Martial Arts World News Magazine - Volume 19 | Issue 5

MartialArtsWorldNews.com 

The #1 Business Resource for the Martial Arts Industry 

VOLUME 19 | ISSUE 5 

A New Breakthrough 

Martial Arts Business 

Experience 

10 FREE Ways 

to Increase Your 

Social Media Reach 

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CONTENTS 

FEATURES 

26 10 FREE Ways to Increase Your 

Social Media Reach 

30 They’re Black Belts in the 

Martial Arts And in Business 

40 From Sweeping Floors to 

Sweeping the Olympics 

53 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

17 Birthdays 

20 Social 411 

22 Industry Innovations 

54 School Profile 

63 Classified Ads 

99 Advertiser Index 

YOUR INPUT 

13 Share Your Story 

13 Everyone Has a Story 

76 Feature Your School, 

Organization, Accomplishment, 

or Event 

COLUMNS 

6 Editorial 

If You Hang Around Five Broke People, You’re 

Going to be the Sixth 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Teamwork 

The Value of Five Minutes 

Hanshi Dave Kovar 

56 The Warrior Way 

Black Belt Confidence: Play to Win! 

Grandmaster Bill Clark 

58 Next Level Strategy 

Back to Basics, Part 2 

Shihan Allie Alberigo 

60 Growth Hacks 

Take One Giant Step Forward 

Sean Lee 

62 Ninja Business Tactics 

Mental Curriculum 

An-Shu Stephen Hayes 

66 Pillars of Success 

The 3 Types of Power Breathing 

Grandmaster Y. K. Kim 

70 Management Excellence 

Three Steps to Increase Your Income by At 

Least $60,000.00 This Year – Made Easy 

Chief Master Kirk Pelt 

72 Extraordinary Marketing 

The 10 Things You MUST Do to Thrive, Part 1 

Grandmaster Stephen Oliver 

74 After School Excellence 

The Difference Between Babysitting and 

Martial Arts Education 

Chief Master Mike Bugg 

4 MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 5

STAFF 

78 Tactical Self-Defense 

Getting the EDGE! 

Grandmaster Tom Patire 

80 Complete Martial Arts Concepts 

The Transformation Brand 

Professor Willie “the Bam” Johnson 

82 The Millionaire Smarts Coach 

Why a Coaching Program Can Make You 

Rich in All Parts of Your Life, Part 2 

Lee Milteer 

86 Budo Philosophy 

Personal Evolution 

Shidoshi Alfredo Tucci 

88 Pro Shop Power 

The 3 Keys to Running a Successful 

Pro Shop 

Brandon Kim 

90 Mind Mastery 

Mindset: The Power of You 

Grandmaster Jessie Bowen 

92 Master the Basics 

Funding Your Exhibition and Tournament 

Teams 

Master Tina Bane 

94 Instructional Excellence 

Why is Everybody Always Yelling? 

Grandmaster Tim McCarthy 

96 Tools & Tactics 

Thousands of Martial Arts Schools Have 

This Priceless Resource – but Don’t Know 

How to Use It! 

Amber Logan 

98 Martial Arts Philosophy 

The First Karate Championship Live TV 

Broadcast 

Sensei Gary Lee 

VOLUME 19 | ISSUE 5 

PUBLISHER 


EDITOR IN CHIEF 

Sean Lee 

MANAGING EDITOR 

Sandra Mirocha 

ADVERTISING DIRECTOR 

Jeff Reulbach 

ART DIRECTOR 

Frank Meyer 

GRAPHIC DESIGNER 

Amen Blue 

WEB DEVELOPERS 

Erin Pham 

Manuel Huerta 

COLUMNISTS & CONTRIBUTORS 


Sean Lee 


Supreme Grandmaster Y. K. Kim 



Chief Master Mike Bugg 

Professor Willie Johnson 

Amber Logan 


Brandon Kim 




Lee Milteer 




The mission of Martial Arts World 

News Magazine is to be the definitive 

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ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

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MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 5 5

Editorial 

If You Hang Around Five Broke 

People, You’re Going to be the Sixth 

MASTER 

TOBY MILROY 

is a 5th degree 

black belt. Known 

as “The Master 

Systemizer,” 


has positively 

influenced more 

martial arts schools 

than anyone in our 

industry. He has 

built a successful 

multi-school 

organization, 

lead the national 

trade association 

for the martial 

arts industry, and 

coached some of 

the most successful 

martial arts school 

operators in the 

world. 

➽First, let me say this: I know what it’s like; 

I’ve been broke! 

I grew up the child of an uneducated single mother in 

the mid-1970s (my parents got divorced when I was two), 

through the suffocating “Stagflation” era (high inflation, 

stagnant growth) in a low-income, agriculture-based community 

where the “best” jobs in town for the average person 

were at the local tractor factory or meat packing plant. 

I have vivid memories of walking home from the 

grocery store—because we certainly couldn’t afford a 

car—with my mother always carrying only one small bag 

of food because that’s all we could afford. I also have vivid 

memories of the pale brownish color of the cardboard-like 

wrapper and the bold, ALL CAPS printing on the label of 

the free “government cheese” that would often be the only 

thing to eat. 

So, believe me when I tell you that I’m not in any way 

making light of or poking fun at people who are “broke.” 

Been there, done that—AIN’T EVER GOING BACK! 

However, as I’ve discovered in my own life, one of the 

first things you have to do to get out of the “being broke 

cycle” is to get your head “right.” You can’t get million-dollar 

results when you’re thinking like a $5,000-a-year earner. 

Certainly just changing your thinking isn’t enough, but 

it is certainly an important step you must take! 

So, how do you go about getting your head right and 

changing your habits to attract more abundance into your 

life, your career, and your business? 

Well, one of the core skills, habits, and behaviors that 

have gotten me from Broke to quite wealthy is choosing 

my peer groups well; surrounding myself with people who 

were better, smarter, and more knowledgeable than me. 

Most of us are not in control of our peer groups while 

we’re growing up but now, as adults, we have choices. 

We can choose to hang around our high school or college 

drinking buddies, or we can choose to seek out and invest 

our time creating relationships with people who challenge 

us to do and be better. Challenge us to think bigger, act 

more boldly, and accomplish more. 

For most of us, this is NOT a comfortable thing; it’s 

much easier to stay the same. It’s much easier not to take on 

larger and bolder challenges. 

But I believe that you were created to accomplish great 

things. I believe you deserve to live an amazing life, not 

simply settle for an average one. I believe that you can 

build a HUGE, multi-multi-multi million-dollar business 

and organization that can change the lives of tens of 

thousands, or even millions, of people! 

I now personally spend a considerable amount of money 

on self-education including auditing courses at some of 

the nation’s top universities, reading books, listening to 

audio programs, attending conferences, conventions, and 

mentor and mastermind groups. I invest in tools that help 

me do my job more efficiently as well as in people who can 

add value to my organizations and my clients. 

These are habits I highly recommend you develop for 

yourself as well. 

Now is the time for you to intentionally surround 

yourself with the best of the best; to learn from their mistakes, 

to discover the formulas to their successes, and to 

get inspired to think bigger and act more fearlessly. 

That’s why we’re so excited about and spending so 

much time and energy into sponsoring the 2019 Martial 

Arts Business Think Tank! 

At this NEVER-before-seen-in-our-industry event, 

you’ll benefit from three exciting events in one! 

#1 – The Think Tank Sessions—Where you’ll hear 

from some of the most successful martial arts business 

leaders in the world. 

#2 – The Think Tank Contest—Where school owners 

just like you will present their best systems and strategies 

for energizing the classroom and maximizing business. 

#3 – The Think Tank Hall of Honors Celebration—Where 

we’ll gather to celebrate and honor those 

contributors to our wonderful profession. 

If we all come together, work together, and take advantage 

of these technological innovations, I’m certain we can 

rebuild the martial arts industry and make it more impactful 

than yoga, the fitness industry—even the NFL! 

So, please accept my personal invitation for you and 

your staff to attend the 2019 Martial Arts Business Think 

Tank! I look forward to seeing you there! 

For All the Details and to Register, Visit 

ThinkTankSeminar.com 


Check out our new 

MARTIAL ARTS BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


Is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

60 

Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools and specializes in online and social 

media marketing using his extensive 

professional experience in sports and 

martial arts marketing, contract negotiation, 

and investment. 

12 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the US. 

62 


has authored 20 books, worked as a 

bodyguard for the Dalai Lama, supervised 

over 30 school locations worldwide, 

and was named, "One of the 10 

Most Influential Living Martial Artists in 

the World" by Black Belt Magazine. 

56 


is a 9th degree black belt and a former 

PKA Fighter of the Year. He is widely considered 

one of the top experts in martial 

arts business with over 30 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

58 


is a 7th degree black belt, the founder 

of the L.I. Ninjutsu Centers, one of the 

largest Ninjutsu schools on the planet, 

the author of 4 books, and an entrepreneur 

with one of the first online coaching 

companies (TakingItToTheNextLevel.com). 

66 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 

70 


is an 8th degree black belt and is the 

President of a multimillion-dollar, multschool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 



72 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 

74 

Master Mike Bugg 

is an 8th degree black belt and the 

owner of a 1.5 million-per-year location, 

with one of the largest after school and 

summer camp programs in the country. 

78 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

82 

Lee Milteer 

is an Intuitive Business Coach, awardwinning 

professional speaker, and TV 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

86 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

88 

Brandon Kim 

is the President of Vision Martial Arts 

Supply, Los Angeles Branch, who helps 

school owners all over the US maximize 

their retail sales and drive more revenue 

into their schools. 

80 

Professor Willie “The BAM” Johnson 

is a 7th degree black belt and seven-time 

sport karate and Kung-Fu world champion. 

He has appeared in four movies, 

16 plays, and 11 television shows. He is 

also the national spokesperson for the 

Stronger than Drugs Foundation and the 

Champions Against Drugs. 

90 


is President of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University PE Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 



92 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

96 

Amber Logan 

is a martial arts business development 

consultant with a background in multiple 

sales disciplines, event promotion, and is 

an active student of the martial arts. 

94 

Grandmaster Tim McCarthy 

is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental 

in developing two industry-changing 

programs, and has directed and been 

featured in hundreds of martial arts videos 

and webinars. 

98 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

Thousands 

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10 MARTIAL ARTS WORLD NEWS VOLUME 19 | ISSUE 5 

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Teamwork 

The Value of Five Minutes 

HANSHI 

DAVE KOVAR 

is an 8th degree 

black belt and 

recognized as the 

“Trainer of Trainers.” 


is an internationally 

acclaimed instructor 

with black belt 

degrees in ten 

different martial 

arts styles. His 

systems have been 

implemented in 

hundreds of schools 

around the US. 

➽It has been my past experience that the 

really productive people are those who know 

how to put the most effort into every minute of 

their daily schedule. They are the ones who say, 

“Okay, I’ve got five minutes to spare here, what 

can I do?” instead of, “Oh, I’ve only got five minutes, 

I guess I don’t have time to do anything.” 

For you to gain more value in your day-to-day, you 

need to analyze each moment and see how many of those 

extra five-minute sessions you can comfortably fit into 

your day. Twelve five-minute sessions can then add up to 

one total hour of concentrated, valuable productivity! 

So, what can you do in just five minutes? Well, for those 

of us that run a martial arts school, here is a list of ideas: 

1. Call leads 

2. Write three Awesome Cards 

3. Have a discussion with a student or parent 

4. Do an 8-Step Progress Check 

5. Give a mini-lesson to a student 

6. Freshen up the school bathroom 

7. Dust or organize your retail area 

8. Write down some drill ideas for the next day 

9. Post a quick social media post or photo to your school Page 

10. Request a review or check-in 

11. Get on the mat and do 100 push-ups 

…The list can go on, and on, and on. 

Within a mere five minutes you could easily recruit or 

take steps toward recruiting a new student, better retain a 

current student or family, or improve the way your school 

is perceived on the day-to-day. Sometimes we take for 

granted and forget how much can be accomplished in such 

a short period of time. 

Your challenge this week, should you choose to accept 

it, is to take your first five-minute session and simply 

make a list of all the things you can do in future five-minute 

sessions. Then, keep that list handy and use it to refer 

to and add to each day. Within the first couple of sessions 

you can watch your productivity already begin to soar! 


Be recognized in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine 

is to support our industry and help you grow 

your martial arts school. It’s incredibly useful 

for our readers to hear about YOUR specific 

experiences and results. 

You are part of a wonderful industry and 

community with Martial Arts World News 

Magazine, and now, you’ll be able to share and 

contribute to that community in a more rich 

and meaningful way than ever before! 

You could Share Stories About: 

• Achieving a New Rank 

• Opening a New Location 

• Winning an Award 

• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find 

valuable! 

MartialArtsWorldNews.com/Ureport 

Or send your story ideas to Editor@MartialArtsWorldNews.com

INDUSTRY INSIGHTS 

Mulan (2020): Disney’s ‘New’ 

Martial Arts Epic 

The trailer for Disney’s live-action remake of Mulan 

(2020) was released on Disney’s YouTube channel in July 

and the Internet has been buzzing, to put it mildly. 

Disney’s latest live-action version of the 1998 animated 

classic promises to be one of the biggest martial 

arts films, both in terms of budget and in cast, in recent 

years—if not ever. 

