fluctuations.<br />

3. Gross Profit Margin.<br />

The third most important number to look at in your<br />

construction finances is your gross profit margin which<br />

is the revenue from your projects less the cost of sales<br />

relating to your projects as a percentage of your total<br />

revenue. A lot of builders confuse this with markup,<br />

which is totally different.<br />

The benchmark for custom home builders is 25% margin,<br />

which is a 33.3% markup. Make sure you are checking<br />

your gross margin every quarter and comparing it to your<br />

target gross margin, last quarter’s gross margin, and your<br />

gross margin for the same period last year. When you do<br />

that, you’ll see how much margin you are getting out of<br />

your jobs compared to how much margin you are adding<br />

to your jobs when you price them. This is a bit of an eye-


opener for many building companies, especially those<br />

who aren’t achieving the industry benchmark.<br />

4. Fixed Expense Ratio.<br />

Fixed expenses are any costs that cannot be directly<br />

attributed to a project, things like, rent, admin staff, and<br />

software costs. On its own, this figure does not mean too<br />

much unless it’s higher than your gross profit. The way<br />

to look at fixed expenses is as a percentage of revenue,<br />

which is known as your fixed expense ratio.<br />

The benchmark for a residential building company is<br />

15% which includes the owner’s salary at market rate<br />

and a healthy investment in advertising and marketing of<br />

around 3% of revenue.<br />

It is possible to artificially lower this ratio by either not<br />

drawing a salary, or by investing very little in marketing<br />

and advertising. So, they are the two key areas to look<br />

at closely when you’re calculating this number and<br />

comparing your building company to others in the<br />

industry.<br />

5. Net Profit Margin.<br />

Net profit margin is the profit left over in your building<br />

company after accounting for all of your project costs and<br />

fixed expenses and then calculating it as a percentage of<br />

your total revenue.<br />

If you are not taking a salary and instead are drawing<br />

the net profit the company makes as income, then your<br />

building company isn’t making a profit, it’s just breaking<br />

even. This is a very risky situation to be in, a few quiet<br />

months and you are out of business.<br />

The industry benchmark for a custom home building<br />

company is a 10% net profit margin. A well-run building<br />

company will operate between 10%-15% net profit<br />

depending on where they are in their growth cycle and<br />

market conditions.<br />

Unfortunately, most custom home building companies<br />

are not achieving double-digit net profit margins because<br />

they are focusing on revenue rather than margins and<br />

ratios.<br />

A professional builder will look at all five financial KPIs<br />

to understand how well their building company is doing,<br />

rather than just focusing on the bank balance.<br />

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS<br />

The Association of Professional <strong>Build</strong>ers: Improving construction for builders &<br />

consumers. The Association of Professional <strong>Build</strong>ers has transformed hundreds of<br />

building companies.<br />

ABOUT RUSS STEPHENS<br />

Russ is an award-winning, highly sought-out speaker and thought leader in the<br />

home building industry. Russ Stephens is the Co-founder of the Association of<br />

Professional <strong>Build</strong>ers, a business coaching company dedicated to improving the<br />

residential construction industry for both builders and consumers. Russ is a firm<br />

believer that residential home builders deserve to be earning more money for the<br />

service they are providing and that consumers deserve a superior service than they<br />

currently receive. The problem is the difficulty of delivering world-class service on<br />

tiny margins, or without having the proper systems in place. To maximize the client<br />

experience and overcome these difficulties, the Association of Professional <strong>Build</strong>ers<br />

helps builders systemize their building company. The result is an improved client<br />

experience which leads to more demand. This allows an increase in margins and<br />

ultimately the ability to scale their businesses into desirable building companies<br />

that possess real value and can be sold as an asset.<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 15


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 17


SOLAR POWER IS RAPIDLY<br />

CHANGING THE WORLD.<br />

By Daren Goldin, CEO | Goldin Solar<br />

This is a well-established fact at this point in time. The<br />

question is: Is that relevant to you and your life? That<br />

question, in short can be answered with the following: Do<br />

you consume electricity? Do you live or work in buildings<br />

that have roofs? While the existence of solar power is<br />

not particularly new, there is something happening in the<br />

solar industry at this moment that is making solar power<br />

increasingly relevant to not only solar professionals,<br />

but also to anyone in the building industry, including<br />

construction and design professions. The reason that<br />

solar is more front and center for anyone involved in<br />

designing and building buildings is mass adoption of solar<br />

is approaching the tipping point in terms of its popularity.<br />

The cause relates to a myriad of factors: more people<br />

have seen solar systems firsthand with friends and family,<br />

the technology has greatly evolved, the economics of<br />

solar are now highly attractive to purchasers, increased<br />

catastrophic weather events have made people want<br />

to take personal steps to mitigate climate change, to<br />

name just a few. The fact remains that the demand for<br />

solar by the public will soar and any construction and<br />

design professionals that are well versed about solar<br />

will be positioned to participate in this massive business<br />

growth opportunity. This article is directed to building<br />

and design professionals, including, General Contractors<br />

(project managers, superintendents, estimators, and<br />

schedulers), developers, and designers (architects and<br />

MEP engineers). It is intended to shed light on solar and<br />

empower industry professionals with the ability to make<br />

informed decisions about how to integrate solar power<br />

into their practice.<br />

My name is Daren Goldin, I am the founder and CEO<br />

of Goldin Solar, LLC. Goldin Solar was established in<br />

February 2014, in Miami with the purpose of making the<br />

benefits of solar power accessible to everyday consumers<br />

for both residential and commercial building owners<br />

and operators. In the early days of solar in <strong>South</strong> <strong>Florida</strong><br />

