Construction Monthly Magazine | South Florida 2022 Build Expo Show Edition

JANUARY 2022 EDITION | CONSTRUCTIONMONTHLY.COM 

877-219-3976 

SOUTH FLORIDA 

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Thursday, January 6 | 1:15 p.m. - 2:15 p.m. 

Jorge L. Esteban, A.I.A 

VP of Architecture | Gables Construction Group 

5 Steps to Designing Custom 

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Wednesday, January 5 | 11:00 a.m. - 12:00 p.m 

Mikael Kaul 

Managing Director/VP Miami | Ayenk 

Paradigm Shifts & Charting a Future 

[The Sacred & Profane] 

Thursday, January 6 | 11:00 a.m. - 12:00 p.m 

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2 CONSTRUCTIONMONTHLY.COM

SPECIAL SOUTH FLORIDA SHOW EDITION 2021 3

Table of 

CONTENTS 

SOUTH FLORIDA 2021 

14 

8 

Top 5 Key Performance 

Indicators (KPIs) Every 

Builder Must Know 

Bread of Light Church + convention center 

EXHIBITOR LIST 

24 

FLOORPLAN 

25 

SEMINARS + 

WORKSHOPS 

27 

SPECIAL SOUTH FLORIDA BUILD EXPO SHOW EDITION 

4 CONSTRUCTIONMONTHLY.COM 

January 5 & 6, 2021 

Miami Beach Convention Center | Hall A 

1901 Convention Center Dr., 

Miami Beach, FL 33139 

Exhibit Hours: 10am - 3pm 

Classes start at 9:30 am

34 

The State of Construction: 7 Reasons to Prioritize Digital Investments 

42 

40 

Why Accountants are 

to Blame for Building 

Company Collapses 

5 Steps to Designing Custom-Built Homes 

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The Construction Monthly Team is excited to bring you 

an amazing industry-specific publication to the National 

Market! 

For the first time, the entire national building and 

construction industry will have a publication that will 

represent the growing commercial construction industry 

as a whole. Everything from architecture, design, finance, 

business ... All the industry specific information that you 

need. 

Our circulation has grown in the 25+ years that Build 

Expo USA has hosted and produced trade shows and 

now being able to take that networking experience to 

over 300, 000+ national direct emails, thousands in 

social media, and building relationships and reaching 

commercial and residential construction firm, developers, 

engineers, government agencies, and top-level 

professionals ... which Construction Monthly will now 

reach EVERY MONTH! 

Our publication welcomes your support and is looking 

forward to working with the professionals that are 

exploring their careers and businesses and would love to 

see participation from YOU. 

We thank you for being with us from the beginning and 

look forward to the journey we take with our audience. 

PUBLISHER 

JP Bryant 

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process achieved a united crusade for meaningful 

execution, leaping across roles and backgrounds, 

nationalities, and differing languages to form a bonded 

and amalgamated designing body. 

The often complex, though sometimes reassuringly 

familiar, zoning regulations prompted a "win-winwin" 

detailed analysis of the constellations of active 

forces. While swiftly generating maximum allowable 

volumetric schemas, they persisted in exceeding the 

allowable floor ratio coefficient. A ziggurat-shaping 

act, by stepping back the gross volume, counteracted 

the urban massing intentions - but a floorplate 

reducing excavation of the volume still remained 

necessary - typically this would plainly have meant 

"making a courtyard". 

A sublime challenge emerged in this sculpting exercise 

of creating a "negative cavity," but with the carving 

of an inverted "ice-cream cone" void, it delivered the 

highly sought after "sacred chamber." This had long 

persisted as an under-tow objective and remained 

paramount in our liturgical design endeavor. The 

empirical shape effectively brings desired natural 

daylight illumination besides showering a spiritual 

light, deep into the heart of this House of God. 

Consequently, this design achievement underscores 

the higher purpose of the entire endeavor and 

unwaveringly delivers a meaningful spatial, spiritual 

de facto worship vessel, while concurrently satisfying 

abstract zoning algorithms. 

The construction process, was split in two-part 

phases: underground and above grade - The subterrain 

entailed either trenching a four-story ( or more) 

deep perimeter narrow excavation and, pouring a 

reinforced concrete perimeter wall and hollowing 

out the remains inside. Alternatively, erecting a steel 

sheet perimeter barrier, pumping out the sludge 

while excavating, simultaneously increasing building 

supporting brace-work and foundation structure 

in a harmonious balance. Above grade, the steel 

framework was then embedded in concrete to a point 

where it, in a fire-proofed coated skeletal webbing, 

wrapped around the captured major spaces. 

The considered earthquake remediating measures 

were e.g., employing base isolators ( essentially dense 

rubber disks the size of giant tractor wheels), and 

isolating the entire structure from the very point it 

meets the foundation. However, value engineering 

demanded a stiff beam/rigid framework where 

the diagonal bracings essentially served as "shock 

absorbers." 

The rain-screen wall assembly necessitated controlled 

study of Greek Thasos white marble including quake 

resistive fastening tests to determine suitability for 

this urban setting. In consideration of anticipated 

destructive acid-rain erosion, pollution stains, and its 

marring of this naturally porous stone, a synthetic 

Spanish marble was instead selected as a more apt 

alternative. 

From the initial proclamation of a "symbolic 

diamond" crenellation that evolved into a folded 

origami abstract cloud, the emblematic shading 

cloud-structure garners praise, intrigue, mystery, as it 

obtains near shape-shifting capabilities when sunlight 

plays over the faceted surfaces and as the light shifts 

into night. Night-time illumination, a significant aspect 

of Taiwanese skyline, takes on even more dynamic 

projections, poised to reverberate changing liturgical 

seasons, weathy, mood, and/or particular events. 

Throughout the processional people-spaces, efforts 

towards enhanced social interaction were fostered, 

e.g. the "parking-lot ministry" phenomena. The 

phenomena centers around the idea that ministry, 

counseling, and transmutation of energies are not 

confined to the inner sanctuary. As such, spatial 

alcoves, seating areas and opportunities for 

spontaneous corigregation were carefully curated 

into the processtnal route. 

The tight immeaiate surroundings were landscaped 

for these interactions to spawn, heightened by a 

conducive design of the playground surrounds for 

the gathered parents. Internally, on grade level, two 

or four top tables were shunned in favor of bench 

seating and shared long tables, inducing additional 

interaction. Furthermore, the multi-story lobby lining 

the auditorium volume rotates, ratchets out, frees 

itself of the constrictive marble block, embracing the 

city, greeting the streetscape and the public realm with 

a large, generous multi-level urban-scaled window, 

serving as a lantern illuminating the city, a big, smiling 

welcoming gesture, both at night and day, crested by 

its own tethered, personal cloud. 

