Certified Angus Beef ® Brand Update 2021
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
S<br />
PASSING<br />
TIME<br />
ome consider scrolling lost time. Others learn,<br />
have fun and log off inspired. With every ticktock<br />
of <strong>2021</strong>, <strong>Certified</strong> <strong>Angus</strong> <strong>Beef</strong> inspired beef<br />
lovers through social media.<br />
The brand launched a TikTok channel in April <strong>2021</strong><br />
and by October, more than 37,000 people were<br />
watching the brand’s viral beef videos. One video,<br />
showcasing Chef Ashley’s steak bruschetta, exceeded<br />
2 million views.<br />
Reaching a demographic of 18 to 34-year-olds, TikTok<br />
captures the attention and taste buds of younger<br />
consumers. Playful content wins views. The brand’s<br />
culinary team now has an outlet to create, inspire<br />
and quite literally play with their food. Facebook and<br />
Instagram followers get a taste of the action as the<br />
videos are repurposed for other channels.<br />
41
Change language