Food & Ingredients International July 2022

www.foodturkey.com.tr | JULY 2022 

A global feast of taste: 

Cream and whipped 

cream industry 

The global 

rice cakes 

market 

is set to grow 

Savoury snacks industry 

meets at

Online 

28 Nov - 8 Dec 2022 

From Anywhere 

Online 

In-Person 

6 - 8 Dec 2022 

Paris, Expo Porte de Versailles 

France 

NEW 

VENUE 

Learn 

more at 

bit.ly/istmag 

Join 

the biggest 

EU ingredient event 

this December

THIS 

MONTH 

HIGHLIGHTS 

4 

The fruit and vegetable 

sector is optimistic about 

the next edition of Fruit 

Attraction 2022 

8 

Summer Fancy Food 2022: 

Great success for Italian 

“Tomato Preserves” and 

“Blood Orange Juice” 

10 




14 

Countdown begins 

for Gulfood 

Manufacturing 2022 

16 

Fi Global reunites the 

international food & 

drink ingredients industry 

18 

What’s next doesn’t 

have to come from 

launching a new 

product: How to 

renovate your brand 

40 

Ice cream market to 

reach $122.05 billion 

globally 

50 

Flexitarians drive 

innovation in meat and 

dairy alternatives 

54 

A look at the global 

ice tea market 

through 2030 

58 

ISM 2023 with new date: 

World’s largest trade fair 

for confectionery and 

snacks to be held once 

only from April 23 to 25

Global food supply 

chain is doing well 

Publisher 

Hüseyin Ferruh IŞIK 

on behalf of 

ISTMAG 

Magazin Gazetecilik Yayıncılık 

İç ve Dış Tic. Ltd. Şti. 

Managing Editor (Responsible) 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

Ayça SARIOGLU 

Coordinator 

ayca.sarioglu@img.com.tr 

Rumors on global food supply chain crisis 

is pronounced but the fact is that the 

industry is doing well especially through 

the trade fairs. Since we attend all leading 

exhibitions worldwide, we observe that they 

get more dynamic and functional every 

day. Unlike many weak fairs of 2021, this year 

all fairs are more active. And this makes 

everybody happy. Some events exceeded 

pre-pandemic figures in the number of both 

visitors and exhibitors. It seems that they will 

be even better in the months to come. 

With this issue of Food & Ingredients 

International, we will be in Hamburg to 

attend Snackex show, which is expected 

to draw a great deal of attention in terms 

of buyers. This industry had already gained 

momentum during the pandemic when most 

of the people had to stay home. It has been 

redesigned under the new conditions. We 

will witness many innovations in products, 

systems and services in the snacks industry. 

The second half of the current year will 

be more active from the standpoints of 

events, sales and marketing, novelties and 

manufacturing. Even the logistics will be on 

the top of the players. Supply of raw materials, 

using energy and consumer trainings will be 

on the agenda. Avoiding wastes will be the 

most important topic as always. 

Editor 

Yaren KAYIKCI 

info@img.com.tr 

International 

Sales Coordinator 

Ayca SARIOGLU 

ayca.sarioglu@img.com.tr 

+90 212 454 22 33 

Technical Manager 

Tayfun AYDIN 

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Graphics & Design 

Hakan SOZTUTAN 

hakan.soztutan@img.com.tr 

Digital Assets Manager 

Emre YENER 

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Subscription 

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Celebrating 

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Partner

The fruit and vegetable sector 

is optimistic about the next edition 

of Fruit Attraction 2022 

Fruit Attraction, the International Fruit and 

Vegetable Trade Fair, confirms that its next 

edition, organised by IFEMA MADRID and 

FEPEX, will be held from 4th to 6th October. 

With more than four months to go, 85% of the 

contracted space is already confirmed. 

All in all, the forecasts for 2022 are optimistic, 

with participation figures similar to those of 

2019, with 90,000 professionals and around 

1,800 companies. For organisers these 

parameters demonstrate the interest and 

support of the fruit and vegetable sector in 

promoting the fair as a fundamental instrument 

for the internationalization of the sector and a 

meeting point for all the professionals involved 

in the entire supply chain. 

The Fair has confirmed the participation 

of practically all the production areas and 

Autonomous Communities of Spain, as well as 

the international participation of 42 countries*. 

Fruit Attraction 2022 will occupy eight halls 

at the IFEMA MADRID exhibition centre - 3, 4, 

5, 6, 7, 8, 9 and 10 - making the city the world 

epicenter for the marketing of fresh produce. 

International buyers programme 

Fruit Attraction will once again make a 

significant investment in the International 

Buyers Programme, which attracts hundreds of 

buyers, retail purchasing managers, importers 

and wholesalers from all over the world to 

Madrid, supported by ICEX and the Ministry of 

Agriculture, Fisheries and Food. 

This programme is joined by the Guest 

Importing Country, featuring the United Arab 

Emirates, Saudi Arabia and Canada. Fruit 

Attraction will therefore promote relations 

with these two markets, backed by a full 

programme of round tables, guided tours of 

the fair and B2B sessions. 

Professional visitor registration open for Fruit 

Attraction 2022 

Professionals from the fruit and vegetable 

sector can now acquire their visitor passes for 

Fruit Attraction 2022. To access the fair in the 

most convenient way, Fruit Attraction offers 

the possibility of downloading the professional 

pass for just one day (daily) or for all three days 

(permanent). All professionals interested in 

attending Fruit Attraction 2022 can register. 

*Algeria; Argentina; Belgium; Brazil; Canada; 

Chile; China; Colombia; Costa Rica; Czech 

Republic; Dutch Antilles; Ecuador; Egypt; 

Finland; France; Germany; Ghana; Greece; 

Israel; Italy; Kenya; Malta; Mexico; Morocco; 

Netherlands; Peru; Poland; Portugal; Republic of 

Korea; Republic of Moldova; Romania; Slovenia; 

South Africa; Spain; Sweden; Switzerland; 

Thailand; Tanzania; Tunisia; Turkey; UK; USA. 

4 FOOD & INGREDIENTS INTERNATIONAL JULY 2022

Transforming global food 

production to maximize 

food safety and minimize 

food loss by making sure 

Every Resource Counts. 

www.tomra.com/food 

TOMRA 5C 

TOMRA 5X 

TOMRA 3C 

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2022 InnoBev Award 

Winners announced 

Best in Carton 

Rise Brewing Co - 

Original Black Cold Brew 

Coffee Multi-Serve 

Best in Glass 

Drinkfabrik - Limestone - 

organic tonics & bitter drinks 

Best in PET 

Kabocha Milk Co – 

Kabochamilk 

Best Packaging/Label Design 

sponsored by Coveris 

Nestlé USA – Essentia Water - 

Essentia Water 2 Gallon Box 

PepsiCo Design & Innovation 

- Pepsi Culture Cans x 

People’s Daily 

The winners of the 2022 InnoBev Awards were announced 

in an awards ceremony during the 2022 UK Soft Drinks Conference 

in London, and online. 

Organised by the food and drink experts Zenith Global 

with support from category sponsors Coveris, ICE Water Engineering, 

Relish Agency and Salomons & Partners, the sixth annual awards 

attracted over 185 entries from soft drinks innovators worldwide. 

Best Marketing/Social Media 

Campaign sponsored by 

Salomons & Partners 

Tera Food and Beverage Co., 

Ltd - QminC Ginger Honey 

Beta Glucan 

Best Technology Innovation 

sponsored by ICE Water 

Management 

Cana - Cana One 

Pinter - Pinter 2 

The Winners 

Best Low/No Sugar Drink 

Inner Mongolia Yili 

Industrial Group Co Ltd - 

Changyi 100% Zero-Sugar 

Lactobacillus drink 

Best Functional Drink 

Oaza Beverages Inc - 

Oaza Beverages Functional 

Cold Brew 

Best Premium Drink 

Copenhagen Sparkling Tea 

Company - BLÅ & LYSERØD 

Best CBD/Hemp Drink 

CENTR Brands - CENTR Sugar 

Free 30mg & CENTR Instant 

Best in Can 

PepsiCo Design & Innovation 

- Pepsi Cola China Series 

Best New Brand 

Kabocha Milk Co – 

Kabochamilk 

Best Brand Extension 

Ecolean - Radio Eva with 

Evangelion 

Best New Drink Concept 

sponsored by Relish Agency 

Kabocha Milk Co - 

Kabochamilk 


... a world of pure water 

We promote small daily gestures, for environmental sustainability to be shared with our customers. 

We have made water our daily creed, manufacturing and marketing equipment to respect and improve it. 

We support our customers for a profitable and responsible use of this precious commodity. 

Eco-friendly top quality equipment for drinking water

Summer Fancy Food 2022: 

Great success for Italian 

“Tomato Preserves” and 

“Blood Orange Juice” 

“Fresh Up Your Life”, the fruit and vegetable 

project promoted by CSO Italy and granted 

by the European Union returns to the USA with 

a focus on sustainability, nutrition, and clear 

supply chain, was at Summer Fancy Food Fair 

in New York City. 

Fresh Up Your Life is also supported by very 

important and iconic Italian companies: 

Apofruit Italia, Cico-Mazzoni, Cirio, Lagnasco 

Group, Oranfrizer, Origine, Unacoa. 

The major Italian producers Cirio and 

Oranfrizer showcased their flagship products— 

tomato preserves and blood orange juice- 

and many people tasted these fantastic 

excellences during the fair. 

“Francesco Cirio has been the pioneer of 

this sector and since 1856 our company has 

proudly committed itself to perpetuating this 

legacy of quality, both in Italy and abroad,” 

says Massimo Gaspari, Head of Cirio USA. 

Based in Sicily since 1962, and an integral 

part of the group Unifrutti, Oranfrizer is the 

leading Italian cultivator, distributor and 

manufacturer of citrus fruits and 100 percent 

not from concentrate juice. For Summer 

Fancy Food 2002, the blood orange, blonde 

orange, mandarins, pomegranates grown 

and processed in Italy will be showcased. 

“We will continue to enhance our Italian 

production in line with current international 

trends. We expect a growth in exports of fresh 

and squeezed blood oranges, thanks to the 

European project, Fresh Up Your Life,” said 

Nello Alba, CEO Oranfrizer. “We continue to 

focus on new markets with particular interested 

toward the food service channel in the USA” 

The object of Fresh Up Your Life is providing 

buyers, sellers, and foodies with nutritious 

fruit and vegetables at the base of a healthy 

lifestyle. In particular, the activities are aimed 

at two targets: B2C, in particular millennials 

residing in California, Florida and New York and 

Western expats in the United Arab Emirates, 

and B2B, especially traders in the two countries. 


Top-quality European fruit & veg 

Italian quality, 

genuine health 

and wellness. 

The content The content of this of promotion this promotion campaign campaign represents represents the views the views of the of author the author only and only is and his/her his/her sole responsibility. sole The European The European Commission Commission and the and Consumers, 

the Consumers, 

Health, Health, Agriculture Agriculture and Food and Food Executive Executive Agency Agency (CHAFEA) (CHAFEA) do not do accept not accept any responsibility any for any for use any that use may that be may made be made of the of information the information it contains. it contains. 

CAMPAIGN FINANCED 

WITH CAMPAIGN AID FROM FINANCED 

THE WITH EUROPEAN AID FROM UNION 

THE EUROPEAN UNION 

THE EUROPEAN UNION SUPPORTS 

THE CAMPAIGNS EUROPEAN THAT UNION PROMOTE SUPPORTS HIGH 

QUALITY CAMPAIGNS AGRICULTURAL THAT PROMOTE PRODUCTS HIGH 

QUALITY AGRICULTURAL PRODUCTS




The cream market for the food service industry 

has picked up pace rapidly over the past few 

years, mainly propelled by changing consumer 

taste and preferences. The shifts in large part can 

be attributed to the growing popularity of Asian 

cuisines among worldwide consumers, especially 

in the U.S. The growing demand for exotic flavors in 

seasonings, sauces, snacks, and appetizers is a key 

Gıda endüstrisi için krema 

pazarı, özellikle değişen tüketici 

zevkleri ve tercihleri nedeniyle 

son birkaç yılda hızla ivme 

kazandı. Bu yükseliş büyük 

ölçüde Asya mutfaklarının 

dünya çapındaki tüketiciler 

arasında, özellikle de 


Küresel bir lezzet şöleni: 

Krema ve krem şanti 

sektörüne genel bakış 

ABD’de artan popülaritesine 

bağlanabilir. Ayrıca, hazır 

yemeklere olan talebin artması, 

çeşitli türlerdeki kremaların 

tüketimini de arttırdı. Yemek 

servisi endüstrisi pazarı için 

krema pazarındaki kilit yemek 

servisi kanallarından bazıları; 

factor bolstering the demand for cream. Moreover, 

the rising demand for ready-made meals has fueled 

the consumption of creams of various types. Some 

of the key food service channels in the cream 

market for the food service industry market are 

restaurants and cafes, hotels and motels, caterers, 

and pubs. Various types of creams used are dairy 

cream and vegetable or blended cream. 