To a child-like mind, this may perhaps reflect billowing 

clouds in heaven and on the rooftop this arcing simile 

makes an ethereal backdrop, cradling the worship 

gathering and open-air baptism ritual. The white 

marble mass achieves a state of 

by 

a divine charge to the north "stair-tower," an energy 

reverberating clear across the elevated worship 

terrace, so powerful, it liberates a multistory wall 

suspending it in space, where symbolically ascendant 

prayers touch the heavens. The terrace faces the 

mountain ridge, embracing Mother Nature from this 

dense urban perch, saluting the elevated metro-rail as 

it glides by. 

10 

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CONSTRUCTIONMONTHLY.COMY.COM

As a "handshake" gesture with the community, the 

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Center "joins hands" with the Hotel Cafe across the 

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TOP 5 KEY PERFORMANCE 

INDICATORS (KPIS) EVERY 

BUILDER MUST KNOW 

By Russ Stephens, Co-founder, Association of 

Professional Builders 

If your building company is not hitting industry 

benchmarks for profit margins, cash flow, and workflow, 

then you may find yourself hitting a glass ceiling when 

it comes to growing your income. There are five Key 

Performance Indicators (KPIs) in a residential building 

company’s financials that you must be aware of quarterly. 

All builders should be calculating their work in progress 

accounting adjustment, revenue, gross profit margin, 

fixed expense ratio, and net profit margin on a quarterly 

basis. 

The assessment needs to be reviewed quarterly 

rather than monthly for residential building companies 

generating less than $10 million in revenue a year 

because their stage claims can be six to seven weeks 

apart which distorts their income from month to month. 

This is especially important when comparing performance 

to the previous period, or the same period last year. 

Monitoring these five KPIs regularly puts you in control of 

your business and enables you to know what to work on 

and where adjustments are needed: 

1. Work in Progress Accounting Adjustment (WIPAA). 

Every single building company needs to calculate this 

figure to produce accurate financial reports that provide 


them with a clear picture of the financial health of their 

building company, right down to the last cent monthly. If 

you are not calculating your Work In Progress Accounting 

Adjustment each month, then your financial reports are 

not going to make too much sense to anyone, no matter if 

you look at them monthly, quarterly, or even annually. So, 

calculating your work in progress accounting adjustment 

figure each month is the first number you must review in 

your financials. 

2. Revenue. 

Revenue can easily get distorted by the timing of your 

invoices to your clients. However, over 90 days things 

tend to even out so it’s important to look at your revenue 

and compare it to your budget, last quarter’s revenue, and 

your revenue for the same period last year. The latter will 

help with taking into account seasonal fluctuations. 

3. Gross Profit Margin. 

The third most important number to look at in your 

construction finances is your gross profit margin which 

is the revenue from your projects less the cost of sales 

relating to your projects as a percentage of your total 

revenue. A lot of builders confuse this with markup, 

which is totally different. 

The benchmark for custom home builders is 25% margin, 

which is a 33.3% markup. Make sure you are checking 

your gross margin every quarter and comparing it to your 

target gross margin, last quarter’s gross margin, and your 

gross margin for the same period last year. When you do 

that, you’ll see how much margin you are getting out of 

your jobs compared to how much margin you are adding 

to your jobs when you price them. This is a bit of an eye-

opener for many building companies, especially those 

who aren’t achieving the industry benchmark. 

4. Fixed Expense Ratio. 

Fixed expenses are any costs that cannot be directly 

attributed to a project, things like, rent, admin staff, and 

software costs. On its own, this figure does not mean too 

much unless it’s higher than your gross profit. The way 

to look at fixed expenses is as a percentage of revenue, 

which is known as your fixed expense ratio. 

The benchmark for a residential building company is 

15% which includes the owner’s salary at market rate 

and a healthy investment in advertising and marketing of 

around 3% of revenue. 

It is possible to artificially lower this ratio by either not 

drawing a salary, or by investing very little in marketing 

and advertising. So, they are the two key areas to look 

at closely when you’re calculating this number and 

comparing your building company to others in the 

industry. 

5. Net Profit Margin. 

Net profit margin is the profit left over in your building 

company after accounting for all of your project costs and 

fixed expenses and then calculating it as a percentage of 

your total revenue. 

If you are not taking a salary and instead are drawing 

the net profit the company makes as income, then your 

building company isn’t making a profit, it’s just breaking 

even. This is a very risky situation to be in, a few quiet 

months and you are out of business. 

The industry benchmark for a custom home building 

company is a 10% net profit margin. A well-run building 

company will operate between 10%-15% net profit 

depending on where they are in their growth cycle and 

market conditions. 

Unfortunately, most custom home building companies 

are not achieving double-digit net profit margins because 

they are focusing on revenue rather than margins and 

ratios. 

A professional builder will look at all five financial KPIs 

to understand how well their building company is doing, 

rather than just focusing on the bank balance. 

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS 

The Association of Professional Builders: Improving construction for builders & 

consumers. The Association of Professional Builders has transformed hundreds of 

building companies. 

ABOUT RUSS STEPHENS 

Russ is an award-winning, highly sought-out speaker and thought leader in the 

home building industry. Russ Stephens is the Co-founder of the Association of 

Professional Builders, a business coaching company dedicated to improving the 

residential construction industry for both builders and consumers. Russ is a firm 

believer that residential home builders deserve to be earning more money for the 

service they are providing and that consumers deserve a superior service than they 

currently receive. The problem is the difficulty of delivering world-class service on 

tiny margins, or without having the proper systems in place. To maximize the client 

experience and overcome these difficulties, the Association of Professional Builders 

helps builders systemize their building company. The result is an improved client 

experience which leads to more demand. This allows an increase in margins and 

ultimately the ability to scale their businesses into desirable building companies 

that possess real value and can be sold as an asset. 


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SOLAR POWER IS RAPIDLY 

CHANGING THE WORLD. 

By Daren Goldin, CEO | Goldin Solar 

This is a well-established fact at this point in time. The 

question is: Is that relevant to you and your life? That 

question, in short can be answered with the following: Do 

you consume electricity? Do you live or work in buildings 

that have roofs? While the existence of solar power is 

not particularly new, there is something happening in the 

solar industry at this moment that is making solar power 

increasingly relevant to not only solar professionals, 

but also to anyone in the building industry, including 

construction and design professions. The reason that 

solar is more front and center for anyone involved in 

designing and building buildings is mass adoption of solar 

is approaching the tipping point in terms of its popularity. 

The cause relates to a myriad of factors: more people 

have seen solar systems firsthand with friends and family, 

the technology has greatly evolved, the economics of 

solar are now highly attractive to purchasers, increased 

catastrophic weather events have made people want 

to take personal steps to mitigate climate change, to 

name just a few. The fact remains that the demand for 

solar by the public will soar and any construction and 

design professionals that are well versed about solar 

will be positioned to participate in this massive business 

growth opportunity. This article is directed to building 

and design professionals, including, General Contractors 

(project managers, superintendents, estimators, and 

schedulers), developers, and designers (architects and 

MEP engineers). It is intended to shed light on solar and 

empower industry professionals with the ability to make 

informed decisions about how to integrate solar power 

into their practice. 