Mulan (2020) stars an all-Chinese cast, which includes 

newcomer (to American screens, at least) Liu Yifei as Hua 

Mulan, Donnie Yen as Commander Tung, and Jet Li as 

“The Emperor.” Notably missing is Mulan’s goofy dragon 

sidekick Mushu (played in the original by Eddie Murphy) 

and the original film’s music as the 2020 film promises a 

more serious and dramatic retelling of the original, true 

legend. Disney’s approach to this particular live-action 

remake is different from their previous movies. Mulan 

aims to be a standalone film rather than a scene-byscene 

reconstruction of its animated counterpart. 

Yifei beat out almost 1,000 other ethnically Chinese 

actresses to portray the legendary heroine. The martial 

arts skills that she picked up from her previous films as 

well as her fluency in English gave Yifei the credentials 

Disney sought to portray Mulan. She has appeared in 

several wuxia films, a genre of Chinese fiction that focuses 

on the narratives of martial artists in ancient China. 

New Zealander director Niki Caro, best known for directing 

The Zookeeper’s Wife (2017), helms the film and, 

with a $290 million budget, Mulan is set to become the 

most expensive film ever directed by a woman. 

While much of the world is excited for the wartime 

period drama, many Internet denizens in China aren’t as 

enthusiastic. An article by Variety quotes several comments 

found on Chinese social media sites bemoaning 

the film’s historical and geographical inaccuracies. Still, 

the film promises to be a box office success worldwide 

as the trailer boasts over 25 million views on YouTube. 

Mulan will is scheduled for release in the U.S. on 

March 27, 2020. 

Big budget movies—especially martial arts and action 

movies—are always a great opportunity for the martial arts 

school owner. Between field trips and movie nights, new 

film releases are always a boon for business. The MA Biz 

Academy provides promotions like these and more! Head to 

MABizAcademy.com to see what they offer. 


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Firefighter Trained in MMA Stops 

Attempted Ambulance-Jacking 

Peclat responded with 

“two punches and a kick.” 

A firefighter in Takoma, Maryland used his MMA training 

to thwart a carjacker on July 28. 

Diego Peclat, 35, was standing next to an ambulance 

parked outside Washington Adventist Hospital around 

6:30 a.m. when Christopher Broadus, 27, climbed into the 

ambulance and attempted to drive the vehicle. 

Broadus, who has a criminal history of drug use, had just 

attempted to assault a nurse at the entrance of the hospital 

before the welterweight fighter interfered and told him to 

get back to his hospital bed. 

The man then proceeded to break into the ambulance. 

Peclat told WOTP, “The guy went on and opened the 

car door, and I was like, ‘Man, here we go.’” 

As he approached the man, Broadus lunged. Peclat 

responded with “two punches and a kick.” Peclat and a 

hospital security guard subdued Broadus, who had taken 

out a knife, and held him until the police arrived. 

Everyone walked away from the incident mostly unscathed, 

although Peclat did sustain a foot injury and minor 

cuts on his right hand. He was able to return back to work 

a week later. 

Broadus is being held on charges of attempted firstdegree 

assault and attempted armed carjacking. 


Martial Arts 

Celebrity Birthdays 


October 

Hélio Gracie ..................October 1 

David Bradley ................October 2 

Michael Dudikoff ..............October 8 

Kane Kosugi .................October 11 

Hiroyuki Sanada ..............October 12 

Jean-Claude Van Damme .......October 18 

Yayan Ruhian .................October 19 

Toshishiro Obata ..............October 20 

Larnell Stovall ................October 22 

Simon Rhee ..................October 28 

November 

Dolph Lundgren ...............November 3 

Jeff Speakman ...............November 8 

Steven Lopez .................November 9 

Michael Jai White & Matt Mullins.. November 10 

Karen Sheperd ................November 12 

Rickson Gracie ................November 21 

Lateef Crowder ...............November 23 

Bruce Lee ...................November 27 



The “12 Rules of The Sword” – Ancient 

Samurai Text Gives Advice 

Tired of all the martial arts texts written by today’s nontraditionalists? 

Now, you can get the word straight from the 

masters themselves. 

Erich Shahan is a 3rd degree black belt in Kobudō and 

also happens to be a Japanese translator, specializing 

in Japanese martial arts texts. His latest translation is a 

sixteenth century text entitled The Twelve Rules of the 

Sword, originally by Ito Ittosai. The Twelve Rules is essentially 

a manual for samurai in battle. 

Ittosai, born circa 1560, was a Japanese swordsman 

who, legend has it, never once lost a duel against the 

head students of 33 schools. He founded the One Cut 

katana sword fighting school where he passed along his 

wisdom to students, who eventually wrote his teachings 

down for posterity. 

Among the sage advice given in The Twelve Rules is 

that of saying two “magical” prayers before 

battle, thought to help a samurai beat an 

opponent while “enhancing a samurai’s 

spirit and mind,” according to Shahan. 

Ittosai also recommends using his “eyes 

of the heart” technique. Shahan’s translation 

advises that “you should not look at 

your opponent with your eyes, but view 

them with your spirit . . . If you look with 

your eyes you may get distracted; however, 

by looking with your mind, you remain 

focused,” and includes prayers to aid the 

samurai in using his spirit and mind to “see” 

opponents. 

Shahan explains why this method would 

have worked: “You react faster to things 

moving in your peripheral vision as opposed 

to your center of focus. Looking directly 

at an opponent’s sword, consciously 

registering a movement, and then trying 

to respond will not end well for you in a 

sword duel.” 

Shahan adds, “Conversely, allowing your 

opponent to be in your field of vision without 

focusing on any one part allows your 

peripheral vision to react to any movement 

or attack . . . you will react faster than you 

could by staring directly at the enemy.” 

He also postulates that the prayers were 

really a form of meditation or even selfhypnosis, 

as reported by Live Science: “If 

your mind is in a jumble before battle, defeat 

would be certain. There could certainly 

be a connection to the eyes of the heart 

in the sense that you need to allow your 

body to react freely and unconsciously to 

the opponent’s attack.” 

The Twelve Rules of the Sword also 

includes “The Sword Manual of Kanamaki 

Jizai,” and can be purchased from Amazon 

and other online retailers. 


Finally, Get Rid of Your 

BIGGEST 

Headache 

You didn’t open a martial arts school so you could 

waste your time being a bill collector…right? 

Put Our 30 Years of Tuition Management Experience to Work for You! 

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SOCIAL 411 

How Much Time Do People Really Spend 

on Social Media? 

It’s important for the martial arts school 

owner to stay up to date on the latest social 

media news, so you can put that marketing 

budget to good use. Social media marketing 

company Famemass has released data from 

various studies giving insights into social 

media usage in 2019, and where your dollars are best 

spent. Some of the more interesting findings include: 

People spend an average of two hours and 23 minutes 

a day on social media. People in North America spend 

about one hour and 56 minutes a day on social media, 

one minute more than in 2018. This amount of time is the 

shortest of all the world regions, which include Asia-Pacific, 

Europe, Latin America, and the Middle East. 

The top five countries for social media use are Philippines, 

Brazil, Colombia, Nigeria, and Argentina. 

People in these countries use social media for 

three to four hours a day on average. 

3.48 billion people (about 45 percent of the 

world) use social media. 

On average, people spend 58 minutes a day 

on Facebook, 53 minutes on Instagram, and 40 minutes on 

YouTube. 31 percent of social media users say they mainly 

use social media to research and find products to buy. 

40 percent say they use social media primarily to stay 

up to date on current events. 

The MA Biz Academy has a wide variety of Facebook 

and Instagram posts for school owners to use when promoting 

their schools. Check out MABizAcademy.com for 

more information. 

Facebook Adds 

Even More Features 

to Stories 

In an effort to attract more users to its Story feature, 

Facebook has enabled the ability for users to add a slideshow 

to their Story. 

Users can already add 

images to their stories, 

but the new Slideshow 

function makes it easier 

and more seamless as 

users don’t need to select 

photos frame by frame 

anymore. 

Facebook’s attempt at 

streamlining Stories is aligned with their goal for Stories to 

take over users’ newsfeeds. Facebook CEO Mark Zuckerberg 

said, “We expect Stories are on track to overtake 

posts in Feed as the most common way that people share 

across all social apps.” 

This, however, may only be wishful thinking as only 

(roughly) one-third of Facebook’s one billion users use Stories 

regularly. Still, only time will tell whether Zuckerberg’s 

prediction comes true, as Facebook will likely add even 

more features to Stories in the near future. 

Facebook Now 

Features Ads in 

Search 

Facebook Search (that is, 

the search bar that you use on 

Facebook to look up Pages, 

events, etc.) is now capable of 

displaying ads. Although the 

search results are determined 

by Facebook’s algorithm, there 

are some things a Facebook advertiser can do to ensure 

their ad’s visibility—because, unlike with Google Ads, an 

advertiser won’t be able to target keywords. 

Facebook’s algorithm looks at your business’ Page to 

determine your ad’s placement in search results, so it’s 

important to fill out all the information fields on the Page, 

using as many keywords as possible. 

To enable the Search option a user must select the 

Search box in the drop-down menu when boosting a post. 

Enabling the Search option allows the post to show up 

not only in Facebook Search results, but in Marketplace 

search results as well. 

Currently, this option is only available to automotive and 

retail advertisers but will slowly roll out to other business 

accounts throughout the rest of the year. 


Join a Winning Team! 

W Want a Truly Inspiring Career? 

W Want to Join a Growing, Creative, Vibrant Organization? 

W Want to Help Make the World a Better Place 

by Expanding the Reach of the Martial Arts? 

If So, We Want to Meet You! 

We’re Expanding Our Teams! 

Seeking: 

• Account Representatives 

• Sales Professionals 

• Administrative Professionals 

• Marketing Representatives 

• Data Entry Experts 

• Graphic Designers 

• Pre-Collection Agents 

• Collections Professionals 

• Web Designers 

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• IT Professionals 

Benefits: 

• Competitive Pay 

• Holiday Pay 

• Paid Sick Time 

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• Insurance Options 

• 401K + Company Contribution 

• and More! 

OurAMS.com/Careers

INDUSTRY INNOVATIONS 

Forget What You Know About Martial 

Arts Business Seminars 

You know that an after school program can generate 

greater income. You also know that your school needs 

a social media presence to attract leads. That’s why you 

won’t hear any of that at the Think Tank seminar on Oct. 11. 

What makes the Think Tank so innovative? It’s a competition 

(since we are martial artists, after all) to present the 

most important, the most useful, the most effective seminar 

that will reshape the martial arts business industry. 

And if you’ve been looking for a chance to tell everyone 

about your awesome ideas, this is your chance—and you 

could even win up to $4,000.00 in cash and prizes doing it. 

Not interested in presenting? No problem. You’ll also get 

insights and strategies from some of the most prosperous 

leaders in the martial arts industry, and the latest proveneffective 

systems from our top contestants. 

Guest speakers and competitors alike will deconstruct 

the proven systems they’ve been using to attract new 

students, maintain incredible student retention, teach 

engaging classes, and much more. If you’ve been getting 

unbelievable results in your business or dojang, you could 

be a featured contestant! 

This is your chance to meet and network with the most 

successful school operators and instructors in the industry 

and create powerful relationships and connections that 

will last throughout your entire career. Best of all this is all 

included in your event registration tuition. 

Interested? Just visit ThinkTankSeminar.com for submission 

guidelines and to register now. 


INDUSTRY INNOVATIONS 

Why an Amazing Website Matters 

Your website is important, but how important is it exactly? 

Put it this way: An Amazing website is the easiest 

way to generate leads, period. 

Master Navid Shahraki estimates his Amazing Martial 

Arts Website generated over $150,000 in additional income 

in six months. 

Shahraki has operated his Kim’s Karate dojo in Lanham, 

Maryland since 

1996. He purchased his 

Amazing Martial Arts 

website after signing up 

with AMS, a martial arts 

billing company. The 

combination of the two 

has seriously paid off. 

Sharaki’s school 

website now ranks 

at the top of Google 

search for Karate in 

Lanham, and generates 

about 20 new student 

leads a month. 

He estimates he’s 

made about $85,000 

in annual income from new students in his after school 

program, and another $72,000 in annual income from new 

students to his evening Taekwondo program—and that’s 

after only six months. 

If you’re interested in getting your own Amazing Martial 

Website, head over to AmazingMartialArtsWebsites.com. 

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Marketing 

10 FREE Ways 

to Increase Your 

Social Media 

REACH 

These methods are not only entirely free, 

but also proven to work! 

1) Focus on Instagram, YouTube, and Snapchat. While Facebook is still King of 

Social Media Sites in terms of active users (2.2 billion of them, in fact), studies 

show that Facebook is on the decline. Facebook’s overall usage has declined 

to 61 percent while Instagram, which currently has 1 billion active users, is 

steadily growing along with YouTube and Snapchat. If you’re only using 

Facebook or Instagram you’re doing yourself a great disservice. Instagram’s 

ability to easily implement hashtags and geotags makes it a great choice for 

social media marketing, especially because of its ability to seamlessly crosspost 

Instagram posts to Facebook. 

2) Link to your school’s website in your Instagram and Facebook biographies 

and stories. Over the last two years, referral traffic on social media sites to retail 

ecommerce sites has grown 110 percent! Adding the URL to your school’s site in 

your content—which only takes about 30 seconds—can draw much more traffic. 


Marketing 


Marketing 

3) Respond to followers and visitors. Business guru Dan Kennedy 

gives this advice: “Don’t just like a comment—reply to it. Check your 

messages and answer them. Pay attention to who’s sharing your 

posts. If they share it, go make a comment on the shared post on their 

page. Unless you’re getting hundreds of shares, this should be manageable. 