(yes, relative to <strong>South</strong> <strong>Florida</strong> 2014 was still considered<br />

the early days for solar), the industry was quite new<br />

to everyone. City officials such as plan reviewers and<br />

building inspectors generally didn’t understand the<br />

nuances of solar and how electrical codes applied to<br />

solar vs. more traditional electrical systems. In short, our<br />

role as one of the pioneers of the rooftop solar industry<br />

in <strong>South</strong> <strong>Florida</strong> was not only to design and install solar<br />

systems, but it was also to educate. We educated the<br />

public on how solar can work for them, incentives,<br />

economics, the products, and types of systems available.<br />

We also educated building officials including reviewers<br />

18 CONSTRUCTIONMONTHLY.COM<br />

and inspectors in many different AHJs (there are about<br />

70 different building departments between Miami-Dade<br />

and Broward alone). So much of our energy spent in the<br />

early days went to informing the officials on how code<br />

applied to solar, we used to joke that we were really an<br />

engineering/permitting company with a construction<br />

arm, rather than a construction company that did their<br />

own in-house engineering and permitting. The types of<br />

customers that signed up for solar back in 2014 were<br />

what economists would refer to as “early adopters”.<br />

In those days, the economics made sense, but the<br />

payback period for a solar system was around 10 years,<br />

whereas it is closer to 7 years today. But perhaps one of<br />

the most defining characteristics about the early days of<br />

rooftop solar in <strong>South</strong> <strong>Florida</strong> was that the solar industry<br />

was growing from the inside out. Meaning that there<br />

were very few solar providers, few consumers that were<br />

interested in installing solar panels, and the growth of the<br />

industry was slow and steady. Most general contractors<br />

or architects generally felt like it was a trend and was<br />

not well established enough for them to bother offering<br />

solar to their customers. That is of-course a tendency to<br />

adhere to “business as usual”, which the building industry<br />

is so famous for. And solar is anything but “business as<br />

usual”. And thus, the early days of solar in <strong>South</strong> <strong>Florida</strong><br />

consisted mostly of business directly between solar<br />

providers to end-users such as homeowners.<br />

Over the past few years, that trend has started to change<br />

as solar has grown beyond the early adopters and into the<br />

mainstream. Solar is now better understood by the public.<br />

By now, most people understand what net-metering is<br />

(the mechanism that allows a homeowner to “buy and<br />

sell” their solar power with the grid as needed throughout<br />

the day with fluctuation in their solar supply and home<br />

energy needs). Most people understand the economic<br />

premise of solar: invest money upfront, recover the<br />

investment in around 7 years, and quadruple or quintuple<br />

the invested cost over the 25-year warranted life of the<br />

solar system, or finance a solar system with zero dollars<br />

down, and pay back less to the lender than the amount<br />

offset on the utility bill. In short, most people now<br />

consider solar a no-brainer which has made this industry<br />

take off. Exactly how much is solar projected to grow<br />

over the next few years? Consider this: there was a time<br />

when no new building was outfitted with a crazy machine<br />

that could change the indoor temperature of a room.<br />

Now, new construction without air conditioning simply<br />

does not exist. That could very well be the outlook for<br />

the solar industry. For the same reasons that builders and<br />

designers need to understand the basics of HVAC, solar,<br />

which may be as ubiquitous some day would probably be<br />

best also understood by builders and designers. Here are<br />

the basics you need to know about:<br />

Consider the two types of relevant solar systems: Grid-<br />

Tied and Grid-Tied/Battery Backed-Up. Note, in both<br />

system types, the home is connected to the local utilities<br />

power grid to utilize net metering. The only difference<br />

is that one system does not include batteries and one<br />

system does. If batteries are not included, then the<br />

solar system must turn off when the grid is down to<br />

prevent harming a powerline worker, while trying to fix


the downed grid. Therefore, without batteries, the solar<br />

system will save the homeowner money on their utility<br />

bill, but it cannot also function as a source of backup<br />

power. If batteries are included (Grid-Tied/Battery<br />

Backed-Up system), then the system will serve both<br />

to save money on energy expenses and it will serve as<br />

backup for the home when the grid goes down for any<br />

reason (such as a hurricane outage).<br />

Timing of onboarding a solar contractor to a new<br />

construction project: This item has proven to be counterintuitive<br />

to General Contractors. GCs are familiar with<br />

the most common type of project delivery methods:<br />

Design-Bid-<strong>Build</strong>. In that type of project delivery method,<br />

a customer, let’s say a developer that wants to build a<br />

house on a lot they own, hires an architect (designer) to<br />

design the home to their specifications. They will then<br />

take that design and send it out to multiple General<br />

Contractors to bid the work. The General Contractors<br />

will send out the design to their subcontractors, each to<br />

bid their respective scope. In this type of project delivery,<br />

the design is assumed to be complete and correct by the<br />

architect and their sub-consultants (structural, MEP, site/<br />

civil, etc.) before it is sent to GC to bid. However, what<br />

happens when the standard MEP engineers are simply<br />

not familiar the nuances and design considerations of<br />

the solar industry? One of two things: incorrect design<br />

specifying outdated products, incorrect means to<br />

interconnect the solar system to the home’s electrical<br />

system or, they consult a local solar contractor to assist<br />

in the design to ensure that the plans are correct before<br />

going out to bid. Thus, as the MEP engineers do not yet<br />

have the core skills to property design a solar PV system,<br />

it is recommended that the solar design scope be treated<br />

differently in the project delivery process.<br />

The discussion about types of solar systems, their<br />

implications to the end-user experience when installed<br />

with or without batteries, and a brief review of how<br />

solar experts should be utilized as the project’s plans<br />

are developed are but only two examples of important<br />

considerations that builders and designers need to<br />

keep in mind as solar becomes more popular. Solar will<br />

increasingly be a feature in buildings that is demanded<br />

by developers. Ultimately, by now it should be clear that<br />

solar is here to stay, and it is only growing in popularity.<br />

It is not a fringe movement, nor a fad. It is a feature that<br />

works for every type of consumer: people trying to save<br />

money on their utility bills, people who want to invest<br />

in their home, people who want to take action against<br />

climate change, people who want to increase their home’s<br />

resilience in a power outage without having to rely on<br />

a generator, and people who want to be more selfsufficient.<br />

The more architects and general contractors<br />

are familiar with critical solar considerations and have<br />

strong relationships with the best solar providers in<br />

their market, the better they will be positioned to earn<br />

business from developers who want a top of the line, best<br />

value solar system on their project. My name is Daren<br />

Goldin, on behalf of Goldin Solar we are looking forward<br />

to being part of your team bringing your projects into the<br />

21st century.<br />

Booth #215<br />

Goldin Solar over its nearly 8 years’ experience<br />

has installed 1,300 solar systems throughout <strong>Florida</strong>!<br />

• Residential Solar (existing homes and new construction)<br />

• Commercial Solar<br />

• Tesla battery Backup<br />

• Smart Home and Smart Electrical Distribution Panels<br />

• Engineering, Installation, Project Management all inhouse<br />

www.goldinsolar.com • dgoldin@goldinsolar.com • (305) 469-9790<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 19


