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Martial Arts World News Magazine - Volume 19 | Issue 5

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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

VOLUME <strong>19</strong> | ISSUE 5<br />

A New Breakthrough<br />

<strong>Martial</strong> <strong>Arts</strong> Business<br />

Experience<br />

10 FREE Ways<br />

to Increase Your<br />

Social Media Reach<br />

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From Sweeping Floors<br />

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CONTENTS<br />

FEATURES<br />

26 10 FREE Ways to Increase Your<br />

Social Media Reach<br />

30 They’re Black Belts in the<br />

<strong>Martial</strong> <strong>Arts</strong> And in Business<br />

40 From Sweeping Floors to<br />

Sweeping the Olympics<br />

53 FREE Tool of the Month<br />

DEPARTMENTS<br />

14 Industry Insights<br />

17 Birthdays<br />

20 Social 411<br />

22 Industry Innovations<br />

54 School Profile<br />

63 Classified Ads<br />

99 Advertiser Index<br />

YOUR INPUT<br />

13 Share Your Story<br />

13 Everyone Has a Story<br />

76 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />

COLUMNS<br />

6 Editorial<br />

If You Hang Around Five Broke People, You’re<br />

Going to be the Sixth<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 Teamwork<br />

The Value of Five Minutes<br />

Hanshi Dave Kovar<br />

56 The Warrior Way<br />

Black Belt Confidence: Play to Win!<br />

Grandmaster Bill Clark<br />

58 Next Level Strategy<br />

Back to Basics, Part 2<br />

Shihan Allie Alberigo<br />

60 Growth Hacks<br />

Take One Giant Step Forward<br />

Sean Lee<br />

62 Ninja Business Tactics<br />

Mental Curriculum<br />

An-Shu Stephen Hayes<br />

66 Pillars of Success<br />

The 3 Types of Power Breathing<br />

Grandmaster Y. K. Kim<br />

70 Management Excellence<br />

Three Steps to Increase Your Income by At<br />

Least $60,000.00 This Year – Made Easy<br />

Chief Master Kirk Pelt<br />

72 Extraordinary Marketing<br />

The 10 Things You MUST Do to Thrive, Part 1<br />

Grandmaster Stephen Oliver<br />

74 After School Excellence<br />

The Difference Between Babysitting and<br />

<strong>Martial</strong> <strong>Arts</strong> Education<br />

Chief Master Mike Bugg<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


STAFF<br />

78 Tactical Self-Defense<br />

Getting the EDGE!<br />

Grandmaster Tom Patire<br />

80 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

The Transformation Brand<br />

Professor Willie “the Bam” Johnson<br />

82 The Millionaire Smarts Coach<br />

Why a Coaching Program Can Make You<br />

Rich in All Parts of Your Life, Part 2<br />

Lee Milteer<br />

86 Budo Philosophy<br />

Personal Evolution<br />

Shidoshi Alfredo Tucci<br />

88 Pro Shop Power<br />

The 3 Keys to Running a Successful<br />

Pro Shop<br />

Brandon Kim<br />

90 Mind Mastery<br />

Mindset: The Power of You<br />

Grandmaster Jessie Bowen<br />

92 Master the Basics<br />

Funding Your Exhibition and Tournament<br />

Teams<br />

Master Tina Bane<br />

94 Instructional Excellence<br />

Why is Everybody Always Yelling?<br />

Grandmaster Tim McCarthy<br />

96 Tools & Tactics<br />

Thousands of <strong>Martial</strong> <strong>Arts</strong> Schools Have<br />

This Priceless Resource – but Don’t Know<br />

How to Use It!<br />

Amber Logan<br />

98 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

The First Karate Championship Live TV<br />

Broadcast<br />

Sensei Gary Lee<br />

VOLUME <strong>19</strong> | ISSUE 5<br />

PUBLISHER<br />

Master Toby Milroy<br />

EDITOR IN CHIEF<br />

Sean Lee<br />

MANAGING EDITOR<br />

Sandra Mirocha<br />

ADVERTISING DIRECTOR<br />

Jeff Reulbach<br />

ART DIRECTOR<br />

Frank Meyer<br />

GRAPHIC DESIGNER<br />

Amen Blue<br />

WEB DEVELOPERS<br />

Erin Pham<br />

Manuel Huerta<br />

COLUMNISTS & CONTRIBUTORS<br />

Hanshi Dave Kovar<br />

Sean Lee<br />

Shihan Allie Alberigo<br />

Supreme Grandmaster Y. K. Kim<br />

Chief Master Kirk Pelt<br />

Grandmaster Stephen Oliver<br />

Chief Master Mike Bugg<br />

Professor Willie Johnson<br />

Amber Logan<br />

Master Tina Bane<br />

Brandon Kim<br />

Grandmaster Jessie Bowen<br />

Shidoshi Alfredo Tucci<br />

An-Shu Stephen Hayes<br />

Lee Milteer<br />

Sensei Gary Lee<br />

Grandmaster Tom Patire<br />

Grandmaster Bill Clark<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> does not accept<br />

any responsibility for<br />

unsolicited submissions.<br />

Our preferred method of<br />

submission is by emailing<br />

the editor at editor@<br />

martialartsworldnews.<br />

com. Paper manuscripts<br />

and photos will<br />

only be returned if<br />

a self-addressed,<br />

postage-paid envelope<br />

is provided. All rights<br />

for letters submitted<br />

to the magazine<br />

will be accepted as<br />

unconditionally assigned<br />

for publication and<br />

copyright purposes,<br />

with the stipulation<br />

that editorial staff has<br />

the right to edit and<br />

comment.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong>, its<br />

owners, directors,<br />

officers, employees,<br />

subsidiaries,<br />

successors, and assigns<br />

are not responsible in<br />

any way for any injury<br />

that may occur by<br />

reading or following<br />

the recommendations<br />

herein. As publisher,<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> makes no<br />

endorsements,<br />

representations,<br />

warranties, or<br />

guarantees concerning<br />

any products or services<br />

advertised or otherwise<br />

provided herein, and<br />

we expressly disclaim<br />

any and all liability<br />

arising from or relating<br />

to the manufacture,<br />

sale, distribution, use,<br />

misuse, or other act<br />

of any party in regard<br />

to said products or<br />

services.<br />

This magazine is a<br />

copyrighted product<br />

of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong>. All rights<br />

reserves. Reproduction<br />

in whole or in part is<br />

expressly prohibited<br />

without written<br />

permission from the<br />

publisher.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 5


Editorial<br />

If You Hang Around Five Broke<br />

People, You’re Going to be the Sixth<br />

MASTER<br />

TOBY MILROY<br />

is a 5th degree<br />

black belt. Known<br />

as “The Master<br />

Systemizer,”<br />

Master Toby Milroy<br />

has positively<br />

influenced more<br />

martial arts schools<br />

than anyone in our<br />

industry. He has<br />

built a successful<br />

multi-school<br />

organization,<br />

lead the national<br />

trade association<br />

for the martial<br />

arts industry, and<br />

coached some of<br />

the most successful<br />

martial arts school<br />

operators in the<br />

world.<br />

➽First, let me say this: I know what it’s like;<br />

I’ve been broke!<br />

I grew up the child of an uneducated single mother in<br />

the mid-<strong>19</strong>70s (my parents got divorced when I was two),<br />

through the suffocating “Stagflation” era (high inflation,<br />

stagnant growth) in a low-income, agriculture-based community<br />

where the “best” jobs in town for the average person<br />

were at the local tractor factory or meat packing plant.<br />

I have vivid memories of walking home from the<br />

grocery store—because we certainly couldn’t afford a<br />

car—with my mother always carrying only one small bag<br />

of food because that’s all we could afford. I also have vivid<br />

memories of the pale brownish color of the cardboard-like<br />

wrapper and the bold, ALL CAPS printing on the label of<br />

the free “government cheese” that would often be the only<br />

thing to eat.<br />

So, believe me when I tell you that I’m not in any way<br />

making light of or poking fun at people who are “broke.”<br />

Been there, done that—AIN’T EVER GOING BACK!<br />

However, as I’ve discovered in my own life, one of the<br />

first things you have to do to get out of the “being broke<br />

cycle” is to get your head “right.” You can’t get million-dollar<br />

results when you’re thinking like a $5,000-a-year earner.<br />

Certainly just changing your thinking isn’t enough, but<br />

it is certainly an important step you must take!<br />

So, how do you go about getting your head right and<br />

changing your habits to attract more abundance into your<br />

life, your career, and your business?<br />

Well, one of the core skills, habits, and behaviors that<br />

have gotten me from Broke to quite wealthy is choosing<br />

my peer groups well; surrounding myself with people who<br />

were better, smarter, and more knowledgeable than me.<br />

Most of us are not in control of our peer groups while<br />

we’re growing up but now, as adults, we have choices.<br />

We can choose to hang around our high school or college<br />

drinking buddies, or we can choose to seek out and invest<br />

our time creating relationships with people who challenge<br />

us to do and be better. Challenge us to think bigger, act<br />

more boldly, and accomplish more.<br />

For most of us, this is NOT a comfortable thing; it’s<br />

much easier to stay the same. It’s much easier not to take on<br />

larger and bolder challenges.<br />

But I believe that you were created to accomplish great<br />

things. I believe you deserve to live an amazing life, not<br />

simply settle for an average one. I believe that you can<br />

build a HUGE, multi-multi-multi million-dollar business<br />

and organization that can change the lives of tens of<br />

thousands, or even millions, of people!<br />

I now personally spend a considerable amount of money<br />

on self-education including auditing courses at some of<br />

the nation’s top universities, reading books, listening to<br />

audio programs, attending conferences, conventions, and<br />

mentor and mastermind groups. I invest in tools that help<br />

me do my job more efficiently as well as in people who can<br />

add value to my organizations and my clients.<br />

These are habits I highly recommend you develop for<br />

yourself as well.<br />

Now is the time for you to intentionally surround<br />

yourself with the best of the best; to learn from their mistakes,<br />

to discover the formulas to their successes, and to<br />

get inspired to think bigger and act more fearlessly.<br />

That’s why we’re so excited about and spending so<br />

much time and energy into sponsoring the 20<strong>19</strong> <strong>Martial</strong><br />

<strong>Arts</strong> Business Think Tank!<br />

At this NEVER-before-seen-in-our-industry event,<br />

you’ll benefit from three exciting events in one!<br />

#1 – The Think Tank Sessions—Where you’ll hear<br />

from some of the most successful martial arts business<br />

leaders in the world.<br />

#2 – The Think Tank Contest—Where school owners<br />

just like you will present their best systems and strategies<br />

for energizing the classroom and maximizing business.<br />

#3 – The Think Tank Hall of Honors Celebration—Where<br />

we’ll gather to celebrate and honor those<br />

contributors to our wonderful profession.<br />

If we all come together, work together, and take advantage<br />

of these technological innovations, I’m certain we can<br />

rebuild the martial arts industry and make it more impactful<br />

than yoga, the fitness industry—even the NFL!<br />

So, please accept my personal invitation for you and<br />

your staff to attend the 20<strong>19</strong> <strong>Martial</strong> <strong>Arts</strong> Business Think<br />

Tank! I look forward to seeing you there!<br />

For All the Details and to Register, Visit<br />

ThinkTankSeminar.com<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Check out our new<br />

MARTIAL ARTS BUSINESS<br />

DISCUSSION GROUP<br />

No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />

facebook.com/groups/<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>


OUR EXPERT FACULTY<br />

6<br />

Master Toby Milroy<br />

Is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

60<br />

Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

12<br />

Hanshi Dave Kovar<br />

is an 8th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

62<br />

An-Shu Stephen Hayes<br />

has authored 20 books, worked as a<br />

bodyguard for the Dalai Lama, supervised<br />

over 30 school locations worldwide,<br />

and was named, "One of the 10<br />

Most Influential Living <strong>Martial</strong> Artists in<br />

the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />

56<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the Year. He is widely considered<br />

one of the top experts in martial<br />

arts business with over 30 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

58<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder<br />

of the L.I. Ninjutsu Centers, one of the<br />

largest Ninjutsu schools on the planet,<br />

the author of 4 books, and an entrepreneur<br />

with one of the first online coaching<br />

companies (TakingItToTheNextLevel.com).<br />

66<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

70<br />

Chief Master Kirk Pelt<br />

is an 8th degree black belt and is the<br />

President of a multimillion-dollar, multschool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


OUR EXPERT FACULTY<br />

72<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

74<br />

Master Mike Bugg<br />

is an 8th degree black belt and the<br />

owner of a 1.5 million-per-year location,<br />

with one of the largest after school and<br />

summer camp programs in the country.<br />

78<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

82<br />

Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

86<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

88<br />

Brandon Kim<br />

is the President of Vision <strong>Martial</strong> <strong>Arts</strong><br />

Supply, Los Angeles Branch, who helps<br />

school owners all over the US maximize<br />

their retail sales and drive more revenue<br />

into their schools.<br />

80<br />

Professor Willie “The BAM” Johnson<br />

is a 7th degree black belt and seven-time<br />

sport karate and Kung-Fu world champion.<br />

He has appeared in four movies,<br />

16 plays, and 11 television shows. He is<br />

also the national spokesperson for the<br />

Stronger than Drugs Foundation and the<br />

Champions Against Drugs.<br />

90<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 9


OUR EXPERT FACULTY<br />

92<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

96<br />

Amber Logan<br />

is a martial arts business development<br />

consultant with a background in multiple<br />

sales disciplines, event promotion, and is<br />

an active student of the martial arts.<br />

94<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental<br />

in developing two industry-changing<br />

programs, and has directed and been<br />

featured in hundreds of martial arts videos<br />

and webinars.<br />

98<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

Thousands<br />

Of <strong>Martial</strong> <strong>Arts</strong> School Owners And Instructors<br />

Could See Your Ad Right Here!<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5<br />