My name is Daren Goldin, I am the founder and CEO 

of Goldin Solar, LLC. Goldin Solar was established in 

February 2014, in Miami with the purpose of making the 

benefits of solar power accessible to everyday consumers 

for both residential and commercial building owners 

and operators. In the early days of solar in South Florida 

(yes, relative to South Florida 2014 was still considered 

the early days for solar), the industry was quite new 

to everyone. City officials such as plan reviewers and 

building inspectors generally didn’t understand the 

nuances of solar and how electrical codes applied to 

solar vs. more traditional electrical systems. In short, our 

role as one of the pioneers of the rooftop solar industry 

in South Florida was not only to design and install solar 

systems, but it was also to educate. We educated the 

public on how solar can work for them, incentives, 

economics, the products, and types of systems available. 

We also educated building officials including reviewers 


and inspectors in many different AHJs (there are about 

70 different building departments between Miami-Dade 

and Broward alone). So much of our energy spent in the 

early days went to informing the officials on how code 

applied to solar, we used to joke that we were really an 

engineering/permitting company with a construction 

arm, rather than a construction company that did their 

own in-house engineering and permitting. The types of 

customers that signed up for solar back in 2014 were 

what economists would refer to as “early adopters”. 

In those days, the economics made sense, but the 

payback period for a solar system was around 10 years, 

whereas it is closer to 7 years today. But perhaps one of 

the most defining characteristics about the early days of 

rooftop solar in South Florida was that the solar industry 

was growing from the inside out. Meaning that there 

were very few solar providers, few consumers that were 

interested in installing solar panels, and the growth of the 

industry was slow and steady. Most general contractors 

or architects generally felt like it was a trend and was 

not well established enough for them to bother offering 

solar to their customers. That is of-course a tendency to 

adhere to “business as usual”, which the building industry 

is so famous for. And solar is anything but “business as 

usual”. And thus, the early days of solar in South Florida 

consisted mostly of business directly between solar 

providers to end-users such as homeowners. 

Over the past few years, that trend has started to change 

as solar has grown beyond the early adopters and into the 

mainstream. Solar is now better understood by the public. 

By now, most people understand what net-metering is 

(the mechanism that allows a homeowner to “buy and 

sell” their solar power with the grid as needed throughout 

the day with fluctuation in their solar supply and home 

energy needs). Most people understand the economic 

premise of solar: invest money upfront, recover the 

investment in around 7 years, and quadruple or quintuple 

the invested cost over the 25-year warranted life of the 

solar system, or finance a solar system with zero dollars 

down, and pay back less to the lender than the amount 

offset on the utility bill. In short, most people now 

consider solar a no-brainer which has made this industry 

take off. Exactly how much is solar projected to grow 

over the next few years? Consider this: there was a time 

when no new building was outfitted with a crazy machine 

that could change the indoor temperature of a room. 

Now, new construction without air conditioning simply 

does not exist. That could very well be the outlook for 

the solar industry. For the same reasons that builders and 

designers need to understand the basics of HVAC, solar, 

which may be as ubiquitous some day would probably be 

best also understood by builders and designers. Here are 

the basics you need to know about: 

Consider the two types of relevant solar systems: Grid- 

Tied and Grid-Tied/Battery Backed-Up. Note, in both 

system types, the home is connected to the local utilities 

power grid to utilize net metering. The only difference 

is that one system does not include batteries and one 

system does. If batteries are not included, then the 

solar system must turn off when the grid is down to 

prevent harming a powerline worker, while trying to fix

the downed grid. Therefore, without batteries, the solar 

system will save the homeowner money on their utility 

bill, but it cannot also function as a source of backup 

power. If batteries are included (Grid-Tied/Battery 

Backed-Up system), then the system will serve both 

to save money on energy expenses and it will serve as 

backup for the home when the grid goes down for any 

reason (such as a hurricane outage). 

Timing of onboarding a solar contractor to a new 

construction project: This item has proven to be counterintuitive 

to General Contractors. GCs are familiar with 

the most common type of project delivery methods: 

Design-Bid-Build. In that type of project delivery method, 

a customer, let’s say a developer that wants to build a 

house on a lot they own, hires an architect (designer) to 

design the home to their specifications. They will then 

take that design and send it out to multiple General 

Contractors to bid the work. The General Contractors 

will send out the design to their subcontractors, each to 

bid their respective scope. In this type of project delivery, 

the design is assumed to be complete and correct by the 

architect and their sub-consultants (structural, MEP, site/ 

civil, etc.) before it is sent to GC to bid. However, what 

happens when the standard MEP engineers are simply 

not familiar the nuances and design considerations of 

the solar industry? One of two things: incorrect design 

specifying outdated products, incorrect means to 

interconnect the solar system to the home’s electrical 

system or, they consult a local solar contractor to assist 

in the design to ensure that the plans are correct before 

going out to bid. Thus, as the MEP engineers do not yet 

have the core skills to property design a solar PV system, 

it is recommended that the solar design scope be treated 

differently in the project delivery process. 

The discussion about types of solar systems, their 

implications to the end-user experience when installed 

with or without batteries, and a brief review of how 

solar experts should be utilized as the project’s plans 

are developed are but only two examples of important 

considerations that builders and designers need to 

keep in mind as solar becomes more popular. Solar will 

increasingly be a feature in buildings that is demanded 

by developers. Ultimately, by now it should be clear that 

solar is here to stay, and it is only growing in popularity. 

It is not a fringe movement, nor a fad. It is a feature that 

works for every type of consumer: people trying to save 

money on their utility bills, people who want to invest 

in their home, people who want to take action against 

climate change, people who want to increase their home’s 

resilience in a power outage without having to rely on 

a generator, and people who want to be more selfsufficient. 

The more architects and general contractors 

are familiar with critical solar considerations and have 

strong relationships with the best solar providers in 

their market, the better they will be positioned to earn 

business from developers who want a top of the line, best 

value solar system on their project. My name is Daren 

Goldin, on behalf of Goldin Solar we are looking forward 

to being part of your team bringing your projects into the 

21st century. 

Booth #215 

Goldin Solar over its nearly 8 years’ experience 

has installed 1,300 solar systems throughout Florida! 