JULY 2022 FOOD & INGREDIENTS INTERNATIONAL 

11

The rapid strides being made by the hospitality industry, 

notably in countries of Asia Pacific, have bolstered the 

demand for various types of dairy creams. The use of 

creams in the Asian food service industry is expected 

to make advances in the coming years as well. 

The rising demand for ready-to-eat products with exotic 

flavors is bolstering the uptake of creams in the food 

service industry. In various parts of the world, restaurants 

have been engaged in bolstering their distribution 

channels, especially in the category of broadline 

distributors. This factor is expected to aid in the steady 

expansion of the cream market for the food service 

industry market. The growing propensity of worldwide 

populations toward consuming healthy food products 

rich in protein and vitamins is a notable factor boosting 

the cream market for the food service industry market. 

Several parts of developed regions are witnessing 

easing of regulations in the food service industry. This 

will noticeably fuel the global cream market 

for food service industry. The presence 

of favorable regulatory framework in 

European nations is a case in point. 

The presence of large dairy firms 

in several countries of Europe is 

imparting a big impetus to the 

market growth. 

Whipping cream market 

The global whipping cream 

market size was valued 

at USD 5.98 billion in 2018 

and is expected to grow at 

a compound annual growth 

rate (CAGR) of 8.1% from 2019 

to 2025. Increasing consumption of 

foods, such as pies, cupcakes, ice creams, 

sundaes, cakes, hot chocolate milkshakes, waffles, 

cheesecake, and puddings, is expected to be the key 

factor driving the product demand. 

Whipping cream is widely used in various desserts 

including layer cakes and profiteroles and as a 

decorative ingredient for most delicacies including 

signature cakes and themed deserts. This is also likely to 

fuel the demand, thereby augmenting market growth. 

Flavored whipped cream will expand the market 

High demand for light whipping cream, with less 

than 30 to 36% of fat contents, owing to rising health 

consciousness will also boost market growth. In addition, 

the advent of flavored whipped creams including 

chocolate, coffee, vanilla, rose, cinnamon, kahlua, and 

orange is estimated to drive the demand further. 

restoranlar ve kafeler, 

oteller ve moteller, hazır 

yemek şirketleri ve barlardır. 

Kullanılan çeşitli kremalar 

genellikle, süt kreması, sebze 

veya karışımlı kremalardır. 

Egzotik tatlara hazır ürünlere 

yönelik artan talep, gıda 

endüstrisinde krema alımını 

desteklemeye devam ediyor. 

Dünya çapındaki nüfusun 

protein ve vitaminler açısından 

zengin sağlıklı gıda ürünleri 

tüketmeye yönelik artan 

eğilimi, gıda endüstrisi pazarı 

için krema pazarını arttıran 

dikkate değer bir diğer faktör. 

Avrupa’nın çeşitli ülkelerindeki 

büyük süt firmalarının varlığı, 

pazar büyümesine büyük bir 

ivme kazandırıyor. 

Bir diğer lezzet arttırıcı faktör: 

krem şanti 

Turta, kek, dondurma gibi 

gıdaların artan tüketimi, 

sundae, kek, sıcak çikolatalı 

milkshake, waffle, cheesecake 

ve pudinglere olan talebin krem 

şanti pazarını büyüten ana 

etken olması bekleniyor. 

Krem şanti, pastalar ve 

profiteroller dahil olmak 

üzere çeşitli tatlılarda ve imza 

pastalarda dahil olmak üzere 

çoğu lezzet için dekoratif bir 

bileşen olarak yaygın olarak 

kullanılıyor. Bunun da talebi 

körüklemesi ve dolayısıyla pazar 

büyümesini arttırması muhtemel. 

Aromalı krem şantiler pazarı 

büyütecek 

Artan sağlık bilinci nedeniyle 

%30 ila %36’dan daha az 

yağ içeren hafif krem şantiye 

olan yüksek talep de pazar 

büyümesini arttıracaktır. Ayrıca 

çikolata, kahve, vanilya, gül, 

tarçın, kahlua ve portakal 

gibi aromalı krem şantilerin 

ortaya çıkışının talebi daha da 

arttıracağı tahmin ediliyor. 


BRIEF 

Countdown begins for Gulfood 

Manufacturing 2022 

The countdown has begun for Gulfood Manufacturing 

2022, which will be held at Dubai World Trade Center 

on November 8-10. More than 1600 food, food 

ingredients and technology companies are coming together at World Trade Center Dubai. 

Leading companies are preparing to introduce the latest developments for the food and food 

technologies sector at the fair, which will organize for three days. Gulfood Manufacturing, where 

food companies can easily reach their target audiences and prefer to tell innovations at first hand, 

provides the chance to discover the latest news, trends and developing technologies this year. 

The latest developments in processing, packaging, supply, control and automation systems will be 

explained to the visitors at the fair, where more than 60 countries will participate. 

Sektör Gulfood Manufacturing için gün sayıyor 

8-10 Kasım tarihlerinde Dubai Dünya Ticaret Merkezi’nde gerçekleştirilecek Gulfood Manufacturing 

2022 için geri sayım başladı. İleri teknolojileri sektöre dahil ederek gıda üretiminde altın çağı 

hedefleyen 1600’den fazla gıda, gıda bileşenleri ve teknolojileri firması bir araya geliyor. 

Üç gün boyunca sürecek fuarda önde gelen firmalar gıda ve gıda teknolojileri sektörü için en son 

gelişmeleri tanıtmaya hazırlanıyor. Gıda firmalarının hedef kitlelerine kolayca ulaşabildiği ve yenilikleri 

ilk ağızdan anlatmayı tercih ettikleri Gulfood Manufacturing bu sene de en son haberleri, trendleri ve 

gelişen teknolojileri keşfetme şansı sağlıyor. 60’tan fazla ülkeden katılım sağlanacağı fuarda işleme, 

paketleme, tedarik, kontrol ve otomasyon sistemlerindeki son gelişmelerde ziyaretçilere anlatılacak. 

Kerry Group celebrates its 50th anniversary with 

the theme of “Expanding Horizons” 

With 152 production facilities and more than 22 thousand employees in 36 countries, Kerry Group 

celebrated its 50th anniversary with an organization held with the theme of “Expanding Horizons” 

at Elite World Sapanca Hotel Turkey. 

In the organization, which was organized with a wide participation audience, food brands preferred by 

consumers and business partners of food and beverage manufacturers came together. At the event, 

Kerry Group APMEA CEO and Vice President John Cahalane and Middle East, Turkey and Pakistan 

General Manager of Kerry, İnanç Işık and Turkey employees, as well as senior leaders, presented Kerry’s 

sustainable future strategy, the future of their industry and the changes in customer expectations. 

Kerry Group, “Genişleyen Ufuklar” teması ile 50.yılını kutluyor 

36 ülkede 152 üretim tesisi ve 22 binden fazla çalışanı ile Kerry Group, Elite World Sapanca Otel’de 

“Genişleyen Ufuklar” teması ile düzenlenen bir organizasyon ile 50. Yılını kutladı. 

Geniş bir katılım kitlesi ile düzenlenen organizasyonda, tüketiciler tarafından tercih edilen gıda 

markaları ve yiyecek-içecek üreticileri iş ortakları bir araya geldi. Etkinlikte, Kerry Group APMEA 

CEO’su ve Başkan Yardımcısı John Cahalane ve Kerry Türkiye, Orta Doğu ve Pakistan Genel 

Müdürü İnanç Işık ve Türkiye çalışanlarının yanı 

sıra üst düzey liderler, davetlilerle birlikte Kerry’nin 

sürdürülebilir gelecek stratejisini, 2022 performansı, 

küresel yiyecek-içeçecek sektörlerinin geleceğini ve 

müşteri beklentilerindeki değişimleri paylaştılar. 

Kerry Türkiye, 

Orta Doğu ve 

Pakistan 

Genel Müdürü 

İnanç Işık 


Fi Global’s in-person events 

and digital platforms will 

bring together over 250,000 

ingredient buyers and 

suppliers throughout 2022. 

Fi Global reunites the international 

During the year, there will be 11 live events 

throughout the Americas, Asia and EMEA, and 

all featuring exhibitors from around the world. 

These events will cover the industry’s hottest 

topics, including the ever-growing global trend 

for plant-based products. Hi and Fi China, for 

example, is set to launch a plant-based Expo, 

and Fi Asia is shining the spotlight on plantbased 

ingredients with a sensory tasting bar 

and start-up competition, along with other 

meat-alternative initiatives and opportunities. 

Meanwhile, Fi & Hi Europe will once again 

take place as a digitally enabled event 

this year. The online show will be delivered 

in conjunction with the in-person event, 

offering attendees the best of both worlds, 

and numerous opportunities to source, 

connect and innovate. The in-person event 

will be held for the first time at Paris Expo 

Porte de Versailles in the city centre of 

Paris. This impressive venue is within walking 

distance of many hotels, restaurants and 

bars - bringing back a touch of Parisian 

panache and making the event more 

convenient than ever before. 

Deep dive webinar series 

In terms of online content, this year’s new 

Fi Webinar Series focusses on increasingly 

popular market segments, from Protein, Dairy 

& Dairy Alternatives, to Snacks & Bakery, 

Plant-based and Beverages. These free 

sessions are complemented by Fi Global 

Insights, a digital platform hosting new and 

exciting content, from latest trends and 

insights, to industry reports, interviews with 

thought leaders and much more. 


This year, Fi Global will once 

again be taking centre 

stage to bring together 

international ingredient 

buyers and suppliers, and 

connecting the food and 

beverage community 

through a series of online 

and in-person events. 

food & drink ingredients industry 

Another key feature of the Fi Global portfolio is 

its marketplace solution, Ingredients Network 

– the leading food ingredients marketplace 

and directory in the global food ingredients 

industry, where F&B buyers can find suppliers 

and do business online. 

The Fi Global portfolio is supported by global 

partners including Innova Market Insights, 

Mintel and FMCG Gurus, all of whom have 

unrivalled industry expertise and analysis, and 

their finger firmly on the pulse when it comes to 

current and future trends. 

Marketing services 

Fi Global’s marketing services help ingredients 

suppliers boost their online performance 

though effective digital marketing solutions 

with measurable ROI. They help suppliers 

of food ingredients to reach their specific 

business objectives such as lead generation, 

brand awareness and thought leadership, 

through specific tailor-made digital solutions. 

“More than ever before, the Fi Global portfolio 

connects the ingredient industry through a 

number of physical and online offerings, with 

supporting digital platforms and solutions,” says 

Julien Bonvallet, Fi Global Brand Director. “All 

of our offerings allow buyers and sellers of food 

ingredients to come together to connect, learn 

and do better business. We believe that close 

cooperation within the global food ingredients 

community has the power to positively impact 

wellbeing, health and the environment.” 

Find out more about the Fi Global series of 

events and digital solutions here. 


17

What’s next doesn’t have to come 

from launching a new product: 

How to renovate your brand 

NIQ discussed ‘Why brand renovation is 

important’. This article shares some ways NIQ 

has seen brands evolve successfully. 

Be your best self 

One path to restage success is to renovate the 

benefits of your product in a way that reinforces 


strengths or adapts to changing needs. Knowing 

those opportunities comes from constant 

engagement with buyers and non-buyers, but 

also by keeping an eye on competitors. It is key 

that your evolution not only moves your brand 

forward but does so in a way that gives your 

brand a clear advantage over others. 

In 2015, Cheerios – a beloved global cereal 

brand – capitalized on emerging growth 

within gluten-free foods by developing a 

new production approach and adding this 

claim to their core line in the U.S. In doing so, 

they were able to avoid some of the volume 

declines impacting the category, and grew 

sales in the year after the relaunch.* 

Talk the talk 

Another way to successfully renovate is to 

pivot—to evolve your brand story to stay modern 

and relevant as consumer needs evolve. 