Part of your time allocated for social media should include 

engaging in conversation with people. Realize ‘affluents’ don’t like 

to be ignored. If you don’t reply to people, you’re not just missing an 

oppOrtunity to build a relationship, you risk losing them altogether.” 

4) Be aware of the next change to Facebook advertising. As we’ve 

come to learn by now, Facebook often changes things up for advertisers, 

and there’s a big one just implemented 

in August. Facebook’s requirements 

for business photos used to be 

a 2:3 aspect ratio, with seven lines of 

visible text above the photo. The new 

requirements are now a 4:5 aspect 

ratio, with three lines of visible text. 

That means you have only three lines 

to get a prospect’s attention while still 

conveying essential information. 

5) Use keywords on social media 

the same way you do on Google. 

IFP Media Wire says that, 

“Keywords work on social 

media in exactly the same 

way they do on Google. 

This is because you 

browse social media on 

a search engine. If you 

are creating content 

on social media, make 

sure that it follows all 

the guidelines of keyword 

research. If you are linking it 

back to your website, ensure that you 

use the same keyword in the content part. For small brands looking 

to rank on search, it is essential that you do your keyword research 

effectively. Google links up the most opportune content based on 

keywords and shows it on search. For example, if you have shared a 

link from your blog post on your social media and it has seen high 

engagement, whenever people search for the keyword they will be 

taken to your social media post.” 

6) Express your personality and views. If you tend to be outspoken 

about your political views, don’t be afraid to express them on 

your social media profiles. A 2018 Social Sprout report revealed “66 

percent of consumers believed it was important for brands to take 

public stands on social and political issues.” An example of a positive 

outcome of this strategy is Nike, who experienced a 31 percent 

spike in sales after their Colin Kaepernick ad campaign. However, be 

cautious about this approach. Amanda Glasgow of Edelman says, “A 

brand must understand its audience and think long term so that the 

stand it chooses authentically connects its values to its customers.” 

Kennedy also states, “There are a number of things affluent consumers 

find annoying on social media and not having any personality 

is one of them. Other things you’ll want to stay away from are 

posting too many promotions, using slang or jargon, and trying to 

be funny when you’re not.” In other words, be yourself and prospects 

will flock to you (just be smart about it!). 

7) Be active on social media. Digital marketing company fishbat 

says, “One of the cardinal rules of social media is to remain active. If 

there is an extended period of inactivity, fans and followers will be 

likely to tune out. To maintain an online presence, invest time and 

effort in content creation. Post original content on various social 

media channels at least three days a week. By maintaining a steady 

clip of original content, a brand will remain relevant in the eyes of 

their audience.” 

8) Utilize your analytics. Analytics provide an insight to invaluable 

information like what your most popular content is and what 

times and days prospects are most likely to view 

your content. By using these insights, you can 

maximize your organic reach by posting high 

quality content when users are most 

likely to see it. 

9) Claim and manage all of your 

business listings. You need to add 

vital information such as your 

school address, school phone 

number, and school website 

across every profile. Kennedy says 

this is important because, “Affluents 

search for businesses on social 

media. Make it convenient for 

them to get all the information 

they need without having to go 

dig for it or click a bunch of times. 

Your contact info, hours, website, all 

of your locations, popular times to visit and 

so on should be listed (Some profiles have limited 

space, so be concise).” He also advises ensuring all of 

your information is accurate and consistent. “If your hours or 

some other piece of information differs from one social media site to 

the next, you’ll not just lose trust, you could lose visitors altogether,” 

says Kennedy. 

Kennedy also emphasizes claiming your business listing on social 

media and review sites, because sites like Yelp or Trip Advisor allow 

customers to create a listing for businesses—which gives any person 

carte blanche over your listing. Also, fill out every category available 

on listing sites including optional ones like payment options, so that 

your business can be found in searches and filters. 

10) Prioritize video content as much as possible. Video content 

has the highest organic reach, second only to live sessions. Upload 

video content over photo posts as Facebook and Instagram both prioritize 

that content for users’ newsfeeds. Try posting live sessions on 

a weekly basis since followers will actually receive notifications that 

you’ve gone live, and are more likely to see that content while it’s still 

relevant. Whether it’s videos of forms, sparring, or belt tests—just 

post. IFP Media Wire says, “It does not matter whether you are shooting 

real videos, or stitching together images and placing texts on 

them. What matters is that you upload as many videos as possible.” 


Think Tank 

They’re BLACK BELTS in 

the MARTIAL ARTS and in 

BUSINESS 

They’re also our honored 

Guest Speakers presenting 

at our Think Tank seminar 

this October 11. 

For our event, Martial Arts World News 

Magazine was determined to present some 

of the most brilliant, illustrious minds in the 

martial arts business world. We think we did a 

pretty good job. 

Without further ado, here’s our list of the 

Honored Guest Speakers for Think Tank 2019! 


Think Tank 

Grandmaster 

Y.K. Kim 

o Nine Easy Ways to Be Rich and Happy, 

and Have the School of Your Dreams 

o Three Steps to Build a Truly Successful 

School! 

No AMS event would be complete without their dynamic CEO and 

founder Grandmaster Y.K. Kim is producer and star of the 1987 cult classic 

Miami Connection, a published author of numerous self-help books, 

owner of several Martial Arts World schools, and chairman of Amerinational 

Management Services (AMS). 

Master 

Toby Milroy 

o Three New Breakthroughs in Social Media 

that Will Give You a Huge Advantage 

Over Your Competition 

o How to Build a Five-Star Brand for Your 

School—on Autopilot 

Master Toby Milroy is a veteran multi-school operator, author, highly 

sought-after coach, Executive Vice President of AMS, small business 

strategist, and has been called the most influential leader in the martial 

arts industry. He is also Editor-in-Chief of Martial Arts World News Magazine 

and one of the co-hosts of Think Tank. 

Grandmaster 

Jun Lee 

o How to Maintain Strong Tradition in Your 

Martial Arts School 

o Skyrocket Your Student Retention with 

These Modern Teaching Tactics 

A prominent figure in the martial arts industry since the early eighties, 

Grandmaster Jun Lee is the founder and president of Black Belt World, 

a 9th degree Kukkiwon-certified black belt, training under his brother 

Grandmaster H.K. Lee, is a key figure in the USTC, and is the owner of 

several Black Belt World schools. 

“My dream finally 

came true! 

This year, I earned over 

$1.5 million. 

to work for it. 

Everyone wants 

to win the lottery, 

but that’s 

not exactly realistic. 

We both 

know that if you 

want to achieve 

wealth, you have 

It was always my dream to earn 

$1,000,000.00. I wanted to buy my 

mother a new house (and a nicer car 

for myself, too). I wanted to open more 

schools. Well, this year I finally made it. 

I could only have achieved my dream 

through AMS’ After School Program, 

combined with Atlas Pro Martial Arts 

Software and attending AMS business 

events like this year’s Think Tank seminar 

on Oct. 11 in Raleigh, N.C. 

If you’re struggling like I was – or even 

just want to improve the way you do 

business – I highly recommend attending 

Think Tank. Networking and 

surrounding myself with people I 

strove to emulate helped me become 

the success that I am today. 

Stop wasting money on scratch-offs. If 

you want to learn how you can make 

your first $1,000,000.00, register now 

at ThinkTankSeminar.com.” 

– Master Mike Bugg 


Think Tank 

Shihan 

Allie Alberigo 

o How to Keep a Highly Traditional Program 

And Still Generate Amazing Profits 

o Integrity-Based School Operations 101 

Shihan Allie Alberigo is the owner of multiple schools; a tournament 

circuit operator, business strategist, author, and coach, helping hundreds 

of martial arts school owners grow their schools over the last 30 years. 

Alberigo has been in the martial arts school industry for nearly 30 years, 

with one of his Ninjutsu schools grossing $1 million, and runs a fitness 

club in Bermuda. 

Grandmaster 

Tom Patire 

o How to Make an Extra $5,000 to $10,000 

a Month Teaching Real Self-Defense 

o How to Create Win-Win Relationships 

with Local Businesses and Agencies 

Grandmaster Tom Patire is known as “America’s Leading Personal Safety Expert” 

and has appeared on Good Morning America, The CBS Morning Show, 

The Colbert Report, Montel, and in Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

Mr. 

Sean Lee 

o How to Create the Ultimate Online 

Marketing System 

o Social Media Marketing Fundamentals 

You Need to Know Before You Spend A 

Single Dollar on Facebook 

Mr. Sean Lee advises hundreds of martial arts school owners specializing 

in social media, online marketing, and effective business practices. He is 

a columnist and sales and marketing director at AMS. 

“How Much Did 

You Make This 

Year? 

I made over $600,000.00 

this year. 

I don’t say this to brag. I say this because 

I want to motivate you. There’s no 

reason for your school not to make the 

same amount of income as mine does. 

Unfortunately, 

I don’t have a 

get-rich-quick 

scheme for you, 

nor do I promise 

overnight success. 

It will take 

work. But I can 

help make it easy for you. 

After speaking with AMS, signing up 

for their Atlas Pro Martial Arts Software, 

and using their After School Program, 

I went from an average (at best) 

income to almost immediately making 

six figures. I also put in the work. 

I attended seminars; I networked. I 

picked the brains of people who were 

more successful and whom I wanted 

to be like. You should, too. Events like 

the Think Tank seminar on Oct. 11 in 

Raleigh, N.C. were made for people 

like you: School owners who know 

they want to earn more, while preserving 

their integrity. 

You can’t afford to wait. RSVP on 

ThinkTankSeminar.com to register and 

get ready to change your life.” 

– Master Tina Bane 


Think Tank 

Master 

Don Alley 

o How I Built a Million-Dollar-a-Year School with 

Modern Digital Marketing and You Can, Too! 

o The Step-by-Step Blueprint for How 

I Successfully Upgrade Our Students 

Within the First Four Lessons 

Master Don Alley owns and operates Super Kicks Karate in Virginia, a 

million-dollar school, as well as his Montessori school, Center Stage Preschool 

& Fine Arts Academy. Alley also owns a social media ad agency. 

Master 

Lawrence Arthur 

o How I Attract One New Student Every 

Single Day, Month After Month, in Each of 

My 20 Schools Without a Fancy Website 

or Buying Any Ads 

o Nine Clever Tactics Proven to Keep More Students Engaged 

in Your Program, and Help You Build a Real Legacy. 

Grandmaster Lawrence Arthur is the founder of the American Freestyle 

Karate Association (AFKA) and Super Kicks schools, with all 20 schools in 

his system grossing $100,000.00 a month. Many of Arthur’s students are 

world champions, and many still compete on the national circuit. 

Master 

Brian So 

“Are You a 

Millionaire? 

Few martial arts school 

owners are. But it doesn’t 

have to be that way. 

There are ways to make $1 million or 

more in this business without sacrificing 

your integrity 

and morals. 

Plenty of school 

owners have 

done it, myself 

included. 

Does this sound 

appealing to you? If so, you must surround 

yourself with school owners who 

have paved the way, who can give you 

advice based on their actual experience. 

The one and only way to do that 

this year is to attend the Think Tank 

seminar in Raleigh, N.C. on Oct. 11. 

Where else are you going to find so 

many martial arts business success 

stories and so much wisdom, all under 

one roof? (Hint: Nowhere.) 

Don’t miss your chance to learn from 

the best and avoid costly mistakes on 

your way to $1 million. Register now at 

ThinkTankSeminar.com.” 

– Master Kirk Pelt 

o How to Tap Into this Often Overlooked 

Local Marketing Opportunity, the Easy Way! 

o The Ultimate Enrollment Presentation 

System: How to Enroll More Students 

With Far Fewer Headaches. 

Master Brian So is the successful multi-school owner of Highkicks Taekwondo 

and one of the leading experts in low-cost, community-based 

marketing systems for martial arts schools. 


Think Tank 

THINK TANK 

SPECIAL GUESTS 

Grandmaster 

Y.K. Kim 

Y.K. Kim is the author of over 30 

self-help health and business 

books. He is the pioneer in martial 

arts business, founding the preeminent 

martial arts business company, 

AMS. The modern day philosopher 

is the creator and founder of 

the innovative curriculum for the 

Martial Arts World organization, 

respectively. 

Grandmaster 

Sang Chul Lee 

Grandmaster Sang Chul Lee is a living 

legend (and on the cover of this 

issue!). He is the former head coach 

of the 1988 US Olympic Taekwondo 

team, President of USTC, President 

of USTU, former Vice President of 

WTF, owner of multiple schools in 

the US, and is, quite possibly, the 

most successful martial arts business 

leader in the industry. 

Grandmaster 

Hak Sun An 

Grandmaster Hak Sun Ahn is 

the founder of the Korean Tigers 

Demonstration Team – and truly a 

legend in his own time. Under his 

leadership, the Korean Tigers have 

become international cultural icons 

and have set the standard of excellence 

for martial arts demonstrations 

across the globe. 


Exclusive Interview 


Think Tank 

How to have 

10,000 to 

For the First Time Ev 

Master Lixiang Wang is a 7th 

degree black belt and owner 

of the Lixiang Taekwondo 

Federation in Hangzhou, China, 

and claims over 10,000 

students as members. He 

is also the co-founder and 

Asian Regional Director of 

the World Youth Knighthood 

Fighting Alliance. 