• Residential Solar (existing homes and new construction) 

• Commercial Solar 

• Tesla battery Backup 

• Smart Home and Smart Electrical Distribution Panels 

• Engineering, Installation, Project Management all inhouse 

www.goldinsolar.com • dgoldin@goldinsolar.com • (305) 469-9790 


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SOUTH FLORIDA 

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National and Regional Ad Sales Exec 

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248 ECO RENTALS 

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119 ERDMAN VIDEO SYSTEMS 

414 EURO DESIGN 

520 EZFILL 

327 FL CONTRACTORS 

416 FLORIDA PAINTS 

426 GACO BY FIRESTONE-RODEMEYER ROOFING 

321 GIL GARDEN AVETRANI INSURANCE GROUP 

222 GNP BROKERAGE BRONZE 

315 GOCANVAS GOLD 

215 GOLDIN SOLAR BRONZE 

515 GOODMAN AIR CONDITIONING & HEATING 

444 GREEN PLANET DISTRIBUTION 

533 HEALTHMED SUPPLIES LLC 

316 INTERNATIONAL FIRE PROTECTION 

420 IQ4 MOBILITY 

623 JL CLOSETS 

502 KENWORTH OF SOUTH FLORIDA BRONZE 

402 KNAPHEIDE MANUFACTURING COMPANY 

628 LATIN BUILDERS ASSOCIATION 

607 LATUX DIAMOND BLADES 

226 LIMA ONE CAPITAL 

BOOTH COMPANY *SPONSORS 

526 LINEA STUDIO 

329 LINEAR SLOT DIFFUSER 

302 LOU BACHRODT AUTO GROUP/TRICOUNTY TRUCKS & EQUIPMENT 

GOLD 

634 LTC POWER RENTALS 

410 LUX UNLIMITED / FUTURE DESIGNS 

527 M & S AIR CONDITIONING 

323 MASTER APPAREL 

202 METRO FORD INC 

326 MIAMI AWNING BRONZE 

114 MOBILIZIATION FUNDING 

423 MOR SPORTS GROUP 

622 MOSAIC & TILE DEPOT 

317 NCF DISTRIBUTORS 

115 NINJA CONTRACTORS 

101 OLYMPIA BUILDING SUPPLIES / GATOR GYPSUM BRONZE 

428 OPLER FLOORING 

320 PAYOLI SOLAR ENERGY 

433 PILAR SERVICES INC 

121 RAPID BARRICADES 

334 RAPID RECOVERY TEAM 

307 RGF ENVIROMENTAL GROUP, INC 

615 RIVAFLOORS 

432 ROADSAFE TRAFFIC SYSTEMS, INC. 

441 SAFETY SYSTEMS BARRICADES CORP 

632 SANI SEAL 

429 SCORE FINANCIAL 

517 SHERWIN-WILLIAMS 

228 SIGHT WATCH 

244 SPRAY ROCK 

208 STOCKTON CONSTRUCTION GOLD 

434 STONEHARDSCAPES, LLC 

120 SYNTHETIC TURF INTERNATIONAL OF SOUTH FLORIDA BRONZE 

541 TEMPORARY TRAFFIC CONTROL LLC SILVER 

523 THE AMPHIBIOUS GROUP 

417 THE PAVING LADY 

620 TOTAL CLEANINGS 

508 TRADESMEN INTERNATIONAL 

133 TROPICAL TRADEWINDS 

415 TRULY NOLEN PEST CONTROL TERMITE CONTROL & EXTERMINATOR 

107 USA TILE & MARBLE GOLD 

544 WASTE CONNECTION OF FLORIDA 

445 WEARDECK RPL 

627 WOODBRID LLC 

421 WOOSTER PRODUCTS INC 

24 CONSTRUCTIONMONTHLY.COM PRINTED ON 9/21/2021

FLOORPLAN 

FOOD COURT 

KEYNOTE AREA 

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Seminars & Workshops 

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101 

SOUTH FLORIDA BUILD EXPO | JANUARY 5-6, 2022 

MIAMI BEACH CONVENTION CENTER 

Reserve your Booth 

for the 2022 Tampa Build Expo 


Contact 877.219.3976 


ENTRANCE 


EDUCATIONAL FLOORPLAN 

Room 9 Room 10 

Room 5 Room 6 Room 7 Room 8 

Room 1 Room 2 Room 3 Room 4 

FOOD COURT 

KEYNOTE AREA 

Exhibit Hall 

248 


645 544 444 445 

244

SEMINARS & WORKSHOPS 

All Seminars at the Build Expo are FREE to attend! 

Keynote Speakers 

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR) 

Sponsored by 

Tom Woodcock 


Selling in the COVID Era 

Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area 

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less 

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to 

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a 

mistake and will be realized often when it’s too late. What we’ll cover: 

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible 

How can you integrate digital selling with traditional selling? 

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction 

industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success. 

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers 

Networking & Association Use 

Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area 

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues 

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to 

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and 

network contacts is right in your backyard association! 

Work them to the fullest and you’ll never make a cold call again! 


Jorge L. Esteban, A.I.A. 

Vice President of Architecture | Gables Construction Group 

5 Steps to Designing Custom Build Homes 

Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area 

There is something innately precious and memorable about living in a home that you designed. A home where countless 

dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where 

love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn 

a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to 

designing a custom-built home so that you may know what to expect of this journey. 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers 

Mikael Kaul 

Managing Director/VP Miami | Ayenk 

Paradigm Shifts & Charting a Future [The Sacred & Profane] 

Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area 

MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit 

Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare 

guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively 

juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami. 

Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding 

design paradigm to experiential intervening design paradigms 

Issues: Verticality, Vertigo and abandoning Vestiges of gravity 

Target Audience: Architects, Developers, Builders, Designers and the like (those with aspiring curiosity) 


Workshops & Classes | Wednesday, January 5, 2022 

Sponsored by 

Beating the Price Objection 

9:30 a.m. - 11:00 a.m. | Room 1 

Tom Woodcock 


Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always 

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win 

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered. 


Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate 

Planning Strategies to Protect & Perpetuate your Business 

9:30 a.m. - 10:30 a.m. | Room 4 

Larry Oxenham 

Speaker, Trainer | American Society for Asset Protection 

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of 

mind. 


Google Partner Teaching: Generate More Online Leads With a SEO Driven 

Website 

9:30 a.m. - 10:30 a.m. | Room 8 

Joshua Ramsey 

Marketing & Communications Strategist | Strategic Point Marketing 

This Class offers Live training, Q&A, and unfiltered discussions on how to… 

• Increase your lead flow 

• Building your website properly 

• INDEFFINATELY rank higher on Google 

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or 

username and passwords to your Analytics, Google Tools, website or anything similar. 

Target Audience: All building and construction professionals 

• Break through the clutter of competitors and increase 

sales 

• Ad Agency / marketing company tricks to watch out for 

Get Paid Faster with Liens, Bonds and Contracts 

9:30 a.m. - 10:30 a.m. | Room 3 

Alex Barthet 

Board Certified in Construction Law | The Lien Zone 

In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction 

contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal 

fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex 

will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law. 

