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Certified Angus Beef ® Brand Update 2021

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S<br />

hared love for beef. Dedication to customer<br />

care. Responsibility for family and community:<br />

three of many reasons our team answers your<br />

call and creates tools you need.<br />

At <strong>Certified</strong> <strong>Angus</strong> <strong>Beef</strong>, company culture is a top<br />

priority. It aligns with the mission to help deliver the<br />

best beef to a global customer base. Throughout the<br />

pandemic, how the <strong>Certified</strong> <strong>Angus</strong> <strong>Beef</strong> team worked<br />

together became increasingly important with the shift to<br />

entirely remote and back to the office in August 2020.<br />

“One of our greatest strengths as a team is camaraderie<br />

and collaboration,” says Sherry Leggett, director of<br />

people and culture. “People are the heart of our<br />

business, and if we take care of our people, they will<br />

take care of the brand.”<br />

In April, Great Place to Work certification recognized<br />

the brand for superior employee satisfaction and a hightrust<br />

culture. The award is based on an anonymous,<br />

independent Trust Index survey that showed 95% of<br />

employees identify <strong>Certified</strong> <strong>Angus</strong> <strong>Beef</strong> as a great place<br />

to work. U.S. companies average 59%.<br />

The team shared 98% or higher marks for feeling<br />

welcome when joining the company, celebrating special<br />

events and receiving unique benefits, which facilitate<br />

and encourage employee wellness, enhance productivity<br />

and ensure a healthy work environment. Staff also<br />

identified leadership as honest and ethical in business<br />

practices.<br />

As a brand centered on heartland values, these same<br />

factors are just as essential for growing the livelihood of<br />

stakeholders from family farmers to chefs.<br />

“Every day, when we interact with each other, we’re<br />

making a difference internally and that extends to<br />

customers worldwide,” says John Stika, president. “This<br />

certification signifies to those looking in at our team<br />

that we really do care about doing business in a way<br />

that values relationships and values people.”<br />

In September, the Wall Street Journal featured how the<br />

brand’s survey also showed 99% of staff felt safe in the<br />

office during the pandemic.<br />

More than a mention in an article, caring for and<br />

supporting people is what we do. We collaborate with<br />

you and for you each day.<br />

Employees in 4 countries around the world:<br />

U.S, Canada, Japan and Mexico<br />

70

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