Issue 06/2021

Biobased packaging for Chanel
CHANEL (London, UK) recently announced that the new
Les Eaux De Chanel fragrance bottle caps will be made
using biobased Sulapac ® material.
It all began with a desire. In 2018, Les Eaux De Chanel
introduced a new olfactory world to the fragrances of the
House: a singular collection, inspired by Mademoiselle
Coco Chanel’s favourite places, fuelled by the imaginary,
and composed around freshness.
Consistently, Les Eaux De Chanel was conceived
with sustainability in mind. Its glass perfume
bottles are thinner and lighter (compared to other
Chanel Eaux de Toilette of the same size), which
means a smaller volume of raw materials and
optimized transport. Additionally, the corrugated
cardboard that is normally hidden was
transformed into clean, simple outer packaging
whose lack of lamination or glossy coating makes
it easier to recycle.
Since 2021, all of the 125 ml bottles in the Les Eaux
De Chanel collection are topped with a biobased
cap, which Chanel has developed in partnership
with Sulapac (Helsinki). For two years, Chanel teams
worked hand-in-hand with the Finnish start-up to create
an unprecedented cap composed of three layers, made
out of 91% biobased materials obtained from renewable
resources and FSC certified wood chips (by-products of
industrial side-streams).
In keeping with the rigorous standards of the House of
Chanel, every detail was carefully thought out, including
the sensory nature of the material, its resistance to
fluctuations in temperature, the unique sound the bottle
makes when the cap is put on, the grip, and the depth of the
satiny matte finish on the iconic double C engraving. It
took no fewer than 48 tries to reach the final product.
The project is part of a long-term, collaborative
approach that puts sustainability at the centre of
Chanel research and development.
Sulapac was pleased to welcome Chanel,
a leading brand representing the most
demanding luxury segment, among its early
investors in 2018.
“Chanel is definitely one of the forerunners
in the luxury industry as they want to invest in
the latest sustainable material and technology
innovations. We have set a very high-quality
standard for our sustainable material, with
an ambition to replace conventional plastics,”
stated Suvi Haimi, CEO and Co-founder of
Sulapac, on the announcement in 2018.
Now, Haimi says: “This first product launch of our
collaboration with Chanel, the biobased Les Eaux De
Chanel cap made with Sulapac material, is a remarkable
milestone for us. It proves that Sulapac meets the highest
quality standards.” AT
wwwsulapac.com
Application News
Sustainable packaging for plant-based milk
JOI (Miami, Florida, USA), the rapidly growing clean label food company, is further shaping the alternative plant-based milk
category with the announcement of their brand refresh and shift to 100 % sustainable packaging.
“JOI was founded to reduce the impact of our milk consumption on the environment by finding a more sustainable solution to
enjoy plant-based milk while significantly improving taste and elevating nutrition,” shared Co-Founder Tony Jimenez. “We are
excited to transition to fully sustainable materials to further push our company to be the most sustainable plant-based milk
company in the World.”
By creating plant milk concentrates, JOI can offer a
dramatically longer shelf life than their competitors and
exponentially reduce the need to ship heavy water weight
across the country, thereby reducing food waste from
spoilage and cutting down on carbon emissions. The
transition of all JOI product packaging to 100 % recyclable
glass jars and fully compostable pouches is a major step
for the company as it works towards a zero waste carbon
footprint.
The compostable pouches for the JOI Oat Milk Powder are made of wood pulp (paper and cellulose), as Tony Jimenez,
Co-founder & Chief Evangelist of JOI told bioplastics MAGAZINE. The packaging film is FDA approved for use in direct food
contact and is guaranteed to be free from the 10 priority allergens as described by Health Canada, as well as the FDA’s list of
8 major food allergens. It is the first-ever dairy alternative packaging that will completely biodegrade in home and community
composting, where accepted. One glass jar of JOI Plant Milk Concentrate makes up to seven quarts of plant-based milk, while
the compostable pouch makes a gallon of plant-based milk, significantly reducing the amount of packaging that regular milk
cartons would require for the same amount. MT
www.addjoi.com
bioplastics MAGAZINE [06/21] Vol. 16 17