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 21


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 23


EXHIBITOR LIST<br />

BOOTH COMPANY *SPONSORS<br />

427 911 RESTORATION<br />

422 ABC SUPPLY CO.<br />

221 ADVANTAGE ALLIANCE PROGRAM BRONZE<br />

314 AJUSTCO<br />

535 ALCO WINDOWS AND DOORS LLC<br />

125 ARQDECO DEVELOPMENT BRONZE<br />

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139 AUTONATION<br />

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626 AYENK<br />

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516 BISCAYNE BAY FOUNDATION<br />

332 BLOWER DOOR TESTING PRO<br />

117 BROWN & BROWN INSURANCE<br />

122 CARR COMPANY<br />

529 CM TRENDS<br />

220 COFI SOFTWARE<br />

126 COLOR FACTORY CONTRACTORS<br />

521 CONSTRUCTION MARKETING<br />

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522 DOODIE CALLS<br />

514 DUNHAM INSURANCE SERVICES<br />

602 DURANTE EQUIPMENT<br />

248 ECO RENTALS<br />

131 ELECTRIDUCT<br />

119 ERDMAN VIDEO SYSTEMS<br />

414 EURO DESIGN<br />

520 EZFILL<br />

327 FL CONTRACTORS<br />

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316 INTERNATIONAL FIRE PROTECTION<br />

420 IQ4 MOBILITY<br />

623 JL CLOSETS<br />

502 KENWORTH OF SOUTH FLORIDA BRONZE<br />

402 KNAPHEIDE MANUFACTURING COMPANY<br />

628 LATIN BUILDERS ASSOCIATION<br />

607 LATUX DIAMOND BLADES<br />

226 LIMA ONE CAPITAL<br />

BOOTH COMPANY *SPONSORS<br />

526 LINEA STUDIO<br />

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634 LTC POWER RENTALS<br />

410 LUX UNLIMITED / FUTURE DESIGNS<br />

527 M & S AIR CONDITIONING<br />

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326 MIAMI AWNING BRONZE<br />

114 MOBILIZIATION FUNDING<br />

423 MOR SPORTS GROUP<br />

622 MOSAIC & TILE DEPOT<br />

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115 NINJA CONTRACTORS<br />

101 OLYMPIA BUILDING SUPPLIES / GATOR GYPSUM BRONZE<br />

428 OPLER FLOORING<br />

320 PAYOLI SOLAR ENERGY<br />

433 PILAR SERVICES INC<br />

121 RAPID BARRICADES<br />

334 RAPID RECOVERY TEAM<br />

307 RGF ENVIROMENTAL GROUP, INC<br />

615 RIVAFLOORS<br />

432 ROADSAFE TRAFFIC SYSTEMS, INC.<br />

441 SAFETY SYSTEMS BARRICADES CORP<br />

632 SANI SEAL<br />

429 SCORE FINANCIAL<br />

517 SHERWIN-WILLIAMS<br />

228 SIGHT WATCH<br />

244 SPRAY ROCK<br />

208 STOCKTON CONSTRUCTION GOLD<br />

434 STONEHARDSCAPES, LLC<br />

120 SYNTHETIC TURF INTERNATIONAL OF SOUTH FLORIDA BRONZE<br />

541 TEMPORARY TRAFFIC CONTROL LLC SILVER<br />

523 THE AMPHIBIOUS GROUP<br />

417 THE PAVING LADY<br />

620 TOTAL CLEANINGS<br />

508 TRADESMEN INTERNATIONAL<br />

133 TROPICAL TRADEWINDS<br />

415 TRULY NOLEN PEST CONTROL TERMITE CONTROL & EXTERMINATOR<br />

107 USA TILE & MARBLE GOLD<br />

544 WASTE CONNECTION OF FLORIDA<br />

445 WEARDECK RPL<br />

627 WOODBRID LLC<br />

421 WOOSTER PRODUCTS INC<br />

24 CONSTRUCTIONMONTHLY.COM PRINTED ON 9/21/2021


FLOORPLAN<br />

FOOD COURT<br />

KEYNOTE AREA<br />

248<br />

Seminars & Workshops<br />

645<br />

544 444 445 244<br />

146 145<br />

644<br />

641 541<br />

440<br />

441<br />

140 143<br />

639 538<br />

438<br />

439<br />

138<br />

634<br />

625 534<br />

535 434<br />

435 334<br />

138<br />

235 134<br />

139<br />

633 532<br />

533 432<br />

433 332 233 132<br />

632<br />

628<br />

626<br />

627<br />

526<br />

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527 426<br />

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327 226<br />

229 128<br />

227 126<br />

133<br />

131<br />

125<br />

622<br />

620<br />

623 522<br />

621 520<br />

523 422<br />

521 420<br />

423<br />

421<br />

320<br />

323 222<br />

321 220<br />

223 122<br />

221 120<br />

123<br />

121<br />

119<br />

614<br />

617 516<br />

615<br />

615 514<br />

517 416<br />

515 414<br />

417 316<br />

415 314<br />

317 216<br />

410<br />

315 214<br />

215 114<br />

117<br />

115<br />

607 508 307 208 107<br />

302<br />

602<br />

502<br />

402<br />

202 102<br />

101<br />

SOUTH FLORIDA BUILD EXPO | JANUARY 5-6, <strong>2022</strong><br />

MIAMI BEACH CONVENTION CENTER<br />

Reserve your Booth<br />

for the <strong>2022</strong> Tampa <strong>Build</strong> <strong>Expo</strong><br />

May 10-11, <strong>2022</strong><br />

Contact 877.219.3976<br />

sales@buildexpousa.com<br />

ENTRANCE<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 25


EDUCATIONAL FLOORPLAN<br />

Room 9 Room 10<br />

Room 5 Room 6 Room 7 Room 8<br />

Room 1 Room 2 Room 3 Room 4<br />

FOOD COURT<br />

KEYNOTE AREA<br />

Exhibit Hall<br />

248<br />

26 CONSTRUCTIONMONTHLY.COM<br />

645 544 444 445<br />

244


SEMINARS & WORKSHOPS<br />

All Seminars at the <strong>Build</strong> <strong>Expo</strong> are FREE to attend!<br />

Keynote Speakers<br />

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)<br />

Sponsored by<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Selling in the COVID Era<br />

Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area<br />

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less<br />

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to<br />

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a<br />

mistake and will be realized often when it’s too late. What we’ll cover:<br />

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible<br />

How can you integrate digital selling with traditional selling?<br />

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction<br />

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Networking & Association Use<br />

Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area<br />

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues<br />

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to<br />

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and<br />

network contacts is right in your backyard association!<br />

Work them to the fullest and you’ll never make a cold call again!<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Jorge L. Esteban, A.I.A.<br />

Vice President of Architecture | Gables <strong>Construction</strong> Group<br />

5 Steps to Designing Custom <strong>Build</strong> Homes<br />

Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area<br />

There is something innately precious and memorable about living in a home that you designed. A home where countless<br />

dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where<br />

love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn<br />

a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to<br />

designing a custom-built home so that you may know what to expect of this journey.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />

Mikael Kaul<br />

Managing Director/VP Miami | Ayenk<br />

Paradigm Shifts & Charting a Future [The Sacred & Profane]<br />

Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area<br />

MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit<br />

Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare<br />

guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively<br />

juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.<br />

Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding<br />

design paradigm to experiential intervening design paradigms<br />

Issues: Verticality, Vertigo and abandoning Vestiges of gravity<br />

Target Audience: Architects, Developers, <strong>Build</strong>ers, Designers and the like (those with aspiring curiosity)<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 27


Workshops & Classes | Wednesday, January 5, <strong>2022</strong><br />

Sponsored by<br />

Beating the Price Objection<br />

9:30 a.m. - 11:00 a.m. | Room 1<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always<br />

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win<br />

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />

Planning Strategies to Protect & Perpetuate your Business<br />

9:30 a.m. - 10:30 a.m. | Room 4<br />

Larry Oxenham<br />

Speaker, Trainer | American Society for Asset Protection<br />

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />

mind.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Google Partner Teaching: Generate More Online Leads With a SEO Driven<br />

Website<br />

9:30 a.m. - 10:30 a.m. | Room 8<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

This Class offers Live training, Q&A, and unfiltered discussions on how to…<br />

• Increase your lead flow<br />

• <strong>Build</strong>ing your website properly<br />

• INDEFFINATELY rank higher on Google<br />

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or<br />

username and passwords to your Analytics, Google Tools, website or anything similar.<br />

Target Audience: All building and construction professionals<br />

• Break through the clutter of competitors and increase<br />

sales<br />

• Ad Agency / marketing company tricks to watch out for<br />

Get Paid Faster with Liens, Bonds and Contracts<br />

9:30 a.m. - 10:30 a.m. | Room 3<br />

Alex Barthet<br />

Board Certified in <strong>Construction</strong> Law | The Lien Zone<br />

In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction<br />

contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal<br />

fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex<br />

will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.<br />

Target Audience: Contractors, subcontractors, and construction material suppliers<br />

Introduction to <strong>Construction</strong> Cost Estimating<br />

9:30 a.m. - 10:30 a.m. | Room 5<br />

Saleh Mubarak<br />

Author, Public Speaker & Trainer<br />

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference<br />

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect<br />

costs, detailed vs approximate estimates, and more.<br />

Target Audience: <strong>Build</strong>ers and Contractors


Effective Marketing for a Relationship-Based Business<br />

9:30 a.m. - 10:30 a.m. | Room 2<br />

Rob Melis<br />

Founder & President | <strong>Construction</strong> Marketing Inc.<br />

Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you.<br />

In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry.<br />

We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and<br />

jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm<br />

to the next level of success.<br />

Target Audience: Contractors, subcontractors and suppliers of all sizes<br />

Electronic Payments 101<br />

9:30 a.m. - 10:30 a.m. | Room 7<br />

Tony DeBruno<br />

V.P. Strategic Partnerships, Score Processing | Score Financial Services<br />

An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.<br />

Using technology to simplify paying vendors and suppliers electronically.<br />

Target Audience: Business Owners, Operations, Financial Managers<br />

Automating your Processes with QuickBooks & Apps for Contractors - Level 1<br />

9:30 a.m. - 10:30 a.m. | Room 6<br />

Vanessa Vasquez<br />

Consultora y Estratega de Negocios<br />

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up<br />

your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially<br />

efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are<br />

available for your builder’s business. Learn the solutions that can completely change your perspective about accounting and<br />

project management.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

Ask a Fractional CMO Anything – Open Forum<br />

1:30 p.m. - 2:30 p.m. | Room 8<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full<br />

stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an<br />

abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should<br />

not have trusted.<br />

This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum<br />

return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any<br />

agreements with advertising companies or similar. Come with your list of questions!<br />

Target Audience: All building and construction professionals<br />

10 Things Your <strong>Construction</strong> Lawyer Won’t Tell You (But Should)<br />

1:30 p.m. - 2:30 p.m. | Room 3<br />

Alex Barthet<br />

Board Certified in <strong>Construction</strong> Law | The Lien Zone<br />

Having to hire a lawyer can be stressful. In this one hour presentation, Alex will explain ways to find and vet a potential<br />

attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills,<br />

how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to<br />

handle the process to minimize any impact on your case.<br />

Target Audience: Contractors, subcontractors, and construction material suppliers


Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas<br />

- Nivel 1<br />

1:30 p.m. - 2:30 p.m. | Room 6<br />

Vanessa Vasquez<br />

Consultora y Estratega de Negocios<br />

Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren<br />

su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo<br />

ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las<br />

diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar<br />

completamente su perspectiva sobre la contabilidad y el manejo de proyectos.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

Cash Flow Management for Contractors<br />

1:30 p.m. - 2:30 p.m. | Room 1<br />

Scott Peper<br />

Co-Founder | Mobilization Funding<br />

Cash flow in construction is complex, but managing your company’s cash flow shouldn’t feel impossible. What you need are<br />

a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive.<br />

Target Audience: <strong>Construction</strong> subcontractors and General contractors<br />

Solar Crash Course – the Essentials that You Need to Know<br />

1:30 p.m. - 2:30 p.m. | Room 9<br />

Daren Goldin<br />

CEO | Goldin Solar<br />

This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of<br />

systems, what are the components that go into a solar system, considerations in contractor selection, material specification,<br />

and scheduling.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, Remodelers and Developers that are<br />

considering super energy efficient homes and communities.<br />

All You Ever Wanted to Know About Sealants and Applications - 1.0 AIA<br />

Credit/HSW<br />

1:30 p.m. - 2:30 p.m. | Room 10<br />

Stephen Raleigh<br />

Regional Sales Manager | Coastal <strong>Construction</strong> Products<br />

This course helps you to understand the difference between the various construction sealant technologies. Identify and<br />

choose the best sealant for the correct application.<br />

Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation.<br />

Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.