Target Audience: Contractors, subcontractors, and construction material suppliers 

Introduction to Construction Cost Estimating 

9:30 a.m. - 10:30 a.m. | Room 5 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference 

between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect 

costs, detailed vs approximate estimates, and more. 

Target Audience: Builders and Contractors

Effective Marketing for a Relationship-Based Business 

9:30 a.m. - 10:30 a.m. | Room 2 

Rob Melis 

Founder & President | Construction Marketing Inc. 

Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you. 

In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry. 

We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and 

jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm 

to the next level of success. 

Target Audience: Contractors, subcontractors and suppliers of all sizes 

Electronic Payments 101 

9:30 a.m. - 10:30 a.m. | Room 7 

Tony DeBruno 

V.P. Strategic Partnerships, Score Processing | Score Financial Services 

An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc. 

Using technology to simplify paying vendors and suppliers electronically. 

Target Audience: Business Owners, Operations, Financial Managers 

Automating your Processes with QuickBooks & Apps for Contractors - Level 1 

9:30 a.m. - 10:30 a.m. | Room 6 

Vanessa Vasquez 

Consultora y Estratega de Negocios 

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up 

your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially 

efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are 

available for your builder’s business. Learn the solutions that can completely change your perspective about accounting and 

project management. 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks 

Ask a Fractional CMO Anything – Open Forum 

1:30 p.m. - 2:30 p.m. | Room 8 

Joshua Ramsey 


Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full 

stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an 

abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should 

not have trusted. 

This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum 

return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any 

agreements with advertising companies or similar. Come with your list of questions! 


10 Things Your Construction Lawyer Won’t Tell You (But Should) 

1:30 p.m. - 2:30 p.m. | Room 3 

Alex Barthet 

Board Certified in Construction Law | The Lien Zone 

Having to hire a lawyer can be stressful. In this one hour presentation, Alex will explain ways to find and vet a potential 

attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills, 

how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to 

handle the process to minimize any impact on your case. 

Target Audience: Contractors, subcontractors, and construction material suppliers

Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas 

- Nivel 1 

1:30 p.m. - 2:30 p.m. | Room 6 



Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren 

su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo 

ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las 

diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar 

completamente su perspectiva sobre la contabilidad y el manejo de proyectos. 


Cash Flow Management for Contractors 

1:30 p.m. - 2:30 p.m. | Room 1 

Scott Peper 

Co-Founder | Mobilization Funding 

Cash flow in construction is complex, but managing your company’s cash flow shouldn’t feel impossible. What you need are 

a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive. 

Target Audience: Construction subcontractors and General contractors 

Solar Crash Course – the Essentials that You Need to Know 

1:30 p.m. - 2:30 p.m. | Room 9 

Daren Goldin 

CEO | Goldin Solar 

This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of 

systems, what are the components that go into a solar system, considerations in contractor selection, material specification, 

and scheduling. 

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are 

considering super energy efficient homes and communities. 

All You Ever Wanted to Know About Sealants and Applications - 1.0 AIA 

Credit/HSW 

1:30 p.m. - 2:30 p.m. | Room 10 

Stephen Raleigh 

Regional Sales Manager | Coastal Construction Products 

This course helps you to understand the difference between the various construction sealant technologies. Identify and 

choose the best sealant for the correct application. 

Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation. 

Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.

Workshops & Classes | Thursday, January 6, 2022 

Sponsored by 

Common Construction Sales Mistakes 

9:30 a.m.-11:00 a.m. | Room 1 

Tom Woodcock 


Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common 

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter 

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without 

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects. 


Rebranding Your Construction Industry Firm - The Right Way! 

9:30 a.m. - 10:30 a.m. | Room 2 

Rob Melis 

Founder & President | Construction Marketing Inc. 

Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all 

organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire 

to sell the firm or just wanting a brand refresh. 

Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how 

to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding 

experts and we do this for construction industry clients frequently. Rebrand with confidence! 

Target Audience: Contractors, subcontractors and suppliers of all sizes 

Offering Consumer Loans 

9:30 a.m. - 10:30 a.m. | Room 7 

Tony DeBruno 

V.P. Strategic Partnerships, Score Processing | Score Financial Services 

A look at ways to close more business by offering consumer loans for your residential projects. 

Target Audience: Business Owners, Operations, Financial Managers 

Implementing QuickBooks and Apps for Contractors - Level 2 

9:30 a.m. - 10:30 a.m. | Room 6 



Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know 

how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. 

Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and 

how you can be more productive right now. 


Contractor’s Cash Flow: Preparation and Management 

9:30 a.m. - 10:30 a.m. | Room 5 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Preparing and managing the contractor’s cash flow. What’s important for the contractor is not only predicting “how much”, 

but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum 

expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at 

these topics with some important tips. 

Target Audience: Builders and Contractors 


Google Partner Teaching: Generate More Online Leads With a SEO Driven 

Website 

9:30 a.m. - 10:30 a.m. | Room 8 

Joshua Ramsey 


This Class offers Live training, Q&A, and unfiltered discussions on how to… 

• Increase your lead flow 

• Building your website properly 

• INDEFFINATELY rank higher on Google 

Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or 

username and passwords to your Analytics, Google Tools, website or anything similar. 


• Break through the clutter of competitors and increase 

sales 

• Ad Agency / marketing company tricks to watch out for 

Construction Finance is More Than Rates and Fees 

9:30 a.m. - 10:30 a.m. | Room 3 

Andrew Poulsen & Greg Fullmer 

CoFi 

For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to 

consider. According to PwC, the most common reason for failure in construction is due to slow payments; 

therefore, builders should look beyond the rates and dive into the services, speed of delivery and the 

technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into 

the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will 

help guide you as you build lender relationships. 

Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP 

Implementanto QuickBooks y Aplicaciones para Contratistas - Nivel 2 

1:30 p.m. - 2:30 p.m. | Room 6 



Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase, 

sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener 

informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo 

funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este 

momento. 


Solar – What You Need to Know as a Construction or Design Professional 

1:30 p.m. - 2:30 p.m. | Room 9 

Daren Goldin 

CEO | Goldin Solar 

Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In 

addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up 

construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular 

solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design, 

and construction work performed. This talk will explore important considerations for architects, MEP engineers and General 

Contractors and how to interface with solar professionals during the project delivery process. 

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are 

considering super energy efficient homes and communities. 


