Magzoid Magazine - Luxury Magazine in the Creative Space | April 2022

BRAND LOGOS
Mastercard Inc. is an
American financial
services company
located in Purchase, New York
at the Mastercard International
Global Headquarters. The Global
Operations Headquarters is in
O'Fallon, Missouri, a town in St.
Charles County, Missouri.
The Mastercard Foundation
brand mark is used on internal
and external communications. The
brand mark is comprised of two
elements; a logo and a word mark.
The logo is modeled after
Mastercard International’s
corporate symbol and is composed
of two intersecting circles. It is
important to note that in written
text, we are referred to as the
“Mastercard Foundation” with
capital letters. Authorized master
artwork must be used to reproduce
the signature.
The Brand Guidelines provide
the Foundation employees
and partners with a system for
representing the Foundation and
contain guidance on the use of
official brand marks, language,
photography, colors, typography,
and obtaining permissions.
Mastercard had its origins in the
late 1940s when several U.S. banks
gave their customers speciallyissued
paper that could be used
like cash in local stores. Over the
next decade, several franchises
evolved in which a single bank in
a major city would accept cards
as payment with certain merchants
they had chosen to work with. In
1966, one of these groups formed
the Interbank Card Association
(ICA), which later became
MasterCard International.
To reflect its commitment
to international growth, ICA
changed its name to MasterCard
International. In 1987, MasterCard
became the first payment card to
be issued in the People’s Republic
of China. In 1985, we acquired
the Cirrus ATM network and we
launched Maestro, the world’s first
online point-of-sale debit network,
in 1991.
Our business has a global
reach—extending to more than
210 countries and territories—and
continues to experience growth
in a world where 85% of retail
transactions are still made in cash
and checks. At Mastercard, we
believe in a world with better ways
to pay, a more connected world - a
world beyond cash.
Michael Beirut, a partner at the
design firm which designed the
new logo, explained that the new
Mastercard logo is easier to read
on phones or digital watches.
In January 2019, we dropped
the "Mastercard" name from our
iconic Brand Mark for many uses.
The interlocking red and yellow
circles, known as the Mastercard
Symbol, can now stand on their
own. As the consumer and
commerce landscape continues to
evolve, the Mastercard Symbol is a
modern and flexible brand design
optimized to work seamlessly
across the digital landscape.
82
April 2022
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