Issue No. 13

Renting holiday properties are one of the most popular forms of income in France
for expats and so it's really important to make the most of your opportunities.
Successful marketing means being pro-active with a clear strategy and budget
says Donna Sloane of French Connections.
Here are her top marketing tips:
WHERE TO ADVERTISE
Look online at listing websites and maybe choose more than one. Some are
international, others specialise in France. Some charge a set annual fee, others take
commission. Check out special offers, especially at this time of year.
choose customer service
Will staff help create your presentation and do they answer helpline calls and emails
quickly and effectively? Does the company promote owners through advertising,
blogging and a PR programme?
budget
Allow for hosting of your listing over the long term plus costs like photography and
contingencies like special offers and ‘featured property’ slots on the listing site.
create a great online listing
Use the host site template to display stunning photos and an alluring but honest
description. Aim to show what a holiday at your place offers and make it stand out from
the rest. Holidaymakers want to see what to expect, imagine themselves there and feel
safe to book.
monitor enquiries
Be easy to contact and reply to enquiries within 24 hours maximum. Often it’s good
business to phone for a chat to clinch the booking. Make sure you also get text alerts
and see enquiries in the host site’s owner’s area.
French Connections is at www.frenchconnections.co.uk 01580 819303
The online listing specialist currently has a unique six months free
or money back offer with no commission.