Certified Angus Beef ® Brand Update 2021

HOME IS WHERE THE CHEF IS
The pandemic sparked a rise in cooking at home. “It’s
a cool time right now, because people are exploring in
their kitchens,” Chef Michael says. That also means that
chefs may have to trade in innovative for simple.
“Sometimes people get stuck on complicated instructions
or can’t find ingredients at their local store,” Chef Gavin
shares. “It’s our job to explain what to do in our recipes,
and the how and why in our YouTube videos.”
Providing small steps that lead to big differences,
like searing a roast before putting it in a slow cooker
or moving the cooking party outside, help the chefs
connect personally to the audience. In some videos,
viewers see the chefs interacting with their own families.
They agree that they also have to cook for their families
after work helps bridge the gap between professional
chef and everyday cook.
35