Workshops & Classes | Thursday, January 6, <strong>2022</strong><br />

Sponsored by<br />

Common <strong>Construction</strong> Sales Mistakes<br />

9:30 a.m.-11:00 a.m. | Room 1<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Rebranding Your <strong>Construction</strong> Industry Firm - The Right Way!<br />

9:30 a.m. - 10:30 a.m. | Room 2<br />

Rob Melis<br />

Founder & President | <strong>Construction</strong> Marketing Inc.<br />

Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all<br />

organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire<br />

to sell the firm or just wanting a brand refresh.<br />

Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how<br />

to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding<br />

experts and we do this for construction industry clients frequently. Rebrand with confidence!<br />

Target Audience: Contractors, subcontractors and suppliers of all sizes<br />

Offering Consumer Loans<br />

9:30 a.m. - 10:30 a.m. | Room 7<br />

Tony DeBruno<br />

V.P. Strategic Partnerships, Score Processing | Score Financial Services<br />

A look at ways to close more business by offering consumer loans for your residential projects.<br />

Target Audience: Business Owners, Operations, Financial Managers<br />

Implementing QuickBooks and Apps for Contractors - Level 2<br />

9:30 a.m. - 10:30 a.m. | Room 6<br />

Vanessa Vasquez<br />

Consultora y Estratega de Negocios<br />

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know<br />

how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting.<br />

Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and<br />

how you can be more productive right now.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

Contractor’s Cash Flow: Preparation and Management<br />

9:30 a.m. - 10:30 a.m. | Room 5<br />

Saleh Mubarak<br />

Author, Public Speaker & Trainer<br />

Preparing and managing the contractor’s cash flow. What’s important for the contractor is not only predicting “how much”,<br />

but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum<br />

expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at<br />

these topics with some important tips.<br />

Target Audience: <strong>Build</strong>ers and Contractors<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 31


Google Partner Teaching: Generate More Online Leads With a SEO Driven<br />

Website<br />

9:30 a.m. - 10:30 a.m. | Room 8<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

This Class offers Live training, Q&A, and unfiltered discussions on how to…<br />

• Increase your lead flow<br />

• <strong>Build</strong>ing your website properly<br />

• INDEFFINATELY rank higher on Google<br />

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or<br />

username and passwords to your Analytics, Google Tools, website or anything similar.<br />

Target Audience: All building and construction professionals<br />

• Break through the clutter of competitors and increase<br />

sales<br />

• Ad Agency / marketing company tricks to watch out for<br />

<strong>Construction</strong> Finance is More Than Rates and Fees<br />

9:30 a.m. - 10:30 a.m. | Room 3<br />

Andrew Poulsen & Greg Fullmer<br />

CoFi<br />

For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to<br />

consider. According to PwC, the most common reason for failure in construction is due to slow payments;<br />

therefore, builders should look beyond the rates and dive into the services, speed of delivery and the<br />

technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into<br />

the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will<br />

help guide you as you build lender relationships.<br />

Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP<br />

Implementanto QuickBooks y Aplicaciones para Contratistas - Nivel 2<br />

1:30 p.m. - 2:30 p.m. | Room 6<br />

Vanessa Vasquez<br />

Consultora y Estratega de Negocios<br />

Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase,<br />

sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener<br />

informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo<br />

funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este<br />

momento.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

Solar – What You Need to Know as a <strong>Construction</strong> or Design Professional<br />

1:30 p.m. - 2:30 p.m. | Room 9<br />

Daren Goldin<br />

CEO | Goldin Solar<br />

Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In<br />

addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up<br />

construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular<br />

solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design,<br />

and construction work performed. This talk will explore important considerations for architects, MEP engineers and General<br />

Contractors and how to interface with solar professionals during the project delivery process.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, Remodelers and Developers that are<br />

considering super energy efficient homes and communities.<br />

32 CONSTRUCTIONMONTHLY.COM


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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 33


STATE OF CONSTRUCTION 2021<br />

Reasons to Prioritize Digital<br />

Investments<br />

THE STATE OF CONSTRUCTION<br />

7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS<br />

Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from<br />

McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of<br />

4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible<br />

explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement<br />

operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to<br />

take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to<br />

innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a<br />

service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the<br />

current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of<br />

construction and an overview on the business impact of moving away from paper-based processes.<br />

Top Challenges for <strong>Construction</strong> Firms<br />

The ongoing pandemic is affecting the economy and creating uncertainty<br />

for construction firms. There’s no shortage of new challenges arising --<br />

from rising material costs, decreased demand in certain sectors, and<br />

increased competition in the market to name a few. It’s clear that there’s<br />

a great deal at stake and organizations will need to limit unnecessary<br />

setbacks going forward. Even without a pandemic, there are several<br />

consistent challenges present in the construction industry that affect<br />

profitability.<br />

Companies should look to leverage technologies that address these<br />

specific pain points, balancing the need to increase productivity, keep<br />

workers safe, and deliver quality projects on time to clients. By aligning<br />

technology investments with these business objectives, firms can make<br />

incremental improvements that help them stay competitive and profitable.<br />

<strong>Construction</strong> executives continue to have a positive outlook despite these<br />

challenges. According to research from Deloitte, “68% of executives<br />

characterized the business outlook for the industry as somewhat or very<br />

positive” from a survey conducted in 2021.<br />

The Need for Digitization<br />

Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their<br />

data. These applications are simple by design but when implemented they can have a powerful impact on transforming<br />

