SHILL Issue 64

From a Web2 perspective, the PFP is ingenious! A non-invasive form of marketing. By simply
rocking the PFP, influencers followers see that picture every tweet, reply, or twitter space the
influencer takes part in. This applies to each one of us as well, we are all brand ambassadors
for the project we decide to rock as our PFP. When a PFP is changed, that gets noted in the
subconscious of every follower.
The project an influencer wears is their promotion, or backing of said project. We are seeing
subtle forms of marketing and ambassadorship whether knowingly or not. Ask yourself, how
many times have you seen an Influencer with an Okay Bear, Degod or Solana Monkey Business
and ask yourself if you should get one as well?
With the age of our ecosystem, Web3 is not yet more advanced than Web2, which will cause
short term relapses or parallels of what we saw of the brand ambassador meta Web2
experienced. If we look at PFPs with that lense, the FOMO we get can be tampered down,
helping us think more clearly and rule out social sentiment that could affect our investment
decisions.
A key to investing is looking at placing your funds into something with as little emotion attached,
so that you don’t bag hold to zero. The same goes for NFT’s.
SHILL Issue #64
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