Certified Angus Beef ® Brand Update 2021

STEWARDS OF THE PRAIRIE
Much like functioning forests and healthy oceans,
vibrant and dynamic grasslands are worth
preserving. Native prairie grasses act as a
sponge, soaking carbon out of the atmosphere
through photosynthesis and storing it safely in the soil.
Grasslands provide precious habitat for
a variety of wildlife. Unfortunately, the
tallgrass prairie is also one of the most
endangered ecosystems in the world.
A vital part of a healthy grassland
includes a ruminant animal that harvests
the grass and helps spread the seeds.
Before the North American landscape
was domesticated, bison played this critical role.
Today, it’s the job of an Angus cow. What’s good for
the cows is good for the grass; what’s good for the
grass is good for the wildlife. Responsible, sustainable
agriculture and conservation go hand in hand.
Certified Angus Beef is partnering with Ducks
Unlimited to work further to preserve native
grasslands, sequester carbon, increase clean water
resources and improve biodiversity. Cows need grass
and water; ducks also need grass and
water. Together the organizations
shared value of sustaining working
grasslands requires maintaining family
ranches. The result is a better planet for
people, livestock and wildlife.
“One of the byproducts of raising highquality
beef are thriving ecosystems,”
says Nicole Erceg, Certified Angus Beef director of
communications. “We’re working to showcase the
benefits of ranching. We’re the meat quality experts. By
partnering with Ducks Unlimited, we can collaborate
to promote preserving the prairie with environmental
science experts.”
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