Innovatech Awards

Real Estate
Marketing
Real estate or property records are usually
stored by custodians working in a local
government office. Property deeds have to
be recorded and entered into the database
provided by the office to the public. The
process of recording deeds or obtaining
records is usually inefficient and timeconsuming.
The office may only operate
during business hours on weekdays, limiting
the time the records are available to you.
In places without proper government
structures, proving property ownership
can be difficult if there are multiple claims.
Storing the proof of property ownership on
blockchain will eliminate any inefficiencies
of the current practice. Deeds are kept safer
and can be authenticated easily. Public
access also makes it easy for interested
persons to inspect anytime.
Blockchain can impact and change the
way we navigate marketing online. In a
blockchain-based marketing ecosystem,
there is bound to be trust and transparency
between businesses and customers. The
immutability of information passed across
by brands will promote the integrity
of businesses and allow marketing
transactions in a more secure ecosystem.
Blockchain in the marketing ecosystem
also increases the protection of
customers’ data. Nowadays, there are
many discourses about the intrusion
on privacy online, like data gathering
by website cookies. Online privacy will
be encouraged in a blockchain-based
marketing ecosystem. Clients can choose
to be anonymous while interacting with
a business but will be verified on the
blockchain.
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