how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes<br />

to digital mobile apps reported:<br />

34 CONSTRUCTIONMONTHLY.COM


1. Increase employee productivity<br />

Paperwork is the leading frustration for employees and can<br />

lower productivity levels. Mobile apps for contractors aim to<br />

digitize all aspects of paperwork on the job, resulting in<br />

streamlined workflows and a reduction in manual tasks. The<br />

most common paper-based processes in construction include<br />

inspections, incident reports, work orders and change orders,<br />

estimates and logs, reports, and other types of field data<br />

collection on job sites. Anywhere paper is used to collect and<br />

share information can be an opportunity to digitize information<br />

using online forms. Mobile apps simplify the process for staff,<br />

bring information online for reporting, and enable automation<br />

for completing other tasks and workflows. Considering the<br />

costs associated with paper usage and the indirect costs that<br />

stem from lost productivity, there is a clear advantage for firms<br />

that can digitize.<br />

2. Standardize how data is collected<br />

Data collection is challenging for construction companies with<br />

distributed teams. Without clear processes, results in siloed<br />

data that is not consistent and hard to analyze. With paper<br />

forms there is no reliable way to enforce how data is collected.<br />

Apps and software for contractors are designed to simplify field<br />

data collection, giving employees a better way to submit data.<br />

Advanced features can require standard inputs so the<br />

information for reporting is consistent and complete, creating<br />

an environment where data is an asset and can be used to<br />

inform business decisions.<br />

3. Enable staff with insights and analytics<br />

Contractors can use data to their advantage using data<br />

collection best practices. Staff can see trends in real-time to<br />

understand any potential issues, delays, incidents, or problems<br />

that are happening on job sites. <strong>Construction</strong> executives are<br />

empowered with a complete view of their business and can<br />

make appropriate adjustments. Mobile apps and software<br />

enable data collection and empower the analytics and insights<br />

needed for greater business intelligence. For construction<br />

companies, this means finding opportunities to improve quality,<br />

avoid rework, spot lags in productivity, manage safety<br />

programs, and much more.<br />

4. Promote a culture of workplace safety<br />

Safety programs managed on paper are difficult to track.<br />

Digitizing programs allows more visibility into safety programs<br />

and ensures compliance. Going digital makes it easier for<br />

employees to complete training or toolbox talks, and a record<br />

of their completion is clearly documented. Apps for contractors<br />

act as a comprehensive safety management solution. With<br />

real-time reporting organizations can address potential hazards<br />

and limit OSHA violations and fines.<br />

5. Ensure data is never lost<br />

There is a greater level of risk when information is stored on<br />

paper in filing cabinets. Sheets are hard to find and they can<br />

be lost, damaged, or stolen. Digitizing information ensures<br />

firms are complying with best practices for record-keeping.<br />

Digital information is securely stored in the cloud and is always<br />

accessible. This helps contractors in case of an audit,<br />

insurance claims, legal disputes, and similar instances where<br />

sensitive information needs to be readily available.<br />

6. Increase employee retention<br />

With a labor shortage and difficulty finding skilled workers,<br />

firms need to do everything in they can to retain employees.<br />

An investment in digital apps and software shows workers that<br />

brands are committed to investing in worker productivity and<br />

safety, with modern business processes that make their jobs<br />

easier. All of this leads to a better employee experience and a<br />

positive impact on a firm’s brand and reputation. Firms can’t<br />

control the labor market, but investing in tools to improve the<br />

job is one opportunity to improve employee satisfaction.<br />

7. Ensure client satisfaction<br />

An investment in digital technology will bring improvements to<br />

productivity, minimizing delays and cost overruns. Streamlined<br />

operations ensure smooth processes, a high level of quality in<br />

work, and on-time delivery. In an increasingly competitive<br />

environment for work, having modern business processes in<br />

place increases opportunity to ensure that projects run<br />

efficiently.<br />

Key Considerations When Implementing Technology<br />

With the right technology in place, contractors can expect to<br />

see a significant return on their investment. But navigating the<br />

software and apps marketplace can be difficult with hundreds<br />

of solutions available to buyers today. When starting out, firms<br />

should consider starting small by piloting a program that is<br />

centered around a single area for improvement. They should<br />

focus on making incremental changes and solutions with a fast<br />

time to value. Complex software purchases may be overly<br />

complicated for some business types. It may be ideal to find<br />

solutions that don’t require a large investment upfront or<br />

dedicated technical expertise. No-code or low-code solutions<br />

are available that enable non-technical business users to<br />

digitize their operations, while also offering a high level of<br />

customization to fit unique business requirements.<br />

The final consideration when purchasing technology is to focus<br />

on adoption. Different stakeholders in the organization should<br />

be included during the pilot program to gain their feedback<br />

early on. Once a business case is clearly established and the<br />

value proposition is clear to staff, companies can begin to roll<br />

out these programs on a larger scale. Some employees will be<br />

hesitant to adopt but communicating how this initiative will<br />

impact their job can put into perspective the tangible benefits.<br />

By starting small, focusing on simplicity, and working to gain<br />

buy-in from staff, organizations can quickly move from paperbased<br />

operations to digital. This approach is easier than an<br />

enterprise level implementation and will prioritize the quick<br />

wins that bring immediate benefits to an organization and<br />

create a competitive advantage in the market.<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 35


FOR CONSTRUCTION<br />

Tired of Paper Forms?<br />

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• Work Orders<br />

• Inspections<br />

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Why GoCanvas?<br />

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36 CONSTRUCTIONMONTHLY.COM<br />

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Register online at www.buildexpousa.com or Call 877-219-3976!<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 37


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38 CONSTRUCTIONMONTHLY.COM<br />