A great example of this is Lean Cuisine-a line of 

frozen meals in the U.S. In 2015, while the rest of 

the category was in decline due to consumers 

favoring fresh and perceptions that frozen foods 

were “processed,” Lean Cuisine embarked on 

a change. They moved the brand away from 

their “diet” heritage, enhanced packaging 

through savory food imagery, and reoriented 

their line around different food “moods.” The 

result? Massive sales gains.** 

Look the part 

Packaging gives brands a billboard to promote 

new benefits and reinforce key strengths and 

equities. The aim of pack redesigns should 

be to find ways to invite new buyers without 

alienating current ones. Making these types of 

adjustments over time can pay big dividends. 

Consumers are always 

looking for what’s next, 

but refreshing your 

brand can sometimes 

be a better option. 

The Nycil talc brand in India is known for its 

superior efficacy; however, it had been facing 

increased competition from brands promoting 

their “cooling benefits.” In order to reinforce 

Nycil’s unique position without compromising 

its heritage, they updated their packaging. 

The new, more modern designs continued to 

leverage their hallmark blue color, while more 

prominently promoting “germ expert” and 

“5-in-1” benefits claims on front of pack. In the 

year following the redesign, Nycil’s dollar sales 

grew 20% compared to the period prior.*** 

Get out there 

Although changing benefits and packaging 

can help grow brands, most renovations need 

increased marketing support to activate. In 

BASES experience, fewer than 10% of restages 

recover from declining sales when they don’t 

increase marketing support. The additional 

marketing—media in particular—lets consumers 

know you’ve evolved and reinvigorates 

awareness overall and consideration. 

There are multiple ways to refresh and 

reenergize your brand, but it is important 

those changes are rooted in constant 

feedback/input from consumers and the 

marketplace and are activated through 

increased marketing support. 


19

Yavuz Hazelnut, 

a success story inherited from 

generation to generation 

The Yavuz brand has a long and fascinating 

history full of dedication, passion and 

determination. We conducted an exclusive 

interview with Ayşe Goloğlu, assistant general 

manager of Yavuz Hazelnut Inc. to talk about 

the secrets beyond their success. 

Could you furnish us with information about 

Yavuz Hazelnut, one of the respected names of 

the hazelnut industry? 

Yavuz Gıda Sanayi ve Ticaret Anonim Şirketi, 

known as Yavuz Hazelnut Products in the 

international market, was established in 1933 

in Giresun, Turkey, which meets 70% of the 

world’s hazelnut needs. 

If we briefly summarize this 86-year process 

from 1933 to the present day; In the sector we 

entered with the domestic market, we turned 

to export in a very short time and with our 

experience increasing over the years, we took 

the first steps of international trade in the 1940s. 

Our processed hazelnut export operations 

have started in 1982 after establishing our first 

processed hazelnut production factory. 

When the calendars showed the year 2000, 

we continued to grow with the awareness that 

we had to adapt to the millennium, follow the 

developing technology closely, and increase our 

quality and services day by day. By increasing our 


investments significantly in 2003, we maintained 

our place among the leading companies of our 

sector in the globalized world economy where 

borders no longer apply. In order to meet the 

increasing service expectations of our customers, 

we established Yavuz Haselnuss Gmbh company 

in Germany in 2011 and started to provide faster 

service especially to our customers who want to 

buy customs cleared products in EU. 

In order to increase our international trade 

activities and continue our production with 

the latest technology and modern production 

techniques, our new production facility started 

its activities in Giresun Bulancak district in 2019. 

With our sustainable production, we provide 

added value to the country’s economy with 

exports and employment. 

Please detail your product range and 

production capacities. 

We can offer all sizes of: 

Raw Hazelnut Kernels, 

Roasted Hazelnut Kernels, 

Blanched Hazelnut Kernels, 

Roasted Chopped Hazelnut, 

Roasted Hazelnut Meal, 

Hazelnut Paste, 

Organic and RA certified forms of all above. 

You produce all kinds of hazelnut products. 

What will be the next step in Yavuz’s growth? 

We have recently completed our investments 

on a new factory, with latest technology 

machines and equipment which includes a 

storage capacity for about 25.000 mt with 

an 15.000mt cold storage. With this new 

investment in the means of production, storage 

and purchasing capacity we became one of 

the biggest in hazelnut industry in Turkey. 

With our experienced and well-equipped 

team, we can satisfy our customers’ needs in 

quality, service, and pricing, we aim to continue 

to be a reliable partner to all our customers 

with additional values that are already 

becoming requirements in our market such as 

sustainability and traceability. We are planning 

to accomplish in 3 years %50 in 5 years %75 

traceability in all our products. This will not only 

allow us to supply the best quality but will also 

be one of the best ways to stop child labor. 

How are your export activities going? What 

kind of products do you mostly sell and to 

mainly which markets? 

We are concentrated on value added products. 

As of today, we have two separate facilities for 

processed and natural hazelnut production. We 

export our products to more than 70 countries 

in 6 continents. We are an approved supplier of 

top multinational companies in the snack and 

chocolate industry and also in bakery and the 

ice-cream industry. We aim to increase our sales 

to 25-30,000 mt next year. 

Yavuz Gıda continues its activities with a 

sustainable and agile business approach by 

adapting the experience and success of its 

89-year-old history to the conditions of our time. 


21

What about your activities in the Germany 

market; your present position and your plans 

for the short run? 

We have a branch in Germany Yavuz 

Haselnuss GMBH from which we supply our 

customers duty paid products. Also, with our 

storage system we can provide small lots in 

case of our customers need. 

What would you like share with our readers 

about your position and the position of Turkey 

in the hazelnut business? 

More than 70% of the world hazelnut 

production takes place in Turkey. The hazelnuts 

produced are exported to many countries 

as well as consumed in the domestic market, 

creating an export volume of billions of dollars. 

Yavuz Gıda is one of the largest and well 

known hazelnut producers in Turkey and all 

over the world with its high quality products. 

We will continue to ensure the stability of 

our production quality by combining the 

latest technology with our years of technical 

knowledge and experience. We aim not only 

to meet the expectations of our customers, but 

also to take their expectations one step further. 

We produce by considering social, economic, 

and environmental factors with the 

sustainability strategy that supports our 

commercial activities. 

Within the scope of Yavuz Hazelnut Sustainable 

Agriculture Project, we include social and 

agricultural support practices that enable 

hazelnut farming to be passed on to future 

generations. We contribute to the development 

of local communities in this sector with many 

projects carried out in cooperation with 

relevant ministries, local and international nongovernmental 

organizations, and universities. 

Our company works to prevent child labor in 

seasonal agricultural worker families 

with a motto “Hazelnuts Grow with Labor, 

Children Grow with Love”. 

In addition, we support the production of highquality 

hazelnuts with the good agricultural 

processes support we give to hazelnut producers. 

As Yavuz Gıda Sustainability Team, we started 

a project with Boğaziçi University within the 

scope of developing a carbon footprint 

calculation method and field applications for 

the first time in hazelnut farming. 

What are your goals and plans in this market 

for the short term? 

We have a grounded and healthy growth 

target, increasing our capacity and sales with 

our existing customers and by adding new 

ones with a continuous improvement in all 

steps of this business, form the gardens to the 

customers. 

Would you like to highlight and add anything? 

• Two facilities; 25,000m2 indoor production area 

• 25,000 MT/Year processes capacity (1 Shift) 

• 22,500 MT/Year natural selection capacity 

(2 lines with 2 laser sorters on each line) (1 Shift) 

• 25,000 MT storage capacity 

(15.000 MT Cold Storage) 

• 25,000MT/Year export and domestic sale 

• Sustainable Agriculture Projects 

• Carbon Footprint Project 

• Sedex and FLA Member 

• RA, BRC, Organic, Halal, Kosher, 

ISO 22000 Certified 


WoMH 2022: 

Gelin, Zorlukların 

Üstesinden 

Birlikte Gelelim! 

Linde Material Handling, Tüm İntralojistik 

Çözüm Yelpazesini Sunuyor! 

COVID nedeniyle zorunlu bir aradan sonra, Linde 

Material Handling şimdi bir kez daha Almanya’nın 

Mannheim şehrinde World of Material Handling 

(WoMH) etkinliğine ziyaretçilerini davet ediyor. 

İntralojistik uzmanı, 20 Haziran - 1 Temmuz tarihleri 

arasında, etkin ve sürdürülebilir intralojistik için 

önemli ölçüde genişletilmiş çözüm yelpazesini, 

Avrupa’dan ve dünyanın her yerinden 

gelecek ziyaretçilere sunacak. “YOLUNUZ BİZİM 

YOLUMUZ” sloganına uyumlu olarak Linde MH: 

“Tüm intralojistik çözümleri yelpazesi, tamamen 

müşterilerinin ihtiyaç ve gereksinimlerine yönelik 

olup, Linde MH’de, yolculuğa müşterileriyle birlikte 

çıkıyor,” diye açıklıyor. 

Yeni ekipman satın almayı planlayan veya 

intralojistik süreçlerini yeniden düzenlemek 

isteyen firmalar, günümüzde çok çeşitli çözüm 

seçenekleri ile karşı karşıya kalmaktadır. Ancak 

lojistik yöneticileri operasyonları kendileri için 

doğru ekipman, yazılım sistemi ve hizmetleri 

nasıl bulabilir? WoMH, çok sayıda yeniliği içeren 

kapsamlı Linde MH ürün yelpazesini tanıma 

fırsatı sunuyor. 17.000 metrekarelik bir alanı 

kapsayan geniş bir salon ile birlikte, çeşitli açık 

alanlarda ekipmanlar kapsamlı bir şekilde 

incelenip test edilebilecek. Ürün uzmanları, satış 

danışmanları ve intralojistik planlamacıları sizle 

yüz yüze görüşmeler için hazır bulunacaktır. 

Bunlar arasında otomasyon uzmanı Dematic, 

güvenlik uzmanı A-Safe, forklift ataşman 

üreticileri Kaup, Bolzoni Auramo, Meyer, Durwen 

ve e-l-m Kragelund, çatal üreticisi Vetter, akü 

üreticileri Hoppecke, Intilion ve Fronius, yakıt 


hücresi üreticisi Plug Power, kapı üreticisi Efaflex, 

lastik üreticileri Continental ve Trelleborg, koltuk 

üreticisi Grammar, yaya algılama uzmanı 

Blaxtair, Bito Depolama Sistemleri, Ravas Mobil 

Tartım Sistemleri, döşeme grubu P&K’nin yanı sıra 

Actil Depolama Ekipmanları ve daha niceleri. 

Bir şişe üretim tesisi örneği kullanılarak, mal girişi, 

depo ve sipariş toplama alanından üretim 

tedariğine ve sevkiyatına kadar eksiksiz intralojistik 

süreçleri gösterilecektir. “Misafirlerimiz çok sayıda 

çok farklı ürünü canlı olarak görme ve test sürüşü 

yapma gibi eşsiz fırsatlara sahip olacaklar. 

Tüm ekipmanları tek bir yerde sunacağız! Bu, 

WoMH’yi, ziyaretçilerin geniş ürün ve hizmet 

yelpazemizin yalnızca sınırlı bir bölümünü 

deneyimleyebildiği ‘normal’ bir ticaret fuarından 

temel olarak farklı kılan şeydir,” diyor Linde 

Material Handling’de Marka Yönetimi Kıdemli 

Başkan Yardımcısı Sn. Stefan Prokosch. Tamamen 

ağ bağlantılı yeni nesil akülü ve içten yanmalı 

motorla çalışan forkliftlere odaklanılacak. 

Sunulacak diğer ürün ve hizmetler arasında, her 

ikisi de daha fazla verimlilik ve sürdürülebilirlik 

sağlayan Linde:connect Filo Yönetim Sistemi 

ve Linde Warehouse Navigator gibi yazılım 

çözümleri yer alıyor. Güvenlik ve destek sistemleri, 

aydınlatma çözümleri, enerji yönetim sistemleri, 

otomatik ve otonom araçlar ile proje yönetimi 

ve danışmanlık hizmetleri de sergilenecek. Sn. 