Visit <strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Sponsors<br />

Call Jeff @ 800-275-1600<br />

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Teamwork<br />

The Value of Five Minutes<br />

HANSHI<br />

DAVE KOVAR<br />

is an 8th degree<br />

black belt and<br />

recognized as the<br />

“Trainer of Trainers.”<br />

Hanshi Dave Kovar<br />

is an internationally<br />

acclaimed instructor<br />

with black belt<br />

degrees in ten<br />

different martial<br />

arts styles. His<br />

systems have been<br />

implemented in<br />

hundreds of schools<br />

around the US.<br />

➽It has been my past experience that the<br />

really productive people are those who know<br />

how to put the most effort into every minute of<br />

their daily schedule. They are the ones who say,<br />

“Okay, I’ve got five minutes to spare here, what<br />

can I do?” instead of, “Oh, I’ve only got five minutes,<br />

I guess I don’t have time to do anything.”<br />

For you to gain more value in your day-to-day, you<br />

need to analyze each moment and see how many of those<br />

extra five-minute sessions you can comfortably fit into<br />

your day. Twelve five-minute sessions can then add up to<br />

one total hour of concentrated, valuable productivity!<br />

So, what can you do in just five minutes? Well, for those<br />

of us that run a martial arts school, here is a list of ideas:<br />

1. Call leads<br />

2. Write three Awesome Cards<br />

3. Have a discussion with a student or parent<br />

4. Do an 8-Step Progress Check<br />

5. Give a mini-lesson to a student<br />

6. Freshen up the school bathroom<br />

7. Dust or organize your retail area<br />

8. Write down some drill ideas for the next day<br />

9. Post a quick social media post or photo to your school Page<br />

10. Request a review or check-in<br />

11. Get on the mat and do 100 push-ups<br />

…The list can go on, and on, and on.<br />

Within a mere five minutes you could easily recruit or<br />

take steps toward recruiting a new student, better retain a<br />

current student or family, or improve the way your school<br />

is perceived on the day-to-day. Sometimes we take for<br />

granted and forget how much can be accomplished in such<br />

a short period of time.<br />

Your challenge this week, should you choose to accept<br />

it, is to take your first five-minute session and simply<br />

make a list of all the things you can do in future five-minute<br />

sessions. Then, keep that list handy and use it to refer<br />

to and add to each day. Within the first couple of sessions<br />

you can watch your productivity already begin to soar!<br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Be recognized in future editions of<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>.<br />

Our goal at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />

is to support our industry and help you grow<br />

your martial arts school. It’s incredibly useful<br />

for our readers to hear about YOUR specific<br />

experiences and results.<br />

You are part of a wonderful industry and<br />

community with <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and now, you’ll be able to share and<br />

contribute to that community in a more rich<br />

and meaningful way than ever before!<br />

You could Share Stories About:<br />

• Achieving a New Rank<br />

• Opening a New Location<br />

• Winning an Award<br />

• Discovering a Successful Marketing Strategy<br />

• Building a Retention System that Works Well<br />

• Tournament Results<br />

• Anything else that our readers might find<br />

valuable!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Or send your story ideas to Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


INDUSTRY INSIGHTS<br />

Mulan (2020): Disney’s ‘New’<br />

<strong>Martial</strong> <strong>Arts</strong> Epic<br />

The trailer for Disney’s live-action remake of Mulan<br />

(2020) was released on Disney’s YouTube channel in July<br />

and the Internet has been buzzing, to put it mildly.<br />

Disney’s latest live-action version of the <strong>19</strong>98 animated<br />

classic promises to be one of the biggest martial<br />

arts films, both in terms of budget and in cast, in recent<br />

years—if not ever.<br />

Mulan (2020) stars an all-Chinese cast, which includes<br />

newcomer (to American screens, at least) Liu Yifei as Hua<br />

Mulan, Donnie Yen as Commander Tung, and Jet Li as<br />

“The Emperor.” Notably missing is Mulan’s goofy dragon<br />

sidekick Mushu (played in the original by Eddie Murphy)<br />

and the original film’s music as the 2020 film promises a<br />

more serious and dramatic retelling of the original, true<br />

legend. Disney’s approach to this particular live-action<br />

remake is different from their previous movies. Mulan<br />

aims to be a standalone film rather than a scene-byscene<br />

reconstruction of its animated counterpart.<br />

Yifei beat out almost 1,000 other ethnically Chinese<br />

actresses to portray the legendary heroine. The martial<br />

arts skills that she picked up from her previous films as<br />

well as her fluency in English gave Yifei the credentials<br />

Disney sought to portray Mulan. She has appeared in<br />

several wuxia films, a genre of Chinese fiction that focuses<br />

on the narratives of martial artists in ancient China.<br />

New Zealander director Niki Caro, best known for directing<br />

The Zookeeper’s Wife (2017), helms the film and,<br />

with a $290 million budget, Mulan is set to become the<br />

most expensive film ever directed by a woman.<br />

While much of the world is excited for the wartime<br />

period drama, many Internet denizens in China aren’t as<br />

enthusiastic. An article by Variety quotes several comments<br />

found on Chinese social media sites bemoaning<br />

the film’s historical and geographical inaccuracies. Still,<br />

the film promises to be a box office success worldwide<br />

as the trailer boasts over 25 million views on YouTube.<br />

Mulan will is scheduled for release in the U.S. on<br />

March 27, 2020.<br />

Big budget movies—especially martial arts and action<br />

movies—are always a great opportunity for the martial arts<br />

school owner. Between field trips and movie nights, new<br />

film releases are always a boon for business. The MA Biz<br />

Academy provides promotions like these and more! Head to<br />

MABizAcademy.com to see what they offer.<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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INDUSTRY INSIGHTS<br />

Firefighter Trained in MMA Stops<br />

Attempted Ambulance-Jacking<br />

Peclat responded with<br />

“two punches and a kick.”<br />

A firefighter in Takoma, Maryland used his MMA training<br />

to thwart a carjacker on July 28.<br />

Diego Peclat, 35, was standing next to an ambulance<br />

parked outside Washington Adventist Hospital around<br />

6:30 a.m. when Christopher Broadus, 27, climbed into the<br />

ambulance and attempted to drive the vehicle.<br />

Broadus, who has a criminal history of drug use, had just<br />

attempted to assault a nurse at the entrance of the hospital<br />

before the welterweight fighter interfered and told him to<br />

get back to his hospital bed.<br />

The man then proceeded to break into the ambulance.<br />

Peclat told WOTP, “The guy went on and opened the<br />

car door, and I was like, ‘Man, here we go.’”<br />

As he approached the man, Broadus lunged. Peclat<br />

responded with “two punches and a kick.” Peclat and a<br />

hospital security guard subdued Broadus, who had taken<br />

out a knife, and held him until the police arrived.<br />

Everyone walked away from the incident mostly unscathed,<br />

although Peclat did sustain a foot injury and minor<br />

cuts on his right hand. He was able to return back to work<br />

a week later.<br />

Broadus is being held on charges of attempted firstdegree<br />

assault and attempted armed carjacking.<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


<strong>Martial</strong> <strong>Arts</strong><br />

Celebrity Birthdays<br />

INDUSTRY INSIGHTS<br />

October<br />

Hélio Gracie ..................October 1<br />

David Bradley ................October 2<br />

Michael Dudikoff ..............October 8<br />

Kane Kosugi .................October 11<br />

Hiroyuki Sanada ..............October 12<br />

Jean-Claude Van Damme .......October 18<br />

Yayan Ruhian .................October <strong>19</strong><br />

Toshishiro Obata ..............October 20<br />

Larnell Stovall ................October 22<br />

Simon Rhee ..................October 28<br />

November<br />

Dolph Lundgren ...............November 3<br />

Jeff Speakman ...............November 8<br />

Steven Lopez .................November 9<br />

Michael Jai White & Matt Mullins.. November 10<br />

Karen Sheperd ................November 12<br />

Rickson Gracie ................November 21<br />

Lateef Crowder ...............November 23<br />

Bruce Lee ...................November 27<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 17


INDUSTRY INSIGHTS<br />

The “12 Rules of The Sword” – Ancient<br />

Samurai Text Gives Advice<br />

Tired of all the martial arts texts written by today’s nontraditionalists?<br />

Now, you can get the word straight from the<br />

masters themselves.<br />

Erich Shahan is a 3rd degree black belt in Kobudō and<br />

also happens to be a Japanese translator, specializing<br />

in Japanese martial arts texts. His latest translation is a<br />

sixteenth century text entitled The Twelve Rules of the<br />

Sword, originally by Ito Ittosai. The Twelve Rules is essentially<br />

a manual for samurai in battle.<br />

Ittosai, born circa 1560, was a Japanese swordsman<br />

who, legend has it, never once lost a duel against the<br />

head students of 33 schools. He founded the One Cut<br />

katana sword fighting school where he passed along his<br />

wisdom to students, who eventually wrote his teachings<br />

down for posterity.<br />

Among the sage advice given in The Twelve Rules is<br />

that of saying two “magical” prayers before<br />

battle, thought to help a samurai beat an<br />

opponent while “enhancing a samurai’s<br />

spirit and mind,” according to Shahan.<br />

Ittosai also recommends using his “eyes<br />

of the heart” technique. Shahan’s translation<br />

advises that “you should not look at<br />

your opponent with your eyes, but view<br />

them with your spirit . . . If you look with<br />

your eyes you may get distracted; however,<br />

by looking with your mind, you remain<br />

focused,” and includes prayers to aid the<br />

samurai in using his spirit and mind to “see”<br />

opponents.<br />

Shahan explains why this method would<br />

have worked: “You react faster to things<br />

moving in your peripheral vision as opposed<br />

to your center of focus. Looking directly<br />

at an opponent’s sword, consciously<br />

registering a movement, and then trying<br />

to respond will not end well for you in a<br />

sword duel.”<br />

Shahan adds, “Conversely, allowing your<br />

opponent to be in your field of vision without<br />

focusing on any one part allows your<br />

peripheral vision to react to any movement<br />

or attack . . . you will react faster than you<br />

could by staring directly at the enemy.”<br />

He also postulates that the prayers were<br />

really a form of meditation or even selfhypnosis,<br />

as reported by Live Science: “If<br />

your mind is in a jumble before battle, defeat<br />

would be certain. There could certainly<br />

be a connection to the eyes of the heart<br />

in the sense that you need to allow your<br />

body to react freely and unconsciously to<br />

the opponent’s attack.”<br />

The Twelve Rules of the Sword also<br />

includes “The Sword Manual of Kanamaki<br />

Jizai,” and can be purchased from Amazon<br />

and other online retailers.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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SOCIAL 411<br />

How Much Time Do People Really Spend<br />

on Social Media?<br />

It’s important for the martial arts school<br />

owner to stay up to date on the latest social<br />

media news, so you can put that marketing<br />

budget to good use. Social media marketing<br />

company Famemass has released data from<br />

various studies giving insights into social<br />

media usage in 20<strong>19</strong>, and where your dollars are best<br />

spent. Some of the more interesting findings include:<br />

People spend an average of two hours and 23 minutes<br />

a day on social media. People in North America spend<br />

about one hour and 56 minutes a day on social media,<br />

one minute more than in 2018. This amount of time is the<br />

shortest of all the world regions, which include Asia-Pacific,<br />

Europe, Latin America, and the Middle East.<br />

The top five countries for social media use are Philippines,<br />

Brazil, Colombia, Nigeria, and Argentina.<br />

People in these countries use social media for<br />

three to four hours a day on average.<br />

3.48 billion people (about 45 percent of the<br />

world) use social media.<br />

On average, people spend 58 minutes a day<br />

on Facebook, 53 minutes on Instagram, and 40 minutes on<br />

YouTube. 31 percent of social media users say they mainly<br />

use social media to research and find products to buy.<br />

40 percent say they use social media primarily to stay<br />

up to date on current events.<br />

The MA Biz Academy has a wide variety of Facebook<br />

and Instagram posts for school owners to use when promoting<br />

their schools. Check out MABizAcademy.com for<br />

more information.<br />

Facebook Adds<br />

Even More Features<br />

to Stories<br />

In an effort to attract more users to its Story feature,<br />

Facebook has enabled the ability for users to add a slideshow<br />

to their Story.<br />

Users can already add<br />

images to their stories,<br />

but the new Slideshow<br />

function makes it easier<br />

and more seamless as<br />

users don’t need to select<br />

photos frame by frame<br />

anymore.<br />

Facebook’s attempt at<br />

streamlining Stories is aligned with their goal for Stories to<br />

take over users’ newsfeeds. Facebook CEO Mark Zuckerberg<br />

said, “We expect Stories are on track to overtake<br />

posts in Feed as the most common way that people share<br />

across all social apps.”<br />

This, however, may only be wishful thinking as only<br />

(roughly) one-third of Facebook’s one billion users use Stories<br />

regularly. Still, only time will tell whether Zuckerberg’s<br />

prediction comes true, as Facebook will likely add even<br />

more features to Stories in the near future.<br />

Facebook Now<br />

Features Ads in<br />

Search<br />

Facebook Search (that is,<br />

the search bar that you use on<br />

Facebook to look up Pages,<br />

events, etc.) is now capable of<br />

displaying ads. Although the<br />

search results are determined<br />

by Facebook’s algorithm, there<br />

are some things a Facebook advertiser can do to ensure<br />

their ad’s visibility—because, unlike with Google Ads, an<br />

advertiser won’t be able to target keywords.<br />

Facebook’s algorithm looks at your business’ Page to<br />

determine your ad’s placement in search results, so it’s<br />

important to fill out all the information fields on the Page,<br />

using as many keywords as possible.<br />

To enable the Search option a user must select the<br />

Search box in the drop-down menu when boosting a post.<br />

Enabling the Search option allows the post to show up<br />

not only in Facebook Search results, but in Marketplace<br />

search results as well.<br />

Currently, this option is only available to automotive and<br />

retail advertisers but will slowly roll out to other business<br />

accounts throughout the rest of the year.<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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INDUSTRY INNOVATIONS<br />

Forget What You Know About <strong>Martial</strong><br />

<strong>Arts</strong> Business Seminars<br />

You know that an after school program can generate<br />

greater income. You also know that your school needs<br />

a social media presence to attract leads. That’s why you<br />

won’t hear any of that at the Think Tank seminar on Oct. 11.<br />

What makes the Think Tank so innovative? It’s a competition<br />

(since we are martial artists, after all) to present the<br />

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that will reshape the martial arts business industry.<br />

And if you’ve been looking for a chance to tell everyone<br />

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Not interested in presenting? No problem. You’ll also get<br />

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unbelievable results in your business or dojang, you could<br />

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This is your chance to meet and network with the most<br />

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22 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


INDUSTRY INNOVATIONS<br />

Why an Amazing Website Matters<br />

Your website is important, but how important is it exactly?<br />

Put it this way: An Amazing website is the easiest<br />

way to generate leads, period.<br />

Master Navid Shahraki estimates his Amazing <strong>Martial</strong><br />

<strong>Arts</strong> Website generated over $150,000 in additional income<br />

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Sharaki’s school<br />

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He estimates he’s<br />

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If you’re interested in getting your own Amazing <strong>Martial</strong><br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 23