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5 STEPS TO DESIGNING<br />

CUSTOM-BUILT HOMES<br />

By Marisol Arboleda-Diaz, VP of Gables <strong>Construction</strong><br />

Group<br />

There is something innately precious and memorable<br />

about living in a home that you designed. A home where<br />

countless dinners are cooked, where laughter rings loudly,<br />

where tiny footsteps grow quicker with each passing year,<br />

and where love knows no bounds. Choosing to design a<br />

custom-built home is a magnificent life step as you are<br />

taking action to turn a dream into a reality. We want to<br />

help you make that happen. Today, we are going to share<br />

with you the five steps to designing a custom-built home<br />

so that you may know what to expect of this journey.<br />

Step #1: Initial Consultation<br />

The first step to designing custom-built homes is the<br />

initial consultation with the client. Before we even get<br />

started, we recommend that clients do a bit of research<br />

and collect photos from magazines or online to share<br />

what they do and do not like.<br />

The initial consultation is our chance to pick our clients’<br />

brains and to exchange ideas. We take the time to<br />

brainstorm with our clients, piece out jumbled thoughts,<br />

present news concepts, and formulate a beautiful<br />

mental picture of what they desire. We ask a plethora<br />

of questions to extract as much information as possible;<br />

thus, giving us the foundation for a wish list.<br />

Generation of a Wish List<br />

Throughout this process, we are able to generate a “wish<br />

list.” A “wish list” outlines our clients’ preferences as<br />

40 CONSTRUCTIONMONTHLY.COM<br />

well as highlights the most vital aspects of their design<br />

ideas. This list carefully details their specific preferences<br />

concerning architectural style, room function, design<br />

elements, product features, lifestyle requirements, and<br />

how their home needs to be able to sustain significant life<br />

changes. It is more than just “what do you want,” but it is<br />

a comprehensive list of how the family utilizes their home<br />

and what they need to create a high-quality life. With this<br />

information, we can conclude the best options for the<br />

house, including:<br />

• Square footage<br />

• Number of stories<br />

• Number of bedrooms & bathrooms<br />

• An open or formal layout<br />

• Style & flow<br />

• Must-haves & must-nots<br />

• And much more<br />

After the initial consultation, an extensive discussion<br />

takes place to analyze the clients’ budget, debate the cost<br />

and benefits of various options, as well as finalize a floor<br />

plan, features, and products elements. We always make<br />

every effort to best match the clients’ dream home with<br />

reality, offering transparent options that take all of the<br />

clients’ needs into account. After everyone is satisfied<br />

with the plan, both parties sign an agreement to make<br />

the partnership official. Now that a general plan has been<br />

created and agreed upon, we can start digging into the<br />

critical components of the project.<br />

Step #2: Site Evaluation<br />

The second step is the site evaluation. During a site<br />

evaluation, we carefully analyze the existing conditions<br />

of the space, everything from the path of the sun to if<br />

a neighbor is encroaching onto the land. Additionally,<br />

we determine how to best address prominent views,


together to form a beautiful layout. After getting the 3-D<br />

model approved, we proceed by producing CAD files of<br />

the site plan, floor plan, and elevations.<br />

Once the final visual design has been approved by the<br />

client, we can begin with the finer details. During the<br />

development of the design, the clients are introduced<br />

to my partner, Alberto Diaz of the Gables <strong>Construction</strong><br />

Group. He discusses with the clients the details of<br />

construction and what the client can expect throughout<br />

the duration of the build. We even bring in engineers and<br />

landscape architects to provide clients with the ability<br />

to perform “value engineering” to lower the cost of the<br />

construction. Following the approval from all parties, we<br />

can move forward with all the paperwork.<br />

Step #4: All the Paperwork<br />

The reality of designing custom-built homes is that there<br />

is a lot of paperwork. Engineers must be provided with<br />

CAD files to finalize architectural drawings, dimensions,<br />

and details. Those drawings must then be coordinated to<br />

verify compliance with building and zoning codes. Then, a<br />

permit to proceed with construction must be obtained by<br />

the city.<br />

traffic patterns, wing directions, and much more. We take<br />

the time to evaluate not only the worksite but also the<br />

surrounding areas to ensure that the clients’ design will<br />

“fit in” or “stand out” in the neighborhood, depending<br />

entirely on their personal preference.<br />

In addition to our inspection, we want to know the nittygritty<br />

details of the land itself. Therefore, we also order a<br />

Boring Test to determine existing soil conditions as well<br />

as a property and tree survey. After all of the information<br />

has been collected, we communicate with the client and<br />

decide together whether any significant changes need to<br />

be made.<br />

Step #3: Design Creation & Development<br />

It’s a matter of truth that everyone can draw, but not<br />

everyone is a designer. It takes passion and extensive<br />

training to acquire a keen eye for detail. The design<br />

process is a multi-step system of creation, development,<br />

and approval where our expert designers transform<br />

clients’ home ideas and the realities of the site into a<br />

cohesive design. We encourage our clients to participate<br />

and collaborate with our engineers, consultants,<br />

designers, and contractors throughout the design<br />

process. It is their dream that is being implemented, and<br />

they should have the opportunity to be as much a part of<br />

the process as possible.<br />

In total, this can be highly confusing for an average<br />

homeowner. That is why we have built stream-lined<br />

systems to ensure that these processes proceed in a<br />

timely fashion. We even hire permit expediters to run all<br />

the permitting with the city to quickly address concerns.<br />

Finally, after all the paperwork is complete, we distribute<br />

plans to sub-contractors to evaluate bids and present a<br />

final construction estimate to the client to approve.<br />

Step #5: <strong>Construction</strong> of the Home<br />

With just a last few touches, such as signing the final<br />

construction agreement, paying permit fees, and being<br />

handed a schedule, the construction of the home can<br />

finally commence. Our partners and we take great<br />

pride in providing a dream home to our clients, doing<br />

everything in our power to ensure that the client is not<br />

only satisfied with the final product but are ecstatic to get<br />

to move into their new home.<br />

Take the First Step in Designing Your Dream Home<br />

Lifetimes of memories are created within a home, which<br />

is why it is incredibly satisfying to create those memories<br />

in a home that you have personally designed. Your heart<br />

and soul reside within those walls, and you know that you<br />

can trust in the process to provide a safe and happy place<br />

for your family to live and grow.<br />

We start with a bubble diagram to determine space<br />

relationships and sizing so that we may freehand a<br />

sketch of the floor plan. Here, we begin to see how<br />

ideas can be laid out, and it gives the client a chance to<br />

make adjustments or change their mind. After the client<br />

approves the basic design, we generate a 3-D model<br />

of the house. A 3-D model allows clients to formulate<br />

a better picture of how architecture and design come<br />

Gables <strong>Construction</strong> Group is a full-service construction company that specializes<br />

in developing and building high-end commercial and luxury residential projects<br />

