Construction Monthly Magazine | South Florida 2022 Build Expo Show Edition

SEMINARS & WORKSHOPS
All Seminars at the Build Expo are FREE to attend!
Keynote Speakers
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)
Sponsored by
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less
effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to
continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a
mistake and will be realized often when it’s too late. What we’ll cover:
• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible
How can you integrate digital selling with traditional selling?
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction
industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Networking & Association Use
Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues
money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to
join, how to work them and get business from your involvement. The single greatest way to find grouped customers and
network contacts is right in your backyard association!
Work them to the fullest and you’ll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers
Jorge L. Esteban, A.I.A.
Vice President of Architecture | Gables Construction Group
5 Steps to Designing Custom Build Homes
Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area
There is something innately precious and memorable about living in a home that you designed. A home where countless
dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where
love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn
a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to
designing a custom-built home so that you may know what to expect of this journey.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Mikael Kaul
Managing Director/VP Miami | Ayenk
Paradigm Shifts & Charting a Future [The Sacred & Profane]
Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area
MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit
Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare
guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively
juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.
Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding
design paradigm to experiential intervening design paradigms
Issues: Verticality, Vertigo and abandoning Vestiges of gravity
Target Audience: Architects, Developers, Builders, Designers and the like (those with aspiring curiosity)
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 27