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Construction Monthly Magazine | South Florida 2022 Build Expo Show Edition

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STATE OF CONSTRUCTION 2021<br />

Reasons to Prioritize Digital<br />

Investments<br />

THE STATE OF CONSTRUCTION<br />

7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS<br />

Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from<br />

McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of<br />

4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible<br />

explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement<br />

operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to<br />

take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to<br />

innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a<br />

service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the<br />

current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of<br />

construction and an overview on the business impact of moving away from paper-based processes.<br />

Top Challenges for <strong>Construction</strong> Firms<br />

The ongoing pandemic is affecting the economy and creating uncertainty<br />

for construction firms. There’s no shortage of new challenges arising --<br />

from rising material costs, decreased demand in certain sectors, and<br />

increased competition in the market to name a few. It’s clear that there’s<br />

a great deal at stake and organizations will need to limit unnecessary<br />

setbacks going forward. Even without a pandemic, there are several<br />

consistent challenges present in the construction industry that affect<br />

profitability.<br />

Companies should look to leverage technologies that address these<br />

specific pain points, balancing the need to increase productivity, keep<br />

workers safe, and deliver quality projects on time to clients. By aligning<br />

technology investments with these business objectives, firms can make<br />

incremental improvements that help them stay competitive and profitable.<br />

<strong>Construction</strong> executives continue to have a positive outlook despite these<br />

challenges. According to research from Deloitte, “68% of executives<br />

characterized the business outlook for the industry as somewhat or very<br />

positive” from a survey conducted in 2021.<br />

The Need for Digitization<br />

Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their<br />

data. These applications are simple by design but when implemented they can have a powerful impact on transforming<br />

how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes<br />

to digital mobile apps reported:<br />

34 CONSTRUCTIONMONTHLY.COM

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