Prokosch, “Son yıllarda Linde MH, kapsamlı bir 

intralojistik çözümleri sağlayıcısı haline geldi,” 

diyor. “WoMH’de ziyaretçiler bunu ilk elden 

deneyimleyebilirler,” diye sözlerini sonlandırıyor. 


25

The global rice cakes 

market is set to grow 

Alternatif abur cubur 

deneyimi olarak 

pirinç patlağı pazarı 

hızla ivme kazanıyor 

The global rice cakes market is expected 

to reach a market size of USD 540.61 million 

between 2020 and 2025, accelerating at a 

CAGR of 4.06% during the forecast period. 

FMI - Rice cake is a food product made 

from rice that is shaped or condensed 

or combined into a single object, which 

is being used as a healthy snack that 

is keeping the consumers away from 

unhealthy products such as chips, fries, and 

others. Evolution of rice cakes took place in 

Southeast Asia and are prepared from rice 

grains such as bran, germ, and endosperm. 

Küresel pirinç patlağı- keki pazarının, 

2020 ve 2025 yılları arasında 540,61 

milyon ABD dolara yükselerek % 4,06’lık 

bir CAGR’de büyümesi bekleniyor. 

Pirinç patlağı tüketicileri cips, patates 

kızartması ve diğer sağlıksız ürünlerden 

uzak tutan sağlıklı bir atıştırmalık olarak 

kullanılan, şekillendirilmiş, yoğunlaştırılmış 

ve birleştirilmiş pirinçten yapılan bir 

gıda ürünüdür. Güney Doğu Asya’dan 

dünyaya yayılan bu lezzet, tohum ve 

endosperm gibi pirinç tanelerinden 

hazırlanarak raflarda yerini alıyor. 


Pirinç patlaklarını aynı zamanda 

çikolata, elmalı tarçın, tavuk, karamel 

ve diğer farklı tatlarda da mevcuttur. 

Pirinç patlağı üretimi, ısı ve basınç 

uygulandığında pirincin patlamış 

mısır gibi patlayıcı özelliklerine 

dayandırılarak hazırlanmaktadır. 

Piyasada farklı pirinç patlağı çeşitleri 

mevcuttur, bu çeşitlerin her biri tüketiciler 

için faydalı bazı besinsel özelliklere 

sahiptir. Pirinç patlakları esmer pirinçten 

üretilir ve yüksek lif içeriğine sahiptir. 

Sodyum ve yağ içermeyen bu atıştırmalık 

It can also be used as a base for other 

ingredients. Rice cakes are available in 

different flavors such as chocolate, apple 

cinnamon, chicken, caramel, and others. 

The production of rice cakes is based on the 

explosive characteristics of rice like popcorn 

when heat and pressure are applied. 

There are different varieties of rice cakes 

available in the market, each of these 

variety possess some nutritional features 

beneficial for consumers. Rice cakes are 

produced from brown rice and have high 

fiber content. Rice cakes do not contain 


27

any sodium and fat, it provides long-lasting 

energy as they are not digested fast, and rice 

cake also contains magnesium, manganese, 

tryptophan, and selenium. 

Despite having low-calorie content, rice 

cakes are not suitable for weight loss as it is a 

kind of carbohydrate having a high glycemic 

index which raises the blood sugar level very 

fast but its benefits can be fully utilized if used 

as a substitute for junk foods such as chips, 

pastries, fries, and others. 

Though grains have high nutrient content it 

is difficult for consumers with celiac disease 

to consume grains because it may contain 

gluten which can promote symptoms including 

bloating, diarrhea and abdominal pains. All 

these nutritional qualifications of rice cakes 

drive the global rice cake market. 

Market segmentation 

The rice cake market is segmented on the 

basis of product type, flavors, raw material, 

distribution channel and packaging type. On 

the basis of product type, rice cake market 

can be segmented as mochi (Japanese rice 

cakes), Puffed rice cakes (North American 

rice cakes) and others. On the basis of flavor 

type, rice cake market can be segmented 

as chocolate, apple cinnamon, chicken, 

caramel, and others. 

On the basis of distribution channel, rice cake 

market can be segmented into modern trade, 

specialty stores, convenience store, online 

stores and other retail stores. 

On the basis of packaging type rice cake 

market can be segmented into pillow 

pouches, stick packs, snack-sized portion bags 

and others. These innovative packaging types 

do attract the kids for opting the product of 

that particular brand. 

hızlı sindirilmediği için uzun süreli 

enerji sağlar ve ayrıca magnezyum, 

manganez, triptofan ve selenyum içerir. 

Düşük kalorili içeriğe sahip olmasına 

rağmen pirinç patlağı, kan şekerini 

çok hızlı yükselten yüksek glisemik 

indeksli bir karbonhidrat türü olduğu 

için kilo vermeye uygun değildir 

ancak cips gibi abur cuburlar yerine 

kullanıldığında faydalarından tam 

olarak yararlanabilmek mümkündür. 

İçerisinde kullanılan tahıllar yüksek besin 

içeriğine sahip olsa da, çölyak hastalığı 

olan tüketicilerin tahıl tüketmesi zor 

olduğu için şişkinlik, ishal ve karın ağrıları 

gibi semptomları teşvik edebilir. Pirinç 

patlakları tüm bu besinsel niteliklere 

sahip olduğu için çölyak hastaları 

tarafından fazla tüketilmesi önerilmez. 

Pirinç patlakları pazar stratejisi 

Pirinç patlağı pazarı; ürün türü, aromalar, 

ham madde, dağıtım kanalı ve ambalaj 

türü bazında bölümlere ayrılmıştır. 

Paketleme türüne göre pirinç patlağı 

pazarı; çubuk paketler, çerez boyutunda 

porsiyon poşetler ve diğerleri olarak 

bölümlere ayrılmaktadır. Bu yenilikçi 

ambalaj türleri, çocukları belirli bir 

markanın ürününü tercih etmeye çektiği 

araştırmalar sonucu ortaya konmuştur. 

Son olarak pirinç patlağı pazarının 

bölgesel segmenti Batı Avrupa, Kuzey 

Amerika, Doğu Avrupa, Latin Amerika, 

APEJ, Orta Doğu ve Afrika ve Japonya’dır. 

Market regional outlook 

The regional segment for the market of Rice 

Cake is divided into seven different regions: 

Western Europe, North America, Eastern Europe, 

Latin America, APEJ, Middle East & Africa and 

Japan. Rice cakes are traditional in APEJ and 

Japan, including China, India, Vietnam, Korea, 

Malaysia, and others. North America rice 

cake market is also witnessing growth with the 

innovations in the varieties of rice cake. 


The company has been offering quality service 

with the principle of reliability, additive-free dried fruits which 

are dried by natural methods. 

Dovido at the service 

of sultana and raisin lovers 

for a quarter century 

Producing sultanas and raisins in Turkey, 

DOVIDO is one of the biggest dried fruit 

companies in volume. Its total production was 

25,000 M/tons last year. 

The Dovido brand entered the retail market by 

expanding its product range in 2014 and took 

its place in the dried fruit sector. 

For more than 25 years, it has been serving 

its consumers with quality service and the 

principle of reliability, additive-free dried fruits 

dried by natural methods. 

The company has recently introduced its 

Dovido brand dried fruit products with nice 

packaging and certified quality level. 


Why to work with Dovido? 

• Its factory is located on local wine yards–so it 

supplies its products from the local farmers. 

• It has massive and very strict quality 

system and lab tests so it is obsessed with 

the quality-many of PL or bulk working type 

companies cannot supply the similar quality 

of is products as they do. 

• It is just focused on natural-healthy snacks 

and dry fruits-so it’s what the company %100 

professional. 

Dovido Dried Fruits products are manufactured 

with a consumer satisfaction principle under 

the quality assurance systems ISO 9001. Dovido 

also acquired BRC, IFS, Sedex, Kosher, and 

Halal food certificates. 

It offers the best quality dried fruits of the 

Mediterranean region from the gardens to 

your kitchen. 

Dovido advantages: 

It is a manufacturer company in Turkey, 

It offers very wide range under one brand 

including mixes and tropical fruits, 

The packaging designs are eye catching and 

designed by a special agency, 

All of its products are packed in shelf ready 

display cartoons, 

It has traceability and third-party audit reports, 

The factory and the production are approved 

by well-known and high reputation market 

chains all over the world. 


31

ValTara’s inverted approach 

for hard-to-wrap products 

The ValTara SleekWrapper i65 sets the bar when 

it comes to flow wrapping hard-to-handle 

products such as soft baked goods, tortillas, 

fresh produce, meats and multi-pack trays. 

The Sleek i65 feeds the film from below so 

that delicate and hard-to-wrap products are 

securely carried on top of the packaging, 

essentially pulling them through the wrapping 

process. By carrying the product through 

instead of pushing it, the integrity and the 

aesthetics of the product are maintained. 

Built with reliability and serviceability in 

mind, this affordable, easy-to-use flow 

wrapper features integrated infeed and 

exit conveyors, stainless steel frame and 

discharge chute, easily accessible film 

carriage and large color touchscreen. 

When speaking of about their newly 

integrated flow wrapper, production and 

operations manager Jason Stovra of Spring 

Meadows Natural Pet Food stated that 

“everything really came together well with 

this project: a high-quality product in highquality 

packaging produced on a highquality 

machine.” Stovra went on to say 

that “the machine has run like clockwork, 

running 50 packs per minute, or roughly 

10 pounds of product, producing perfect 

hermetically sealed packages to keep the 

product nice and fresh.” 

From entry-level machines to integrated highspeed 

systems, ValTara offers a complete line 

of easily customized flow wrapping machines 

for every industry. 


AQUA DOMINUS 

Technologies 

“A step into tomorrow” 

This month we want to talk about water and 

AQUA DOMINUS TECHNOLOGIES, a young 

and dynamic Italian company born from the 

articulated experience of the founders in the 

bottled mineral water sector, and from the 

awareness and sensibility of realizing that the 

time had come, “to change direction”. 

Environmental pollution, desire for a better use 

of water resources and education to respect the 

good “water” led to the birth of AQUA DOMINUS. 

The company’s commitment is mainly to 

create a culture of water, emphasizing above 

all aqueduct water, which until now has been 

mistreated and relegated to a secondary place 

on the table of consumers, overshadowed 

by very expensive advertisements for bottled 

water, which stole the scene, although 

sometimes with an equivalent or many times 

poorer product. The aim is to design and 

manufacture high-performance, safe and 

above all environmentally friendly equipment 

for the treatment of drinking water. The very 

name of the company and its logo, represented 

by a capital from the Roman era, are intended 

to restore to aqueduct water the dignity and 

prestige it originally conferred on Roman cities. 

Thus began the project to offer the public 

equipment first of all, completely Italian (a 

characteristic that has been lost in the past 

few years), and then compliant with the 

strictest national and European regulations. 

“The choice was painful in terms of cost 

containment,” reports the European market 

manager, “but we did not delay. We wanted 

to present ourselves on the market only with 

quality products, where even the details 

not visible to the buyer were taken into 

due consideration. All the materials and 

components of the proposed equipment 

(stainless steel, polyethylene, etc.) are of the 

highest quality, strictly certified for food use, 

non-toxic, non-polluting and entirely recyclable. 


AQUA DOMINUS TECHNOLOGIES 

distributes its products on the 

domestic market and in some 

European countries, penetrating 

the market with specialized 

agents. This market is gradually 

maturing and gaining awareness. 

At present AQUA DOMINUS, as 

time it is more familiarly known, 

offers an articulate and composite 

catalogue comprising: 

• 40 devices 

• 12 different versions 

• 16 different equipments, 

variants and color 

• top quality design accessories for 

catering and professional use 

• 30 types of specific water filters 

• 70 scientific tests and equipment 

for water analysis 

AQUA DOMINUS is currently on the 

market with 4 product lines: 

• Professional Line 

Intended for food & beverage professionals 

such as: restaurants, hotels, bars, 

communities, catering and banqueting. 

Equipment with high production standards, 

safety and reliability brought to the highest 

levels, ideal for even heavy commitments and 

delivery of purified and already 

chilled water up to 300 lt/h. 

• Office Line 

Intended for all professional 

activities (companies, 

professional studios, public 

offices, sports centres, gyms, etc.) 

• Domestic Line 

Distributed through selected 

points of sale (dealers) who 

exclusively resell, together with 

other prestigious brands, AQUA 

DOMINUS products. 