AMERICA’S PREMIER REGIONAL 

BUILDING & CONSTRUCTION SHOW 

DALLAS | AUSTIN | TAMPA | HOUSTON | ATLANTA | LOS ANGELES 

WE ARE RANKED: 


LUX Unlimited, Inc. | Future Designs 

Over 30 years experience in Commercial, Residential and Industrial Lighting 

See us at Tampa Build Expo Booth #410 

Architectural Linear Trimless Lighting 

LED Back Lighting 

FUTURE DESIGNS | 4121 NW 27 ST. MIAMI, FL 33142 | 305-871-8774 | FUTUREDESIGNS1@HOTMAIL.COM 


STATE OF CONSTRUCTION 2021 

Reasons to Prioritize Digital 

Investments 

THE STATE OF CONSTRUCTION 

7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS 

Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from 

McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of 

4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible 

explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement 

operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to 

take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to 

innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a 

service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the 

current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of 

construction and an overview on the business impact of moving away from paper-based processes. 

Top Challenges for Construction Firms 

The ongoing pandemic is affecting the economy and creating uncertainty 

for construction firms. There’s no shortage of new challenges arising -- 

from rising material costs, decreased demand in certain sectors, and 

increased competition in the market to name a few. It’s clear that there’s 

a great deal at stake and organizations will need to limit unnecessary 

setbacks going forward. Even without a pandemic, there are several 

consistent challenges present in the construction industry that affect 

profitability. 

Companies should look to leverage technologies that address these 

specific pain points, balancing the need to increase productivity, keep 

workers safe, and deliver quality projects on time to clients. By aligning 

technology investments with these business objectives, firms can make 

incremental improvements that help them stay competitive and profitable. 

Construction executives continue to have a positive outlook despite these 

challenges. According to research from Deloitte, “68% of executives 

characterized the business outlook for the industry as somewhat or very 

positive” from a survey conducted in 2021. 

The Need for Digitization 

Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their 

data. These applications are simple by design but when implemented they can have a powerful impact on transforming 

how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes 

to digital mobile apps reported: 


1. Increase employee productivity 

Paperwork is the leading frustration for employees and can 

lower productivity levels. Mobile apps for contractors aim to 

digitize all aspects of paperwork on the job, resulting in 

streamlined workflows and a reduction in manual tasks. The 

most common paper-based processes in construction include 

inspections, incident reports, work orders and change orders, 

estimates and logs, reports, and other types of field data 

collection on job sites. Anywhere paper is used to collect and 

share information can be an opportunity to digitize information 

using online forms. Mobile apps simplify the process for staff, 

bring information online for reporting, and enable automation 

for completing other tasks and workflows. Considering the 

costs associated with paper usage and the indirect costs that 

stem from lost productivity, there is a clear advantage for firms 

that can digitize. 

2. Standardize how data is collected 

Data collection is challenging for construction companies with 

distributed teams. Without clear processes, results in siloed 

data that is not consistent and hard to analyze. With paper 

forms there is no reliable way to enforce how data is collected. 

Apps and software for contractors are designed to simplify field 

data collection, giving employees a better way to submit data. 

Advanced features can require standard inputs so the 

information for reporting is consistent and complete, creating 

an environment where data is an asset and can be used to 

inform business decisions. 

3. Enable staff with insights and analytics 

Contractors can use data to their advantage using data 

collection best practices. Staff can see trends in real-time to 

understand any potential issues, delays, incidents, or problems 

that are happening on job sites. Construction executives are 

empowered with a complete view of their business and can 

make appropriate adjustments. Mobile apps and software 

enable data collection and empower the analytics and insights 

needed for greater business intelligence. For construction 

companies, this means finding opportunities to improve quality, 

avoid rework, spot lags in productivity, manage safety 

programs, and much more. 

4. Promote a culture of workplace safety 

Safety programs managed on paper are difficult to track. 

Digitizing programs allows more visibility into safety programs 

and ensures compliance. Going digital makes it easier for 

employees to complete training or toolbox talks, and a record 

of their completion is clearly documented. Apps for contractors 

act as a comprehensive safety management solution. With 

real-time reporting organizations can address potential hazards 

and limit OSHA violations and fines. 

5. Ensure data is never lost 

There is a greater level of risk when information is stored on 

paper in filing cabinets. Sheets are hard to find and they can 

be lost, damaged, or stolen. Digitizing information ensures 

firms are complying with best practices for record-keeping. 

Digital information is securely stored in the cloud and is always 

accessible. This helps contractors in case of an audit, 

insurance claims, legal disputes, and similar instances where 

sensitive information needs to be readily available. 

6. Increase employee retention 

With a labor shortage and difficulty finding skilled workers, 

firms need to do everything in they can to retain employees. 

An investment in digital apps and software shows workers that 

brands are committed to investing in worker productivity and 

safety, with modern business processes that make their jobs 

easier. All of this leads to a better employee experience and a 

positive impact on a firm’s brand and reputation. Firms can’t 

control the labor market, but investing in tools to improve the 

job is one opportunity to improve employee satisfaction. 

7. Ensure client satisfaction 

An investment in digital technology will bring improvements to 

productivity, minimizing delays and cost overruns. Streamlined 

operations ensure smooth processes, a high level of quality in 

work, and on-time delivery. In an increasingly competitive 

environment for work, having modern business processes in 

place increases opportunity to ensure that projects run 

efficiently. 

Key Considerations When Implementing Technology 

With the right technology in place, contractors can expect to 

see a significant return on their investment. But navigating the 

software and apps marketplace can be difficult with hundreds 

of solutions available to buyers today. When starting out, firms 

should consider starting small by piloting a program that is 

centered around a single area for improvement. They should 

focus on making incremental changes and solutions with a fast 

time to value. Complex software purchases may be overly 

complicated for some business types. It may be ideal to find 

solutions that don’t require a large investment upfront or 

dedicated technical expertise. No-code or low-code solutions 

are available that enable non-technical business users to 

digitize their operations, while also offering a high level of 

customization to fit unique business requirements. 

The final consideration when purchasing technology is to focus 

on adoption. Different stakeholders in the organization should 

be included during the pilot program to gain their feedback 

early on. Once a business case is clearly established and the 

value proposition is clear to staff, companies can begin to roll 

out these programs on a larger scale. Some employees will be 

hesitant to adopt but communicating how this initiative will 

impact their job can put into perspective the tangible benefits. 

By starting small, focusing on simplicity, and working to gain 

buy-in from staff, organizations can quickly move from paperbased 

operations to digital. This approach is easier than an 

enterprise level implementation and will prioritize the quick 

wins that bring immediate benefits to an organization and 

create a competitive advantage in the market. 


FOR CONSTRUCTION 

Tired of Paper Forms? 

A better way to do construction: 

• Work Orders 

• Inspections 

• Time Sheets 

• Daily Field Reports 

• Safety Reports 

Why GoCanvas? 

• Save time and money 

• Increase compliance 

• Win new business with 

improved reporting 

• Improve jobsite safety 

• OSHA & HIPAA compliant 

GOLD 

SPONSOR 

Come visit us at BOOTH 315 


View more information at gocanvas.com

FIND THE SOLUTIONS YOU NEED 

TO KEEP YOUR JOB ON TRACK 

See & Demo 

1000’s of 

Products 

& Services 

Meet with 

Hundreds 

of Exhibitors 

Over 

30 Expert 

Seminars & 

Workshops 

You can attend FREE OF CHARGE! 