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Marketing<br />

10 FREE Ways<br />

to Increase Your<br />

Social Media<br />

REACH<br />

These methods are not only entirely free,<br />

but also proven to work!<br />

1) Focus on Instagram, YouTube, and Snapchat. While Facebook is still King of<br />

Social Media Sites in terms of active users (2.2 billion of them, in fact), studies<br />

show that Facebook is on the decline. Facebook’s overall usage has declined<br />

to 61 percent while Instagram, which currently has 1 billion active users, is<br />

steadily growing along with YouTube and Snapchat. If you’re only using<br />

Facebook or Instagram you’re doing yourself a great disservice. Instagram’s<br />

ability to easily implement hashtags and geotags makes it a great choice for<br />

social media marketing, especially because of its ability to seamlessly crosspost<br />

Instagram posts to Facebook.<br />

2) Link to your school’s website in your Instagram and Facebook biographies<br />

and stories. Over the last two years, referral traffic on social media sites to retail<br />

ecommerce sites has grown 110 percent! Adding the URL to your school’s site in<br />

your content—which only takes about 30 seconds—can draw much more traffic.<br />

26 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Marketing<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 27


Marketing<br />

3) Respond to followers and visitors. Business guru Dan Kennedy<br />

gives this advice: “Don’t just like a comment—reply to it. Check your<br />

messages and answer them. Pay attention to who’s sharing your<br />

posts. If they share it, go make a comment on the shared post on their<br />

page. Unless you’re getting hundreds of shares, this should be manageable.<br />

Part of your time allocated for social media should include<br />

engaging in conversation with people. Realize ‘affluents’ don’t like<br />

to be ignored. If you don’t reply to people, you’re not just missing an<br />

oppOrtunity to build a relationship, you risk losing them altogether.”<br />

4) Be aware of the next change to Facebook advertising. As we’ve<br />

come to learn by now, Facebook often changes things up for advertisers,<br />

and there’s a big one just implemented<br />

in August. Facebook’s requirements<br />

for business photos used to be<br />

a 2:3 aspect ratio, with seven lines of<br />

visible text above the photo. The new<br />

requirements are now a 4:5 aspect<br />

ratio, with three lines of visible text.<br />

That means you have only three lines<br />

to get a prospect’s attention while still<br />

conveying essential information.<br />

5) Use keywords on social media<br />

the same way you do on Google.<br />

IFP Media Wire says that,<br />

“Keywords work on social<br />

media in exactly the same<br />

way they do on Google.<br />

This is because you<br />

browse social media on<br />

a search engine. If you<br />

are creating content<br />

on social media, make<br />

sure that it follows all<br />

the guidelines of keyword<br />

research. If you are linking it<br />

back to your website, ensure that you<br />

use the same keyword in the content part. For small brands looking<br />

to rank on search, it is essential that you do your keyword research<br />

effectively. Google links up the most opportune content based on<br />

keywords and shows it on search. For example, if you have shared a<br />

link from your blog post on your social media and it has seen high<br />

engagement, whenever people search for the keyword they will be<br />

taken to your social media post.”<br />

6) Express your personality and views. If you tend to be outspoken<br />

about your political views, don’t be afraid to express them on<br />

your social media profiles. A 2018 Social Sprout report revealed “66<br />

percent of consumers believed it was important for brands to take<br />

public stands on social and political issues.” An example of a positive<br />

outcome of this strategy is Nike, who experienced a 31 percent<br />

spike in sales after their Colin Kaepernick ad campaign. However, be<br />

cautious about this approach. Amanda Glasgow of Edelman says, “A<br />

brand must understand its audience and think long term so that the<br />

stand it chooses authentically connects its values to its customers.”<br />

Kennedy also states, “There are a number of things affluent consumers<br />

find annoying on social media and not having any personality<br />

is one of them. Other things you’ll want to stay away from are<br />

posting too many promotions, using slang or jargon, and trying to<br />

be funny when you’re not.” In other words, be yourself and prospects<br />

will flock to you (just be smart about it!).<br />

7) Be active on social media. Digital marketing company fishbat<br />

says, “One of the cardinal rules of social media is to remain active. If<br />

there is an extended period of inactivity, fans and followers will be<br />

likely to tune out. To maintain an online presence, invest time and<br />

effort in content creation. Post original content on various social<br />

media channels at least three days a week. By maintaining a steady<br />

clip of original content, a brand will remain relevant in the eyes of<br />

their audience.”<br />

8) Utilize your analytics. Analytics provide an insight to invaluable<br />

information like what your most popular content is and what<br />

times and days prospects are most likely to view<br />

your content. By using these insights, you can<br />

maximize your organic reach by posting high<br />

quality content when users are most<br />

likely to see it.<br />

9) Claim and manage all of your<br />

business listings. You need to add<br />

vital information such as your<br />

school address, school phone<br />

number, and school website<br />

across every profile. Kennedy says<br />

this is important because, “Affluents<br />

search for businesses on social<br />

media. Make it convenient for<br />

them to get all the information<br />

they need without having to go<br />

dig for it or click a bunch of times.<br />

Your contact info, hours, website, all<br />

of your locations, popular times to visit and<br />

so on should be listed (Some profiles have limited<br />

space, so be concise).” He also advises ensuring all of<br />

your information is accurate and consistent. “If your hours or<br />

some other piece of information differs from one social media site to<br />

the next, you’ll not just lose trust, you could lose visitors altogether,”<br />

says Kennedy.<br />

Kennedy also emphasizes claiming your business listing on social<br />

media and review sites, because sites like Yelp or Trip Advisor allow<br />

customers to create a listing for businesses—which gives any person<br />

carte blanche over your listing. Also, fill out every category available<br />

on listing sites including optional ones like payment options, so that<br />

your business can be found in searches and filters.<br />

10) Prioritize video content as much as possible. Video content<br />

has the highest organic reach, second only to live sessions. Upload<br />

video content over photo posts as Facebook and Instagram both prioritize<br />

that content for users’ newsfeeds. Try posting live sessions on<br />

a weekly basis since followers will actually receive notifications that<br />

you’ve gone live, and are more likely to see that content while it’s still<br />

relevant. Whether it’s videos of forms, sparring, or belt tests—just<br />

post. IFP Media Wire says, “It does not matter whether you are shooting<br />

real videos, or stitching together images and placing texts on<br />

them. What matters is that you upload as many videos as possible.”<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Think Tank<br />

They’re BLACK BELTS in<br />

the MARTIAL ARTS and in<br />

BUSINESS<br />

They’re also our honored<br />

Guest Speakers presenting<br />

at our Think Tank seminar<br />

this October 11.<br />

For our event, <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong> was determined to present some<br />

of the most brilliant, illustrious minds in the<br />

martial arts business world. We think we did a<br />

pretty good job.<br />

Without further ado, here’s our list of the<br />

Honored Guest Speakers for Think Tank 20<strong>19</strong>!<br />

30 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Think Tank<br />

Grandmaster<br />

Y.K. Kim<br />

o Nine Easy Ways to Be Rich and Happy,<br />

and Have the School of Your Dreams<br />

o Three Steps to Build a Truly Successful<br />

School!​<br />

No AMS event would be complete without their dynamic CEO and<br />

founder Grandmaster Y.K. Kim is producer and star of the <strong>19</strong>87 cult classic<br />

Miami Connection, a published author of numerous self-help books,<br />

owner of several <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> schools, and chairman of Amerinational<br />

Management Services (AMS).<br />

Master<br />

Toby Milroy<br />

o Three New Breakthroughs in Social Media<br />

that Will Give You a Huge Advantage<br />

Over Your Competition<br />

o How to Build a Five-Star Brand for Your<br />

School—on Autopilot<br />

Master Toby Milroy is a veteran multi-school operator, author, highly<br />

sought-after coach, Executive Vice President of AMS, small business<br />

strategist, and has been called the most influential leader in the martial<br />

arts industry. He is also Editor-in-Chief of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />

and one of the co-hosts of Think Tank.<br />

Grandmaster<br />

Jun Lee<br />

o How to Maintain Strong Tradition in Your<br />

<strong>Martial</strong> <strong>Arts</strong> School<br />

o Skyrocket Your Student Retention with<br />

These Modern Teaching Tactics<br />

A prominent figure in the martial arts industry since the early eighties,<br />

Grandmaster Jun Lee is the founder and president of Black Belt <strong>World</strong>,<br />

a 9th degree Kukkiwon-certified black belt, training under his brother<br />

Grandmaster H.K. Lee, is a key figure in the USTC, and is the owner of<br />

several Black Belt <strong>World</strong> schools.<br />

“My dream finally<br />

came true!<br />

This year, I earned over<br />

$1.5 million.<br />

to work for it.<br />

Everyone wants<br />

to win the lottery,<br />

but that’s<br />

not exactly realistic.<br />

We both<br />

know that if you<br />

want to achieve<br />

wealth, you have<br />

It was always my dream to earn<br />

$1,000,000.00. I wanted to buy my<br />

mother a new house (and a nicer car<br />

for myself, too). I wanted to open more<br />

schools. Well, this year I finally made it.<br />

I could only have achieved my dream<br />

through AMS’ After School Program,<br />

combined with Atlas Pro <strong>Martial</strong> <strong>Arts</strong><br />

Software and attending AMS business<br />

events like this year’s Think Tank seminar<br />

on Oct. 11 in Raleigh, N.C.<br />

If you’re struggling like I was – or even<br />

just want to improve the way you do<br />

business – I highly recommend attending<br />

Think Tank. Networking and<br />

surrounding myself with people I<br />

strove to emulate helped me become<br />

the success that I am today.<br />

Stop wasting money on scratch-offs. If<br />

you want to learn how you can make<br />

your first $1,000,000.00, register now<br />

at ThinkTankSeminar.com.”<br />

– Master Mike Bugg<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 31


Think Tank<br />

Shihan<br />

Allie Alberigo<br />

o How to Keep a Highly Traditional Program<br />

And Still Generate Amazing Profits<br />

o Integrity-Based School Operations 101<br />

Shihan Allie Alberigo is the owner of multiple schools; a tournament<br />

circuit operator, business strategist, author, and coach, helping hundreds<br />

of martial arts school owners grow their schools over the last 30 years.<br />

Alberigo has been in the martial arts school industry for nearly 30 years,<br />

with one of his Ninjutsu schools grossing $1 million, and runs a fitness<br />

club in Bermuda.<br />

Grandmaster<br />

Tom Patire<br />

o How to Make an Extra $5,000 to $10,000<br />

a Month Teaching Real Self-Defense<br />

o How to Create Win-Win Relationships<br />

with Local Businesses and Agencies<br />

Grandmaster Tom Patire is known as “America’s Leading Personal Safety Expert”<br />

and has appeared on Good Morning America, The CBS Morning Show,<br />

The Colbert Report, Montel, and in Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

Mr.<br />

Sean Lee<br />

o How to Create the Ultimate Online<br />

Marketing System<br />

o Social Media Marketing Fundamentals<br />

You Need to Know Before You Spend A<br />

Single Dollar on Facebook<br />

Mr. Sean Lee advises hundreds of martial arts school owners specializing<br />

in social media, online marketing, and effective business practices. He is<br />

a columnist and sales and marketing director at AMS.<br />

“How Much Did<br />

You Make This<br />

Year?<br />

I made over $600,000.00<br />

this year.<br />

I don’t say this to brag. I say this because<br />

I want to motivate you. There’s no<br />

reason for your school not to make the<br />

same amount of income as mine does.<br />

Unfortunately,<br />

I don’t have a<br />

get-rich-quick<br />

scheme for you,<br />

nor do I promise<br />

overnight success.<br />

It will take<br />

work. But I can<br />

help make it easy for you.<br />

After speaking with AMS, signing up<br />

for their Atlas Pro <strong>Martial</strong> <strong>Arts</strong> Software,<br />

and using their After School Program,<br />

I went from an average (at best)<br />

income to almost immediately making<br />

six figures. I also put in the work.<br />

I attended seminars; I networked. I<br />

picked the brains of people who were<br />

more successful and whom I wanted<br />

to be like. You should, too. Events like<br />

the Think Tank seminar on Oct. 11 in<br />

Raleigh, N.C. were made for people<br />

like you: School owners who know<br />

they want to earn more, while preserving<br />

their integrity.<br />

You can’t afford to wait. RSVP on<br />

ThinkTankSeminar.com to register and<br />

get ready to change your life.”<br />

– Master Tina Bane<br />

32 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Think Tank<br />

Master<br />

Don Alley<br />

o How I Built a Million-Dollar-a-Year School with<br />

Modern Digital Marketing and You Can, Too!<br />

o The Step-by-Step Blueprint for How<br />

I Successfully Upgrade Our Students<br />

Within the First Four Lessons<br />

Master Don Alley owns and operates Super Kicks Karate in Virginia, a<br />

million-dollar school, as well as his Montessori school, Center Stage Preschool<br />

& Fine <strong>Arts</strong> Academy. Alley also owns a social media ad agency.<br />

Master<br />

Lawrence Arthur<br />

o How I Attract One New Student Every<br />

Single Day, Month After Month, in Each of<br />

My 20 Schools Without a Fancy Website<br />

or Buying Any Ads<br />

o Nine Clever Tactics Proven to Keep More Students Engaged<br />

in Your Program, and Help You Build a Real Legacy.<br />

Grandmaster Lawrence Arthur is the founder of the American Freestyle<br />

Karate Association (AFKA) and Super Kicks schools, with all 20 schools in<br />

his system grossing $100,000.00 a month. Many of Arthur’s students are<br />

world champions, and many still compete on the national circuit.<br />

Master<br />

Brian So<br />

“Are You a<br />

Millionaire?<br />

Few martial arts school<br />

owners are. But it doesn’t<br />

have to be that way.<br />

There are ways to make $1 million or<br />

more in this business without sacrificing<br />

your integrity<br />

and morals.<br />

Plenty of school<br />

owners have<br />

done it, myself<br />

included.<br />

Does this sound<br />

appealing to you? If so, you must surround<br />

yourself with school owners who<br />

have paved the way, who can give you<br />

advice based on their actual experience.<br />

The one and only way to do that<br />

this year is to attend the Think Tank<br />

seminar in Raleigh, N.C. on Oct. 11.<br />

Where else are you going to find so<br />

many martial arts business success<br />

stories and so much wisdom, all under<br />

one roof? (Hint: Nowhere.)<br />

Don’t miss your chance to learn from<br />

the best and avoid costly mistakes on<br />

your way to $1 million. Register now at<br />

ThinkTankSeminar.com.”<br />

– Master Kirk Pelt<br />

o How to Tap Into this Often Overlooked<br />

Local Marketing Opportunity, the Easy Way!<br />

o The Ultimate Enrollment Presentation<br />

System: How to Enroll More Students<br />

With Far Fewer Headaches.<br />

Master Brian So is the successful multi-school owner of Highkicks Taekwondo<br />

and one of the leading experts in low-cost, community-based<br />

marketing systems for martial arts schools.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 33