• Osmosis Line 

Professional equipment that exploits 

the natural principle of osmosis, 

applying it as reverse osmosis 

destined all for those activities that 

require, for specific uses, particularly 

pure water (e.g. analysis laboratories, dental 

surgeries), for the preparation of certain types 

food to be preserved, for catering, where the 

same equipment is applied to washing tunnels, 

dishwashers, sanitization equipment, etc. 

In addition to the product lines presented 

above, the knowledge and design 

experience of AQUA DOMINUS has also 


37

een made available to the public sector, 

with the famous ‘water houses’. 

Technology city artefacts, designed, built 

and maintained for municipal administrations 

to serve the community. A gesture of ecosensitivity 

by administrators. 

Real sources of public water, good and 

fresh, even sparkling, taken from municipal 

aqueducts, treated and supplied to citizens at 

the cost of a few cents per liter. 

Important partnerships with associations 

and groups working in support of health 

and the environment ensure that Aqua 

Dominus conveys correct information on 

the world of water and the usefulness of 

equipment for its treatment. 

The Market 

The sector of technology applied to 

drinking water has been experiencing 

interesting growth over the last 4 years, 

despite the economic recession and market 

development difficulties. Data from a CSR 

study commissioned by Acqua Italia, an 

association that groups the manufacturers 

of equipments for drinking water treatment, 

highlights very interesting data on the 

specific world of drinking water. 

Why do they drink it? 

As the graph shows, the household equipment 

sector, which has been growing steadily so far, 

offers a whole new insight. 

Research data, conducted in Italy, 

highlights five details: 

1) Over 51% of Italians drink or would drink 

mains water. 

2) 36% occasionally drink or would only drink 

mains water in the absence of bottled water 

(an indication that is definitely down on 

previous surveys). 

3) Only 20% represent the hard core who 

exclusively drink bottled water and are not 

yet willing to give it up. 

4) The number of people willing to use the 

equipment is clearly increasing. 

5) The number of households in possession of 

any tool to improve the characteristics of the 

water they drink is 9.5%, an increase of +2.7% 

year-on-year, and +2.1% in the last year. 

The reasons that are increasingly driving the 

use of such devices are essentially 

• convenience 

• economic savings 

• the quality and taste of water 

• the ecological aspect 

These four points account for over 78% of the 

reasons for choosing such systems. 

The promises of the market 

A growing trend, therefore, for the population’s 

appreciation of tap water: more than twothirds 

of households, 71.8%, choose zero-mile 

water and almost one in two people say they 

drink it “always or almost always” (44%). This 

emerges from research data from the survey 

conducted by the independent Tele Survey 

Research institute. 

What are the reasons why people prefer 

tap water over its bottled cousin? 

Perhaps laziness! 

The first reason is in fact the mains 

convenience of no longer having to transport 

crates of water from the supermarket to the 

home: 28.6 per cent responded in this way (it 

was 22.5 in 2014). But awareness of safety is 

also on the rise: 20.4% of respondents saying 

they prefer public water because it is subject 

to more controls than bottled water. 

The success of the increasingly popular 

‘water houses’ 

A modern and technological evolution of 

the old drinking fountains, is also growing. 

67% of those interviewed are now familiar 

with this service. Moreover 42% of those 

interviewed now live in a municipality that 

offers this service to its citizens, proof that 

Water Kiosks are increasingly widespread 

and appreciated throughout the country. 

The data in the graphs are taken from research conducted by CSR and Tele Survey Research. 


BRIEF 

Dr. Ilan Samish (right), founder and CEO at Amai Proteins, Grand Winner of the Extreme Tech Challenge XTC 2022 competition 

Amai Proteins reduces sugar in Food & Beverages 

Amai Proteins, an Israeli start-up developer of novel designer proteins that answer the needs of 

consumers and industry, is the Global Winner of the 2022 XTC competition. Extreme Tech Challenge (XTC) 

is the world’s largest start-up competition for purpose-driven companies. Over 2000+ start-ups from 100+ 

countries competed in 10 impact areas ranging from Biotech to Education, Fintech to Cleantech, etc. 

Sugar overconsumption underlies the Metabolic Syndrome (obesity, diabetes, and more), a global 

health challenge primarily affecting the lower socioeconomic classes. Sugar production also places 

a significant burden on arable land and water usage, contributing air, land, and sea pollution. 

Dr. Ilan Samish, CEO and Founder said: “Amai – ‘sweet’ in Japanese – produces the first great tasting 

and market-fit 100% protein sweetener via Amai’s Pro3 Platform: Pro-Design AI-CPD (Computational 

Protein Design), Pro-Planet precision fermentation, and Pro-Taste food technology. 

Nestlé launches plant-based toddler drink 

Nestlé has introduced a new plant-based drink for toddlers, Little Steps Plantygrow Plant-based 

Growing Up Drink, under its SMA Nutrition range. 

The company emphasises that the drink is not a breast milk substitute, but rather a nutritional product 

designed to be enjoyed by toddlers from 1-3 years of age as part of a varied and balanced diet. 

The milk alternative can be enjoyed as a drink, or added to smoothies and shakes. 

According to Nestlé, its new Growing Up Drink is a 

good source of vitamins A, C, B2 and B12, as well 

as iron, and has been enriched with iodine and 

omega-3 and omega-6. The drink also contains 

calcium and vitamin D. 

Vicky Woods, SMA Nutrition managing director, 

said: “Consumers are increasingly choosing plantbased 

milk alternatives for themselves and looking 

for options that contain the added nutrients their 

growing toddlers need”. 


39

Ice cream market 

to reach $122.05 billion globally 

Dondurma pazarı dünya çapında 

122.05 milyar dolara ulaşacak 

According to the Ice Cream market 

report, the global ice cream industry 

generated $68.05 billion in 2020, and is 

anticipated to generate $122.05 billion 

by 2031, witnessing a CAGR of 5.0% 

from 2022 to 2031. 

Prime determinants of growth 

Expansion of these retail channels and 

exotic flavors of ice creams drive the 

growth of the global ice cream market. 

However, health concerns associated 

with ice creams hinder the market growth. 

On the other hand, rise in demand for 

innovative products and development 

of lactose-free ice cream presents new 

opportunities in the coming years. 

Dondurma Sektörü Küresel Fırsat Analizi ve 

Sektör Tahmini, 2020-2031” raporuna göre, 

küresel dondurma endüstrisinin 2031 yılına 

kadar 122.05 milyar dolara ulaşması ve 

2022’den 2031’e kadar % 5.0’lik bir CAGR’ye 

şahit olması tahmin ediliyor. 

Egzotik dondurma aromaları, küresel pazarı 

büyütüyor 

Perakende kanallarının genişlemesi ve egzotik 

dondurma lezzetleri, küresel dondurma 

pazarının büyümesini sağlıyor. Ancak, 

dondurmalarla ilgili sağlık sorunları pazar 

büyümesini engelliyor. Öte yandan, yenilikçi 

ürünlere olan talebin artması ve laktozsuz 

dondurmanın geliştirilmesi, önümüzdeki 

yıllarda yeni fırsatlar sunuyor. 


Covid-19 senaryosu 

• Kovid-19 pandemisinin patlak 

vermesi, küresel dondurma pazarının 

büyümesini engelleyen üretim 

tesislerinin küresel olarak kilitlenmesine 

ve geçici olarak kapatılmasına yol açtı. 

• Ayrıca, tedarik zinciri kesintiye uğradı 

ve bu da üreticiler için çeşitli zorluklar 

oluşturdu. 

• Her şeye rağmen, pazar 2022’de 

istikrarlı bir şekilde toparlanıyor. 

Vanilya segmenti, tahmin dönemi 

boyunca liderlik durumunu koruyacak 

Aroma bazında, vanilya segmenti 

2020’de küresel dondurma pazarının 

üçte birini oluşturarak en yüksek 

pazar payına sahipti ve tahmin 

dönemi boyunca liderlik durumunu 

koruyacağı tahmin ediliyor. Ayrıca, bu 

segmentin 2022’den 2031’e kadar en 

yüksek % 5,6’lık CAGR’yi göstermesi 

bekleniyor. Bu, vanilyalı dondurma 

talebindeki artışa bağlanıyor. Her yaş 

grubundan insanın severek tükettiği 

geleneksel bir dondurma çeşidi. 

Tek tip ürün satan mağazalar segmenti 

tahmin dönemi boyunca lider 

konumunu koruyacak 

Dağıtım kanalı bazında, tek tip ürün 

satan mağazalar segmenti 2020’de 

küresel dondurma pazarının yaklaşık 

beşte ikisine katkıda bulunarak 

en büyük paya sahip oldu ve 

tahmin döneminde lider konumunu 

sürdürmesi bekleniyor. Bunun sebebi, 

tek tip ürün satan mağazaların indirimli 

geniş ürün yelpazesi sunmasıdır. 

Bununla birlikte, internetin dahil 

olmasındaki artış ve akıllı telefon 

kullanımındaki artış sebebiyle, 

çevrimiçi satış kanalı segmentinin 

2022’den 2031’e kadar % 6,3’lük bir 

YBBO kaydetmesi öngörülüyor. 

Avrupa, ardından Asya-Pasifik ve 

Kuzey Amerika, 2030 yılına kadar 

hakimiyetini sürdürecek 

Bölge bazında Avrupa, sonra 

Asya-Pasifik ve Kuzey Amerika gelir 

bakımından en yüksek pazar payına 

sahip oldu ve bin yıllık demografik grup 

arasında dünya dondurma pazarının 

yaklaşık beşte ikisini oluşturdu. Ayrıca, 

Asya-Pasifik bölgesinin Hindistan, 

Çin, Endonezya ve diğerleri gibi 

gelişmekte olan ekonomilerden gelen 

talepteki artış yüzünden 2022’den 

2031’e kadar % 5.8’lik en hızlı CAGR’ye 

şahit olması bekleniyor. 

Covid-19 scenario 

• The outbreak of the Covid-19 pandemic led 

to global lockdown and temporary closure of 

manufacturing facilities, which hampered the 

growth of the global ice cream market. 

• Moreover, the supply chain was disrupted, 

which in turn, created several challenges for 

the manufacturers. 

• Nevertheless, the market is steadily 

recovering in 2022. 

The vanilla segment to maintain its leadership 

status throughout the forecast period 

Based on flavor, the vanilla segment held the 

highest market share in 2020, accounting for 

one-third of the global ice cream market, and 

is estimated to maintain its leadership status 

throughout the forecast period. Moreover, 

this segment is projected to manifest the 

highest CAGR of 5.6% from 2022 to 2031. This is 

attributed to surge in demand for vanilla ice 

creams. It is a traditional form of ice cream 

liked by people of all age groups. 

The specialty stores segment to maintain its lead 

position during the forecast period 

Based on distribution channel, the specialty stores 

segment accounted for the largest share in 2020, 

contributing to nearly two-fifths of the global ice 

cream market, and is projected to maintain its 

lead position during the forecast period. This is 

because specialty stores provide wide range of 

products with discounts. However, the online sales 

channel segment projected to register a CAGR of 

6.3% from 2022 to 2031, due to increase in internet 

penetration and rise in usage of smartphones. 

Europe, followed by Asia-Pacific and North 

America, to maintain its dominance by 2030 

Based on region, Europe, followed by Asia-Pacific 

and North America, held the highest market share 

in terms of revenue in 2020, accounting for nearly 

two-fifths of the global ice cream market, due 

to the growing demand for frozen treats among 

the millennial demographic group. Moreover, 

the Asia-Pacific region is expected to witness the 

fastest CAGR of 5.8% from 2022 to 2031, owing to 

rise in demand from the emerging economies 

such as India, China, Indonesia, and others. 


41

Ingredion showcases a range 

of its solutions designed 

to boost the taste profile 

of reduced sugar, 

reduced salt and protein 

enriched snacks at 

Ingredion will be on hand to discuss a number 

of its solutions which can help customers to 

create or reformulate low sugar, low in salt, high 

in protein and high in fibre snacks. This includes 

its VITESSENCE ® Pulse proteins and HOMECRAFT ® 

Pulse flours which are used to develop snack 

products that are highly nutritious, proteinenriched 

and have a balanced nutrition 

positioning. In addition to its HI-MAIZE ® 260 

resistant starch, a dietary fibre which enhances 

the nutritional profile of snacks such as crackers. 