Master Seqjon Wang is a 7th 

degree black belt and owner 

of the LTA International Taekwondo 

Federation in Shenzhen, 

China, and claims over 

10,000 students as members. 

He has enrolled a total 

of 100,000 students within 

his organization (all with oneyear 

agreements). 


Think Tank 

20,000 

Students in Your School 

er in the United States 

Master Xuhua Zhang is a 

6th degree black belt and 

owner of 40 schools with over 

15,000 members in Zhejiang, 

China. He is also Chairman 

of China Zhejiang Zhongtaek 

Sports Development Co., LTD, 

CEO of the Chinese Martial 

Arts Taekwondo Federation, 

and Vice President of The Association 

of Young Entrepreneurs 

in Huzhou, China. 

Master Qing Song Liu is the 

owner of G.D. Zhenwei Martial 

Arts Training Center in 

Guangzhou, China, which 

boasts over 20,000 active 

students. He is also the 

creator and system builder 

of staff training and school 

management in China. Liu is 

one of the first mega-school 

owners in China. 


Transform Your School 

with Grandmaster Y. K. Kim 

The most successful martial arts 

business leader in the world 

Y. K. Kim 

• Author of a best seller 

and 14 other books 

• Producer, writer, director, 

and star of the action 

film Miami Connection 

• Publisher of Martial Arts 

World Magazine 

• Motivational Speaker 

• Recipient of Y. K. Kim 

Day in Central Florida 

• Founder of Martial Arts 

World 

• Chairman of a consulting 

company on marketing 

and software 

Meet Modern Educator and 

Contemporary Philosopher 


Motivate Your Students 

• Unbreakable Student 

Loyalty 

• 100% Retention 

• Enduring Pride in Your 

School 

Boost Your School 

• Double your 

Enrollment 

• Double your Income 

• Build the #1 School 

in your town 

I Love to Promote the Martial Arts -- I will not 

charge even one penny. It is a small token of my 

appreciation to the martial arts industry, and my 

honor to pay back the debt of gratitude I owe to the 

martial arts community. 

Book Y. K. Kim at www.ykkim.com 

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Grandmaster Jun Lee giving some personal instruction

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Cover Story 


Cover Story 

From Sweeping 

Floors to Sweeping 

the Olympics 

Grandmaster Sang Chul Lee speaks candidly 

to us about the need for traditional values in 

Taekwondo and opening new schools. 


Cover Story 

For our Think Tank event on October 

11, Martial Arts World News Magazine 

was determined to present several of the 

most industrious minds in the martial arts 

business world. The latest icon to join us is 

Grandmaster Sang Chul Lee. 

Lee’s credentials include being a 13-time 

national gold medalist in Korea; inducted 

into the Korean Sports Hall of Fame; head 

coach of the U.S. National Team 1979 

–1988; head coach of the 1988 US Olympic 

Taekwondo team; on the Board of Directors 

of the US Olympic Committee; former 

President of USA Taekwondo (formerly 

USTU); former Vice President of the World 

Taekwondo Federation (WTF); President 

of US Taekwondo Committee; President of 

US Kukkiwon; founder and President of US 

Taekwondo Centers; and owner and operator 

of five of the largest martial arts schools 

in the US. 

Lee’s career in Taekwondo began in a 

South Korean dojang in 1959 when he was 

11-years-old. He studied Jidokwan (roughly, 

“the way of wisdom”) under Grandmaster Il 

Sup Chun, who is credited with contributing 

to the techniques used in Taekwondo today. 

Lee would earn his black belt in two years 

through intense study. 

After joining Korea University’s Taekwondo 

team, he would go on to be inducted 

into the Korean Sports Hall of Fame after 

retiring undefeated, possessing 12 Korean 

National gold medals. 

Lee immigrated to America in 1975 with 

his wife Soon Lee and worked as the janitor 

at a special needs school while instructing 

Taekwondo part time. He soon opened his 

first school, Sang Lee’s Black Belt Academy, 

a year later, located in an abandoned warehouse 

in Binghamton, New York. 

He had only 30 students and struggled to 

get by because of his lack of ability to speak 

English. With the help of a Korean Binghamton 

University student, Lee overcame 

his difficulty with English and gained 300 

students within two years. 

He opened the first of five USTC dojangs, 

known as the USTC Citadel, in 1986 in Colorado 

Springs, Colorado. Lee’s strategy was to 

open his school near a McDonald’s, believing 

that they shared similar demographics. 

He would open his second school in 2006. 

Between his five schools, USTC boasts 2,700 

students in total. 

Lee is the most decorated US Olympic 

Taekwondo head coach in history, also 

holding the longest tenure (1979–1988). 

He is credited with reenergizing interest in 

traditional Taekwondo sparring. 

Lee went on to found a nonprofit organization 

called the Woosong Foundation, 

which provides Taekwondo scholarships to 

students from lower-income families. 

MAWN: Grandmaster Lee, you are 

an extremely successful business leader 

with three big, beautiful schools that 

have over 2,700 members. What, in 

your experience, is the secret to success 

in a martial arts school? 

SL: There is no secret—just hard work. I 

have also been able to work together with 

my son who is a second-generation Korean. 

My ideas and philosophy are very traditional 

continued on page 46 

Grandmaster Sang 

Chul Lee owns and 

operates five of the 

largest martial arts 

schools in the US. 


Cover Story 

Lee is the most decorated US Olympic 

Taekwondo head coach in history, and 

holds the longest tenure (1979–1988). He 

is credited with reenergizing interest in 

traditional Taekwondo sparring. 


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Cover Story 

Lee’s strategy was to open 

his school near a McDonald’s, 

believing that they shared similar 

demographics. 

continued from page 42 

and his ideas are fresh and innovative, which 

makes a great mix. I have always had a different 

philosophy for operating a dojang. I 

do not rent any of my locations; I own the 

buildings. It is a much better investment 

than paying rent. After 25 years, I have the 

building as my asset. My philosophy is that a 

dojang should resemble a martial arts school 

with a Korean cultural feel as opposed to a 

gymnasium. 

MAWN: You have had such an illustrious 

career as a champion competitor, 

successful businessman, and political 

leader in the martial arts. What is your 

forecast for the future of Taekwondo as 

a sport and as a martial art? 

SL: As a sport, Taekwondo has a great 

future because it remains as one of the core 

sports in the Olympic games. Taekwondo 

is the only similar martial art that is a full 

Olympic Sport—not Karate, Kung Fu, or 

Jujustu because it is the best martial art in 

the world. This is a powerful way to promote 

a Taekwondo dojang. However, the Olympic 

sport aspect of Taekwondo is only a small 

part of what Taekwondo truly is. Only five 

percent of Taekwondo practitioners train 

with aspirations to become an Olympian. 

The other 95 percent of Taekwondo 

practitioners are children and families who 

train to improve their lives by learning 

self-defense, regular exercise, and character 

values such as respect, self-discipline, and 

self-control. Although I am a former Korean 

champion and Olympic coach, I do not teach 

Taekwondo as a sport; rather, I teach it as a 

martial art. That is the primary reason my 

dojangs remain successful and grow through 

a down economy. Taekwondo is a way of life, 

not just another sport activity. 

MAWN: You are the founder of 

the US Taekwondo Centers with more 

than 20 branches all across the country. 

Why did you form this strong 

organization and what benefits do 

your branch schools gain by becoming 

members? 

SL: In 1984, my goal was to create a national 

chain of Taekwondo schools. I created 

the name US Taekwondo Center, which was 

intended to be a brand name like McDonald’s 

or Nike. With a strong brand name any 

student or potential student would know 

that this dojang has the best Taekwondo 

instruction. By working together with my 

juniors and students, we can create the best 

Taekwondo organization; each US Taekwondo 

Center benefits by the brand and image 

of the name. 

MAWN: You were an outstanding 

leader in the USTU for many years, including 

two terms as president. What 

were some of your biggest challenges 

and greatest accomplishments during 

those years? 

SL: There were certainly many challenges 

while serving as president of the USTU. One 

of the biggest challenges I faced was getting 

all people to understand my vision for US 

Taekwondo. I worked tirelessly to make the 

United States the strongest country in the 

world to benefit US athletes and American 

Taekwondo. My biggest accomplishment 

is that I created the US Open Taekwondo 

Championship in 1992 along with my 

seniors and friends. At that time, there were 

no open championships in the world. I saw 


Cover Story 

that there was the US Open for golf and 

tennis, and I believed that Taekwondo could 

achieve that level of success. After we created 

the US Open Taekwondo Championship, 

many other countries created their own 

Open Taekwondo Championships. Today, 

the US Open Taekwondo Championship is 

the most prestigious open championship in 

the world. 

My second biggest accomplishment was 

that we brought the Regional Olympic Qualification 

Championship on American soil in 

both 2000 and 2004. This was a tremendous 

advantage for our athletes competing for a 

spot in the Olympics. After I retired as President 

of USTU, the USTU could not host the 

Regional Qualification and the WTF gave 

the right to host to Mexico. 

My third biggest accomplishment was 

that in 2000 I was the first person from the 

United States to become Vice President of 

the WTF. During my tenure as President, we 

had the largest membership, income, and 

medals from Olympic and World Championships 

in the history of USTU or USAT 

[USA Taekwondo]. 

MAWN: USAT, which is the national 

governing body for Taekwondo 

for the US Olympic Committee, has 

had a dramatic decline in membership 

over the past few years, and in the last 

world championships we won no gold 

medals. What, in your opinion, is the 

reason for this drastic decline and, if 

you were in charge, what would you do 

to make the organization three times 

bigger? 

SL: During my presidency of the USTU, 

our peak membership was 45,000 registered 

members and 3,000 clubs. Today, there are 

approximately 13,000 registered members 

and 700 clubs. In addition, the last two 

World Championships resulted in a total of 

zero medals for the United States. I believe 

that the biggest reason for the decline in participation 

and membership is due to the fact 

that the CEOs were not Taekwondo people. 

Taekwondo is unique because it is not just a 

sport; more importantly, it is a martial art. 

In order for the leader of Taekwondo to be 

successful, he or she must have an understanding 

of the culture of Taekwondo and 

the importance of maintaining positive relationships. 

[In 2013] Mr. Bruce Harris [was] 

selected as the CEO of USA Taekwondo. He 

is a true Taekwondo man and he understands 

the culture. I believe he [did] a much 

better job than the prior three CEOs and he 

[help] USAT grow. 

MAWN: You are currently the president 

of the US Taekwondo Committee 

(USTC). What is the purpose of this 

organization? 

SL: As you know, Taekwondo began 

as a martial art. Many of the Taekwondo 

pioneers and seniors under the leadership 

of Dr. Un Yong Kim worked hard to make 

Taekwondo an official Olympic sport. Now 

that Taekwondo is established as an Olympic 

sport, each country’s national governing 

body is focused on winning medals at the 

Olympic games. 

In the 2008 Beijing Olympics, a Cuban 

athlete kicked a Taekwondo referee 

in the head because he did not agree with 

the referee’s judgment. This unfortunate 

incident demonstrated the problem with 

continued on page 52 

Lee opened his second school in 

2006. Between his five schools, USTC 

boasts 1,200 students in total. 


Cover Story 

Arlene Limas thanking Grandmaster Lee after winning the Gold Medal at the 

1988 Olympics. 

Grandmaster Sang Lee with the Olympic Team. 

Head Coach Grandmaster Lee visits the White House and President Reagan with 

the entire 1988 US Olympic team. 

Grandmaster Sang Lee stands proudly as the Head Coach of the first US Olympic 

Team in Taekwondo’s debut at the 1988 Olympic Games in Seoul, Korea. 

Grandmaster Sang Lee congratulates his team at the US Open. 

Grandmaster Lee with the US Taekwondo team. 


Cover Story 

Grandmaster Lee at the US Open Handmadang. 

Grandmaster Lee leading the US National Team in Athens, Greece, the birthplace 

of the Olympics, for the 1991 World Taekwondo Championships. 

Grandmaster Sang Lee with the leaders of the USTU. 

Grandmaster Sang Lee with worldwide Taekwondo leaders. 

Grandmaster Y. K. Kim interviews Grandmaster Sang Lee and his team of leaders. 

US Olympic Committee President Bill Hybl, International Olympic Committee 

President Juan Antonio Samaranch, and Grandmaster Sang Lee. 


Cover Story 

"That is the primary reason my dojangs 

remain successful and grow through a 

down economy," Lee says. "Taekwondo is a 

way of life, not just another sport activity." 

continued from page 47 

training in Taekwondo only as a sport. These 

athletes are only focusing on the kicking and 

punching and never learn anything about 

the traditions, respect, and discipline. Many 

of them do not even train wearing a dobok. If 

every country focuses [on Taekwondo] solely 

as an Olympic sport, we will lose all of the 

respect and discipline and be just another 

sport like Boxing or soccer. 

The US Taekwondo Committee was created 

to maintain the martial arts values of 

Taekwondo with the US Open Taekwondo 

Hanmadang. The Hanmadang focuses on all 

of the other aspects of Taekwondo such as 

poomsae, creative board breaking, creative 

poomsae, and demonstration. 

I want to support USAT 100 percent and I 

want the US Taekwondo Committee to work 

in collaboration with USAT. USAT focuses 

entirely on the sports aspect of Taekwondo 

and the US Taekwondo Committee will 

maintain the traditional aspects and values 

of Taekwondo. This join effort will help keep 

Taekwondo well balanced. 

I am proud to have created two US Opens: 

The US Open Taekwondo Championships 

for the sports aspect and the US Open Taekwondo 

Hanmadang, which focuses on the 

martial arts aspect. 