Think Tank<br />

THINK TANK<br />

SPECIAL GUESTS<br />

Grandmaster<br />

Y.K. Kim<br />

Y.K. Kim is the author of over 30<br />

self-help health and business<br />

books. He is the pioneer in martial<br />

arts business, founding the preeminent<br />

martial arts business company,<br />

AMS. The modern day philosopher<br />

is the creator and founder of<br />

the innovative curriculum for the<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> organization,<br />

respectively.<br />

Grandmaster<br />

Sang Chul Lee<br />

Grandmaster Sang Chul Lee is a living<br />

legend (and on the cover of this<br />

issue!). He is the former head coach<br />

of the <strong>19</strong>88 US Olympic Taekwondo<br />

team, President of USTC, President<br />

of USTU, former Vice President of<br />

WTF, owner of multiple schools in<br />

the US, and is, quite possibly, the<br />

most successful martial arts business<br />

leader in the industry.<br />

Grandmaster<br />

Hak Sun An<br />

Grandmaster Hak Sun Ahn is<br />

the founder of the Korean Tigers<br />

Demonstration Team – and truly a<br />

legend in his own time. Under his<br />

leadership, the Korean Tigers have<br />

become international cultural icons<br />

and have set the standard of excellence<br />

for martial arts demonstrations<br />

across the globe.<br />

34 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Exclusive Interview<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 35


Think Tank<br />

How to have<br />

10,000 to<br />

For the First Time Ev<br />

Master Lixiang Wang is a 7th<br />

degree black belt and owner<br />

of the Lixiang Taekwondo<br />

Federation in Hangzhou, China,<br />

and claims over 10,000<br />

students as members. He<br />

is also the co-founder and<br />

Asian Regional Director of<br />

the <strong>World</strong> Youth Knighthood<br />

Fighting Alliance.<br />

Master Seqjon Wang is a 7th<br />

degree black belt and owner<br />

of the LTA International Taekwondo<br />

Federation in Shenzhen,<br />

China, and claims over<br />

10,000 students as members.<br />

He has enrolled a total<br />

of 100,000 students within<br />

his organization (all with oneyear<br />

agreements).<br />

36 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Think Tank<br />

20,000<br />

Students in Your School<br />

er in the United States<br />

Master Xuhua Zhang is a<br />

6th degree black belt and<br />

owner of 40 schools with over<br />

15,000 members in Zhejiang,<br />

China. He is also Chairman<br />

of China Zhejiang Zhongtaek<br />

Sports Development Co., LTD,<br />

CEO of the Chinese <strong>Martial</strong><br />

<strong>Arts</strong> Taekwondo Federation,<br />

and Vice President of The Association<br />

of Young Entrepreneurs<br />

in Huzhou, China.<br />

Master Qing Song Liu is the<br />

owner of G.D. Zhenwei <strong>Martial</strong><br />

<strong>Arts</strong> Training Center in<br />

Guangzhou, China, which<br />

boasts over 20,000 active<br />

students. He is also the<br />

creator and system builder<br />

of staff training and school<br />

management in China. Liu is<br />

one of the first mega-school<br />

owners in China.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 37


Transform Your School<br />

with Grandmaster Y. K. Kim<br />

The most successful martial arts<br />

business leader in the world<br />

Y. K. Kim<br />

• Author of a best seller<br />

and 14 other books<br />

• Producer, writer, director,<br />

and star of the action<br />

film Miami Connection<br />

• Publisher of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong> <strong>Magazine</strong><br />

• Motivational Speaker<br />

• Recipient of Y. K. Kim<br />

Day in Central Florida<br />

• Founder of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong><br />

• Chairman of a consulting<br />

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Meet Modern Educator and<br />

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I Love to Promote the <strong>Martial</strong> <strong>Arts</strong> -- I will not<br />

charge even one penny. It is a small token of my<br />

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Grandmaster Jun Lee giving some personal instruction


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40 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Cover Story<br />

From Sweeping<br />

Floors to Sweeping<br />

the Olympics<br />

Grandmaster Sang Chul Lee speaks candidly<br />

to us about the need for traditional values in<br />

Taekwondo and opening new schools.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 41


Cover Story<br />

For our Think Tank event on October<br />

11, <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />

was determined to present several of the<br />

most industrious minds in the martial arts<br />

business world. The latest icon to join us is<br />

Grandmaster Sang Chul Lee.<br />

Lee’s credentials include being a 13-time<br />

national gold medalist in Korea; inducted<br />

into the Korean Sports Hall of Fame; head<br />

coach of the U.S. National Team <strong>19</strong>79<br />

–<strong>19</strong>88; head coach of the <strong>19</strong>88 US Olympic<br />

Taekwondo team; on the Board of Directors<br />

of the US Olympic Committee; former<br />

President of USA Taekwondo (formerly<br />

USTU); former Vice President of the <strong>World</strong><br />

Taekwondo Federation (WTF); President<br />

of US Taekwondo Committee; President of<br />

US Kukkiwon; founder and President of US<br />

Taekwondo Centers; and owner and operator<br />

of five of the largest martial arts schools<br />

in the US.<br />

Lee’s career in Taekwondo began in a<br />

South Korean dojang in <strong>19</strong>59 when he was<br />

11-years-old. He studied Jidokwan (roughly,<br />

“the way of wisdom”) under Grandmaster Il<br />

Sup Chun, who is credited with contributing<br />

to the techniques used in Taekwondo today.<br />

Lee would earn his black belt in two years<br />

through intense study.<br />

After joining Korea University’s Taekwondo<br />

team, he would go on to be inducted<br />

into the Korean Sports Hall of Fame after<br />

retiring undefeated, possessing 12 Korean<br />

National gold medals.<br />

Lee immigrated to America in <strong>19</strong>75 with<br />

his wife Soon Lee and worked as the janitor<br />

at a special needs school while instructing<br />

Taekwondo part time. He soon opened his<br />

first school, Sang Lee’s Black Belt Academy,<br />

a year later, located in an abandoned warehouse<br />

in Binghamton, New York.<br />

He had only 30 students and struggled to<br />

get by because of his lack of ability to speak<br />

English. With the help of a Korean Binghamton<br />

University student, Lee overcame<br />

his difficulty with English and gained 300<br />

students within two years.<br />

He opened the first of five USTC dojangs,<br />

known as the USTC Citadel, in <strong>19</strong>86 in Colorado<br />

Springs, Colorado. Lee’s strategy was to<br />

open his school near a McDonald’s, believing<br />

that they shared similar demographics.<br />

He would open his second school in 2006.<br />

Between his five schools, USTC boasts 2,700<br />

students in total.<br />

Lee is the most decorated US Olympic<br />

Taekwondo head coach in history, also<br />

holding the longest tenure (<strong>19</strong>79–<strong>19</strong>88).<br />

He is credited with reenergizing interest in<br />

traditional Taekwondo sparring.<br />

Lee went on to found a nonprofit organization<br />

called the Woosong Foundation,<br />

which provides Taekwondo scholarships to<br />

students from lower-income families.<br />

MAWN: Grandmaster Lee, you are<br />

an extremely successful business leader<br />

with three big, beautiful schools that<br />

have over 2,700 members. What, in<br />

your experience, is the secret to success<br />

in a martial arts school?<br />

SL: There is no secret—just hard work. I<br />

have also been able to work together with<br />

my son who is a second-generation Korean.<br />

My ideas and philosophy are very traditional<br />

continued on page 46<br />

Grandmaster Sang<br />

Chul Lee owns and<br />

operates five of the<br />

largest martial arts<br />

schools in the US.<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Cover Story<br />

Lee is the most decorated US Olympic<br />

Taekwondo head coach in history, and<br />

holds the longest tenure (<strong>19</strong>79–<strong>19</strong>88). He<br />

is credited with reenergizing interest in<br />

traditional Taekwondo sparring.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 43


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Cover Story<br />

Lee’s strategy was to open<br />

his school near a McDonald’s,<br />

believing that they shared similar<br />

demographics.<br />

continued from page 42<br />

and his ideas are fresh and innovative, which<br />

makes a great mix. I have always had a different<br />

philosophy for operating a dojang. I<br />

do not rent any of my locations; I own the<br />

buildings. It is a much better investment<br />

than paying rent. After 25 years, I have the<br />

building as my asset. My philosophy is that a<br />

dojang should resemble a martial arts school<br />

with a Korean cultural feel as opposed to a<br />

gymnasium.<br />

MAWN: You have had such an illustrious<br />

career as a champion competitor,<br />

successful businessman, and political<br />

leader in the martial arts. What is your<br />

forecast for the future of Taekwondo as<br />

a sport and as a martial art?<br />

SL: As a sport, Taekwondo has a great<br />

future because it remains as one of the core<br />

sports in the Olympic games. Taekwondo<br />

is the only similar martial art that is a full<br />

Olympic Sport—not Karate, Kung Fu, or<br />

Jujustu because it is the best martial art in<br />

the world. This is a powerful way to promote<br />

a Taekwondo dojang. However, the Olympic<br />

sport aspect of Taekwondo is only a small<br />

part of what Taekwondo truly is. Only five<br />

percent of Taekwondo practitioners train<br />

with aspirations to become an Olympian.<br />

The other 95 percent of Taekwondo<br />

practitioners are children and families who<br />

train to improve their lives by learning<br />

self-defense, regular exercise, and character<br />

values such as respect, self-discipline, and<br />

self-control. Although I am a former Korean<br />

champion and Olympic coach, I do not teach<br />

Taekwondo as a sport; rather, I teach it as a<br />

martial art. That is the primary reason my<br />

dojangs remain successful and grow through<br />

a down economy. Taekwondo is a way of life,<br />

not just another sport activity.<br />

MAWN: You are the founder of<br />

the US Taekwondo Centers with more<br />

than 20 branches all across the country.<br />

Why did you form this strong<br />

organization and what benefits do<br />

your branch schools gain by becoming<br />

members?<br />

SL: In <strong>19</strong>84, my goal was to create a national<br />

chain of Taekwondo schools. I created<br />

the name US Taekwondo Center, which was<br />

intended to be a brand name like McDonald’s<br />

or Nike. With a strong brand name any<br />

student or potential student would know<br />

that this dojang has the best Taekwondo<br />

instruction. By working together with my<br />

juniors and students, we can create the best<br />

Taekwondo organization; each US Taekwondo<br />

Center benefits by the brand and image<br />

of the name.<br />

MAWN: You were an outstanding<br />

leader in the USTU for many years, including<br />

two terms as president. What<br />

were some of your biggest challenges<br />

and greatest accomplishments during<br />

those years?<br />

SL: There were certainly many challenges<br />

while serving as president of the USTU. One<br />

of the biggest challenges I faced was getting<br />

all people to understand my vision for US<br />

Taekwondo. I worked tirelessly to make the<br />

United States the strongest country in the<br />

world to benefit US athletes and American<br />

Taekwondo. My biggest accomplishment<br />

is that I created the US Open Taekwondo<br />

Championship in <strong>19</strong>92 along with my<br />

seniors and friends. At that time, there were<br />

no open championships in the world. I saw<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Cover Story<br />

that there was the US Open for golf and<br />

tennis, and I believed that Taekwondo could<br />

achieve that level of success. After we created<br />

the US Open Taekwondo Championship,<br />

many other countries created their own<br />

Open Taekwondo Championships. Today,<br />

the US Open Taekwondo Championship is<br />

the most prestigious open championship in<br />

the world.<br />

My second biggest accomplishment was<br />

that we brought the Regional Olympic Qualification<br />

Championship on American soil in<br />

both 2000 and 2004. This was a tremendous<br />

advantage for our athletes competing for a<br />

spot in the Olympics. After I retired as President<br />

of USTU, the USTU could not host the<br />

Regional Qualification and the WTF gave<br />

the right to host to Mexico.<br />

My third biggest accomplishment was<br />

that in 2000 I was the first person from the<br />

United States to become Vice President of<br />

the WTF. During my tenure as President, we<br />

had the largest membership, income, and<br />

medals from Olympic and <strong>World</strong> Championships<br />

in the history of USTU or USAT<br />

[USA Taekwondo].<br />

MAWN: USAT, which is the national<br />

governing body for Taekwondo<br />

for the US Olympic Committee, has<br />

had a dramatic decline in membership<br />

over the past few years, and in the last<br />

world championships we won no gold<br />

medals. What, in your opinion, is the<br />

reason for this drastic decline and, if<br />

you were in charge, what would you do<br />

to make the organization three times<br />

bigger?<br />

SL: During my presidency of the USTU,<br />

our peak membership was 45,000 registered<br />

members and 3,000 clubs. Today, there are<br />

approximately 13,000 registered members<br />

and 700 clubs. In addition, the last two<br />

<strong>World</strong> Championships resulted in a total of<br />

zero medals for the United States. I believe<br />

that the biggest reason for the decline in participation<br />

and membership is due to the fact<br />

that the CEOs were not Taekwondo people.<br />

Taekwondo is unique because it is not just a<br />

sport; more importantly, it is a martial art.<br />

In order for the leader of Taekwondo to be<br />

successful, he or she must have an understanding<br />

of the culture of Taekwondo and<br />

the importance of maintaining positive relationships.<br />

[In 2013] Mr. Bruce Harris [was]<br />

selected as the CEO of USA Taekwondo. He<br />

is a true Taekwondo man and he understands<br />

the culture. I believe he [did] a much<br />

better job than the prior three CEOs and he<br />

[help] USAT grow.<br />

MAWN: You are currently the president<br />

of the US Taekwondo Committee<br />

(USTC). What is the purpose of this<br />

organization?<br />

SL: As you know, Taekwondo began<br />

as a martial art. Many of the Taekwondo<br />

pioneers and seniors under the leadership<br />

of Dr. Un Yong Kim worked hard to make<br />

Taekwondo an official Olympic sport. Now<br />

that Taekwondo is established as an Olympic<br />

sport, each country’s national governing<br />

body is focused on winning medals at the<br />

Olympic games.<br />

In the 2008 Beijing Olympics, a Cuban<br />

athlete kicked a Taekwondo referee<br />

in the head because he did not agree with<br />

the referee’s judgment. This unfortunate<br />

incident demonstrated the problem with<br />

continued on page 52<br />

Lee opened his second school in<br />

2006. Between his five schools, USTC<br />

boasts 1,200 students in total.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 47