SNACKEX will also see Ingredion showcase a 

range of its solutions designed to boost the 

taste profile of reduced sugar, reduced salt 

and protein enriched snacks. This includes its 

polyol produced by fermentation, ERYSTA ® , 

which supports functional build back and 

sweetness, enabling manufacturers to 

create reduced sugar products without 

compromising on textural and functional 

properties. Ingredion experts will also be on 

hand to discuss its natural flavour modifier NSF- 

13, which improves targeted flavour tonalities, 

notably brown notes, while reducing potential 

bitterness on top of its core sweetness quality 

contribution. In addition to VERSAFIBE 

285 soluble corn fibre, which helps to build 

back sensory and functional attributes lost 

when reducing or replacing sugar, while also 

offering the appeal of high fibre. 

Ingredion will also highlight a number of its 

texturisers and starches which recover the 

texture of healthy snacks or can regain optimal 

processability characteristics. This includes its 

PRECISA ® Crisp texturisers which are based 

on corn, tapioca, potato and sago starches, 

and enable formulators to modify and create 

customised textures in sheeted snacks; its 

pregelatinised food starch, CRISPIOCA, which 

acts as a general texturising agent; and its 

PURITY ® Alpha 806, a native food starch based 

on waxy rice which serves as a water binder 

and stabilising agent for low moisture systems. 

With 15% of millennials already meat-free 

and more consumers are changing their 

diets to become flexitarian, vegetarian or 

vegan, plant-based snacks are becoming 

increasingly more appealing to consumers. 

Therefore, Ingredion will also showcase its 

range of affordable, plant-based glaze 

solutions, including SIMPLISTICA ® and FUSERA. 


XIX Uluslararası Tuzlu 

Atıştırmalık ve Kuruyemişler 

Ticaret Fuarı 

6 - 7 Temmuz 2022 

Hamburg, Almanya 

Dünya çapındaki 

tuzlu atıştırmalık 

fuarında işletmenizi 

bir sonraki seviyeye 

taşıyın 

%100 Tuzlu atıştırmalık ve kuruyemiş 

sektörüne odaklı tek ticaret fuarı 

+ En yeni akımı, tatları ve teknolojileri tecrübe edin 

+ İşletmenizi endüstrinin lider tedarikçileri ile birlikte şekillendirin 

+ Endüstrinin karar vericileriyle birlikte iletişim kurup, uluslararası 

ticari ortaklar ve tedarikçiler ile tanışma fırsatı edinin 

+ Dünyanın dört bir yanından mevcut müşteriler ve yeni potansiyel 

müşteriler ile tanışın 

+ Ürünlerinizi satin almak için bekleyen hazır bir kitle ile tanışın 

Tuzlu atıştırmalıklar endüstrisinin 

sektöre yön veren etkinliği 

snackex.com

Durak Hazelnuts strengthens 

its leadership in hazelnut 

market with TOMRA 5C Sorter 

One of the leading hazelnut producers of Turkey, Durak Fındık continues 

strengthening its market position and targets with TOMRA sorting solutions. 

Kadir Durak, 

Chairman of the Board 

of Durak Hazelnuts 

Determined to maintain turnover leadership 

in the Turkish hazelnut industry, Durak 

Hazelnuts is multiplying its achievements with 

increased product quality and capacity 

through investments in TOMRA systems. Durak 

grows stronger among the top five Turkish 

companies across the country and fortifies its 

position as the third largest hazelnut exporter, 

TOMRA Türkiye fındık sektöründe ciro 

liderliğini elden bırakmayan Durak Fındık, 

TOMRA makinelerine yaptığı yatırımlarla 

ürün kalitesi ve kapasitesinde yakaladığı 

artış sayesinde başarılarını katlıyor. Durak, 

Türkiye’de alanında ilk beş şirket arasındaki 

gücünü arttırıyor ve bir basamak ilerlemeyle 

ihracatta üçüncü büyük fındık üreticisi olarak 


Durak Fındık, fındık pazarındaki 

liderliklerini TOMRA 5C 

Makinesi ile sürdürüyor 

Türkiye’nin önde gelen fındık üreticilerinden Durak Fındık, TOMRA ayıklama 

çözümleri ile pazardaki konumunu ve hedeflerini güçlendirmeye devam ediyor. 

konumunu güçlendiriyor. Kesintisiz büyüme 

sürecinin en son adımı olarak Durak Fındık, 

Hendek-Sakarya’daki işleme tesisinde 

Temmuz ayı sonlarında devreye alınacak üç 

yeni TOMRA 5C ayıklama makinesinin alımını 

gerçekleştirdi. Böylece Durak, fındık ayıklama 

süreçlerinde yeni TOMRA 5C makinesini 

kullanan ilk işletmelerden biri olacak. 

jumping a step higher. Continuously working 

towards its growth targets, Durak Hazelnuts 

proves the company’s diligence in product 

quality with three new TOMRA 5C sorters. To 

be commissioned in late July at the Hendek 

Processing Plant, the TOMRA 5C sorters will 

raise the bar high in sorting foreign materials 

and product defects. 


45

Kadir Durak, Chairman of the Board of Durak Hazelnuts & Ahmet Kocyigit, Sales Manager for TOMRA Food Turkey 

Durak Hazelnuts increases operation 

efficiency through a total of 31 unit TOMRA 

sensor-based sorters including new 3 unit 

TOMRA 5C machines at its five hazelnut 

processing plants in Ordu, Samsun and 

Hendek-Sakarya. Among the first businesses 

to use the new TOMRA 5C sorter in hazelnut 

processing, Durak intends to maximize 

product quality with these new machines. 

“We produce 50 thousand tons of hazelnut 

kernels and almost 20 thousand tons of 

roasted hazelnuts annually,” says Kadir 

Durak, Chairman of the Board of Durak 

Hazelnuts, stating that they recently 

installed 5 TOMRA NIMBUS machines in 

2020. “We have been able to raise our 

roasted hazelnut production from 15 

thousand tons to 20 thousand tons in the 

last two years. Beyond doubt, the TOMRA 

sensor-based sorters have contributed to 

the consistent increase in our production 

capacity and quality. We are taking our 

foreign material and defective product 

sorting criteria even higher thanks to the 

advantages offered by the cutting-edge 

technology of the TOMRA 5C. We will be 

capturing a higher efficiency in sorting 

hard-to-sort defects such as internal 

discoloration and beaked hazelnuts. This will 

Durak Fındık, Ordu, Samsun, Hendek- 

Sakarya’da bulunan beş ayrı fındık işleme 

tesisinde yeni makineleri de dahil toplam 

31 adet TOMRA sensör bazlı ayıklama 

makinesi ile operasyonlarının verimliliğini 

arttırıyor. Son olarak 2020’de 5 adet 

TOMRA NIMBUS makinesinin kurulumunu 

yaptıklarına değinen Durak Fındık Yönetim 

Kurulu Başkanı Kadir Durak; “Yıllık 50 bin ton 

iç fındık, 20 bin tona yakın ise kavrulmuş 

fındık üretiyoruz. Kavrulmuş fındıkta son 

iki yılda 15 bin tondan 20 bin ton üretime 

çıkmayı başardık. Üretim kapasitemiz ve 

kalitemizin kesintisiz artışında ise TOMRA 

sensör bazlı ayıklama makinelerinin katkısı 

şüphesiz. Şimdi ise TOMRA 5C makinesinin 

son teknolojideki özellikleri ile sunduğu 

avantajlar sayesinde yabancı madde ve 

kusurlu ürün ayıklamasında kriterlerimizi 

daha da yukarı taşıyoruz. Urlu fındık, sivri 

fındık gibi ayıklanması zor kusurlarda daha 

yüksek verimlilik yakalayacağız. Bu sayede 

daha önce kullanamadığımız bazı yörelerin 

fındıklarını da değerlendirme şansımız olacak 

ve verimliliğimizi arttıracağız,” şeklinde belirtti. 

TOMRA 5C premium optik ayıklayıcı, 

mümkün olan en iyi yabancı madde 

ayıklama performansı için sektörde lider 

sensör teknolojilerini, makine öğrenimi ve 


üyük veri analiziyle birleştiriyor. TOMRA 5C, 

işleyicilerin her bir ürün tanesini ve yabancı 

maddeyi açıkça görüntülemelerini ve bu 

sayede daha yüksek kâr, daha iyi ürün 

kalitesi ve hızlı ekipman getirisi elde etmek 

üzere gerçek zamanlı kararlar alabilmelerini 

sağlıyor. Yüksek kapasitelerde kabuklu 

yemiş ve kuru meyve ürünlerini kolaylıkla 

işleyebilmek üzere tasarlanan TOMRA 5C, en 

yüksek miktarda birinci kalitede ürün sağlıyor. 

Böylece işleyiciler, yeniden seçme, taşıma ve 

işçilik maliyetlerinden tasarruf ediyor. 

24 bin ton olan 2021 ihracatlarını 

2022 yılında 30 bin ton seviyelerine 

çıkartacaklarını belirten Kadir Durak; “Ocak 

ayından Haziran ayı ortasına kadar 15 bin 

ton ihracat ile zaten hedefimizin yüzde 

50’sini tamamlamış olduk. Tabi ki bu başarı, 

otomasyon sayesinde sağlanan kapasite 

ve kalite artışına bağlı ancak özellikle 

altını çizmek isterim ki kalite standartlarınızı 

yüksek tutmadığınızda bunun sağlanması 

mümkün olmaz. Kapasite kadar kaliteyi 

de arttırdığınızda var olan müşterilerinizi 

sürdürülebilir kılmanız ve yeni müşterilerden 

de talep almanız mümkün. Pandemi 

allow us to process hazelnuts from regions 

which we haven’t been able to produce so 

far, resulting in increased efficiency.” 

The TOMRA premium 5C optical sorter 

combines industry-leading sensor 

technologies with machine learning and big 

data analytics to ensure the most accurate 

foreign material sorting possible. The TOMRA 

5C enables processors to visualize every 

single product fraction and foreign material 

clearly and make real-time decisions to 

deliver high profits, better product quality 

and quick equipment return. Designed to 

process nut and dried fruit products easily 

with high capacity, the TOMRA 5C yields 

pack-to-grade product quality in high 

quantities. The processors thus save a lot of 

reprocessing, handling, and labor costs. 

“We have already attained 50% of our target 

with 15 thousand tons of exports realized 

since January,” says Mr. Durak referring 

to their intention to increase 2021’s export 

volume of 24 thousand tons to 30 thousand 

tons in 2022. This achievement has been 

enabled by an increase in capacity and 


47

quality through automation, however, I 

particularly wish to underline that this is 

impossible without maintaining high quality 

standards. It is possible to retain existing 

customers and add new ones by increasing 

your quality as much as your capacity. 

Despite the pandemic, we, as Durak 

Hazelnuts, maintained 100% of our customers 

from the previous year and engaged new 

customers at the rate of 5%, which is a 

meaningful development in the industry. We 

achieved an increase in our export figures. 

While we export 55% of our total production, 

we deliver the remaining 45% to the 

domestic market. So, we believe we get the 

worth of our investments in automation.” 

With sophisticated capabilities to identify and 

analyze defects, the TOMRA 5C can detect 

even the tiniest imperfections such as insect 

damage through advanced lasers and BSI+ 

optics. These improvements in the sensor 

design allow visualization of details going 

unnoticed in machines of its kind, and sorting. 

“Therefore, we prefer systems offering the 

latest technology to maintain the cuttingedge 

infrastructure consistently,” says 

dönemine rağmen var olan müşterilerimizi 

yüzde 100 korurken, yüzde 5 oranında yeni 

müşteriler ile iş birliğimize başladık ki bu 

oran sektörümüzde kıymetli bir gelişmedir. 

İhracat rakamlarımızı da arttırmayı başardık. 

Toplam üretimimizin yüzde 55’ini ihraç 

ederken yüzde 45’ini iç pazara sunuyoruz. 

Bu anlamda da otomasyon yatırımlarımızın 

karşılığını aldığımıza inanıyoruz,” dedi. 

Kusurları tanımlama ve analiz etme 

yetenekleri geliştirilmiş TOMRA 5C, daha 

gelişmiş lazer ve BSI+ optiklerinin yardımıyla 

böcek yeniği gibi en küçük kusurları bile 

algılayabiliyor. Sensör tasarımındaki bu 

iyileştirmeler, benzer makinalarla mümkün 

olmayan detayların görüntülenmesi ve 

ayıklanmasına olanak tanıyor. 