No other show offers free admission and seminars 

Register online at www.buildexpousa.com or Call 877-219-3976! 


make sales, gain leads, and 

build your business! 

industry leading education 

daily keynotes 

networking 

EXHIBIT AT 

BUILD EXPO 

• THOUSANDS OF BUYERS COME TO 

BUY PRODUCTS AND SERVICES 

• FIND NEW BUYERS WHO AREN’T 

FAMILIAR WITH YOU YET 

• YOU CAN’T GET IN FRONT OF THIS 

MANY BUYERS IN 2 DAYS WITH 

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SHOWS 

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Kay Bailey Hutchison Convention Center 

March 16 & 17 

AUSTIN 

Palmer Event Center 

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Tampa Convention Center 

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HOUSTON 

NRG Park Center 

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ATLANTA 

Cobb Galleria Centre 

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Los Angeles Convention Center 

September 14 & 15 

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5 STEPS TO DESIGNING 

CUSTOM-BUILT HOMES 

By Marisol Arboleda-Diaz, VP of Gables Construction 

Group 

There is something innately precious and memorable 

about living in a home that you designed. A home where 

countless dinners are cooked, where laughter rings loudly, 

where tiny footsteps grow quicker with each passing year, 

and where love knows no bounds. Choosing to design a 

custom-built home is a magnificent life step as you are 

taking action to turn a dream into a reality. We want to 

help you make that happen. Today, we are going to share 

with you the five steps to designing a custom-built home 

so that you may know what to expect of this journey. 

Step #1: Initial Consultation 

The first step to designing custom-built homes is the 

initial consultation with the client. Before we even get 

started, we recommend that clients do a bit of research 

and collect photos from magazines or online to share 

what they do and do not like. 

The initial consultation is our chance to pick our clients’ 

brains and to exchange ideas. We take the time to 

brainstorm with our clients, piece out jumbled thoughts, 

present news concepts, and formulate a beautiful 

mental picture of what they desire. We ask a plethora 

of questions to extract as much information as possible; 

thus, giving us the foundation for a wish list. 

Generation of a Wish List 

Throughout this process, we are able to generate a “wish 

list.” A “wish list” outlines our clients’ preferences as 


well as highlights the most vital aspects of their design 

ideas. This list carefully details their specific preferences 

concerning architectural style, room function, design 

elements, product features, lifestyle requirements, and 

how their home needs to be able to sustain significant life 

changes. It is more than just “what do you want,” but it is 

a comprehensive list of how the family utilizes their home 

and what they need to create a high-quality life. With this 

information, we can conclude the best options for the 

house, including: 

• Square footage 

• Number of stories 

• Number of bedrooms & bathrooms 

• An open or formal layout 

• Style & flow 

• Must-haves & must-nots 

• And much more 

After the initial consultation, an extensive discussion 

takes place to analyze the clients’ budget, debate the cost 

and benefits of various options, as well as finalize a floor 

plan, features, and products elements. We always make 

every effort to best match the clients’ dream home with 

reality, offering transparent options that take all of the 

clients’ needs into account. After everyone is satisfied 

with the plan, both parties sign an agreement to make 

the partnership official. Now that a general plan has been 

created and agreed upon, we can start digging into the 

critical components of the project. 

Step #2: Site Evaluation 

The second step is the site evaluation. During a site 

evaluation, we carefully analyze the existing conditions 

of the space, everything from the path of the sun to if 

a neighbor is encroaching onto the land. Additionally, 

we determine how to best address prominent views,

together to form a beautiful layout. After getting the 3-D 

model approved, we proceed by producing CAD files of 

the site plan, floor plan, and elevations. 

Once the final visual design has been approved by the 

client, we can begin with the finer details. During the 

development of the design, the clients are introduced 

to my partner, Alberto Diaz of the Gables Construction 

Group. He discusses with the clients the details of 

construction and what the client can expect throughout 

the duration of the build. We even bring in engineers and 

landscape architects to provide clients with the ability 

to perform “value engineering” to lower the cost of the 

construction. Following the approval from all parties, we 

can move forward with all the paperwork. 

Step #4: All the Paperwork 

The reality of designing custom-built homes is that there 

is a lot of paperwork. Engineers must be provided with 

CAD files to finalize architectural drawings, dimensions, 

and details. Those drawings must then be coordinated to 

verify compliance with building and zoning codes. Then, a 

permit to proceed with construction must be obtained by 

the city. 

traffic patterns, wing directions, and much more. We take 

the time to evaluate not only the worksite but also the 

surrounding areas to ensure that the clients’ design will 

“fit in” or “stand out” in the neighborhood, depending 

entirely on their personal preference. 

In addition to our inspection, we want to know the nittygritty 

details of the land itself. Therefore, we also order a 

Boring Test to determine existing soil conditions as well 

as a property and tree survey. After all of the information 

has been collected, we communicate with the client and 

decide together whether any significant changes need to 

be made. 

Step #3: Design Creation & Development 

It’s a matter of truth that everyone can draw, but not 

everyone is a designer. It takes passion and extensive 

training to acquire a keen eye for detail. The design 

process is a multi-step system of creation, development, 

and approval where our expert designers transform 

clients’ home ideas and the realities of the site into a 

cohesive design. We encourage our clients to participate 

and collaborate with our engineers, consultants, 

designers, and contractors throughout the design 

process. It is their dream that is being implemented, and 

they should have the opportunity to be as much a part of 

the process as possible. 

In total, this can be highly confusing for an average 

homeowner. That is why we have built stream-lined 

systems to ensure that these processes proceed in a 

timely fashion. We even hire permit expediters to run all 

the permitting with the city to quickly address concerns. 

Finally, after all the paperwork is complete, we distribute 

plans to sub-contractors to evaluate bids and present a 

final construction estimate to the client to approve. 

Step #5: Construction of the Home 

With just a last few touches, such as signing the final 

construction agreement, paying permit fees, and being 

handed a schedule, the construction of the home can 

finally commence. Our partners and we take great 

pride in providing a dream home to our clients, doing 

everything in our power to ensure that the client is not 

only satisfied with the final product but are ecstatic to get 

to move into their new home. 

Take the First Step in Designing Your Dream Home 

Lifetimes of memories are created within a home, which 

is why it is incredibly satisfying to create those memories 

in a home that you have personally designed. Your heart 

and soul reside within those walls, and you know that you 

can trust in the process to provide a safe and happy place 

for your family to live and grow. 