Cover Story<br />

Arlene Limas thanking Grandmaster Lee after winning the Gold Medal at the<br />

<strong>19</strong>88 Olympics.<br />

Grandmaster Sang Lee with the Olympic Team.<br />

Head Coach Grandmaster Lee visits the White House and President Reagan with<br />

the entire <strong>19</strong>88 US Olympic team.<br />

Grandmaster Sang Lee stands proudly as the Head Coach of the first US Olympic<br />

Team in Taekwondo’s debut at the <strong>19</strong>88 Olympic Games in Seoul, Korea.<br />

Grandmaster Sang Lee congratulates his team at the US Open.<br />

Grandmaster Lee with the US Taekwondo team.<br />

50 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Cover Story<br />

Grandmaster Lee at the US Open Handmadang.<br />

Grandmaster Lee leading the US National Team in Athens, Greece, the birthplace<br />

of the Olympics, for the <strong>19</strong>91 <strong>World</strong> Taekwondo Championships.<br />

Grandmaster Sang Lee with the leaders of the USTU.<br />

Grandmaster Sang Lee with worldwide Taekwondo leaders.<br />

Grandmaster Y. K. Kim interviews Grandmaster Sang Lee and his team of leaders.<br />

US Olympic Committee President Bill Hybl, International Olympic Committee<br />

President Juan Antonio Samaranch, and Grandmaster Sang Lee.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 51


Cover Story<br />

"That is the primary reason my dojangs<br />

remain successful and grow through a<br />

down economy," Lee says. "Taekwondo is a<br />

way of life, not just another sport activity."<br />

continued from page 47<br />

training in Taekwondo only as a sport. These<br />

athletes are only focusing on the kicking and<br />

punching and never learn anything about<br />

the traditions, respect, and discipline. Many<br />

of them do not even train wearing a dobok. If<br />

every country focuses [on Taekwondo] solely<br />

as an Olympic sport, we will lose all of the<br />

respect and discipline and be just another<br />

sport like Boxing or soccer.<br />

The US Taekwondo Committee was created<br />

to maintain the martial arts values of<br />

Taekwondo with the US Open Taekwondo<br />

Hanmadang. The Hanmadang focuses on all<br />

of the other aspects of Taekwondo such as<br />

poomsae, creative board breaking, creative<br />

poomsae, and demonstration.<br />

I want to support USAT 100 percent and I<br />

want the US Taekwondo Committee to work<br />

in collaboration with USAT. USAT focuses<br />

entirely on the sports aspect of Taekwondo<br />

and the US Taekwondo Committee will<br />

maintain the traditional aspects and values<br />

of Taekwondo. This join effort will help keep<br />

Taekwondo well balanced.<br />

I am proud to have created two US Opens:<br />

The US Open Taekwondo Championships<br />

for the sports aspect and the US Open Taekwondo<br />

Hanmadang, which focuses on the<br />

martial arts aspect.<br />

Grandmaster Sang Lee has spent decades building an illustrious career, which includes becoming Head Coach of Team USA Taekwondo.<br />

52 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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MAWN: You had one of the first after school programs in<br />

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the program which enabled me to quit my full time job and focus on<br />

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MAWN: So you were able to go from part time to full<br />

time because of the after school program—wow! And then, a<br />

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interested in signing up at the club, which enabled me to stop any<br />

advertising in newspapers, flyers, or magazines, and focus directly<br />

on Atlas Pro.<br />

MAWN: How much do you think you saved in outside<br />

advertising?<br />

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be spending anywhere from $250 to $1,500 for one ad for one day,<br />

whereas Atlas Pro ads are available daily. It goes right to their phone.<br />

MAWN: Are you getting daily responses?<br />

AS: Absolutely! I must be getting between five and ten people a<br />

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school’s growth!<br />

AS: My enrollments in both my evening and after school<br />

programs have increased. I’ve actually had to buy another bus<br />

just to accommodate the number of new students that have<br />

signed up.<br />

MAWN: Thank you, Sir, for sharing your experience<br />

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54 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


The Warrior Way<br />

Black Belt Confidence<br />

Play to Win!<br />

GRANDMASTER<br />

BILL CLARK is a<br />

9th degree black<br />

belt and a former<br />

PKA Fighter of<br />

the Year. He is<br />

widely considered<br />

one of the top<br />

experts in martial<br />

arts business with<br />

over 30 years of<br />

leadership and<br />

innovation, having<br />

been inducted<br />

into almost every<br />

Hall of Fame in the<br />

industry. He is one<br />

of the largest multischool<br />

owners in<br />

the world.<br />

➽The fifth factor in creating confidence is<br />

developing a play-to-win attitude.<br />

Unlike average people who play to maintain the status<br />

quo or, worse still, play specifically not to lose, successful<br />

people play to win. They never content themselves with<br />

maintaining their position in life. Instead, they are always<br />

on the lookout for new ways to increase business, leverage<br />

their talents, and enhance their lives.<br />

When starting out, playing to win often means the same<br />

thing as survival, but once a person has established a solid<br />

foundation, she often finds a comfort level and becomes<br />

complacent. In the early <strong>19</strong>70s, the dominant US auto<br />

industry came close to being crushed by foreign competition<br />

because it was no longer playing to win. For championship<br />

companies, the motto should be if you are not going<br />

forwards, you are going backwards. Confidence is a critical<br />

ingredient of good decision-making, and good decision-making<br />

with good implementation is the key to business success.<br />

Building a championship business usually results from<br />

a leader making a series of play-to-win decisions. Such decisions<br />

are made faster, put into effect sooner, and carried<br />

out more precisely when they are made with confidence.<br />

People around you can sense the level of confidence with<br />

which you reach decisions and they will act accordingly.<br />

So, it’s important to maintain an air of quiet confidence<br />

and make it plain that you play to win.<br />

Act as if it were impossible to fail<br />

The sixth factor in developing confidence is to act as if<br />

it’s impossible to fail.<br />

Is there something deep in the back of your mind<br />

that you always wanted to do but never actually did?<br />

Something fun, something exciting, something challenging?<br />

Something scary, something at which you<br />

might fail, lose your money, and perhaps lose the<br />

respect of your peers?<br />

Most people have such dreams, and for most<br />

people, they remain just that: Dreams that end the<br />

moment they wake up and reality returns with the<br />

first smell of morning coffee. However, let’s pretend<br />

for a moment that the dream lingers on—that it just<br />

won’t go away. Would you go after it if you knew there<br />

was absolutely no chance of failure? If the only possible<br />

outcome was the complete and wonderful success<br />

of your dreams, what would you do? What would you<br />

try to accomplish?<br />

When you act as if it’s impossible to fail, others support<br />

you more, you move with more assurance, and things<br />

work out better. The only real failure is not taking an intelligent<br />

risk. If you experience setbacks your self-confidence<br />

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56 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Next Level Strategy<br />

Back to Basics, Part 2<br />

SHIHAN<br />

ALLIE ALBERIGO<br />

is a 7th degree<br />

black belt, the<br />

founder of the L.I.<br />

Ninjutsu Centers,<br />

one of the largest<br />

Ninjutsu schools<br />

on the planet, the<br />

author of 4 books,<br />

and an entrepreneur<br />

with one of the<br />

first online coaching<br />

companies (TakingIt-<br />

ToTheNextLevel.<br />

com).<br />

➽One of the things I always hated about going<br />

to those big group martial arts business seminars<br />

was that I got asked a few times, “What<br />

would you like to speak about this year?”<br />

I’d say, “How about we speak about the basics?”<br />

“Oh, that’s not shiny enough. Do you have a new fandangled<br />

something new that we could . . .”<br />

No, people don’t need new and bright. Let’s make the old<br />

systems, the basics, brand new and shiny because that’s what<br />

they need. Just buying a seminar in a box or a system, that’s<br />

not what’s going to make you successful. I have not strayed<br />

from my roots for 28 years. I wish some people would listen<br />

to me and go, This guy kind of knows what he’s doing.<br />

I’ve lived the martial arts; it’s all I’ve done for the last<br />

28 years. I don’t have other jobs. I haven’t worked in an office<br />

full time or part time. I’ve made millions and millions<br />

of dollars (and I don’t mean to say that in a braggadocious<br />

way because it’s not like I’ve pocketed it all). My schools<br />

have had millions of gross dollars coming through the<br />

doors. So, how do you do that?<br />

Well, you have to have your stuff together. It’s important<br />

for us to realize that. I didn’t do that by buying the<br />

new seminar. The new Tae Bo or whatever was out at the<br />

time. I stuck to the basics, stayed with what I did right,<br />

what I knew to do, and I kept on going with that. This is<br />

what people are missing. They are selling themselves out<br />

for that chance to make money and they are losing out on<br />

what they’re good at.<br />

By the way, they are not good at the system—the new<br />

kickboxing system or the new whatever. They’re good at<br />

what they did. Now they just have to find the right clients<br />

that love what they do.<br />

We don’t need 5,000 people; we only need 150 to 200<br />

members that are paying a good fee. Now, if you’re charging<br />

$69 a month like you were in the ’80s, that’s a different<br />

story. But if you’re charging $150, to $200, to $250, and<br />

you have 200 to 300 students, you’re making $40 thousand<br />

a month.<br />

It’s funny. I spoke at a convention and I talked about a<br />

martial arts calculator. I explained: Here’s the martial arts<br />

calculator—it’s $100 times 100 students, so I could make<br />

$10 thousand. If I want to make $20 thousand I have to<br />

have 200 students. If I want to make $30 thousand I have<br />

to have 300 students.<br />

I said, “That’s not the real martial arts calculator. The<br />

martial arts calculator is about one student and how to<br />

maximize profitability: Get them in an upgrade program<br />

and sell them some retail.”<br />

Well, when I was done teaching that seminar, I swear to<br />

God, people flooded my booth wanting to buy the calculator.<br />

They actually thought I had a calculator!<br />

So, what I was trying to get people to understand is<br />

that you don’t need a million people in your school, or a<br />

thousand people, to make a super large living. Most people<br />

buy into it—Hey, I’m going to have a 22 thousand-square-foot<br />

facility with rings, and this, and that, and so on, and so forth,<br />

when in reality, they can have 2,500 square feet—and<br />

that’s a decently-sized school—and make $50 thousand a<br />

month or $40 thousand a month and make $30 thousand<br />

profit. Profitability is king.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Growth Hacks<br />

Take One Giant Step Forward<br />

SEAN LEE is<br />

the Executive<br />

Director of Sales<br />

and Marketing<br />

for hundreds of<br />

martial arts schools<br />

and specializes in<br />

online and social<br />

media marketing<br />

using his extensive<br />

professional<br />

experience<br />

in sports and<br />

martial arts<br />

marketing, contract<br />

negotiation, and<br />

investment.<br />

➽In the year 2000, an aspiring young instructor<br />

opened his martial arts school after several<br />

years of training in instruction and business<br />

under his master. To protect his privacy, we’ll<br />

call him Instructor B.<br />

He grew up in a very poor family of 16 children and<br />

had been working as a prison guard, so owning a martial<br />

arts school offered him quite a different opportunity to<br />

change his life.<br />

He had a respectable start, earning about $6,500 a month<br />

by the end of his first year. Then, his master recommended<br />

he start an after school program with summer camp.<br />

He was not enthusiastic, because they had tried an after<br />

school program at his master’s school several years earlier<br />

and it did not go well. It cost too much time, too much<br />

energy, and too much money for very little return. They<br />

closed down the program in a couple of months.<br />

This time, they hoped it would be different, because<br />

they had guidance from the AMSkids program. They had<br />

a Starter Kit with advice on what to do and what not to do,<br />

and they had expert business development consultants to<br />

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By the end of his second year he was averaging<br />

$22,000.00 a month, effectively tripling his income, thanks<br />

to AMSkids. He was able to buy himself a Corvette and a<br />

new house for his mother. Most people would be happy<br />

with this increase, but Instructor B was just getting started.<br />

He continued expanding his program, and had to build<br />

a larger building to accommodate all the new students.<br />

Now, his summer camp alone earns over a quarter of<br />

a million dollars per year, and his school’s annual<br />

income is well over half a million dollars.<br />

Could your school use a half a million dollars a year?<br />

The AMSkids Program of after school martial arts with<br />

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The monthly support will give you day-by-day, hour-byhour<br />

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60 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Ninja Business Tactics<br />

Mental Curriculum<br />

AN-SHU<br />

STEPHEN HAYES<br />

has authored 20<br />

books, worked as<br />

a bodyguard for<br />

the Dalai Lama,<br />

supervised over 30<br />

school locations<br />

worldwide, and<br />

was named, "One<br />

of the 10 Most<br />

Influential Living<br />

<strong>Martial</strong> Artists in<br />

the <strong>World</strong>" by Black<br />

Belt <strong>Magazine</strong>.<br />

➽When people come into my school as white<br />

belts, they have a three-part Student Code, or<br />

student creed, by which they must abide. We<br />

tell them right up front: These are the three<br />

things you must reinforce whenever you’re<br />

doing anything dangerous, whether it’s a ski<br />

jump, or a bungee jump, or martial arts lessons,<br />

or anything else.<br />

I believe in myself. I’m confident and I can accomplish<br />

my goals. People ask, “Have you ever had a day when you<br />

didn’t believe in yourself?” Yeah, and we’ll say it twice on<br />

that day. You have a right to believe in yourself and your<br />

potential.<br />

I believe in what I study. I’m disciplined, I’m ready to<br />

learn and advance. We ask people, “Have you ever done<br />

anything, like a job, or a relationship, and you just didn’t<br />

believe in it?” Some hands go up. “Why did you do it?”<br />

“Well, I needed the money, or I was scared that I<br />

couldn’t find another way,” or whatever: Fear.<br />

I believe in my teachers; I show respect for all who help<br />

me progress. That includes negative teachers, too. We ask,<br />

“Were you able to learn anything positive from a negative<br />

relationship?” Oh gosh, everybody says yes.<br />

Those are the three things we start with, and we say, “If<br />

you don't believe in yourself and you haven't studied how<br />

to do it, and you don't have a good coach, you’re crazy just<br />

to go in there. The only time you would ever do that would<br />

be a sporting event: ‘I’m mediocre at tennis, but I think I’ll<br />

take on this person, I might learn.’” You’re not going to die<br />

if you come in second place.<br />

Then we have a 14-point code of Mindful Action,<br />

which is our ethics code. For each belt, they learn one of<br />

these 14-point codes of how to behave, and I jokingly say,<br />

“Well, at worst, this is just how to stay out of jail.” We’re<br />

not predators. We don’t steal. We don’t lie. We don’t sexually<br />

abuse people. We have a lot of kids in our schools, so<br />

we don’t refer to sexuality, but we say, “I cultivate positive<br />

relationships, I avoid harming others for selfish gain,” and<br />

little kids say, “What does that mean?” Well, you don’t<br />

use other people. Did you ever notice anybody who used<br />

somebody? They’d pretend to be their friend and they’d<br />

get something from them? We don’t do that.<br />

When they get their black belt and are going for second<br />

degree, we have eight points of personal development.<br />

Now, this is where we look at ourselves and the way we<br />

think. There’s a mechanical way that every one of us<br />

thinks, and maybe there’s a better way, a more effective,<br />

efficient way. You learned to think when you were two,<br />

and three, and four . . . and now you're 26; you think you<br />

could upgrade that a little bit?<br />

Then, going for third degree, there’s a six-point Hero<br />

Code: Six specific things that people look at that makes<br />

for heroic living . . . and if one of those is missing, it’s not<br />

heroic.<br />

When I talk with our successful adults who are involved<br />

in the program and I say, “What’s something you<br />

used this past week? Can you really relate to this?” They<br />

always bring up the Code and the creed, because these are<br />

the conflicts that successful people are having – they’re<br />

not in dangerous parts of town and they’re not robbed at<br />

knifepoint. They run into the office bully, they run into<br />

the superior who doesn’t know how to lead, and they use<br />

these tactics that they learned at the martial arts school to<br />

bend things around to work for them. People are learning<br />

things at the martial arts school, they’re using them<br />

in their real lives, they’re generating the results that they<br />

want to get, and they come back and thank us for it. Let’s<br />

keep that in the curriculum.<br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