Kadir Durak, sensör bazlı makinelerin seçme 

performansının her geçen gün geliştiğine 

de dikkat çekti; “Bu nedenle her zaman 

en gelişmiş altyapıyı sağlamak üzere son 

teknolojideki makineleri tercih ediyoruz. 

Bu anlamda sektörümüze de örnek teşkil 

ettiğimizi söyleyebiliriz. TOMRA 5C, özel bir 

noktada duruyor ve ürün kalitesine büyük 

katkı sağlıyor. Makinelerin performansı o 


kadar gelişti ki önümüzdeki 10 yıl içinde insan 

gücü ile yapılan manuel seçimler yok denecek 

kadar azalacak. Bu sayede insan gücü daha 

kıymetli alanlarda değerlendirilecek,” diye belirtti. 

TOMRA Food Türkiye Satış Müdürü Ahmet Koçyiğit; 

“TOMRA 5C ile sektördeki daha yüksek kapasite, en 

hassas yabancı madde ve kalite kusuru ayıklaması, 

önceden mümkün olmayan sivri fındık seçimi ve 

makinelerin internete bağlı kalite kontrol cihazı gibi 

çalışmasına imkan veren bilgi aktarım taleplerine 

çözüm getirdik. Aynı zamanda tasarımda 

yaptığımız değişiklerle bakım ve operasyon işlemleri 

çok daha kolaylaştı. En önemlisi de kullandığımız 

yeni yazılım platformu sayesinde ileride sözkonusu 

olabilecek tüm teknolojik geliştirmelere açık 

hale getirdik. Böylece TOMRA 5C kullanıcısı olan 

müşterilerimize geleceğe yatırım yapma imkanı 

sunabiliyoruz,” dedi. 

Genel olarak sektörün durumunu da değerlendiren 

Kadir Durak; “Türkiye, fındık üretiminde dünyada 

lider. 2021’de 800 bin ton rekolte yakalandı. Bu yıl 

ise Eylül 2022’de 750 bin ton ürünün hasat edilmesi 

bekleniyor. Türkiye’nin ardından İtalya, Gürcistan, 

Amerika ve Şili, fındık üretiminde önemli ülkeler. 

Dünya geneline baktığımızda fındık üretimi, diğer 

ülkelerde artmaya devam ediyor. Örneğin İtalya 

geçen yıl rekoltesini 50 bin tondan 140 bin tona 

çıkarttı. Dolayısıyla ülkemizin fındık üretimi ve 

ihracatında liderliğe devam etmesi için üretim 

maliyetleri, satış rakamları, otomasyon yatırımları 

büyük önem taşıyor,” şeklinde ekledi. 

Durak, pointing out the continuous 

improvement in sorting performance 

of sensor-based systems. “We may 

say we set a good example in our 

industry as well. The TOMRA 5C holds 

a special position and contributes 

greatly to product quality. Machine 

performance has developed so 

much that manual selections 

requiring human intervention will 

almost disappear in the next 10 

years. This will enable use of human 

labor in more valuable areas.” 

“With the TOMRA 5C, we have 

addressed several requests in the 

industry related to higher capacity, 

the most precise foreign material 

and quality defect sorting, removal 

of beaked hazelnuts, which has so 

far been impossible, and transfer 

of information enabling machinery 

to operate as online quality control 

devices,” says Ahmet Koçyiğit, Sales 

Manager for TOMRA Food Turkey. 

“Equally, changes to the design 

of the machine have facilitated 

maintenance and operation. 

Most importantly, this sorter is now 

technology-agnostic thanks to 

the novel software platform we 

use. Thus, we are able to offer 

our TOMRA 5C customers the 

opportunity to invest in the future.” 

“Turkey is the world leader in 

hazelnut production,” says Mr.Durak 

commenting on the industry as a 

whole. “It achieved 800 thousand 

tons of hazelnut yield in 2021. This 

year’s harvest prospects are around 

750 thousand tons in September 2022. 

Turkey is followed by Italy, Georgia, 

the US, and Chile as prominent 

countries in hazelnut production. 

At the global level, hazelnut 

production continues to increase in 

other countries. For instance, Italy 

increased its yield from 50 thousand 

tons to 140 thousand tons last year. 

Therefore, production costs, sales 

figures and automation investments 

are key for our country to maintain 

its leading position in hazelnut 

production and exportation.” 


49

Flexitarians drive innovation 

in meat and dairy alternatives 

In recent years the plant-based trend has 

moved from being niche into the mainstream, 

with nearly 1 in 2 consumers across the 

globe now interested in plant-based foods 

and beverages İ . New research İİ shows 

that flexitarian consumers are driving the 

demand for plant-based food. They are 

especially interested in transparent labels, 

sustainability, health and food adventures. 

Here Olivier Chevalier, Senior Product 

Manager Functional Proteins at BENEO, 

discusses how plant-based demand has 

shifted, the improved taste and texture 

profiles manufacturers are requiring and how 

functional ingredients are part of the solution. 

Reducing meat and dairy is now well and 

truly on consumer agendas across the 

globe. BENEO’s latest plant-based consumer 

survey İİİ shows that one in four consumers 

globally now call themselves flexitarians, 

and only 7% across the world (11% in the UK) 

identify themselves as vegan, vegetarian or 

pescatarian İV . As flexitarians are now the most 

important target group for manufacturers of 

plant-based products, it is important to know 


what is driving their purchasing in order to 

effectively tap into this trend. 

According to BENEO’s research V , almost 6 in 

10 people are now paying attention to their 

meat consumption, while more than 3 in 10 

are choosing to limit their dairy consumption. 

When it comes to those who call themselves 

flexitarians, approximately half buy alternatives 

to meat (45%) and dairy (49%), with almost 

1 in 3 also buying plant-based sweets like 

chocolate (32%). However, there is room for 

more growth amongst flexitarian consumers, 

with an additional third interested in buying 

dairy and meat alternatives in the future and 

42% wanting to explore sweets alternatives. 

Key drivers for flexitarian repeat purchasing 

Understanding the key motivations and 

expectations for plant-based purchasing are 

vital for product development and success in 

a market that is rapidly growing. According 

to the BENEO plant-based survey, helping 

consumers take care of their body, providing 

variety to their diet and the taste of the 

product are key to repeat purchasing success. 

BENEO’s consumer study revealed value-added 

insights into consumer expectations for different 

plant-based categories. The top drivers for 

flexitarian purchasing for meat alternatives Vİ 

include bringing variety to the consumer’s diet, 

being healthy and helping them take care 

of their body. Animal welfare is also a strong 

motivator. Similarly, for flexitarians purchasing 

dairy alternatives Vİİ , taking care of their body 

is a key driver, as is the natural origins of the 

ingredients used in the product, as well as 

supporting a well-balanced diet. Finally, for 

flexitarians looking to purchase plant-based 

bakery and sweets Vİİİ , the top drivers are that 

the ingredients used are natural, that they help 

consumers take care of their bodies and that 

they bring variety to their diet. Not surprisingly, for 

all the categories, the plant-based alternative’s 

taste is also a key driver to repeat purchase. 

Preferred nutritional claims 

Alongside these key motivators that are 

encouraging flexitarian repeat-purchasing of 

plant-based products, a range of nutritional 

claims are also proving popular. When it comes 

to meat alternatives the top claim is ‘natural 

ingredients’, followed by ‘low in fat’, ‘low 

environmental impact’ and ‘additive-free’. For 

dairy plant-based alternative purchasing the 

top claim is again ‘natural ingredients’, but this 

is followed by ‘easy-to-digest’, ‘additive free’ 

and ‘plant-based’. For plant-based bakery and 

sweets, ‘natural ingredients’ remains the primary 

claim for flexitarians, followed by ‘low in sugar’, 

‘low in fat’ and ‘low environmental impact’. 

For all plant-based applications, delivering 

a better nutritional profile is crucial and 

brands need to build their ‘better-for-you’ 

credentials to convince flexitarians across 

the globe. It is therefore no surprise that onpack 

messaging that re-enforces clean and 

cleaner label priorities is proving popular. 

Future gazing 

It isn’t just getting the right on-pack messaging 

that is important. Flexitarian consumers are also 

looking to producers to deliver more excitement 

and adventure – in the right format – for their 

plant-based eating. For example, convenience 

is key, with 73% of UK meat substitute consumers 

saying that they want more ready-to-eat 

versions İX , while almost half of European 

consumers are interested in hybrid format 

products that combine meat and plant-based 

proteins X . For those interested in plant-based 

dairy alternatives, matching the taste and 

texture of dairy is key Xİ and for plant-based 

chocolates, flexitarian consumers are wanting 

the brands they buy to excite and stimulate the 

senses with high quality, trusted ingredients Xİİ . 

İ 

BENEO Global Plant-Based Survey 

2021 - Insites Consulting conducted an 

online quantitative survey in July 2021 in 

Spain, France, Germany, Poland, UK, US, 

Brazil, Australia, China and Russia: 1000 

consumers/ country = 11,990 consumers 

in total. [48% gives a score of 7 or more on 

interest in plant-based nutrition N=11990] 

İİ 

BENEO Global Plant-Based Survey 2021 

İİİ 


İV 


(Filter: Flexitarians (N = 2905)) 

V 


Vİ 


(Filter: Meat & Fish Consumers & Flexitarian) 

Vİİ 


(Filter: Global Dairy Consumers & Flexitarian) 

Vİİİ 


(Filter: Global Bakery & Sweets Consumers 

that are flexitarian) 

İX 

Mintel/Kantar profiles Aug 2021, Base UK 

999 internet users aged 16+ who eat and 

buy meat substitutes 

X 


(Filter: Meat & Fish Consumers) 

Xİ 


Xİİ 



51

Univar Solutions introduces 

‘Foodology,’ reinforces 

commitment to global 

food ingredients industry 

“Foodology embodies Univar Solutions’ 

continued commitment to helping shape 

the ‘future of food’ by providing global 

brands access to the necessary ingredients, 

formulations, testing resources, regulatory 

expertise and world-class supply chain 

required to feed a growing world in a 

sustainable fashion,” said Nick Powell, 

president, ingredients & specialties and 

president, Europe, Middle East and Africa and 


Asia Pacific, at Univar Solutions. “Foodology 

also sets Univar Solutions apart as a full-line 

food ingredient distributor, product innovator, 

safe supplier, and expert partner.” 

Under the Foodology by Univar Solutions 

umbrella, the company will continue to build 

out its expertise across all aspects of food 

and nutrition ingredient sales, marketing and 

distribution by leveraging its global network 

of food scientists, test kitchens and a robust 

portfolio of diverse and sustainable ingredients 

to bring together the latest in technical, trend 

and application development solutions. This 

approach will make Foodology a valuable 

partner to brands and suppliers of all sizes 

looking to develop products with cleaner 

labels, respond to market or regulatory trends, 

test “free-from” and other label claims, as well 

as bring new products to market faster. 

“Foodology combines our industry-leading 

distribution resources, our global network 

of food scientists, and ingredient specialists 

across our ecosystem of global solution 

centers, including the food-focused 

development space inside The Hatchery in 

Chicago, with an even stronger bench of 

industry experts,” added Kevin Hack, global 

vice president of food ingredients at Univar 

Solutions. “These capabilities unite our worldclass 

distribution footprint and deep food 

industry technical knowledge to design and 

deliver innovative solutions to every corner of 

the world, making us the differentiated choice 

to those with ingredient needs.” 


53

A look at the global 

ice tea market 

through 2030 

Fact.MR, a market intelligence company, 

has been tracking the ice tea market for 

some time, and it says the market grew at 

a rate of 5.4 percent, primarily due to the 

global demand for bottled ice tea. Changing 

consumer preferences for quick and ready-tomake 

beverages has augmented the sales of 

ice tea across all regions. 

Over the coming years, extensive demand for 

ice tea is expected with the arrival of trendy 

and flashy flavors, according to Fact.MR. 


Also, reduced sugar and health-beneficial 

unsweetened ice tea is expected to go 

mainstream and is predicted to drive the market 

over the coming years. The industry is also 

witnessing high growth in demand for herbal 

tea and green tea, according to the company. 

Overall, the global ice tea market is projected 

to expand at a healthy CAGR of more than 7 

percent through 2030. 