Grandmaster Sang Lee has spent decades building an illustrious career, which includes becoming Head Coach of Team USA Taekwondo. 


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School Profile 

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Senior Master Anthony Staden has seen tremendous growth in his school in two 

major breakthroughs: The first was opening an after school program, and the second 

was joining the ATLAS Pro Software Program. 

Sr. Master Staden can focus on his students while Atlas 

handles the business. 

"[Atlas] enabled me to stop advertising in newspapers, 

flyers, or magazines," says Staden. 

MARTIAL ARTS SOFTWARE 

MAWN: You had one of the first after school programs in 

Canada. What difference did the after school program make 

in your school? 

AS: I started the after school program in 1999. Once I started the 

after school program I noticed a huge influx of people interested in 

the program which enabled me to quit my full time job and focus on 

my club 100 percent. 

MAWN: So you were able to go from part time to full 

time because of the after school program—wow! And then, a 

few years ago, you joined AMS. How did the Atlas Pro Software 

make managing your school easier? 

AS: The Atlas Pro Software enabled me to focus more on teaching 

my students. It’s organized me in the office and enabled me to 

be more focused on attendance and grading my students. At first, 

when I heard about Atlas Pro, I was very skeptical. I did come down 

to the seminar and I found it very informative, very useful, and very 

helpful. When I did start it, I had an incredible increase in people 

interested in signing up at the club, which enabled me to stop any 

advertising in newspapers, flyers, or magazines, and focus directly 

on Atlas Pro. 

MAWN: How much do you think you saved in outside 

advertising? 

AS: It’s very costly to advertise in the newspaper . . . You could 

be spending anywhere from $250 to $1,500 for one ad for one day, 

whereas Atlas Pro ads are available daily. It goes right to their phone. 

MAWN: Are you getting daily responses? 

AS: Absolutely! I must be getting between five and ten people a 

day that are interested. 

MAWN: That must have made a huge difference your 

school’s growth! 

AS: My enrollments in both my evening and after school 

programs have increased. I’ve actually had to buy another bus 

just to accommodate the number of new students that have 

signed up. 

MAWN: Thank you, Sir, for sharing your experience 

with us. We look forward to following you as you continue to grow! 


The Warrior Way 

Black Belt Confidence 

Play to Win! 

GRANDMASTER 

BILL CLARK is a 

9th degree black 

belt and a former 

PKA Fighter of 

the Year. He is 

widely considered 

one of the top 

experts in martial 

arts business with 

over 30 years of 

leadership and 

innovation, having 

been inducted 

into almost every 

Hall of Fame in the 

industry. He is one 

of the largest multischool 

owners in 

the world. 

➽The fifth factor in creating confidence is 

developing a play-to-win attitude. 

Unlike average people who play to maintain the status 

quo or, worse still, play specifically not to lose, successful 

people play to win. They never content themselves with 

maintaining their position in life. Instead, they are always 

on the lookout for new ways to increase business, leverage 

their talents, and enhance their lives. 

When starting out, playing to win often means the same 

thing as survival, but once a person has established a solid 

foundation, she often finds a comfort level and becomes 

complacent. In the early 1970s, the dominant US auto 

industry came close to being crushed by foreign competition 

because it was no longer playing to win. For championship 

companies, the motto should be if you are not going 

forwards, you are going backwards. Confidence is a critical 

ingredient of good decision-making, and good decision-making 

with good implementation is the key to business success. 

Building a championship business usually results from 

a leader making a series of play-to-win decisions. Such decisions 

are made faster, put into effect sooner, and carried 

out more precisely when they are made with confidence. 

People around you can sense the level of confidence with 

which you reach decisions and they will act accordingly. 

So, it’s important to maintain an air of quiet confidence 

and make it plain that you play to win. 

Act as if it were impossible to fail 

The sixth factor in developing confidence is to act as if 

it’s impossible to fail. 

Is there something deep in the back of your mind 

that you always wanted to do but never actually did? 

Something fun, something exciting, something challenging? 

Something scary, something at which you 

might fail, lose your money, and perhaps lose the 

respect of your peers? 

Most people have such dreams, and for most 

people, they remain just that: Dreams that end the 

moment they wake up and reality returns with the 

first smell of morning coffee. However, let’s pretend 

for a moment that the dream lingers on—that it just 

won’t go away. Would you go after it if you knew there 

was absolutely no chance of failure? If the only possible 

outcome was the complete and wonderful success 

of your dreams, what would you do? What would you 

try to accomplish? 

When you act as if it’s impossible to fail, others support 

you more, you move with more assurance, and things 

work out better. The only real failure is not taking an intelligent 

risk. If you experience setbacks your self-confidence 

will help you take another route to your ultimate success. 

For more information, visit 

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Next Level Strategy 

Back to Basics, Part 2 

SHIHAN 

ALLIE ALBERIGO 


black belt, the 

founder of the L.I. 

Ninjutsu Centers, 

one of the largest 

Ninjutsu schools 

on the planet, the 

author of 4 books, 

and an entrepreneur 

with one of the 

first online coaching 

companies (TakingIt- 

ToTheNextLevel. 

com). 

➽One of the things I always hated about going 

to those big group martial arts business seminars 

was that I got asked a few times, “What 

would you like to speak about this year?” 

I’d say, “How about we speak about the basics?” 

“Oh, that’s not shiny enough. Do you have a new fandangled 

something new that we could . . .” 

No, people don’t need new and bright. Let’s make the old 

systems, the basics, brand new and shiny because that’s what 

they need. Just buying a seminar in a box or a system, that’s 

not what’s going to make you successful. I have not strayed 

from my roots for 28 years. I wish some people would listen 

to me and go, This guy kind of knows what he’s doing. 

I’ve lived the martial arts; it’s all I’ve done for the last 

28 years. I don’t have other jobs. I haven’t worked in an office 

full time or part time. I’ve made millions and millions 

of dollars (and I don’t mean to say that in a braggadocious 

way because it’s not like I’ve pocketed it all). My schools 

have had millions of gross dollars coming through the 

doors. So, how do you do that? 

Well, you have to have your stuff together. It’s important 

for us to realize that. I didn’t do that by buying the 

new seminar. The new Tae Bo or whatever was out at the 

time. I stuck to the basics, stayed with what I did right, 

what I knew to do, and I kept on going with that. This is 

what people are missing. They are selling themselves out 

for that chance to make money and they are losing out on 

what they’re good at. 

By the way, they are not good at the system—the new 

kickboxing system or the new whatever. They’re good at 

what they did. Now they just have to find the right clients 

that love what they do. 

We don’t need 5,000 people; we only need 150 to 200 

members that are paying a good fee. Now, if you’re charging 

$69 a month like you were in the ’80s, that’s a different 

story. But if you’re charging $150, to $200, to $250, and 

you have 200 to 300 students, you’re making $40 thousand 

a month. 

It’s funny. I spoke at a convention and I talked about a 

martial arts calculator. I explained: Here’s the martial arts 

calculator—it’s $100 times 100 students, so I could make 

$10 thousand. If I want to make $20 thousand I have to 

have 200 students. If I want to make $30 thousand I have 

to have 300 students. 

I said, “That’s not the real martial arts calculator. The 

martial arts calculator is about one student and how to 

maximize profitability: Get them in an upgrade program 

and sell them some retail.” 

Well, when I was done teaching that seminar, I swear to 

God, people flooded my booth wanting to buy the calculator. 

They actually thought I had a calculator! 

So, what I was trying to get people to understand is 

that you don’t need a million people in your school, or a 

thousand people, to make a super large living. Most people 

buy into it—Hey, I’m going to have a 22 thousand-square-foot 

facility with rings, and this, and that, and so on, and so forth, 

when in reality, they can have 2,500 square feet—and 

that’s a decently-sized school—and make $50 thousand a 

month or $40 thousand a month and make $30 thousand 

profit. Profitability is king. 


Growth Hacks 

Take One Giant Step Forward 

SEAN LEE is 

the Executive 

Director of Sales 

and Marketing 

for hundreds of 

martial arts schools 

and specializes in 

online and social 

media marketing 

using his extensive 

professional 

experience 

in sports and 

martial arts 

marketing, contract 

negotiation, and 

investment. 

➽In the year 2000, an aspiring young instructor 

opened his martial arts school after several 

years of training in instruction and business 

under his master. To protect his privacy, we’ll 

call him Instructor B. 

He grew up in a very poor family of 16 children and 

had been working as a prison guard, so owning a martial 

arts school offered him quite a different opportunity to 

change his life. 

He had a respectable start, earning about $6,500 a month 

by the end of his first year. Then, his master recommended 

he start an after school program with summer camp. 

He was not enthusiastic, because they had tried an after 

school program at his master’s school several years earlier 

and it did not go well. It cost too much time, too much 

energy, and too much money for very little return. They 

closed down the program in a couple of months. 

This time, they hoped it would be different, because 

they had guidance from the AMSkids program. They had 

a Starter Kit with advice on what to do and what not to do, 

and they had expert business development consultants to 

advise them. 

By the end of his second year he was averaging 

$22,000.00 a month, effectively tripling his income, thanks 

to AMSkids. He was able to buy himself a Corvette and a 

new house for his mother. Most people would be happy 

with this increase, but Instructor B was just getting started. 

He continued expanding his program, and had to build 

a larger building to accommodate all the new students. 

Now, his summer camp alone earns over a quarter of 

a million dollars per year, and his school’s annual 

income is well over half a million dollars. 

Could your school use a half a million dollars a year? 

The AMSkids Program of after school martial arts with 

summer camp can change your future, just like it did for 

Instructor B. The Starter Kit will show you what to do, 

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The monthly support will give you day-by-day, hour-byhour 

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Ninja Business Tactics 

Mental Curriculum 

AN-SHU 

STEPHEN HAYES 

has authored 20 

books, worked as 

a bodyguard for 

the Dalai Lama, 

supervised over 30 

school locations 

worldwide, and 

was named, "One 

of the 10 Most 

Influential Living 

Martial Artists in 

the World" by Black 

Belt Magazine. 

➽When people come into my school as white 

belts, they have a three-part Student Code, or 

student creed, by which they must abide. We 

tell them right up front: These are the three 

things you must reinforce whenever you’re 

doing anything dangerous, whether it’s a ski 

jump, or a bungee jump, or martial arts lessons, 

or anything else. 

I believe in myself. I’m confident and I can accomplish 

my goals. People ask, “Have you ever had a day when you 

didn’t believe in yourself?” Yeah, and we’ll say it twice on 

that day. You have a right to believe in yourself and your 

potential. 

I believe in what I study. I’m disciplined, I’m ready to 

learn and advance. We ask people, “Have you ever done 

anything, like a job, or a relationship, and you just didn’t 

believe in it?” Some hands go up. “Why did you do it?” 

“Well, I needed the money, or I was scared that I 

couldn’t find another way,” or whatever: Fear. 

I believe in my teachers; I show respect for all who help 

me progress. That includes negative teachers, too. We ask, 

“Were you able to learn anything positive from a negative 

relationship?” Oh gosh, everybody says yes. 

Those are the three things we start with, and we say, “If 

you don't believe in yourself and you haven't studied how 

to do it, and you don't have a good coach, you’re crazy just 

to go in there. The only time you would ever do that would 

be a sporting event: ‘I’m mediocre at tennis, but I think I’ll 

take on this person, I might learn.’” You’re not going to die 

if you come in second place. 

Then we have a 14-point code of Mindful Action, 

which is our ethics code. For each belt, they learn one of 

these 14-point codes of how to behave, and I jokingly say, 

“Well, at worst, this is just how to stay out of jail.” We’re 

not predators. We don’t steal. We don’t lie. We don’t sexually 

abuse people. We have a lot of kids in our schools, so 

we don’t refer to sexuality, but we say, “I cultivate positive 

relationships, I avoid harming others for selfish gain,” and 

little kids say, “What does that mean?” Well, you don’t 

use other people. Did you ever notice anybody who used 

somebody? They’d pretend to be their friend and they’d 

get something from them? We don’t do that. 

When they get their black belt and are going for second 

degree, we have eight points of personal development. 

Now, this is where we look at ourselves and the way we 

think. There’s a mechanical way that every one of us 

thinks, and maybe there’s a better way, a more effective, 

efficient way. You learned to think when you were two, 

and three, and four . . . and now you're 26; you think you 

could upgrade that a little bit? 

Then, going for third degree, there’s a six-point Hero 

Code: Six specific things that people look at that makes 

for heroic living . . . and if one of those is missing, it’s not 

heroic. 

When I talk with our successful adults who are involved 

in the program and I say, “What’s something you 

used this past week? Can you really relate to this?” They 

always bring up the Code and the creed, because these are 

the conflicts that successful people are having – they’re 

not in dangerous parts of town and they’re not robbed at 

knifepoint. They run into the office bully, they run into 

the superior who doesn’t know how to lead, and they use 

these tactics that they learned at the martial arts school to 

bend things around to work for them. People are learning 

things at the martial arts school, they’re using them 

in their real lives, they’re generating the results that they 

want to get, and they come back and thank us for it. Let’s 

keep that in the curriculum. 


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Pillars of Success 

Meditation 

GRANDMASTER 

Y. K. KIM is the 

most successful 

martial arts 

business leader 

in the US, having 

written over 30 

books on martial 

arts, business, 

leadership, and 

success. He has 

won numerous 

public service 

awards and is the 

founder of the 

leading martial 

arts marketing 

and management 

company in the US. 

