Certified Angus Beef ® Brand Update 2021

Entering El Gaucho is walking into a space where
you can forget the world outside. Tuxedoclad
servers, crystal chandeliers, shimmering
candlelight and the sounds of live jazz fill the elegant
space. Tableside creations and custom-aged steaks
arrive in style.
Serving the Pacific Northwest, Fire & Vine Hospitality’s
purpose is to revel in celebrating life.
“There’s joy in bringing people together,” says Chad
Mackay, CEO of Fire & Vine. “Hospitality isn’t an easy
business, but helping people celebrate life’s special
moments makes it worth it.”
Introduced to the Certified Angus Beef ® brand 25 years
ago, the hospitality group embraced the story of the beef.
Today, they source Certified Angus Beef ® brand Prime
Natural for all five El Gaucho locations, AQUA by El
Gaucho and Aerlume.
“There is a heightened level of consciousness to everything
we do here, especially when it comes to what people are
eating,” Mackay says. “Our guests trust us to choose
exceptional products, and Certified Angus Beef ® brand
Prime Natural helps us bring our steakhouse experience
to the next level.”
The steaks they serve help carry out their value of
stewardship. A mutual priority shared with the brand,
Mackay shares how supporting family farms and
ranches and the way they care for the land and cattle
resonates with him.
“When you become a GM at one of our locations, you
inherit a rich tapestry of people, guests, processes and
tradition,” he says. “Your job is to understand what you
have and where you can improve it, so you can leave it
better than when you started.”
Those raising the beef they serve practice the same mindset.
Partnering with Certified Angus Beef is just another way
they are putting their values to action.
Divine steak will reign as part of the exquisite El
Gaucho experience. Rich in maintaining the heritage
of hospitality, each ritual, from the first greeting at the
front door to the fire-dancing desserts and the very best
beef, is part of their nod to the past and vision for how
fine dining should carry on.
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