Key takeaways from Fact.MR on the ice tea 

market include: 

• The global ice tea market is anticipated to 

add 2x value by 2030. 

• Bottled ice tea is predicted to grow at a 

sturdy rate of more than 6 percent CAGR. 

• East Asia is the transcendent market with 

a value of US$33.3 billion in 2019, and is set to 

balloon at a vigorous CAGR of 7.2 per during 

the forecast period. 

• Organic ice tea is set to observe a brisk 

growth rate, while conventional ice tea is 

projected to add 2x its value through 2030. 

• Regions such as Latin America and the 

Middle East & Africa are projected to witness 

a surge at CAGRs of 8.6 percent and 8.8 

percent, respectively. 

• By sales channel, online retailers are leading 

among all globally, in terms of growth rate, and 

they’re expected to progress at a high CAGR of 

more than 9 percent through 2030, while brickand-mortar 

stores are expected to follow next 

at a handsome CAGR of 7.5 percent. 

• An important market, China, is projected to 

expand at a CAGR of 7.6 percent, while India is 

set to race ahead at 9.3 percent. 

• The U.S. ice tea market is expected to expand 

at a CAGR of more than 7 percent through 2030. 

Targeted mergers and acquisitions of trending 

companies in the ice tea market is a key 

strategy being adopted by many market 

players, according to Fact.MR researchers. 

Key players 

Key players such as Nestle Inc. and Coca 

Cola are pivoting their focus on mergers 

and acquisitions to gain significant market 

dominance. Coca Cola has completed the 

acquisition of Costa Coffee, and it acquired full 

ownership of CHI limited to distribute its ice teas 

in West Africa, which will help the company 

gain significant market share in the region. 

Similarly, Unilever has decided to sell its stake 

in a joint venture with Pepsi in Lipton Ice Tea in 

other geographic regions, except the Indian 

and Indonesian markets, which was part of its 

strategic divestiture plan announced in 2020. 


GROW 

YOUR 

BUSINESS 

fairtrade 

agrofood 

Trade show dates 

Kenya 12 - 14 

October 2022 

Nairobi 

www.agrofood-kenya.com 

Iraq 

West Africa 

Nigeria 

Ethiopia 

Iran 

22 - 24 

November 2022 

29 Nov - 

01 Dec 2022 

28 - 30 

March 2023 

08 - 10 

June 2023 

June 2023 

Erbil 

www.iraq-agrofood.com 

Acrra, Ghana 

www.agrofood-westafrica.com 

Lagos 

www.agrofood-nigeria.com 

Addis Ababa 

www.agrofood-ethiopia.com 

Tehran 

www.iran-agrofood.com 

We will be happy to support 

Africa shows: Ms Freyja Detjen • Tel.: +49 62 21 45 65 19 • f.detjen@fairtrade-messe.de 

Ms Dariah Pfaff • Tel.: +49 62 21 45 65 21 • d.pfaff@fairtrade-messe.de 

Iran & Iraq shows: Ms Michelle Hofmann • Tel.: +49 62 21 45 65 11 • m.hofmann@fairtrade-messe.de 

www.fairtrade-messe.de

ISM 2023 with new date: 

World’s largest trade fair 

for confectionery and 

snacks to be held once 

only from April 23 to 25 

Koelnmesse is thus following the wishes of the confectionery 

and snacks industry - duration will be shortened from four 

to three days for 2023 - ProSweets Cologne is examining 

possibilities for implementation in April. 

In consultation with the conceptual sponsors 

of ISM and decision-makers in the industry, 

Koelnmesse has decided to postpone next 

year’s ISM International Sweets and Biscuits 

Fair from the end of January to the new date 

of 23 to 25 April 2023, on a one-off basis. In 

doing so, Koelnmesse is taking into account 

the wishes of ISM’s sponsoring associations. 

The entire confectionery industry is currently 

facing extreme challenges with dramatic cost 

explosions for raw materials, energy and logistics 

as well as an almost incalculable consumer 

behavior, according to the associations. The 

industry now hopes that the difficult situation 

will calm down again and that there could then 

be significantly better planning certainty at the 

later trade show date in April 2023. 

The one-time postponement will also 

shorten the duration of the world’s largest 

trade fair for confectionery and snacks by 

one day for the 2023 edition. ProSweets 

Cologne, which is normally held in 

parallel, is examining the possibilities for 

implementation in April in consultation with 

the trade fair’s sponsors and will announce 

further details on this in due course. 

“With the one-time date shift, we are 

meeting the wishes of the confectionery 


and snack industry and thus ensuring the 

greatest possible business opportunities for all 

companies and visitors involved. It is important 

to us to provide a fully comprehensive 

overview of the global market for the 

confectionery and snack industry and to 

ensure the usual high quality of exhibiting 

companies and international participating 

trade visitors,” explains Gerald Böse, Chief 

Executive Officer of Koelnmesse GmbH. 

Preparations for the event in April are already 

in full swing in order to provide all participants 

with maximum planning security and an 

optimum schedule for ISM 2023. 


59

Givaudan, Sweet Victory develop innovative gum 

to naturally block sugar cravings in Kids 

Sweet Victory Botanical 

Gum targets kids’ sweet tooth 

FoodTech start-up Sweet Victory, Ltd., 

collaborated with Givaudan, SA to create a 

flavorful botanical-infused chewing gum for 

children. The prototype gum is designed to 

stop sugary treat cravings in their tracks. Sweet 

Victory already designed the innovative gum 

for adults but gum for kids set more challenges, 

and Givaudan helped the startup to create a 

supplement that fits kids’ taste buds. 

Sweet Victory crave-stifling chewing gum 

works within two minutes by blocking the sugar 


eceptors on the tongue. The effect can last up 

to two hours, and during that time sweet foods 

or beverages that normally excite the senses 

will taste bland or even sour. The impulse for 

a sweets binge can be abated, lasting even 

longer than the physical effect—up to two 

hours. Sweet Victory gum was designed to 

help consumers to reduce sugar intake in an 

easy and fun way. The product for kids is still in 

the prototype stage, but the company expects 

to launch it by the end of 2022. 

The findings of a new study were presented 

at this year’s European Congress on Obesity 

in Maastricht, Netherlands. It included 2,336 

children from the UK, making it the largest 

dietary dataset of young children. Parents 

were asked to complete three-day eating 

diaries for their children when they were 

toddlers (21 months old) and again when 

they were seven years old. The study, reported 

in the May 1, 2022 issue of The Telegraph 

revealed at least 80% of seven year olds 

exceeded the recommended limit of 10% of 

daily calories from free sugars . 

Development of a children’s version of the 

product turned out to be a massive process. 

The senior manager of product development 

at Givaudan and Sweet Victory’s development 

team took months to create a totally new 

product with a child-safe, tailored dosage of 

the active ingredient, Gymenma sylvestre. This 

traditional herb has been used for more than 

2,000 years in Ayurvedic medicine. Receiving a 

modern twist in this new gum, the new product 

boasts a tutti-frutti flavor—ranked one of the 

three top favorite sweet flavors among children 

worldwide. The collaboration’s cutting-edge 

technology enabled creation of a functional, 

sugar-free chewing gum that kids love to chew. 

mint, but in the kid’s product we had to come 

up with other solutions.” 

“By producing a product so attractive to 

children that, regardless of its effect of blocking 

sweet taste, it can become a legitimate 

substitute for other sweets, simply because 

it’s delicious,” adds Gitit Lahav, co-founder of 

Sweet Victory. “We turned to Givaudan to help 

us with that challenge. As a flavor expert, using 

advanced technologies, they helped us refine 

the product and develop a very flavorful, yet 

highly effective product—a sweet treat that 

can change eating behavior and help parents 

control their kids’ daily sugar consumption.” 

“Kicking the sugar ‘habit’ is a real struggle 

for most of us, adds Lev. “As a mom of two, I 

have to take control of their diet, especially 

when it comes to sugar intake. Kids love 

candies, sweet foods, and soft drinks but too 

much can be a health hazard.” 

Sweet Victory won the first prize in the foodTech 

track at the fifth Coller Competition for startups 

of the Coller School of Management at Tel 

Aviv University. They also completed a safe fund 

round of US$1.5 million from the CPT Capital, UK. 

The start-up already conducted trials with 

children to estimate the impact of this 

innovative gum on kids in Israel, US and France. 

The results demonstrated that children enjoyed 

the gum but could not eat confectionery after 

chewing it due to the change in their receptors. 

“The biggest challenge in developing this 

gum for kids was to create boldly fruitflavored 

chewing gum to overcome the 

bitterness of the herb gymnema,” explains 

Shimrit Lev, co-founder of Sweet Victory. “In 

the gum designed for adults we used strong 


61

Charles Brand, EVP at Tetra Pak and Dr. Ramkumar Nair, Founder and CEO, Mycorena 

Utilises innovative food fermentation, 

a game-changing technology, with the potential to help build 

a more resilient and sustainable global food system. 

Tetra Pak collaborates with 

Mycorena on ground-breaking 

alternative proteins plant 

Tetra Pak collaborates with Mycorena to 

build a greenfield production facility for fungi 

fermentation towards alternative proteinbased 

food applications. This is part of the 

Company’s long-term view to address the 

challenges around food safety and security, 

through the exploration and advancement of 

innovative food sources. 

The new plant, located in Falkenberg, 

Sweden, will produce a meat replacement 

product from fungi. The factory’s first phase 

will include mince-based products that will 

serve as ingredients for making alternative 

meat products. Furthermore, Mycorena has 

ambitious plans to expand its production 

capacity and extend its geographical reach 


y opening new factories across Europe and 

Asia in the near future. 

More than one-fifth of the world’s greenhouse 

gas (GHG) emissions stem from agriculture 

- over half from animal farming. Against 

this backdrop, alternative proteins open up 

significant opportunities for designing new 

forms of sustainable food. Along with the 

potential for a lower carbon footprint, there 

is also scope for significantly reduced land 

and water use, compared with traditional 

protein sources. A combination of all these 

factors paves the way for delivering food to a 

growing population in a more sustainable way, 

supporting Tetra Pak’s ambition to reach net 

zero across the value chain by 2050. 

Charles Brand, Executive Vice President 

for Processing Solutions & Equipment, Tetra 

Pak, comments: “We are very excited to be 

working with Mycorena on this project for the 

innovation and advancement of the food 

supply chain that aligns with all three areas 

of our purpose – protecting food, people and 

the planet. The process of fungi fermentation 

utilizes microorganisms that are bioprocessing 

powerhouses which can create high quality, 

nutritious proteins. They may be small, but 

they have the potential to make a big impact 

on building a more robust and diverse food 

system, cementing a better future for all.” 

Dr. Ramkumar Nair, Founder and CEO, 

Mycorena adds: “Fungi fermentation is 

the future of the food industry and we are 

proud to be revolutionizing this space. This 

new fermentation facility is a state-of-theart 

production plant, which provides us with 

a technology blueprint that will be further 

expanded in Sweden and replicated globally. 

For such an ambitious journey, Tetra Pak is the 

ideal partner for us, not only because of their 

cutting-edge expertise in processing, but we 

also have a shared ambition to develop a 

more sustainable food supply chain.” 

Fungi fermentation is one aspect of innovative 

food fermentation, which takes natural, ageold 

processes and uses microbiology to turn 

microorganisms into tiny production centers 

that make protein-rich products including 

alternatives to meat, seafood and dairy. The 

process also serves to improve texture and 

taste of traditional plant-based food products. 

Tetra Pak’s relationship with Mycorena dates 

back to 2019 and forms part of the company’s 

drive to build an innovation ecosystem that 

helps open new opportunities in the areas of 

food safety, availability and sustainability. Tetra 

Pak’s innovation network includes a number of 

start-ups in various countries such as Sweden, 

France and the US, amongst others. 


63

THE HEART OF 

SWEETS AND SNACKS 

IN THE MIDDLE EAST 

8-10 NOV 2022 

Dubai World Trade Centre 

REGISTER TO VISIT 

www.ism-me.com 

Discover the world’s most 

flavorful, innovative, and trending 

product lines at the ISM ME 

CONFECTIONERY & DESSERTS I SNACK FOODS I COCOA I CHOCOLATE & CHOCOLATE PRODUCTS 

ICE CREAM I DATE & DATE PALM PRODUCTS 

5 EVENTS | 3 DAYS | 1 VENUE

Food & Ingredients International July 2022

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