Certified Angus Beef ® Brand Update 2021

POINTS TURN INTO PROFITS
Since 2019, Steakholder Rewards has grown
to about 8,500 members. New Steakholders
from the United States, Canada, Ecuador,
Palau, Puerto Rico, British Virgin Islands and U.S.
Virgin Islands, share receipts from more than 120
retail partners and earn rewards for Certified Angus
Beef ® purchases.
Christy Johnson, vice president of branding and leader
of the loyalty program, says it’s all in thanks to effective
marketing and brand partners using resources to their
fullest potential.
“We arm our partners with resources to help them
promote the program,” Christy says. From in-store
signage and social media posts, it’s all available on
Licensee Services for partners to download and use.
Television ads, including the popular 15-second spot,
have also played a big role in key markets. Massachusetts
began with a mere 16 members. After the brand team
ran an NFL campaign, the state’s number of members
kept doubling. It now has more than 200 members and
growing. In Oklahoma, Wheelers Meat Market takes
to social while Crest Foods keeps members engaged
by plastering Steakholder Rewards on its website
homepage. The same goes for Leone Fine Foods in
Ontario.
During holidays, such as Christmas, Memorial Day and
Labor Day, retailers push the Double Points campaign.
It allows Steakholders to earn extra points for their
purchases. December 2020 saw almost $20,000 of
brand purchases made by Steakholders who uploaded
their receipts. The best part? The program doesn’t take
away from retailers’ own consumer-loyalty efforts—
Steakholders get to double dip, turning purchases into
points and points into prizes.
STORES WITH THE MOST
RECEIPT-SCANNING MEMBERS
TOP 3 STATES WITH MOST MEMBERS
8,500 STEAKHOLDERS (AS OF FY END)
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