CLASSIFIED<br />

Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

Community Marketplace<br />

Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking To Buy A School?<br />

Are You An Instructor Looking<br />

For A Career In The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You A School Owner<br />

Looking To Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 63


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Pillars of Success<br />

Meditation<br />

GRANDMASTER<br />

Y. K. KIM is the<br />

most successful<br />

martial arts<br />

business leader<br />

in the US, having<br />

written over 30<br />

books on martial<br />

arts, business,<br />

leadership, and<br />

success. He has<br />

won numerous<br />

public service<br />

awards and is the<br />

founder of the<br />

leading martial<br />

arts marketing<br />

and management<br />

company in the US.<br />

➽What is the most powerful exercise in your<br />

life? Meditation!<br />

Meditation is mental exercise. It will give you positive<br />

energy and peace of mind. Meditation will knock out<br />

stress. Meditation will force you to empty your mind,<br />

which will eliminate your mental fat (negative thoughts)<br />

while releasing stress and tension. It then creates positive<br />

mental muscle (positive thoughts), which increases your<br />

energy flow.<br />

Meditation is a mini-vacation. You can go anywhere,<br />

any time, such as a beautiful beach, a mountain, a flower<br />

garden, or any of your favorite places. You can also meet<br />

any of your favorite people to help you release stress and<br />

get motivation. It will recharge your energy. It is the best<br />

mini-vacation without spending a single penny.<br />

Meditation is a philosophy. It is a way of life. Your<br />

mind can enable you to better concentrate and focus on<br />

whatever you are doing, or whatever you plan to do, so that<br />

you can get the maximum benefit, both personally and<br />

professionally.<br />

The most important thing is that you can communicate<br />

within yourself. Meditation is a potent tool, giving<br />

you the mental power to find the answers to “why?” and<br />

“how?” These questions lead you to the solutions for many<br />

of your problems, as well as give you a vision for your<br />

future.<br />

In my book and video series, I cover three kinds of<br />

meditation:<br />

1) Energy Meditation<br />

2) Natural Meditation<br />

3) Life Meditation<br />

To learn more about practicing these kinds of meditation,<br />

visit ykkim.com.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Three Steps to Increase Your<br />

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CHIEF MASTER<br />

KIRK PELT<br />

is an 8th degree<br />

black belt and<br />

is the President<br />

of a multi-million<br />

dollar, multi-school<br />

organization, has<br />

a 30-year track<br />

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Step 1: Join the AMSkids Program<br />

Don’t hesitate; don’t ask someone who doesn’t know<br />

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schools alike. If you want to increase your income, this is<br />

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The main thing you want to do immediately is to get<br />

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in Open House days or festivals and recruit your first wave<br />

of students.<br />

The great thing about the AMSkids program is that you<br />

not only get the monthly Support Packs instructing you<br />

on exactly what to do and when to do it, but you’ll get a live<br />

coach available whenever you need one with our professional<br />

Marketing Consultants.<br />

If you don’t understand something, or maybe you have<br />

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Summer camp is the time<br />

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The sky is truly the limit to the potential of this program,<br />

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Don’t wait another minute. Call (1-800) 275-1600<br />

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70 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Extraordinary Marketing<br />

The 10 Things You MUST Do<br />

to Thrive, Part 1<br />

GRANDMASTER<br />

STEPHEN OLIVER,<br />

is a 9th degree<br />

black belt and is<br />

the founder and<br />

CEO of Mile High<br />

Karate schools,<br />

and founder of the<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth<br />

Mastery Program.<br />

1. Premium Pricing is the Quickest Route to a<br />

High Net.<br />

Know your value and price your tuition accordingly.<br />

We are not in an industry where low price buys market<br />

share. In almost all cases, all low prices do is limit your<br />

revenue per student and convince your students of your<br />

limited value: “Absent other criteria, price determines<br />

perception of value.”<br />

It’s my belief that you should be in the range of $200<br />

a month for a new student’s lessons in your school. I’d<br />

recommend two to three months’ down payment to initiate<br />

a minimum of a 12-month initial contract for lessons,<br />

presented as, “A Quarter of the Way to Black Belt!” or<br />

something comparable.<br />

2. Focus Internally First.<br />

Take out a blank legal pad and focus on what you can do<br />

to improve student perception of value. Value starts with<br />

rapport. Hire only sincere and honest people who truly care<br />

about their students’ achievement more than their own.<br />

3. Have a Strong Sales Process in Place.<br />

Have a strong introductory, enrollment, orientation,<br />

and upgrade process in place. Implement a focused system<br />

to support that process. Vigorously train all staff on that<br />

system continuously.<br />

4. “What Gets Measured, Gets Done.”<br />

Keep complete operations statistics on your school,<br />

and always have an up-to-date Profit and Loss Statement.<br />

Learn how to read your numbers. Learn what your benchmarks<br />

should be for each area. Pay attention daily, weekly,<br />

and monthly. Your member website has a complete set of<br />

statistics tracking forms.<br />

5. Upgrade Your Staff.<br />

The most important thing you can do once you have<br />

employees is to run regular weekly or twice-weekly training.<br />

An employee either does or does not have the aptitude<br />

to perform the role that you need filled. They bring their<br />

own motivation to the job.<br />

There are many sources for staffing. These sources<br />

include internal development, referrals from current<br />

students and staff, and external recruiting from<br />

a variety of sources. Your priority does not need to be<br />

advanced-rank black belts that have been developed<br />

within. Certainly, it’s nice to hire from within. However,<br />

many quality candidates can be discovered from<br />

external recruiting.<br />

An accelerated staff-training program can yield<br />

excellent quality and prepare those who are not black<br />

belts with you for roles in program director and instructor<br />

roles.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


After School Excellence<br />

The Difference Between<br />

Babysitting and <strong>Martial</strong> <strong>Arts</strong><br />

Education<br />

CHIEF MASTER<br />

MIKE BUGG is an<br />

8th degree black<br />

belt and the owner<br />

of a $1.52 millionper-year<br />

location,<br />

with one of the<br />

largest after school<br />

and summer camp<br />

programs in the<br />

country.<br />

➽What are the differences<br />

between babysitting and a real<br />

school?<br />

Two things: Attitude and content.<br />

Like everything else, your attitude<br />

controls your altitude. If you have<br />

the right attitude, you can soar with<br />

the eagles. If you have the wrong attitude,<br />

you may end up sleeping with<br />

the fishes.<br />

In a martial arts school, the attitude<br />

must be care. If you care about your<br />

students, you will find or create a quality<br />

educational program. If you don’t<br />

care, you might as well be babysitting.<br />

What is a quality educational<br />

program? It’s one that teaches real<br />

martial arts values like honesty, integrity, perseverance,<br />

and leadership. Some school owners have started an after<br />

school program because they’ve heard they can make a lot<br />

of money.<br />

If they take the easy way out by throwing out a ball and<br />

saying, “Everyone play dodgeball!” I can understand why<br />

the screaming and chaos might make this instructor feel<br />

like a babysitter. After all, what is he even teaching?<br />

Other school owners have an organized, quality educational<br />

program where students, parents, and instructors<br />

all know exactly what is being taught.<br />

Personally, I love to teach adults, but I also love to<br />

teach children because they are the future leaders. In our<br />

modern society, there are too many children from broken<br />

homes in desperate need of the martial arts.<br />

My instructors and I can spend more time with these<br />

students if they come to our after school program than we<br />

could if they come to our nighttime program. The only<br />

challenge is where to get enough high-quality activities to<br />

utilize all of this time.<br />

The AMSkids Monthly Materials Pack makes all the<br />

difference in the world. <strong>Martial</strong> arts educators write them<br />

every month, and the activities are designed hour-byhour,<br />

day-by-day to develop a balanced child. During the<br />

school day they learn reading and writing, math, history,<br />

and science.<br />

In the AMSkids After School Program, they learn<br />

physical fitness, mental fitness, and moral fitness.<br />

AMSkids also gives my school financial security for<br />

my adult programs. Most importantly of all, it helps me<br />

develop future leaders for my community.<br />

You see, I am fortunate to have been teaching martial<br />

arts long enough to have some of my former children and<br />

teen students become CEOs of our branch schools today.<br />

I fully expect these leaders of today to surpass me, because<br />

the teaching tools I gave them are much better than<br />

the teaching tools available when I was coming up through<br />

the ranks.<br />

If you want to be a real martial arts educator, you<br />

already have the right attitude, so all you need are the<br />

right tools. With AMSkids, you can soar with the eagles;<br />

without it, well . . . give my regards to Luca Brasi.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Have Your School, Organization,<br />

Accomplishment, or Event Featured in<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>!<br />

As professional martial arts school owners and<br />

instructors, it’s important that we stay up to date with<br />

the latest tools, tactics, and strategies for operating a<br />

successful martial arts school or organization.<br />

We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> are<br />

on an unstoppable mission to help our industry grow,<br />

and one of the best ways to do that is by sharing<br />

“what’s working” and what’s not.<br />

So, we want to feature schools, school owners,<br />

instructors, organizations, students, and industry<br />

contributors that might have a story our readers would<br />

find valuable!<br />

No story is too small or too big for consideration so<br />

long as there is value to our readers.<br />

• One of your students<br />

overcame great obstacles<br />

to achieve their black belt?<br />

Awesome!<br />

• You’ve opened a new<br />

location? We’d love to hear<br />

about it!<br />

• Your martial arts association<br />

just set a new record? Great!<br />

Send us some information!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Send your Story Idea to us Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