➽What is the most powerful exercise in your 

life? Meditation! 

Meditation is mental exercise. It will give you positive 

energy and peace of mind. Meditation will knock out 

stress. Meditation will force you to empty your mind, 

which will eliminate your mental fat (negative thoughts) 

while releasing stress and tension. It then creates positive 

mental muscle (positive thoughts), which increases your 

energy flow. 

Meditation is a mini-vacation. You can go anywhere, 

any time, such as a beautiful beach, a mountain, a flower 

garden, or any of your favorite places. You can also meet 

any of your favorite people to help you release stress and 

get motivation. It will recharge your energy. It is the best 

mini-vacation without spending a single penny. 

Meditation is a philosophy. It is a way of life. Your 

mind can enable you to better concentrate and focus on 

whatever you are doing, or whatever you plan to do, so that 

you can get the maximum benefit, both personally and 

professionally. 

The most important thing is that you can communicate 

within yourself. Meditation is a potent tool, giving 

you the mental power to find the answers to “why?” and 

“how?” These questions lead you to the solutions for many 

of your problems, as well as give you a vision for your 

future. 

In my book and video series, I cover three kinds of 

meditation: 

1) Energy Meditation 

2) Natural Meditation 

3) Life Meditation 

To learn more about practicing these kinds of meditation, 

visit ykkim.com. 


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Management Excellence 

Three Steps to Increase Your 

Income by At Least $60,000.00 

This Year – Made Easy 

CHIEF MASTER 

KIRK PELT 

is an 8th degree 


is the President 

of a multi-million 

dollar, multi-school 

organization, has 

a 30-year track 

record of success, 

and is currently 

on the leading 

edge of martial 

arts curriculum 

and business 

innovation. 

Step 1: Join the AMSkids Program 

Don’t hesitate; don’t ask someone who doesn’t know 

anything about the program – just do it. I know the program 

and I’ve seen what it can do for small schools and big 

schools alike. If you want to increase your income, this is 

the proven way. Call (1-800) 275-1600 today and become 

an AMS member. It will be the best investment you have 

ever made in your life. 

Step 2: Start Your After School Program 

The main thing you want to do immediately is to get 

to the principals at your local elementary schools and 

establish a relationship. You want to be members of the 

same team during the school year, so you can participate 

in Open House days or festivals and recruit your first wave 

of students. 

The great thing about the AMSkids program is that you 

not only get the monthly Support Packs instructing you 

on exactly what to do and when to do it, but you’ll get a live 

coach available whenever you need one with our professional 

Marketing Consultants. 

If you don’t understand something, or maybe you have 

a new idea that you want to try, your Marketing Consultant 

will share their expert experience with after school programs 

all across the country – saving you time, effort, and 

money, as well as guiding you on the fastest route to success. 

Step 3: Hold a Summer Camp 

Once you have your after school program running 

smoothly and are steadily increasing 

the number of enrolled 

students, you can begin planning 

for next summer. You’ll get the 

materials and strategies in your 

monthly Support Pack right 

when you need them. 

Summer camp is the time 

to make the most amount of 

money in the shortest period of 

time, earning enough to support 

your other programs for the rest 

of the year. 

You can have a $60,000.00 

summer like Shifu Jason Solis 

did in Texas. You can have a 

$100,000.00 summer like Instructor 

Rodney Robertson did 

in Florida. You can even have a $500,000.00 summer like 

Master Mike Bugg did in Virginia. 

The sky is truly the limit to the potential of this program, 

and the potential of your martial arts school, once 

you incorporate this program into your overall strategy. 

You can add at least another $60,000.00 in income this 

year by offering a true martial arts program to students 

who really need the discipline and confidence that martial 

arts can provide. 

Don’t wait another minute. Call (1-800) 275-1600 

right now and change the financial future of your 

school. 


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Extraordinary Marketing 

The 10 Things You MUST Do 

to Thrive, Part 1 

GRANDMASTER 

STEPHEN OLIVER, 


black belt and is 

the founder and 

CEO of Mile High 

Karate schools, 

and founder of the 

Martial Arts Wealth 

Mastery Program. 

1. Premium Pricing is the Quickest Route to a 

High Net. 

Know your value and price your tuition accordingly. 

We are not in an industry where low price buys market 

share. In almost all cases, all low prices do is limit your 

revenue per student and convince your students of your 

limited value: “Absent other criteria, price determines 

perception of value.” 

It’s my belief that you should be in the range of $200 

a month for a new student’s lessons in your school. I’d 

recommend two to three months’ down payment to initiate 

a minimum of a 12-month initial contract for lessons, 

presented as, “A Quarter of the Way to Black Belt!” or 

something comparable. 

2. Focus Internally First. 

Take out a blank legal pad and focus on what you can do 

to improve student perception of value. Value starts with 

rapport. Hire only sincere and honest people who truly care 

about their students’ achievement more than their own. 

3. Have a Strong Sales Process in Place. 

Have a strong introductory, enrollment, orientation, 

and upgrade process in place. Implement a focused system 

to support that process. Vigorously train all staff on that 

system continuously. 

4. “What Gets Measured, Gets Done.” 

Keep complete operations statistics on your school, 

and always have an up-to-date Profit and Loss Statement. 

Learn how to read your numbers. Learn what your benchmarks 

should be for each area. Pay attention daily, weekly, 

and monthly. Your member website has a complete set of 

statistics tracking forms. 

5. Upgrade Your Staff. 

The most important thing you can do once you have 

employees is to run regular weekly or twice-weekly training. 

An employee either does or does not have the aptitude 

to perform the role that you need filled. They bring their 

own motivation to the job. 

There are many sources for staffing. These sources 

include internal development, referrals from current 

students and staff, and external recruiting from 

a variety of sources. Your priority does not need to be 

advanced-rank black belts that have been developed 

within. Certainly, it’s nice to hire from within. However, 

many quality candidates can be discovered from 

external recruiting. 

An accelerated staff-training program can yield 

excellent quality and prepare those who are not black 

belts with you for roles in program director and instructor 

roles. 


After School Excellence 

The Difference Between 

Babysitting and Martial Arts 

Education 

CHIEF MASTER 

MIKE BUGG is an 

8th degree black 

belt and the owner 

of a $1.52 millionper-year 

location, 

with one of the 

largest after school 

and summer camp 

programs in the 

country. 

➽What are the differences 

between babysitting and a real 

school? 

Two things: Attitude and content. 

Like everything else, your attitude 

controls your altitude. If you have 

the right attitude, you can soar with 

the eagles. If you have the wrong attitude, 

you may end up sleeping with 

the fishes. 

In a martial arts school, the attitude 

must be care. If you care about your 

students, you will find or create a quality 

educational program. If you don’t 

care, you might as well be babysitting. 

What is a quality educational 

program? It’s one that teaches real 

martial arts values like honesty, integrity, perseverance, 

and leadership. Some school owners have started an after 

school program because they’ve heard they can make a lot 

of money. 

If they take the easy way out by throwing out a ball and 

saying, “Everyone play dodgeball!” I can understand why 

the screaming and chaos might make this instructor feel 

like a babysitter. After all, what is he even teaching? 

Other school owners have an organized, quality educational 

program where students, parents, and instructors 

all know exactly what is being taught. 

Personally, I love to teach adults, but I also love to 

teach children because they are the future leaders. In our 

modern society, there are too many children from broken 

homes in desperate need of the martial arts. 

My instructors and I can spend more time with these 

students if they come to our after school program than we 

could if they come to our nighttime program. The only 

challenge is where to get enough high-quality activities to 

utilize all of this time. 

The AMSkids Monthly Materials Pack makes all the 

difference in the world. Martial arts educators write them 

every month, and the activities are designed hour-byhour, 

day-by-day to develop a balanced child. During the 

school day they learn reading and writing, math, history, 

and science. 

In the AMSkids After School Program, they learn 

physical fitness, mental fitness, and moral fitness. 

AMSkids also gives my school financial security for 

my adult programs. Most importantly of all, it helps me 

develop future leaders for my community. 

You see, I am fortunate to have been teaching martial 

arts long enough to have some of my former children and 

teen students become CEOs of our branch schools today. 

I fully expect these leaders of today to surpass me, because 

the teaching tools I gave them are much better than 

the teaching tools available when I was coming up through 

the ranks. 

If you want to be a real martial arts educator, you 

already have the right attitude, so all you need are the 

right tools. With AMSkids, you can soar with the eagles; 

without it, well . . . give my regards to Luca Brasi. 


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Have Your School, Organization, 

Accomplishment, or Event Featured in 

Martial Arts World News Magazine! 

As professional martial arts school owners and 

instructors, it’s important that we stay up to date with 

the latest tools, tactics, and strategies for operating a 

successful martial arts school or organization. 

We here at Martial Arts World News Magazine are 

on an unstoppable mission to help our industry grow, 

and one of the best ways to do that is by sharing 

“what’s working” and what’s not. 

So, we want to feature schools, school owners, 

instructors, organizations, students, and industry 

contributors that might have a story our readers would 

find valuable! 

No story is too small or too big for consideration so 

long as there is value to our readers. 

• One of your students 

overcame great obstacles 

to achieve their black belt? 

Awesome! 

• You’ve opened a new 

location? We’d love to hear 

about it! 

• Your martial arts association 

just set a new record? Great! 

Send us some information! 

MartialArtsWorldNews.com/Ureport 

Send your Story Idea to us Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996

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C H I P T O W N S E N D 

14x ISKA World Champion, Multiple World Record Holder 

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BLAC has made such a huge difference in our school! In a few 

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Tactical Self-defense 

Getting the EDGE! 

GRANDMASTER 

TOM PATIRE, 

is known as 

“America’s Leading 

Personal Safety 

Expert” and has 

appeared on Good 

Morning America, 

The CBS Morning 

Show, The Colbert 

Report, Montel, 

plus in mainstream 

publications such 

as Family Circle, 

Redbook, Fortune 

Magazine, and The 

Wall Street Journal. 

He has written 

several books 

and has personal 

safety programs 

that can be 

incorporated into 

your martial arts 

school, available at 

TomPatire.com. 

➽Edge- or bladed-type weapons, like with 

other specific weapons, are their own animals 

when it comes to realistic defense. Simply put, 

when you deal with any hostile situation, you 

deal with the moment, and that moment relies 

on what, how, and where you are attacked. One 

must realize that an edge weapon is a very up 

close and personal weapon. Unlike the firearm, 

which projects an object by pulling a trigger, 

the edge weapon slices and dices and does 

unforgiving damage, especially if the blade 

is serrated. Pulling the trigger on a firearm is 

much easier than getting close with a blade 

and shredding your victim. I consider an edge 

weapon a very, very personal and vengeancetype 

weapon. As one convicted murderer told 

me during an interview for a book I wrote: 

“When you want to make an example out of 

someone and you want fear to play a key factor 

– do it with a blade!” 

So, in all the articles written and videos filmed on 

knife defense, why, in the majority of attacks against 

a person with some training, does the attacker usually 

prevail in some form or another? All I can say is that it 

has nothing specifically to do with the videos or articles 

I referred to. There are some very good techniques and 

philosophies being taught in the arts, but unless you are 

born with “situational nasty,” no one can really understand 

a bladed altercation unless you have gone up against 

one – which I have done three times in my life, and I wear 

a battle scar on my right wrist which shows that things 

don’t always go as planned. 

What I learned in my world of protection is that you 

have to be prepared to go the distance, and either get to the 

weapon before the attacker begins his onslaught, or land 

a fierce strike that either knocks out his sight or equilibrium, 

or permanently takes out his base. 

The following is my philosophy of the word EDGE as it 

pertains to defense against edge weapons: 

E is for EVERYTHING. EVERYTHING is in play; 

there are no rules, just survival at all cost. Do EVERY- 

THING you can to avoid getting cut or, at least, avoid getting 

cut in a vital zone. Throw EVERYTHING you can at 

the attacker, and I do mean EVERYTHING: Hands, feet, 

objects – EVERYTHING you can get to keep the attacker 

and his edge weapon on the defensive and away from his 

comfort zone. Remember, action is faster than reaction, so 

do EVERYTHING in your power to stay on the action 

side of self-offense! 

D is for DESTROY. The weapon is evident, the situation 

is life-threatening – it’s time to unleash the inner you 

and DESTROY the element that intends to DESTROY 

you and your client. Seek out and DESTROY the limb 

holding the edge weapon. DESTROY the base supporting 

the attacker. DESTROY the vision so sight no longer plays 

a factor. DESTROY anything and everything that will stop 

the attacker dead in his tracks and keep him from his ultimate 

mission: To take you and the client out permanently. 

G is for GET. GET out of the way of the blade. GET 

your client in a safe zone that they can protect themselves 

in. GET the attacker distracted. GET to the attacker’s balance 

by attacking the legs or equilibrium points. GET 

to the attacker’s sight picture and knock out his vision. 

GET to your weapon or anything you can use as a weapon 

and even the playing field. GET to safety once the attacker 

is disabled or disarmed. GET out alive and live! 

E is for ESCAPE. ESCAPE the first initial strike – 

that is key. ESCAPE the fear factor and replace it with I 

can, I will. ESCAPE falling prey to self pity (“why me?!”). 

ESCAPE the severity of the moment with direct focus 

of self-offensive techniques. ESCAPE any way, anyhow, 

and by any means, because the edge weapon you face can 

dictate your existence or non-existence! ESCAPING with 

your life and that of your clients’ is the key element of 

your defense. Remember, it doesn’t have to be pretty or 

perfect – it just has to be life saving! 