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If you would like to learn more about Gables <strong>Construction</strong> Group, please visit our<br />

website and book a consultation with us today. Remember, your life is only limited<br />

by your imagination, so don’t let your future be without a custom-designed home<br />

built specifically for you. SPECIAL SOUTH FLORIDA SHOW EDITION 2021 41


WHY ACCOUNTANTS ARE<br />

TO BLAME FOR BUILDING<br />

COMPANY COLLAPSES<br />

By Russ Stephens, Co-founder, Association of<br />

Professional <strong>Build</strong>ers<br />

I want to start off by saying that I am not against<br />

accountants, in fact, some of my best friends are<br />

accountants. I’m also not suggesting that it’s the<br />

accountant’s fault that so many residential building<br />

companies are failing to make a profit right now. However,<br />

what I am advocating for is the responsibility of accountants<br />

to ensure that the accounts they are signing off on are<br />

accurate and reflect the true financial position of a building<br />

company, rather than artificially inflating numbers that<br />

enable an insolvent building company to renew their<br />

building license for another year.<br />

Again, let me qualify that last statement. I am not in any<br />

way suggesting that accountants are committing fraud by<br />

deliberately signing off on financial statements they know to<br />

be incorrect, I am simply saying that most accountants - 95<br />

percent according to our research - do not fully understand<br />

how construction financials work and are inadvertently<br />

submitting false information that inflates the balance sheet<br />

for residential building companies.<br />

42 CONSTRUCTIONMONTHLY.COM<br />

The inflated balance sheet<br />

An inflated balance sheet demonstrates to government<br />

licensing authorities that a building company is profitable<br />

with large reserves. The government licensing authorities<br />

then happily license those businesses who then go out<br />

and sign up millions of dollars in building contracts for<br />

another 12 months. The damage this does to the residential<br />

construction industry is huge! It now means we have a<br />

substantial number of poorly run, unprofitable building<br />

companies competing against well-organized professional<br />

builders who know their numbers and price their jobs<br />

accordingly.<br />

When a builder is told by a consumer, “Sorry, we went with<br />

another builder who was x amount of dollars cheaper,” that<br />

builder knows something is wrong. This builder may even<br />

wonder how another builder can quote the same job and<br />

offer to do it at their cost price or even below. The answer<br />

only becomes apparent a few months later when the same<br />

consumer contacts them to complain about how badly<br />

the job is going. At this point, it’s now cost the consumer<br />

more than they were originally quoted and it’s often taking<br />

twice as long as expected. Worse, whenever the consumer<br />

goes onsite, most of the time they find out there is no one<br />

working on their project!<br />

We know why this is happening. The global pandemic aside,<br />

when a building company cannot pay their suppliers and<br />

subcontractors on time, the materials and labor fail to show<br />

up too.


If builders are inadvertently operating Ponzi schemes and<br />

accountants remain blissfully ignorant to the fact that these<br />

businesses are not financially sound, we have to implement<br />

requirements that will force them to step up and do their job<br />

properly.<br />

How to hold accountants responsible<br />

One way to ensure that these jobs are being done properly<br />

is to hold the accountants responsible for the work in<br />

progress figures that are being entered into a builders<br />

accounts. At the moment, that figure is simply being<br />

‘guessed’ by builders and submitted to accountants who,<br />

without any further checking, insert it as an asset into a<br />

builder’s accounts. For a building company constructing<br />

new homes, this figure is always a liability. This applies to<br />

small building companies with annual sales of six million as<br />

well, who can easily rack up a work in progress liability of<br />

between $500,000 and $1,000,000.<br />

However, if accountants were required to sign an affidavit<br />

confirming they had independently verified the work in<br />

progress figure and had the documentation to support the<br />

calculation, then we would have a lot more accountants<br />

paying attention to this figure.<br />

Fixing the problem<br />

What can be done to fix the problem? The real issue here<br />

relates to education rather than fraud.<br />

<strong>Build</strong>ers are not intentionally operating Ponzi schemes,<br />

however that is exactly what a significant number of<br />

residential building companies have now become.<br />

Accountants are not deliberately hiding the fact these<br />

building companies have hundreds of thousands of dollars in<br />

debt that is not appearing on the balance sheet, they simply<br />

don’t know how to calculate it.<br />

At the Association of Professional <strong>Build</strong>ers, we have spent<br />

the past seven years attempting to educate accountants<br />

about the hidden liability lurking inside the accounts of<br />

every new home building company, however, few are openminded<br />

enough to be enlightened.<br />

It’s not just the accountants fault. A significant number of<br />

builders do not want to hear this information either because<br />

by including the work in progress accounting adjustment<br />

into their accounts, they remove the ‘inflated profit’ they<br />

thought they had previously made. Also, while adjusting the<br />

‘gross profit’ and ‘creditors’ figures in a building company’s<br />

accounts is a good thing from a tax perspective, it’s a<br />

terrible thing for a builder’s ego to have to deal with.<br />

“I didn’t want to know the truth, I was quite happy believing<br />

I was successful. However, cash flow was getting tighter and<br />

tighter as I continued to pay tax on profits that I’d never made.”<br />

-Custom Home <strong>Build</strong>er in Australia. (Name withheld)<br />

As a result, the unprofitable operators would not have their<br />

licences renewed which would stop them from racking up<br />

further debt and as well, leaving even more consumers with<br />

unfinished homes.<br />

I’m sure this suggestion may have many people up in arms,<br />

but it’s up to the accountants who have the power to help<br />

us to improve the construction industry for both builders<br />

and consumers.<br />

To gain a full understanding of construction financials, check<br />

out our latest book, Professional <strong>Build</strong>ers Secrets which<br />

discusses a range of topics including operating profitably,<br />

how to produce and convert more quality leads into sales at<br />

higher margins while improving the client experience.<br />

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS<br />

The Association of Professional <strong>Build</strong>ers: Improving construction for builders &<br />

consumers. The Association of Professional <strong>Build</strong>ers has transformed hundreds of<br />

building companies.<br />

ABOUT RUSS STEPHENS<br />

Russ is an award-winning, highly sought-out speaker and thought leader in the<br />

home building industry. Russ Stephens is the Co-founder of the Association of<br />

Professional <strong>Build</strong>ers, a business coaching company dedicated to improving the<br />

residential construction industry for both builders and consumers. Russ is a firm<br />

believer that residential home builders deserve to be earning more money for the<br />

service they are providing and that consumers deserve a superior service than they<br />

currently receive. The problem is the difficulty of delivering world-class service on<br />

tiny margins, or without having the proper systems in place. To maximize the client<br />

experience and overcome these difficulties, the Association of Professional <strong>Build</strong>ers<br />

helps builders systemize their building company. The result is an improved client<br />

experience which leads to more demand. This allows an increase in margins and<br />

ultimately the ability to scale their businesses into desirable building companies<br />

that possess real value and can be sold as an asset.<br />

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 43


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46 CONSTRUCTIONMONTHLY.COM


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