Or Contact us at: 407-895-<strong>19</strong>96


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Tactical Self-defense<br />

Getting the EDGE!<br />

GRANDMASTER<br />

TOM PATIRE,<br />

is known as<br />

“America’s Leading<br />

Personal Safety<br />

Expert” and has<br />

appeared on Good<br />

Morning America,<br />

The CBS Morning<br />

Show, The Colbert<br />

Report, Montel,<br />

plus in mainstream<br />

publications such<br />

as Family Circle,<br />

Redbook, Fortune<br />

<strong>Magazine</strong>, and The<br />

Wall Street Journal.<br />

He has written<br />

several books<br />

and has personal<br />

safety programs<br />

that can be<br />

incorporated into<br />

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school, available at<br />

TomPatire.com.<br />

➽Edge- or bladed-type weapons, like with<br />

other specific weapons, are their own animals<br />

when it comes to realistic defense. Simply put,<br />

when you deal with any hostile situation, you<br />

deal with the moment, and that moment relies<br />

on what, how, and where you are attacked. One<br />

must realize that an edge weapon is a very up<br />

close and personal weapon. Unlike the firearm,<br />

which projects an object by pulling a trigger,<br />

the edge weapon slices and dices and does<br />

unforgiving damage, especially if the blade<br />

is serrated. Pulling the trigger on a firearm is<br />

much easier than getting close with a blade<br />

and shredding your victim. I consider an edge<br />

weapon a very, very personal and vengeancetype<br />

weapon. As one convicted murderer told<br />

me during an interview for a book I wrote:<br />

“When you want to make an example out of<br />

someone and you want fear to play a key factor<br />

– do it with a blade!”<br />

So, in all the articles written and videos filmed on<br />

knife defense, why, in the majority of attacks against<br />

a person with some training, does the attacker usually<br />

prevail in some form or another? All I can say is that it<br />

has nothing specifically to do with the videos or articles<br />

I referred to. There are some very good techniques and<br />

philosophies being taught in the arts, but unless you are<br />

born with “situational nasty,” no one can really understand<br />

a bladed altercation unless you have gone up against<br />

one – which I have done three times in my life, and I wear<br />

a battle scar on my right wrist which shows that things<br />

don’t always go as planned.<br />

What I learned in my world of protection is that you<br />

have to be prepared to go the distance, and either get to the<br />

weapon before the attacker begins his onslaught, or land<br />

a fierce strike that either knocks out his sight or equilibrium,<br />

or permanently takes out his base.<br />

The following is my philosophy of the word EDGE as it<br />

pertains to defense against edge weapons:<br />

E is for EVERYTHING. EVERYTHING is in play;<br />

there are no rules, just survival at all cost. Do EVERY-<br />

THING you can to avoid getting cut or, at least, avoid getting<br />

cut in a vital zone. Throw EVERYTHING you can at<br />

the attacker, and I do mean EVERYTHING: Hands, feet,<br />

objects – EVERYTHING you can get to keep the attacker<br />

and his edge weapon on the defensive and away from his<br />

comfort zone. Remember, action is faster than reaction, so<br />

do EVERYTHING in your power to stay on the action<br />

side of self-offense!<br />

D is for DESTROY. The weapon is evident, the situation<br />

is life-threatening – it’s time to unleash the inner you<br />

and DESTROY the element that intends to DESTROY<br />

you and your client. Seek out and DESTROY the limb<br />

holding the edge weapon. DESTROY the base supporting<br />

the attacker. DESTROY the vision so sight no longer plays<br />

a factor. DESTROY anything and everything that will stop<br />

the attacker dead in his tracks and keep him from his ultimate<br />

mission: To take you and the client out permanently.<br />

G is for GET. GET out of the way of the blade. GET<br />

your client in a safe zone that they can protect themselves<br />

in. GET the attacker distracted. GET to the attacker’s balance<br />

by attacking the legs or equilibrium points. GET<br />

to the attacker’s sight picture and knock out his vision.<br />

GET to your weapon or anything you can use as a weapon<br />

and even the playing field. GET to safety once the attacker<br />

is disabled or disarmed. GET out alive and live!<br />

E is for ESCAPE. ESCAPE the first initial strike –<br />

that is key. ESCAPE the fear factor and replace it with I<br />

can, I will. ESCAPE falling prey to self pity (“why me?!”).<br />

ESCAPE the severity of the moment with direct focus<br />

of self-offensive techniques. ESCAPE any way, anyhow,<br />

and by any means, because the edge weapon you face can<br />

dictate your existence or non-existence! ESCAPING with<br />

your life and that of your clients’ is the key element of<br />

your defense. Remember, it doesn’t have to be pretty or<br />

perfect – it just has to be life saving!<br />

Until next time, Be Safe Always!<br />

78 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

The Transformation Brand<br />

PROFESSOR<br />

WILLIE “THE<br />

BAM” JOHNSON<br />

is a 7th degree<br />

black belt and<br />

seven-time<br />

sport karate and<br />

Kung-Fu world<br />

champion. He has<br />

appeared in four<br />

movies, 16 plays,<br />

and 11 television<br />

shows. He is<br />

also the national<br />

spokesperson for<br />

the Stronger than<br />

Drugs Foundation<br />

and the Champions<br />

Against Drugs.<br />

➽Transformation is not an end in itself; it’s<br />

not a onetime event; it is a process of constant<br />

change, adapting and flowing from the inside<br />

in order to be a complete person physically,<br />

mentally, and spiritually. This image is ingrained<br />

in all you do as a company, a brand,<br />

and a leader.<br />

Today's state of affairs, everyday challenges, and<br />

social pressures can make one feel so<br />

doubtful. Especially when what you're<br />

measuring as transformation is the<br />

dollar sign, and the profit margin is<br />

more important than the empowerment<br />

of another. I was fortunate that,<br />

at my lowest point of despair, in a jail<br />

cell ready to call it quits, a spiritual<br />

mentor showed me how to fish for<br />

my inner truth. They say the truth is<br />

a double-edged sword, and when you come face to face<br />

with it you can do two things: Quit or go forward; or, as<br />

Grand Master Brown would say, everything is designed to<br />

go forward.<br />

Only when that inner pain you feel in your gut begins<br />

to influence your mental mindset is anything possible. As<br />

the saying goes, fake it till you make it. For me, after walking<br />

out of jail with $20, a dream, and faith in the unseen<br />

did I become committed to shouting out all of the things I<br />

wanted to achieve.<br />

The daily news reports and statistics were against me<br />

as I continued being persistent in my quest to transform.<br />

Today is no different. My brand, first and foremost, is<br />

what I stand for, and that is to empower people to achieve<br />

their personal best regardless of their circumstances, and<br />

martial arts is a tool that I use. My brand is the foundation<br />

of my entrepreneurship goals, and when people see<br />

me, hear my name, or are influenced to buy my service or<br />

product, it triggers what I stand for.<br />

As my mentor John Cowinski continually reminded<br />

me: Service to others is not the number one goal. As<br />

consumers buy first with their hearts and second with<br />

their minds, it is my brand's duty to complement their<br />

conditions with solutions that logically make sense for<br />

their problems, desires, or needs.<br />

I was fortunate to make it out of the negative cycle I<br />

was in, because my last stop would have been death. And<br />

if I don’t stay focused on the truth of my business today,<br />

it can mean death, but I refuse to die. I started college with<br />

$20, and my family’s EFC was around $27,000 a year. It’s<br />

funny; before the EFC tools when I started school in <strong>19</strong>82,<br />

I was learning the street entrepreneurship skills for a successful<br />

operation. During my construction, I had to find<br />

the similarities in both sides of the track based on success,<br />

and the rest was history.<br />

Now into our 17th year of running the school, another<br />

level of transformation is happening. It<br />

is our intention to help as many people<br />

as possible look within and become<br />

aware of the greatness that lives within.<br />

The BAM’S brand is a walking, talking,<br />

living, breathing example of making<br />

the best of what you've got, even if the<br />

world counts you out. Step up and shoot<br />

up negative vehicles from within, along<br />

with keeping those many negative<br />

thoughts, and then apply the following steps:<br />

An early start.<br />

I believe we should start our day before anyone else<br />

awakens in the house, washing your face and brushing<br />

your teeth while viewing your lesson board on the<br />

bathroom wall. Then, go into a hot bath, meditate, think<br />

creatively, and read about ten paragraphs from ten different<br />

books relating to your weaknesses and shortcomings.<br />

I follow that with a healthy breakfast, revive my daily<br />

rituals, kiss my wife and son, and then I’m off to the gym.<br />

A daily workout.<br />

As I head to the gym, and as I work out at a level of<br />

total energy, I listen to spiritual audiobooks like Think and<br />

Grow Rich, while remembering to never relive my past<br />

while reliving my ten-year plan to the fusion of explosive<br />

rap music and whatever else drives me. With the voices<br />

of Mr. Cokinos, Steve Lobel, and many others, all feeding<br />

my subliminal thoughts<br />

Working the “school.”<br />

As I arrive at my school, I read daily reflections, light<br />

candles, begin water fortune, and tap my pen onto my<br />

journal, then review my daily schedule to grow my school.<br />

These three steps should be a great way to start one’s<br />

transformation from the inside out. Remember, representing<br />

your brand comes from the display of growth.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


The Millionaire Smarts Coach<br />

Why a Coaching Program<br />

Can Make You Rich in All<br />

Parts of Your Life, Part 2<br />

LEE MILTEER<br />

is an Intuitive<br />

Business Coach,<br />

award-winning<br />

professional<br />

speaker, and TV<br />

personality who<br />

has counseled<br />

and trained over<br />

a million people<br />

throughout her<br />

career. Lee is<br />

Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery’s<br />

Millionaire Smarts<br />

Coach and is also a<br />

best-selling author<br />

of educational<br />

resources.<br />

➽We only have 24 hours per day and, as a society,<br />

we have become so reactive to the needs<br />

of life that we often forget to use some of our<br />

life energy towards our real goals. We are reactors<br />

instead of<br />

actors. Being part<br />

of a coach’s process<br />

will give you<br />

the opportunity<br />

to break free of<br />

the daily reactive<br />

cycle. The real<br />

power of being<br />

in a mentoring<br />

program is that<br />

you get the support<br />

you need;<br />

however, you are<br />

accountable for<br />

you making sure<br />

you get what you want. A coach can supply you<br />

with value to help you get in touch with your<br />

passion, dreams, hope, and purpose; in other<br />

words, help you reclaim your own childhood<br />

dream of the good life. Having a coach can help<br />

you overcome your fears and doubts, and give<br />

you the necessary motivation, tools, and resources<br />

to keep you taking the necessary steps<br />

day by day until you reach your goals.<br />

The bottom line is that belonging to a mentoring<br />

program will help you set clear intentions and goals. Having<br />

a coach in your life will create a solid foundation from<br />

which you can maintain integrity with yourself. Having<br />

someone who will challenge, stretch, and empower you<br />

to have a bigger income, and to truly go for the financial<br />

independence you want as an entrepreneur, is priceless.<br />

The bottom line is that choice and not chance determines<br />

your future. The choices you make today will create<br />

your future. To really be in control in your life, you must<br />

become an actor to life and not a reactor to the circumstance.<br />

It’s true that you may not have any control of outside<br />

events, but you do have the power within yourself to<br />

control your internal<br />

reactions.<br />

It has been said by<br />

wise teachers that the<br />

day you take complete<br />

responsibility for yourself<br />

–the day you stop<br />

making excuses – is the<br />

day you start ascending<br />

to the top. Your power<br />

of choice is your one<br />

true personal power,<br />

and it is your greatest<br />

ally as you design your<br />

destiny. It is your destiny<br />

you are ultimately<br />

shaping with the results of the choices you make every<br />

single day of your life. In fact, your power of choice is the<br />

only power you have that can ensure you will create a life<br />

that fits your own unique personality and needs.<br />

As a mentor and professional success coach, I believe<br />

more than anything else it’s our decisions, not the<br />

conditions of our lives, which determine our future and<br />

destiny. You must realize that you are responsible for the<br />

fulfillment of all your dreams. The power to succeed or<br />

fail is always yours to choose. Make the choice today to be<br />

a student of success principles and to be a lifetime learner.<br />

No one can take knowledge away from you. Wisdom, with<br />

the power of action, is the true secret to wealth in life as an<br />

entrepreneur. All top executives and athletes use coaches,<br />

so why not you?<br />

Get Free Copies of Two of Stephen’s Books and A<br />

Free Online Seminar with Lee Milteer:<br />

<strong>Martial</strong><strong>Arts</strong>Wealth.com<br />

82 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Budo Philosophy<br />

Personal Evolution<br />

SHIDOSHI<br />

ALFREDO TUCCI<br />

is the CEO and<br />

General Manager<br />

of the Budo<br />

International<br />

Publishing<br />

Company, a<br />

leading publisher<br />

in the martial arts<br />

with over 35 years<br />

in the industry.<br />

He is also author<br />

of several books:<br />

The Immaterial<br />

Dimension, The<br />

Way of the Warrior,<br />

and The Spirit. He<br />

currently lives in<br />

Valencia, Spain.<br />

➽Personal evolution is such a great mystery!<br />

We change everything without changing our<br />

essence because what we really change, in<br />

essence, is only the fitting. But tiny changes in<br />

the center mean huge changes in the periphery<br />

(the archer aiming); mind, emotion, and especially<br />

the spirit; the more in the center (and the<br />

more we are identified with the real center), the<br />

greater the effect.<br />

The essential mass of our personality marks the<br />

differential of transformation, the greater the mass<br />

the greater the change (the bow tension). So we who are<br />

“intense by birth” rotate, apparently, millimeters and the<br />

world trembles (for better or worse), hence the importance<br />

of increasing the responsibility of sobriety, temper, and<br />

reflection. At the same time, nothing matters because we<br />

are not responsible for having a critical mass—it only matters<br />

what we do with it, because we will be the first ones<br />

and last ones to be rewarded, the first ones and last ones to<br />

be punished, and we will be rewarded or punished by ourselves;<br />

the rest is just a mirror that reflects us, a bouncing<br />

wall. What a great mystery is the personal evolution!<br />

We are what we are!<br />

It's true! We are what we are!<br />

Indeed! Movement is only produced by difficulties; but<br />

too many of them also block us when they get to beat us –<br />

and anyone who has not been defeated, raise your hand!<br />

It's true, and yet, ease leads inexorably to difficulty. A balance<br />

that we must manage wisely: The brave, by measuring<br />

himself in his courage, the coward in his fear, the lazy<br />

in his laziness . . . much of “whatever” – even joy! – brings<br />

pain. Standing still means ending up by decomposing<br />

yourself, but if you keep moving too much, sooner or later<br />

you'll lose the center.<br />

Is it necessary, suffering so much? The river always<br />

reaches calmly the sea. Old age has its advantages, too!<br />

Acceleration<br />

One of the more interesting, and at the same time, lessweighted<br />

aspects of the acceleration on humans is that of<br />

unmasking its devices. If we start from the idea of person<br />

(in Latin, actor's mask), they fall at full speed, pushed by<br />

the winds of acceleration. Hurries and rush are always bad<br />

counselors; like goes the Spanish saying that the writer<br />

Benito Pérez Galdós attributed to King Fernando VII, when<br />

his troubled valet didn't manage to dress him well: “Dress<br />

me slowly because I'm in a hurry” (“haste makes waste”).<br />

The Spanish collection of proverbs is fraught with wise<br />

phrases that expose this same idea in the most charming<br />

ways: “Hurries are a thing of thieves and bad bullfighters.”<br />

Parsimony and temper always require a thorough management<br />

of the acceleration that invades us and surrounds<br />

us. The world is rushing and those who are unable to evade<br />

its pace invariably become slaves to circumstances.<br />

Hurries, when there is no right temper, are pulled out<br />

from within our primordial natures, because there is no<br />

time for concealment or imposture. But, for everyone,<br />

there is a threshold of pressure acceleration (which are the<br />

two sides of the same coin) where the force overcomes us,<br />

and then the only weapon is having worked deeply our<br />

consciousness.<br />

86 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Pro Shop Power<br />

The 3 Keys to Running a<br />

Successful Pro Shop<br />

BRANDON KIM<br />

is the President<br />

of Vision <strong>Martial</strong><br />

<strong>Arts</strong> Supply, Los<br />

Angeles Branch,<br />

who helps school<br />

owners all over the<br />

US maximize their<br />

retail sales and<br />

drive more revenue<br />

into their schools.<br />

➽You could probably use more revenue, right?<br />

(Couldn’t we all!) Running a pro shop that generates<br />

$1 thousand–$2 thousand in additional<br />

income every month is certainly one way to get<br />

there. As a matter of fact, earning this kind of<br />

extra income is easily accomplished when you<br />

have the three keys for operating a successful<br />

pro shop.<br />

The simplest step to take is contacting Vision. Vision<br />

is one of the biggest and most active companies in the<br />

martial arts supplies industry. Vision is even the official<br />

and exclusive sponsor of the USA Taekwondo Association.<br />

Vision’s quality products and on-time delivery are<br />

well known in the industry, and they deliver the highest<br />

satisfaction to the customers.<br />

To maximize success with Vision or another supplier,<br />

use the following keys.<br />

Key 1: The Right Set-Up<br />

Your pro shop must look appealing to capture the<br />

attention of your students and visitors. If you have a<br />

physical pro shop, it needs to be clean, well organized,<br />

and perfectly situated. Each of these qualities presents a<br />

professional appearance and leads to customer interest.<br />

Sounds simple, right? Then why are so many martial<br />

arts pro shops dirty, disorganized, and off in a corner?<br />

Face it; you’re really busy with many tasks. So, just<br />

enlist a little help from a staff member to whip your<br />

shop into shape.<br />

In addition, if your pro shop is online, the same rules<br />

apply. Your website and online pro shop should look nice<br />

(clean), be easy to search and find products (organized),<br />

and simple to find (location).<br />

Key 2: The Right Supplies<br />

Your pro shop supplies should be quickly moving<br />

in and out like a revolving door, rather than sitting and<br />

collecting dust for weeks at a time. Earning an extra $250<br />

to $500 every week is as simple as knowing what your<br />

students need and want. You just need to have the right<br />

supplies in stock or available online.<br />

You create the curriculum that requires uniforms<br />

and sparring equipment. You make the rules for wearing<br />

special performance clothing and shoes on your exhibition<br />

team. You also control the promotions you run, like<br />

camps and seminars that call for supplies from your pro<br />

shop. Get the idea?<br />

Key 3: The Right System<br />

Since you’re not a manufacturer, you need to get connected<br />

with Vision or a martial arts supply company. Partnering<br />

up with Vision enables you to have access to quality<br />

supplies that will be delivered quickly to your pro shop or<br />

to online customers. In addition, Vision’s inexpensive supplies<br />

make turning a nice profit simple.<br />

To get your pro shop organized and meet your income<br />

goals, martial arts software can be integrated, like Atlas Pro<br />

<strong>Martial</strong> <strong>Arts</strong> Software. You’ll be able to quickly see your inventory,<br />

track student purchases, and get financial reports,<br />

making running your pro shop easy and profitable.<br />

To see how Vision can help you make the most<br />

of your pro shop, head over to MyKick.com.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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MIND MASTERY<br />