Until next time, Be Safe Always! 


Complete Martial Arts Concepts 

The Transformation Brand 

PROFESSOR 

WILLIE “THE 

BAM” JOHNSON 



seven-time 

sport karate and 

Kung-Fu world 

champion. He has 

appeared in four 

movies, 16 plays, 

and 11 television 

shows. He is 

also the national 

spokesperson for 

the Stronger than 

Drugs Foundation 

and the Champions 

Against Drugs. 

➽Transformation is not an end in itself; it’s 

not a onetime event; it is a process of constant 

change, adapting and flowing from the inside 

in order to be a complete person physically, 

mentally, and spiritually. This image is ingrained 

in all you do as a company, a brand, 

and a leader. 

Today's state of affairs, everyday challenges, and 

social pressures can make one feel so 

doubtful. Especially when what you're 

measuring as transformation is the 

dollar sign, and the profit margin is 

more important than the empowerment 

of another. I was fortunate that, 

at my lowest point of despair, in a jail 

cell ready to call it quits, a spiritual 

mentor showed me how to fish for 

my inner truth. They say the truth is 

a double-edged sword, and when you come face to face 

with it you can do two things: Quit or go forward; or, as 

Grand Master Brown would say, everything is designed to 

go forward. 

Only when that inner pain you feel in your gut begins 

to influence your mental mindset is anything possible. As 

the saying goes, fake it till you make it. For me, after walking 

out of jail with $20, a dream, and faith in the unseen 

did I become committed to shouting out all of the things I 

wanted to achieve. 

The daily news reports and statistics were against me 

as I continued being persistent in my quest to transform. 

Today is no different. My brand, first and foremost, is 

what I stand for, and that is to empower people to achieve 

their personal best regardless of their circumstances, and 

martial arts is a tool that I use. My brand is the foundation 

of my entrepreneurship goals, and when people see 

me, hear my name, or are influenced to buy my service or 

product, it triggers what I stand for. 

As my mentor John Cowinski continually reminded 

me: Service to others is not the number one goal. As 

consumers buy first with their hearts and second with 

their minds, it is my brand's duty to complement their 

conditions with solutions that logically make sense for 

their problems, desires, or needs. 

I was fortunate to make it out of the negative cycle I 

was in, because my last stop would have been death. And 

if I don’t stay focused on the truth of my business today, 

it can mean death, but I refuse to die. I started college with 

$20, and my family’s EFC was around $27,000 a year. It’s 

funny; before the EFC tools when I started school in 1982, 

I was learning the street entrepreneurship skills for a successful 

operation. During my construction, I had to find 

the similarities in both sides of the track based on success, 

and the rest was history. 

Now into our 17th year of running the school, another 

level of transformation is happening. It 

is our intention to help as many people 

as possible look within and become 

aware of the greatness that lives within. 

The BAM’S brand is a walking, talking, 

living, breathing example of making 

the best of what you've got, even if the 

world counts you out. Step up and shoot 

up negative vehicles from within, along 

with keeping those many negative 

thoughts, and then apply the following steps: 

An early start. 

I believe we should start our day before anyone else 

awakens in the house, washing your face and brushing 

your teeth while viewing your lesson board on the 

bathroom wall. Then, go into a hot bath, meditate, think 

creatively, and read about ten paragraphs from ten different 

books relating to your weaknesses and shortcomings. 

I follow that with a healthy breakfast, revive my daily 

rituals, kiss my wife and son, and then I’m off to the gym. 

A daily workout. 

As I head to the gym, and as I work out at a level of 

total energy, I listen to spiritual audiobooks like Think and 

Grow Rich, while remembering to never relive my past 

while reliving my ten-year plan to the fusion of explosive 

rap music and whatever else drives me. With the voices 

of Mr. Cokinos, Steve Lobel, and many others, all feeding 

my subliminal thoughts 

Working the “school.” 

As I arrive at my school, I read daily reflections, light 

candles, begin water fortune, and tap my pen onto my 

journal, then review my daily schedule to grow my school. 

These three steps should be a great way to start one’s 

transformation from the inside out. Remember, representing 

your brand comes from the display of growth. 


The Millionaire Smarts Coach 

Why a Coaching Program 

Can Make You Rich in All 

Parts of Your Life, Part 2 

LEE MILTEER 

is an Intuitive 

Business Coach, 

award-winning 

professional 

speaker, and TV 

personality who 

has counseled 

and trained over 

a million people 

throughout her 

career. Lee is 

Stephen Oliver’s 

Martial Arts 

Wealth Mastery’s 

Millionaire Smarts 

Coach and is also a 

best-selling author 

of educational 

resources. 

➽We only have 24 hours per day and, as a society, 

we have become so reactive to the needs 

of life that we often forget to use some of our 

life energy towards our real goals. We are reactors 

instead of 

actors. Being part 

of a coach’s process 

will give you 

the opportunity 

to break free of 

the daily reactive 

cycle. The real 

power of being 

in a mentoring 

program is that 

you get the support 

you need; 

however, you are 

accountable for 

you making sure 

you get what you want. A coach can supply you 

with value to help you get in touch with your 

passion, dreams, hope, and purpose; in other 

words, help you reclaim your own childhood 

dream of the good life. Having a coach can help 

you overcome your fears and doubts, and give 

you the necessary motivation, tools, and resources 

to keep you taking the necessary steps 

day by day until you reach your goals. 

The bottom line is that belonging to a mentoring 

program will help you set clear intentions and goals. Having 

a coach in your life will create a solid foundation from 

which you can maintain integrity with yourself. Having 

someone who will challenge, stretch, and empower you 

to have a bigger income, and to truly go for the financial 

independence you want as an entrepreneur, is priceless. 

The bottom line is that choice and not chance determines 

your future. The choices you make today will create 

your future. To really be in control in your life, you must 

become an actor to life and not a reactor to the circumstance. 

It’s true that you may not have any control of outside 

events, but you do have the power within yourself to 

control your internal 

reactions. 

It has been said by 

wise teachers that the 

day you take complete 

responsibility for yourself 

–the day you stop 

making excuses – is the 

day you start ascending 

to the top. Your power 

of choice is your one 

true personal power, 

and it is your greatest 

ally as you design your 

destiny. It is your destiny 

you are ultimately 

shaping with the results of the choices you make every 

single day of your life. In fact, your power of choice is the 

only power you have that can ensure you will create a life 

that fits your own unique personality and needs. 

As a mentor and professional success coach, I believe 

more than anything else it’s our decisions, not the 

conditions of our lives, which determine our future and 

destiny. You must realize that you are responsible for the 

fulfillment of all your dreams. The power to succeed or 

fail is always yours to choose. Make the choice today to be 

a student of success principles and to be a lifetime learner. 

No one can take knowledge away from you. Wisdom, with 

the power of action, is the true secret to wealth in life as an 

entrepreneur. All top executives and athletes use coaches, 

so why not you? 

Get Free Copies of Two of Stephen’s Books and A 

Free Online Seminar with Lee Milteer: 

MartialArtsWealth.com 


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Budo Philosophy 

Personal Evolution 

SHIDOSHI 

ALFREDO TUCCI 

is the CEO and 

General Manager 

of the Budo 

International 

Publishing 

Company, a 

leading publisher 

in the martial arts 

with over 35 years 

in the industry. 

He is also author 

of several books: 

The Immaterial 

Dimension, The 

Way of the Warrior, 

and The Spirit. He 

currently lives in 

Valencia, Spain. 

➽Personal evolution is such a great mystery! 

We change everything without changing our 

essence because what we really change, in 

essence, is only the fitting. But tiny changes in 

the center mean huge changes in the periphery 

(the archer aiming); mind, emotion, and especially 

the spirit; the more in the center (and the 

more we are identified with the real center), the 

greater the effect. 

The essential mass of our personality marks the 

differential of transformation, the greater the mass 

the greater the change (the bow tension). So we who are 

“intense by birth” rotate, apparently, millimeters and the 

world trembles (for better or worse), hence the importance 

of increasing the responsibility of sobriety, temper, and 

reflection. At the same time, nothing matters because we 

are not responsible for having a critical mass—it only matters 

what we do with it, because we will be the first ones 

and last ones to be rewarded, the first ones and last ones to 

be punished, and we will be rewarded or punished by ourselves; 

the rest is just a mirror that reflects us, a bouncing 

wall. What a great mystery is the personal evolution! 

We are what we are! 

It's true! We are what we are! 

Indeed! Movement is only produced by difficulties; but 

too many of them also block us when they get to beat us – 

and anyone who has not been defeated, raise your hand! 

It's true, and yet, ease leads inexorably to difficulty. A balance 

that we must manage wisely: The brave, by measuring 

himself in his courage, the coward in his fear, the lazy 

in his laziness . . . much of “whatever” – even joy! – brings 

pain. Standing still means ending up by decomposing 

yourself, but if you keep moving too much, sooner or later 

you'll lose the center. 

Is it necessary, suffering so much? The river always 

reaches calmly the sea. Old age has its advantages, too! 

Acceleration 

One of the more interesting, and at the same time, lessweighted 

aspects of the acceleration on humans is that of 

unmasking its devices. If we start from the idea of person 

(in Latin, actor's mask), they fall at full speed, pushed by 

the winds of acceleration. Hurries and rush are always bad 

counselors; like goes the Spanish saying that the writer 

Benito Pérez Galdós attributed to King Fernando VII, when 

his troubled valet didn't manage to dress him well: “Dress 

me slowly because I'm in a hurry” (“haste makes waste”). 

The Spanish collection of proverbs is fraught with wise 

phrases that expose this same idea in the most charming 

ways: “Hurries are a thing of thieves and bad bullfighters.” 

Parsimony and temper always require a thorough management 

of the acceleration that invades us and surrounds 

us. The world is rushing and those who are unable to evade 

its pace invariably become slaves to circumstances. 

Hurries, when there is no right temper, are pulled out 

from within our primordial natures, because there is no 

time for concealment or imposture. But, for everyone, 

there is a threshold of pressure acceleration (which are the 

two sides of the same coin) where the force overcomes us, 

and then the only weapon is having worked deeply our 

consciousness. 


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Martial Arts Professionals in 

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Visit MartialArtsWorldNews.com/Sponsors 

Email Sponsors@MartialArtsWorldNews.com 

or Call Jeff @ 407-895-1996

Pro Shop Power 

The 3 Keys to Running a 

Successful Pro Shop 

BRANDON KIM 

is the President 

of Vision Martial 

Arts Supply, Los 

Angeles Branch, 

who helps school 

owners all over the 

US maximize their 

retail sales and 

drive more revenue 

into their schools. 

➽You could probably use more revenue, right? 

(Couldn’t we all!) Running a pro shop that generates 

$1 thousand–$2 thousand in additional 

income every month is certainly one way to get 

there. As a matter of fact, earning this kind of 

extra income is easily accomplished when you 

have the three keys for operating a successful 

pro shop. 

The simplest step to take is contacting Vision. Vision 

is one of the biggest and most active companies in the 

martial arts supplies industry. Vision is even the official 

and exclusive sponsor of the USA Taekwondo Association. 

Vision’s quality products and on-time delivery are 

well known in the industry, and they deliver the highest 

satisfaction to the customers. 

To maximize success with Vision or another supplier, 

use the following keys. 

Key 1: The Right Set-Up 

Your pro shop must look appealing to capture the 

attention of your students and visitors. If you have a 

physical pro shop, it needs to be clean, well organized, 

and perfectly situated. Each of these qualities presents a 

professional appearance and leads to customer interest. 

Sounds simple, right? Then why are so many martial 

arts pro shops dirty, disorganized, and off in a corner? 

Face it; you’re really busy with many tasks. So, just 

enlist a little help from a staff member to whip your 

shop into shape. 

In addition, if your pro shop is online, the same rules 

apply. Your website and online pro shop should look nice 

(clean), be easy to search and find products (organized), 

and simple to find (location). 

Key 2: The Right Supplies 

Your pro shop supplies should be quickly moving 

in and out like a revolving door, rather than sitting and 

collecting dust for weeks at a time. Earning an extra $250 

to $500 every week is as simple as knowing what your 

students need and want. You just need to have the right 

supplies in stock or available online. 

You create the curriculum that requires uniforms 

and sparring equipment. You make the rules for wearing 

special performance clothing and shoes on your exhibition 

team. You also control the promotions you run, like 

camps and seminars that call for supplies from your pro 

shop. Get the idea? 

Key 3: The Right System 

Since you’re not a manufacturer, you need to get connected 

with Vision or a martial arts supply company. Partnering 

up with Vision enables you to have access to quality 

supplies that will be delivered quickly to your pro shop or 

to online customers. In addition, Vision’s inexpensive supplies 

make turning a nice profit simple. 

To get your pro shop organized and meet your income 

goals, martial arts software can be integrated, like Atlas Pro 

Martial Arts Software. You’ll be able to quickly see your inventory, 

track student purchases, and get financial reports, 

making running your pro shop easy and profitable. 

To see how Vision can help you make the most 

of your pro shop, head over to MyKick.com. 


