National Hardwood Magazine - March 2022

ELIPTICON WOOD PRODUCTS Continued from page 23
High quality craftsmanship, as shown in this curved mantle, is
key to Elipticon’s success, where three dozen fellow employees
are taking Elipticon into the future.
partments, as well as sales, customer service and fulfillment,
all come together. As Hanson noted, “There is
an old saying from The Great Game of Business: people
support what they help create. At Elipticon, we have
cross functional teams that solve their own problems.”
Heckner echoed that sentiment.
“John always was a visionary. This is his legacy – to
ensure employment of the employees at Elipticon. He always
believed he should have good people, so he hired
people who could make a difference,” she commented.
Attention to
customer service
includes prompt
delivery by
Elipticon’s fleet.
That philosophy also applies to looking out for the
collective future of the company. A couple of years ago,
employees realized that the market for mouldings was
starting to become saturated, and that the custom work
orders were beginning to level off. As a result, Heckner
noted, the company decided to add a line of finished
products as part of a larger effort to expand its existing
customer base. Hanson added that they also are looking
to further develop Elipticon’s stock programs with some
of their customers so that they can offer shorter lead
times for them, as well as more predictable work flow for
the company.
“We have intentions to grow in our specialty, straight,
and round millwork arenas. We realize that having inhouse
finishing is an opportunity for us to gear up and
help out our customers,” Heckner said. “It will pretty
much be a one-stop shop.”
Underlying all of that success will be the team-oriented
environment that has pervaded the company for years.
“I always joke with my kids that I don’t like working here;
I love working here,” Hanson said. “I came into a team
atmosphere with people who care, and like any company,
we have struggles, but when we approach them together,
the solutions are better. We are always trying to
get better and we use challenges as opportunities to get
better. We ask, ‘What did you learn from this? What are
you going to do differently?’ If you learn something every
day, you’re smarter, quicker, and can respond better.”
Heckner concurred, adding that this gets to the heart of
the Elipticon difference.
“Many companies say they have values and they have
a culture, but to know that the values and culture make
a difference is very empowering,” she said. “It is exemplified
in the ability of our employees to truly make a difference.”
n
Among the many ways Elipticon proves its excelllence, employees
grind on average 10 new knives a week, creating an impressive
library of custom blades that can be tapped into at a moment’s
notice.
Learn more about this company
at www.elipticon.com.
BINGAMANLUMBER.COM
PO Box 247, Kreamer, PA 17833
☎ 570.374.1108 | 570.374.5341
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