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Economic Newspaper <strong>July</strong><br />
2 Please mention<br />
<strong>2022</strong><br />
“<strong>Made</strong> <strong>in</strong> <strong>Türkiye</strong>” when writ<strong>in</strong>g to advertisers<br />
Mehmet Soztutan<br />
Editor-<strong>in</strong>-Chief<br />
Letter From<br />
The Editor<br />
We have a part to<br />
play as usual<br />
Under a new strategy of Turkey’s<br />
Trade M<strong>in</strong>istry to reach out to<br />
more foreign markets, shelf space<br />
for Turkish products will be rented<br />
<strong>in</strong> markets located <strong>in</strong> nations<br />
def<strong>in</strong>ed as “distant countries.”<br />
A range of cooperation will be<br />
developed with the purchas<strong>in</strong>g<br />
units of cha<strong>in</strong> supermarkets <strong>in</strong><br />
distant countries for the sale of<br />
Turkish products, and studies will<br />
be carried out to rent shelves <strong>in</strong><br />
stores, accord<strong>in</strong>g to the strategy.<br />
The “Far Countries Strategy” <strong>in</strong>troduced<br />
by Trade M<strong>in</strong>ister Mehmet<br />
Muş aims to spread the<br />
export success of Turkey, which<br />
it has achieved <strong>in</strong> its close geography,<br />
especially <strong>in</strong> Europe, the<br />
Middle East and North Africa, to<br />
the global arena.<br />
The strategy document and action<br />
plan showed that while prepar<strong>in</strong>g<br />
the strategy, the focus was<br />
on <strong>in</strong>creas<strong>in</strong>g the export range,<br />
which is 3,065 kilometers (1,905<br />
miles) on average, to above the<br />
world average of 4,744 kilometers.<br />
Accord<strong>in</strong>gly, 18 target countries<br />
for the development of trade<br />
have been determ<strong>in</strong>ed, namely<br />
Canada, Mexico, Brazil, Chile,<br />
Ch<strong>in</strong>a, Japan, South Korea, Pakistan,<br />
India, Indonesia, Malaysia,<br />
Thailand, the Philipp<strong>in</strong>es, Vietnam,<br />
South Africa, Nigeria, and Australia.<br />
It is also aimed to transport export<br />
products and service exports<br />
to the farthest po<strong>in</strong>ts of<br />
the world and to <strong>in</strong>crease the<br />
awareness of the Turkish brand.<br />
Accord<strong>in</strong>g to the strategy, support<br />
will be <strong>in</strong>creased by <strong>in</strong>tensify<strong>in</strong>g<br />
promotional activities,<br />
especially advertis<strong>in</strong>g activities <strong>in</strong><br />
the written and visual media for<br />
these countries. In the consumption<br />
channels of the countries,<br />
shopp<strong>in</strong>g malls and cha<strong>in</strong> stores<br />
will be specifically targeted.<br />
It should be noted that exports<br />
and export-oriented policies<br />
<strong>in</strong> particular are regarded as a<br />
growth stimulator by the Turkish<br />
government officials. As a matter<br />
of fact, open<strong>in</strong>g up a country’s<br />
market to the <strong>in</strong>ternational markets<br />
allows a country more efficient<br />
production and allocation<br />
of resources as the country can<br />
concentrate on the production<br />
of goods <strong>in</strong> which it has a comparative<br />
advantage based on its<br />
factor endowments.<br />
Actually, be<strong>in</strong>g around the world<br />
for decades, we have a crucial<br />
part to play under this strategy<br />
through our diverse range of export-<br />
oriented publications.<br />
We wish lucrative trade for the<br />
bus<strong>in</strong>ess people.<br />
Food<br />
Turkey’s food <strong>in</strong>dustry has recorded<br />
a steady growth <strong>in</strong> recent years, with<br />
the Turkish consumers becom<strong>in</strong>g<br />
<strong>in</strong>creas<strong>in</strong>gly demand<strong>in</strong>g, driven by<br />