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MIND MASTERY 

Mindset: The Power of You 

GRANDMASTER 

JESSIE BOWEN 

is president of 

Karate International 

of Durham, Inc., 

a member of the 

American Martial 

Arts Association 

Sport Karate 

League and Hall 

of Fame, and has 

been a member of 

the Duke University 

PE Staff for over 

25 years. He is the 

author of Zen Mind- 

Body Mindfulness 

Meditation and 

Zen Mind-Body 

Mindfulness 

Meditation for 

Martial Arts, as well 

as several other 

books, programs, 

and audio CDs on 

meditation and 

success training. 

➽“If you think you can or you think you can’t, 

you are always right!” 

–Henry Ford 

Being successful is a two-part process: Determination 

and belief! Both of which begins in the mind. It’s important 

to consciously be on your path to success and equally 

important to prepare your mind, spirit, and body for the 

success you seek. 

Over the next several articles, my focus is going to be 

on mindset. I’m going to reveal to you a great 

secret and give you tools for unimaginable 

breakthroughs for success 

in any area of your life. 

Not only am I a martial 

artist, but I’m also a corporate 

educator and sports 

mind game coach. I have 

the unique opportunity 

of presenting to Fortune 

500 companies the 

mindset principles 

that are taught 

in the martial 

arts to support 

the next level 

of success for 

their management 

teams. 

I just finished 

a training 

program for American Express, The Growth Mindset. We 

all have hang-ups—the things that we cannot let go of. Do 

you have hang-ups? You desire to have a better life, more 

prosperity, but you’re pulled back to the same place where 

you started. That’s called a fixed mindset. A growth mindset 

is when you open yourself to discover what the true meaning 

of success means to you. 

Before I can begin to talk about success, we first must 

gain a clear understanding of what success means to you. 

You see, it doesn’t matter how much new information 

you acquire to increase the prosperity of your business, 

relationships, or even personal health. With new information 

you need a new mindset. 

Determination and belief are the starting points for 

success. They open you to new opportunities to do and 

be anything you desire and you only need a subconscious 

thought to plant the seed. How do we do this? 

The first and most important element of success is to 

open your mind. A closed mind seals off creative solutions 

and eliminates any possibility for new opportunities. 

A closed mind keeps you where you are in life, where 

you always have been, and will continue to be. A closed 

mind creates: 

• The constant struggle to achieve or get ahead, 

• Constant conflicts and obstacles, the ever-present 

resentments that rear their ugly heads 

for each new situation you 

encounter, 

• Remorse for not doing 

or having what you truly 

dream and the envy you 

feel each time you meet, 

read, or hear about someone 

more successful than you, 

knowing you should be in that 

person’s shoes. 

All you need to do to achieve 

success is to open your mind. 

When you truly open your mind 

the anger, resentments, hatred, 

and envy are gone; however, 

it takes some work on your 

part. Let’s look at how 

the mind works. 

A thought, just 

like an action, is 

energy in motion. Emotional thoughts carry even more 

energy. When you create a thought, especially one you feel 

emotional about (such as your dream of success), you have 

created energy that goes out to the Universe and allows 

you to explore, create, and grow the thought. The process 

takes care of itself. 

We all have thoughts but we don’t all achieve our 

dreams. That’s because thoughts may be negative or positive 

in nature. Even thoughts you believe are positive may, 

in truth, be negative to achievement. 

It’s not enough to be an anonymous member of society 

who lets others decide your fate. To allow life to pull you 

along creates conflicts, resentments, and lost opportunities. 

So, start today with pen and paper and evaluate your 

life as it is now vs. the life that you would truly desire. 

Good luck! 


Join Our New 

Martial Arts Professional 

Facebook Group 

Post Your 

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and Ideas 

Receive 

Feedback and 

Expert Advice 

Interact 

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Arts Professionals 

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with 

Industry News 

facebook.com/groups/MartialArtsWorldNews

Master the Basics 

Funding Your Exhibition and 

Tournament Teams 

MASTER 

TINA BANE 


master instructor 

and owner of a 

Top Ten martial 

arts school with 

successful after 

school and summer 

camp programs. 

➽One of the secrets to long-term student 

retention is forming teams. Your regular classes 

have to be designed for all your students, of all 

ages and ability levels. Teams allow students 

with outstanding ability to focus on their area 

of interest and develop their fullest potential. 

Two teams no school should do without are the 

Exhibition Team and the Competition Team. 

The Exhibition Team, which is sometimes called your 

Demo Team, practices exciting techniques to use during 

exhibitions. We dedicate one special class a week to 

them, plus we have a separate team for our after school 

program. They prepare exhibitions for our belt tests, plus 

any other exhibition opportunities we get during the year 

to promote our school; and at least once a year we compete 

with other teams in our organization. We give them 

special training in leadership, cooperation, higher-level 

techniques, exciting breaking, crowd-pleasing falls and 

throws, and exceptional team coordination. 

To give our team a sense of being special, we buy special 

exhibition uniforms that make their show more exciting. 

We invest in music and special props for their exhibitions 

and help with travel expenses and entry fees for the 

competition. You may also choose to provide some team 

identity items like equipment bags, t-shirts, and warm-up 

suits. 

The students, both the adults and children, are proud 

members of our Demo Team, and the parents are extremely 

supportive. They feel they have ownership in a special 

part of our school – and when they feel ownership, they 

naturally give more time, and receive more satisfaction. 

At this point, you’re probably asking, “Where do we 

get the funds for all those expenses?” Many schools are 

strapped with paying for those expenses out of pocket, or 

asking the students and parents to pay their own share, 

but we have special fundraisers. One fundraiser that is 

open to many schools is the Smart Card Promotion, which 

our friends at AMS provide complete with artwork and 

instructions. It’s fairly easy for a few students or parents 

to raise a couple hundred dollars in an afternoon, and as a 

special bonus, recruit new students into our school. In our 

organization, we are fortunate to have a similar program 

where we sell our Grandmaster’s book along with a trial 

course, which serves the same dual purpose. The students 

and parents don’t mind participating in these fundraisers, 

because the money they raise saves them from out of 

pocket expenses. 

The Competition Team works the same way. Most 

schools have a competition team of students interested in 

competing in tournaments. Some schools have traditional 

sparring or grappling competitions, while others are 

moving toward less violent options like the Hanmadang. 

We simply got tired of watching our students get injured 

in tournaments, or quit because of the bad attitudes they 

saw from students, referees, and even masters from other 

schools. Although we do have individual competitions, we 

also have team competitions that emphasize cooperation 

and self-improvement over violence. If you’ve ever seen 

them, they are unbelievably exciting. Our competitive 

athletes train hard, and spend many extra hours perfecting 

their techniques. These students get to compete, win 

trophies and medals, and receive travel subsidies from our 

fundraising efforts. 

I highly recommend developing your own Exhibition 

and Competition Teams, and funding them with the 

Smart Card or a similar program. 

You can get all the materials and guidance you need 

from my friends at AMS by calling (1-800) 275-1600. 


Instructional Excellence 

Why is Everybody Always 

Yelling? 

GRANDMASTER 

TIM MCCARTHY 



is a martial arts 

educator with a 

master’s degree in 

education. He has 

been instrumental 

in developing two 

industry-changing 

programs, plus 

has directed and 

been featured in 

hundreds of martial 

arts videos and 

webinars. 

➽When a mother first brings her child into a 

martial arts school, she will sometimes ask, 

“Why is everybody always yelling?” I like to 

answer that we are teaching physical, mental, 

and emotional fitness. 

On a physical level, yelling does several things. First 

of all, it tightens the stomach to exercise the mid-section 

and protect that area in case we are hit. Tightening the 

stomach muscles also expels air, which increases the power 

in our punches and kicks. 

On a separate physical level, yelling exercises our 

internal organs. Our bodies have two kinds of muscles: 

Striated muscle and smooth muscle. Striated muscles are 

the muscles that move us – biceps, quadriceps, pectorals, 

etc. They are exercised directly by movement. The more 

we move them, the stronger they become (within reason, 

of course). 

Smooth muscles cannot be exercised directly. Organs 

like our intestines have smooth muscle, and they move, 

but not under our conscious control. The way we keep 

them healthy is to contract and relax the striated muscles 

around them and by deep breathing. Deep abdominal 

breathing refreshes your organs. When you inhale, it puts 

pressure on the organs, forcing stale blood and carbon 

dioxide out. When you exhale, it reduces the pressure, allowing 

fresh blood and oxygen back in. Martial arts training 

provides a balance of internal and external exercise by 

combining deep breathing with physical movement. Spirit 

yelling forces us to use deep breathing while moving. 

On a mental level, we are learning to focus our mind 

and our body together. When we punch or kick, we focus 

all of our attention – our entire body from the ground, 

through the waist, to the hand or foot – plus our mind 

and spirit on the point of impact. A spirit yell helps us 

focus our attention on each movement. Practice directing 

our focus over and over for an extended period of time 

improves our ability to concentrate. Students who can 

focus on their punches and kicks can also focus on their 

teachers, their homework, or their tasks at work. 

On an emotional level, a spirit yell builds confidence. 

If you have ever taught students who lack confidence, one 

of the hardest things to get them to do is yell loudly. They 

may peep or sigh, but spirit yells don’t just come out. It 

takes time and training to learn to express their confidence 

by sound. However, with practice, they do develop their 

confidence, and it shows up in their public speaking ability. 

The martial arts are like no other exercise program 

because we actually teach them in a way that emphasizes 

the different aspects of the whole human being we are 

exercising. 


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FORMER STUDENT 

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• Reactivate lost 

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Tools & Tactics 

Thousands of Martial Arts 

Schools Have This Priceless 

Resource – but Don’t Know 

How to Use It! 

AMBER LOGAN 

is a martial 

arts business 

development 

consultant with 

a background 

in multiple sales 

disciplines, event 

promotion, and is 

an active student of 

the martial arts. 

➽What is It? 

The most powerful form of advertising there is: Word 

of mouth. 

You might think you have it, because your students enjoy 

your classes and say great things about you, but here’s 

a simple test: Do you get at least ten new students from 

referrals each month? 

If not, perhaps you need a better system. 

How to Get More 

The BEST system for word-of-mouth advertising is 

the Smart Card. It can turn each new enrollment into two, 

and each two into four. Member schools get 20, even 30 

new students a month just from Smart Cards. 

They work because the Smart Card systematizes wordof-mouth 

advertising, creating a culture that makes it easy 

for your students to talk about your school; students have 

a simple tool that guides them through what to say and 

do, and a powerful incentive to bring as many guests as 

possible. 

You’ll even get contact information to follow up on 

each lead. 

We have different designs featuring Taekwondo, Karate, 

grappling, Chinese arts, and more. You can customize 

the cards with your own logo, name, address, phone 

number, and website, plus your picture and credentials. 

We even have a Holiday Card for Christmas gifts! 

The Community Appreciation Smart Card can add thousands 

of dollars to your monthly income by bringing dozens 

of new students into your school. It’s available through 

Atlas, the ONLY martial arts school management software 

that includes this incredibly powerful marketing tool. 

Call (1-800) 275-1600 to find out how you, too, 

can systematize your word-of-mouth advertising to 

bring in 10, 20, even 30 additional new students a 

month. You can’t afford to wait. 


Do You Serve Martial Arts Professionals? 

Share Your Message in 

For Sponsorship Options & Packages 

Visit: MartialArtsWorldNews.com or Call Jeff @ 407-895-1996

Martial Arts Philosophy 

The First Karate Championship 

Live TV Broadcast 

SENSEI 

GARY LEE, 

the American 

Samurai, is a 9th 

Dan black belt, 

a USA Karate 

Federation gold 

medalist, winner 

of five Super 

Grand National 

Titles, a featured 

actor in the movie 

Sidekicks, and 

is the founder of 

the National Sport 

Karate Museum. 

➽Here’s a sport Karate story you may have 

heard about in rumors or as the guys gathered 

after a tournament, or maybe from the source. 

The pioneer of media power and the blood-andguts 

era has to be the man Bruce Lee called, “the 

most dangerous man alive”—Living Legend Jim 

Harrison. Jim was and is the most sincere martial 

artist this Sensei has met. He was the fourth to 

be roasted at the Living Legends and is still active 

in his schools today. Jim Harrison created the 

first Karate championship live TV broadcast with 

top fighters in what is now called sport Karate. 

The fighters were there for Mr. Harrison, television 

exposure, and the prize money of one dollar; that’s right—I 

said one dollar. 

I don’t know, I think it’s a black belt thing. 

The event had no time limit but would be determined 

by who scored the first two points, and it was contact— 

CONTACT! The event I am talking about was the first Professional 

Karate Championships, held at a small television 

station in Kansas City in 1967. This was a heavy-contact, 

no-pads competition. This was real fighting from the 

champions of the time! 

The champions that showed up for this historical moment 

in 1967 were legends Bob Wall, Lou Angel, Skipper 

Mullins, Joe Lewis, J.P. Burleson, David Moon, Fred Wren, 

Robert Trias, Allen Steen, and Jim Harrison. Chuck Norris 

was invited but had an injury from a past tournament. 

Both Burleson and Moon had their ribs broken during the 

competition. Moon, with broken ribs, still finished the 

final fight with Joe Lewis. 

Blood was drawn and in the end, a then-shy Joe Lewis 

won the dollar. 

That was 1967 and those champions saw the future 

and they made a point. They fought with skill for this new, 

exciting sport Karate! 

Bob Wall with Bruce Lee 

Lou Angel 

Skipper Mullins Joe Lewis J.P. Burleson 

David Moon 

Fred Wren Robert Trias Allen Steen 

Jim Harrison 


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Martial Arts World News Magazine - Volume 19 | Issue 5

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