Issue 50

Half of Brits
Welcome
Hospitality
Tech
NEW RESEARCH from
Oracle Hospitality and
Skift suggests that over
half (57%) of Brits are
interested in using
metaverse/VR to explore
accommodation virtually
before they book.
Mainstream hospitality
is listening, says the
report, with nearly half
(45%) of UK hoteliers
already developing
VR maps of their
accommodation, or are
planning to do so in the
next year.
The research also
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found high demand for
‘unbundled’ experiences.
UK travellers want their
journey personalised
even more by picking
their exact room (36%)
and paying for only
the amenities they
want (37%). 84% of UK
the hotel executives
surveyed agree this will
likely be the future.
Other findings
showed that nearly
three-quarters (71%) of
travellers want to use
their mobile device to
manage their experience,
e.g. checking in and out,
paying, ordering food,
and more. 64% of Brits
are also comfortable
with providers using
data and AI to better
tailor services and offers,
e.g. room pricing or
food suggestions and
discounts.
Rebranded Coalition
Championing Events
ONE INDUSTRY One Voice (OIOV), the UK
coalition of associations and businesses created
to champion the country’s events industry
during the pandemic, has been expanded and
rebranded to The Power of Events (UK).
OIOV and The Power Of Events founder Rick
Stainton said the newly rebranded initiative will
provide a dynamic, formalised and appropriately
financed structure, developed in partnership
with the core sectors’ main associations and 10
of the leading university event faculties across
the UK.
Stainton said the priorities were to deliver
a comprehensive online communications
hub alongside an industry research app and
evaluation platform: “It will demonstrate the
broad range of skillsets and career opportunities
to attract a more diverse and inclusive talent mix,
alongside an industry map clarifying the breadth
and variety of these live experiences with the
wide range of supply chain expertise needed to
deliver them.”
He said the website would support existing
trade associations and organisations by
signposting to their information, resources,
and campaigns, while The Power of Events will
also research and communicate the social and
economic impact of events across the UK.
The Power of Events consists of a taskforce
made up of around 25 representatives from
across the seven core event industry sectors,
including BVEP (business), LIVE and NTIA
(music), EIF (outdoor/festivals), and the PSA and
PLASA (production). Visit for
www.thepowerofevents.org more.
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