Certified Angus Beef ® Brand Update 2021

BUILDING TOWARD
BETTER
Looking back at the last two years, it’s
tempting to wish things would simply go
back to normal. However, when I think
about all this brand community has persevered
through, I realize it would be a crying shame for
things to return to the way they once were.
It’s not that pre-pandemic life was bad; this
brand, along with our customers, enjoyed many
successes. Today, the seemingly never-ending
string of challenges this community continues to
problem solve are also generating new wins. These
unpredictable times are serving as an incubator
for creative ideas, new ways of doing business and
previously unseen opportunities.
In many ways, it’s been a gift to think differently.
My optimism is founded not in ignoring the
current obstacles many of our customers face,
but in the entrepreneurial spirit to innovate
I’ve witnessed and in the number of ideas I
hear for building a better brand and business.
It is because of passionate, driven people that
we close 2021 celebrating the second-best
sales year in the history of the brand.
As your businesses evolve, our brand is changing,
too. The world around us might be different,
but the demand for premium beef is growing
and Certified Angus Beef will be here to deliver
the same great product in new ways.
I’m grateful to be part of such a vibrant
community of partners determined to make
each year greater than the last. We will never
return to what was normal, but together, we’re
building something better.
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