Mindset: The Power of You<br />

GRANDMASTER<br />

JESSIE BOWEN<br />

is president of<br />

Karate International<br />

of Durham, Inc.,<br />

a member of the<br />

American <strong>Martial</strong><br />

<strong>Arts</strong> Association<br />

Sport Karate<br />

League and Hall<br />

of Fame, and has<br />

been a member of<br />

the Duke University<br />

PE Staff for over<br />

25 years. He is the<br />

author of Zen Mind-<br />

Body Mindfulness<br />

Meditation and<br />

Zen Mind-Body<br />

Mindfulness<br />

Meditation for<br />

<strong>Martial</strong> <strong>Arts</strong>, as well<br />

as several other<br />

books, programs,<br />

and audio CDs on<br />

meditation and<br />

success training.<br />

➽“If you think you can or you think you can’t,<br />

you are always right!”<br />

–Henry Ford<br />

Being successful is a two-part process: Determination<br />

and belief! Both of which begins in the mind. It’s important<br />

to consciously be on your path to success and equally<br />

important to prepare your mind, spirit, and body for the<br />

success you seek.<br />

Over the next several articles, my focus is going to be<br />

on mindset. I’m going to reveal to you a great<br />

secret and give you tools for unimaginable<br />

breakthroughs for success<br />

in any area of your life.<br />

Not only am I a martial<br />

artist, but I’m also a corporate<br />

educator and sports<br />

mind game coach. I have<br />

the unique opportunity<br />

of presenting to Fortune<br />

500 companies the<br />

mindset principles<br />

that are taught<br />

in the martial<br />

arts to support<br />

the next level<br />

of success for<br />

their management<br />

teams.<br />

I just finished<br />

a training<br />

program for American Express, The Growth Mindset. We<br />

all have hang-ups—the things that we cannot let go of. Do<br />

you have hang-ups? You desire to have a better life, more<br />

prosperity, but you’re pulled back to the same place where<br />

you started. That’s called a fixed mindset. A growth mindset<br />

is when you open yourself to discover what the true meaning<br />

of success means to you.<br />

Before I can begin to talk about success, we first must<br />

gain a clear understanding of what success means to you.<br />

You see, it doesn’t matter how much new information<br />

you acquire to increase the prosperity of your business,<br />

relationships, or even personal health. With new information<br />

you need a new mindset.<br />

Determination and belief are the starting points for<br />

success. They open you to new opportunities to do and<br />

be anything you desire and you only need a subconscious<br />

thought to plant the seed. How do we do this?<br />

The first and most important element of success is to<br />

open your mind. A closed mind seals off creative solutions<br />

and eliminates any possibility for new opportunities.<br />

A closed mind keeps you where you are in life, where<br />

you always have been, and will continue to be. A closed<br />

mind creates:<br />

• The constant struggle to achieve or get ahead,<br />

• Constant conflicts and obstacles, the ever-present<br />

resentments that rear their ugly heads<br />

for each new situation you<br />

encounter,<br />

• Remorse for not doing<br />

or having what you truly<br />

dream and the envy you<br />

feel each time you meet,<br />

read, or hear about someone<br />

more successful than you,<br />

knowing you should be in that<br />

person’s shoes.<br />

All you need to do to achieve<br />

success is to open your mind.<br />

When you truly open your mind<br />

the anger, resentments, hatred,<br />

and envy are gone; however,<br />

it takes some work on your<br />

part. Let’s look at how<br />

the mind works.<br />

A thought, just<br />

like an action, is<br />

energy in motion. Emotional thoughts carry even more<br />

energy. When you create a thought, especially one you feel<br />

emotional about (such as your dream of success), you have<br />

created energy that goes out to the Universe and allows<br />

you to explore, create, and grow the thought. The process<br />

takes care of itself.<br />

We all have thoughts but we don’t all achieve our<br />

dreams. That’s because thoughts may be negative or positive<br />

in nature. Even thoughts you believe are positive may,<br />

in truth, be negative to achievement.<br />

It’s not enough to be an anonymous member of society<br />

who lets others decide your fate. To allow life to pull you<br />

along creates conflicts, resentments, and lost opportunities.<br />

So, start today with pen and paper and evaluate your<br />

life as it is now vs. the life that you would truly desire.<br />

Good luck!<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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Master the Basics<br />

Funding Your Exhibition and<br />

Tournament Teams<br />

MASTER<br />

TINA BANE<br />

is a 6th degree<br />

master instructor<br />

and owner of a<br />

Top Ten martial<br />

arts school with<br />

successful after<br />

school and summer<br />

camp programs.<br />

➽One of the secrets to long-term student<br />

retention is forming teams. Your regular classes<br />

have to be designed for all your students, of all<br />

ages and ability levels. Teams allow students<br />

with outstanding ability to focus on their area<br />

of interest and develop their fullest potential.<br />

Two teams no school should do without are the<br />

Exhibition Team and the Competition Team.<br />

The Exhibition Team, which is sometimes called your<br />

Demo Team, practices exciting techniques to use during<br />

exhibitions. We dedicate one special class a week to<br />

them, plus we have a separate team for our after school<br />

program. They prepare exhibitions for our belt tests, plus<br />

any other exhibition opportunities we get during the year<br />

to promote our school; and at least once a year we compete<br />

with other teams in our organization. We give them<br />

special training in leadership, cooperation, higher-level<br />

techniques, exciting breaking, crowd-pleasing falls and<br />

throws, and exceptional team coordination.<br />

To give our team a sense of being special, we buy special<br />

exhibition uniforms that make their show more exciting.<br />

We invest in music and special props for their exhibitions<br />

and help with travel expenses and entry fees for the<br />

competition. You may also choose to provide some team<br />

identity items like equipment bags, t-shirts, and warm-up<br />

suits.<br />

The students, both the adults and children, are proud<br />

members of our Demo Team, and the parents are extremely<br />

supportive. They feel they have ownership in a special<br />

part of our school – and when they feel ownership, they<br />

naturally give more time, and receive more satisfaction.<br />

At this point, you’re probably asking, “Where do we<br />

get the funds for all those expenses?” Many schools are<br />

strapped with paying for those expenses out of pocket, or<br />

asking the students and parents to pay their own share,<br />

but we have special fundraisers. One fundraiser that is<br />

open to many schools is the Smart Card Promotion, which<br />

our friends at AMS provide complete with artwork and<br />

instructions. It’s fairly easy for a few students or parents<br />

to raise a couple hundred dollars in an afternoon, and as a<br />

special bonus, recruit new students into our school. In our<br />

organization, we are fortunate to have a similar program<br />

where we sell our Grandmaster’s book along with a trial<br />

course, which serves the same dual purpose. The students<br />

and parents don’t mind participating in these fundraisers,<br />

because the money they raise saves them from out of<br />

pocket expenses.<br />

The Competition Team works the same way. Most<br />

schools have a competition team of students interested in<br />

competing in tournaments. Some schools have traditional<br />

sparring or grappling competitions, while others are<br />

moving toward less violent options like the Hanmadang.<br />

We simply got tired of watching our students get injured<br />

in tournaments, or quit because of the bad attitudes they<br />

saw from students, referees, and even masters from other<br />

schools. Although we do have individual competitions, we<br />

also have team competitions that emphasize cooperation<br />

and self-improvement over violence. If you’ve ever seen<br />

them, they are unbelievably exciting. Our competitive<br />

athletes train hard, and spend many extra hours perfecting<br />

their techniques. These students get to compete, win<br />

trophies and medals, and receive travel subsidies from our<br />

fundraising efforts.<br />

I highly recommend developing your own Exhibition<br />

and Competition Teams, and funding them with the<br />

Smart Card or a similar program.<br />

You can get all the materials and guidance you need<br />

from my friends at AMS by calling (1-800) 275-1600.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


Instructional Excellence<br />

Why is Everybody Always<br />

Yelling?<br />

GRANDMASTER<br />

TIM MCCARTHY<br />

is a 9th degree<br />

black belt and<br />

is a martial arts<br />

educator with a<br />

master’s degree in<br />

education. He has<br />

been instrumental<br />

in developing two<br />

industry-changing<br />

programs, plus<br />

has directed and<br />

been featured in<br />

hundreds of martial<br />

arts videos and<br />

webinars.<br />

➽When a mother first brings her child into a<br />

martial arts school, she will sometimes ask,<br />

“Why is everybody always yelling?” I like to<br />

answer that we are teaching physical, mental,<br />

and emotional fitness.<br />

On a physical level, yelling does several things. First<br />

of all, it tightens the stomach to exercise the mid-section<br />

and protect that area in case we are hit. Tightening the<br />

stomach muscles also expels air, which increases the power<br />

in our punches and kicks.<br />

On a separate physical level, yelling exercises our<br />

internal organs. Our bodies have two kinds of muscles:<br />

Striated muscle and smooth muscle. Striated muscles are<br />

the muscles that move us – biceps, quadriceps, pectorals,<br />

etc. They are exercised directly by movement. The more<br />

we move them, the stronger they become (within reason,<br />

of course).<br />

Smooth muscles cannot be exercised directly. Organs<br />

like our intestines have smooth muscle, and they move,<br />

but not under our conscious control. The way we keep<br />

them healthy is to contract and relax the striated muscles<br />

around them and by deep breathing. Deep abdominal<br />

breathing refreshes your organs. When you inhale, it puts<br />

pressure on the organs, forcing stale blood and carbon<br />

dioxide out. When you exhale, it reduces the pressure, allowing<br />

fresh blood and oxygen back in. <strong>Martial</strong> arts training<br />

provides a balance of internal and external exercise by<br />

combining deep breathing with physical movement. Spirit<br />

yelling forces us to use deep breathing while moving.<br />

On a mental level, we are learning to focus our mind<br />

and our body together. When we punch or kick, we focus<br />

all of our attention – our entire body from the ground,<br />

through the waist, to the hand or foot – plus our mind<br />

and spirit on the point of impact. A spirit yell helps us<br />

focus our attention on each movement. Practice directing<br />

our focus over and over for an extended period of time<br />

improves our ability to concentrate. Students who can<br />

focus on their punches and kicks can also focus on their<br />

teachers, their homework, or their tasks at work.<br />

On an emotional level, a spirit yell builds confidence.<br />

If you have ever taught students who lack confidence, one<br />

of the hardest things to get them to do is yell loudly. They<br />

may peep or sigh, but spirit yells don’t just come out. It<br />

takes time and training to learn to express their confidence<br />

by sound. However, with practice, they do develop their<br />

confidence, and it shows up in their public speaking ability.<br />

The martial arts are like no other exercise program<br />

because we actually teach them in a way that emphasizes<br />

the different aspects of the whole human being we are<br />

exercising.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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96 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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<strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

The First Karate Championship<br />

Live TV Broadcast<br />

SENSEI<br />

GARY LEE,<br />

the American<br />

Samurai, is a 9th<br />

Dan black belt,<br />

a USA Karate<br />

Federation gold<br />

medalist, winner<br />

of five Super<br />

Grand National<br />

Titles, a featured<br />

actor in the movie<br />

Sidekicks, and<br />

is the founder of<br />

the National Sport<br />

Karate Museum.<br />

➽Here’s a sport Karate story you may have<br />

heard about in rumors or as the guys gathered<br />

after a tournament, or maybe from the source.<br />

The pioneer of media power and the blood-andguts<br />

era has to be the man Bruce Lee called, “the<br />

most dangerous man alive”—Living Legend Jim<br />

Harrison. Jim was and is the most sincere martial<br />

artist this Sensei has met. He was the fourth to<br />

be roasted at the Living Legends and is still active<br />

in his schools today. Jim Harrison created the<br />

first Karate championship live TV broadcast with<br />

top fighters in what is now called sport Karate.<br />

The fighters were there for Mr. Harrison, television<br />

exposure, and the prize money of one dollar; that’s right—I<br />

said one dollar.<br />

I don’t know, I think it’s a black belt thing.<br />

The event had no time limit but would be determined<br />

by who scored the first two points, and it was contact—<br />

CONTACT! The event I am talking about was the first Professional<br />

Karate Championships, held at a small television<br />

station in Kansas City in <strong>19</strong>67. This was a heavy-contact,<br />

no-pads competition. This was real fighting from the<br />

champions of the time!<br />

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Mullins, Joe Lewis, J.P. Burleson, David Moon, Fred Wren,<br />

Robert Trias, Allen Steen, and Jim Harrison. Chuck Norris<br />

was invited but had an injury from a past tournament.<br />

Both Burleson and Moon had their ribs broken during the<br />

competition. Moon, with broken ribs, still finished the<br />

final fight with Joe Lewis.<br />

Blood was drawn and in the end, a then-shy Joe Lewis<br />

won the dollar.<br />

That was <strong>19</strong>67 and those champions saw the future<br />

and they made a point. They fought with skill for this new,<br />

exciting sport Karate!<br />

Bob Wall with Bruce Lee<br />

Lou Angel<br />

Skipper Mullins Joe Lewis J.P. Burleson<br />

David Moon<br />

Fred Wren Robert Trias Allen Steen<br />

Jim Harrison<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5


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MARTIAL ARTS WORLD NEWS VOLUME <strong>19</strong> | ISSUE 5 99


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