We start with a bubble diagram to determine space 

relationships and sizing so that we may freehand a 

sketch of the floor plan. Here, we begin to see how 

ideas can be laid out, and it gives the client a chance to 

make adjustments or change their mind. After the client 

approves the basic design, we generate a 3-D model 

of the house. A 3-D model allows clients to formulate 

a better picture of how architecture and design come 

Gables Construction Group is a full-service construction company that specializes 

in developing and building high-end commercial and luxury residential projects 

throughout South Florida. From concept to completion, our highly experienced 

team prides itself on exceeding client expectations to make their dreams and realty. 

If you would like to learn more about Gables Construction Group, please visit our 

website and book a consultation with us today. Remember, your life is only limited 

by your imagination, so don’t let your future be without a custom-designed home 

built specifically for you. SPECIAL SOUTH FLORIDA SHOW EDITION 2021 41

WHY ACCOUNTANTS ARE 

TO BLAME FOR BUILDING 

COMPANY COLLAPSES 

By Russ Stephens, Co-founder, Association of 

Professional Builders 

I want to start off by saying that I am not against 

accountants, in fact, some of my best friends are 

accountants. I’m also not suggesting that it’s the 

accountant’s fault that so many residential building 

companies are failing to make a profit right now. However, 

what I am advocating for is the responsibility of accountants 

to ensure that the accounts they are signing off on are 

accurate and reflect the true financial position of a building 

company, rather than artificially inflating numbers that 

enable an insolvent building company to renew their 

building license for another year. 

Again, let me qualify that last statement. I am not in any 

way suggesting that accountants are committing fraud by 

deliberately signing off on financial statements they know to 

be incorrect, I am simply saying that most accountants - 95 

percent according to our research - do not fully understand 

how construction financials work and are inadvertently 

submitting false information that inflates the balance sheet 

for residential building companies. 


The inflated balance sheet 

An inflated balance sheet demonstrates to government 

licensing authorities that a building company is profitable 

with large reserves. The government licensing authorities 

then happily license those businesses who then go out 

and sign up millions of dollars in building contracts for 

another 12 months. The damage this does to the residential 

construction industry is huge! It now means we have a 

substantial number of poorly run, unprofitable building 

companies competing against well-organized professional 

builders who know their numbers and price their jobs 

accordingly. 

When a builder is told by a consumer, “Sorry, we went with 

another builder who was x amount of dollars cheaper,” that 

builder knows something is wrong. This builder may even 

wonder how another builder can quote the same job and 

offer to do it at their cost price or even below. The answer 

only becomes apparent a few months later when the same 

consumer contacts them to complain about how badly 

the job is going. At this point, it’s now cost the consumer 

more than they were originally quoted and it’s often taking 

twice as long as expected. Worse, whenever the consumer 

goes onsite, most of the time they find out there is no one 

working on their project! 

We know why this is happening. The global pandemic aside, 

when a building company cannot pay their suppliers and 

subcontractors on time, the materials and labor fail to show 

up too.

If builders are inadvertently operating Ponzi schemes and 

accountants remain blissfully ignorant to the fact that these 

businesses are not financially sound, we have to implement 

requirements that will force them to step up and do their job 

properly. 

How to hold accountants responsible 

One way to ensure that these jobs are being done properly 

is to hold the accountants responsible for the work in 

progress figures that are being entered into a builders 

accounts. At the moment, that figure is simply being 

‘guessed’ by builders and submitted to accountants who, 

without any further checking, insert it as an asset into a 

builder’s accounts. For a building company constructing 

new homes, this figure is always a liability. This applies to 

small building companies with annual sales of six million as 

well, who can easily rack up a work in progress liability of 

between $500,000 and $1,000,000. 

However, if accountants were required to sign an affidavit 

confirming they had independently verified the work in 

progress figure and had the documentation to support the 

calculation, then we would have a lot more accountants 

paying attention to this figure. 

Fixing the problem 

What can be done to fix the problem? The real issue here 

relates to education rather than fraud. 

Builders are not intentionally operating Ponzi schemes, 

however that is exactly what a significant number of 

residential building companies have now become. 

Accountants are not deliberately hiding the fact these 

building companies have hundreds of thousands of dollars in 

debt that is not appearing on the balance sheet, they simply 

don’t know how to calculate it. 

At the Association of Professional Builders, we have spent 

the past seven years attempting to educate accountants 

about the hidden liability lurking inside the accounts of 

every new home building company, however, few are openminded 

enough to be enlightened. 

It’s not just the accountants fault. A significant number of 

builders do not want to hear this information either because 

by including the work in progress accounting adjustment 

into their accounts, they remove the ‘inflated profit’ they 

thought they had previously made. Also, while adjusting the 

‘gross profit’ and ‘creditors’ figures in a building company’s 

accounts is a good thing from a tax perspective, it’s a 

terrible thing for a builder’s ego to have to deal with. 

“I didn’t want to know the truth, I was quite happy believing 

I was successful. However, cash flow was getting tighter and 

tighter as I continued to pay tax on profits that I’d never made.” 

-Custom Home Builder in Australia. (Name withheld) 

As a result, the unprofitable operators would not have their 

licences renewed which would stop them from racking up 

further debt and as well, leaving even more consumers with 

unfinished homes. 

I’m sure this suggestion may have many people up in arms, 

but it’s up to the accountants who have the power to help 

us to improve the construction industry for both builders 

and consumers. 

To gain a full understanding of construction financials, check 

out our latest book, Professional Builders Secrets which 

discusses a range of topics including operating profitably, 

how to produce and convert more quality leads into sales at 

higher margins while improving the client experience. 

ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS 

The Association of Professional Builders: Improving construction for builders & 

consumers. The Association of Professional Builders has transformed hundreds of 

building companies. 

ABOUT RUSS STEPHENS 

Russ is an award-winning, highly sought-out speaker and thought leader in the 

home building industry. Russ Stephens is the Co-founder of the Association of 

Professional Builders, a business coaching company dedicated to improving the 

residential construction industry for both builders and consumers. Russ is a firm 

believer that residential home builders deserve to be earning more money for the 

service they are providing and that consumers deserve a superior service than they 

currently receive. The problem is the difficulty of delivering world-class service on 

tiny margins, or without having the proper systems in place. To maximize the client 

experience and overcome these difficulties, the Association of Professional Builders 

helps builders systemize their building company. The result is an improved client 

experience which leads to more demand. This allows an increase in margins and 

ultimately the ability to scale their businesses into desirable building companies 

that possess real value and can be sold as an asset. 


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UPCOMING 

SHOWS 

DALLAS 

BUILD EXPO SHOW 

Kay Bailey Hutchison Center 

March 16 & 17, 2022 

AUSTIN 


Palmer Events Center 

April 13-14, 2022 

TAMPA 


Tampa Convention Center 


HOUSTON 


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13740 Research Blvd., Austin TX 

877-219-3976 

info@buildexpousa.com 

www.buildexpousa.com 

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Construction Monthly Magazine | South Florida 2022 Build Expo Show Edition

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