the multitude of choices offered by<br />
mass grocery retail outlets. Ris<strong>in</strong>g<br />
disposable <strong>in</strong>come and chang<strong>in</strong>g<br />
consumption patterns, along with the<br />
<strong>in</strong>crease <strong>in</strong> the number of persons<br />
<strong>in</strong> full-time employment, have all led<br />
to an <strong>in</strong>crease <strong>in</strong> <strong>in</strong>terest as regards<br />
packaged and processed food, such<br />
as ready-to-eat meals and frozen<br />
food. As the sector is gett<strong>in</strong>g more<br />
sophisticated, Turkey is becom<strong>in</strong>g<br />
one of the largest markets for baked<br />
goods with its bread.<br />
N.Brown/ New York<br />
How to prioritize human<br />
life?<br />
The reduction <strong>in</strong> bus<strong>in</strong>ess activity is<br />
necessary to prioritize human life. We<br />
need to know the true <strong>in</strong>fection and<br />
asymptomatic rates before decid<strong>in</strong>g<br />
on local lockdowns.<br />
Abandon<strong>in</strong>g severe lockdowns a time<br />
when the likelihood of a resurgence<br />
<strong>in</strong> <strong>in</strong>fections rema<strong>in</strong>s high will lead to<br />
greater total economic damage than<br />
susta<strong>in</strong><strong>in</strong>g the lockdowns to elim<strong>in</strong>ate<br />
the resurgence risk.<br />
Now, borders suddenly do matter,<br />
as countries hold on tightly to face<br />
masks and medical equipment, and<br />
struggle to source supplies. The<br />
coronavirus crisis has been a<br />
powerful rem<strong>in</strong>der that the basic<br />
political and economic unit is still the<br />
nation-state.<br />
H. Trun/ Berl<strong>in</strong><br />
Letters to<br />
The Editor<br />
We were short-sighted<br />
To build our seem<strong>in</strong>gly efficient<br />
supply cha<strong>in</strong>s, we searched the<br />
world over for the lowest-cost<br />
producer of every l<strong>in</strong>k <strong>in</strong> the<br />
cha<strong>in</strong>. But we were short-sighted,<br />
construct<strong>in</strong>g a system that is<br />
pla<strong>in</strong>ly not resilient, <strong>in</strong>sufficiently<br />
diversified, and vulnerable<br />
to <strong>in</strong>terruptions. Just-<strong>in</strong>-time<br />
production and distribution,<br />
with low or no <strong>in</strong>ventories, may<br />
be capable enough of absorb<strong>in</strong>g<br />
small problems, but we have now<br />
seen the system crushed by an<br />
unexpected disturbance.<br />
So long as this is the case, countries<br />
will have to strive for a better<br />
balance between tak<strong>in</strong>g advantage<br />
of globalization and a necessary<br />
degree of self-reliance.<br />
G.Raft/ Paris<br />
The lesson of crisis<br />
We should have learned the<br />
lesson of resilience from the 2008<br />
f<strong>in</strong>ancial crisis. We had produced an<br />
<strong>in</strong>terconnected f<strong>in</strong>ancial system that<br />
seemed efficient and was perhaps<br />
good at absorb<strong>in</strong>g small shocks, but<br />
it was systemically fragile. If not for<br />
massive government bailouts, the<br />
system would have collapsed as the<br />
real estate bubble popped. Evidently,<br />
that lesson went right over our<br />
heads. The economic system we<br />
construct after this pandemic will<br />
have to be less shortsighted, more<br />
resilient, and more sensitive to the<br />
fact that economic globalization has<br />
far outpaced political globalization.<br />
D. Forester/ Istanbul<br />
Responsible Editor:<br />
Mehmet Söztutan<br />
(mehmet.soztutan@img.com.tr)<br />
Editors:<br />
Assoc. Prof. Mehmet Ali Özbudun<br />
Ayça Sarıoğlu<br />
Correspondent:<br />
İsmail Çakır<br />
(ismail.cakir@img.com.tr)<br />
Market<strong>in</strong>g Manager:<br />
Recep Arslantaş<br />
(recep.arslantas@img.com.tr)<br />
Arts Director:<br />
Tolga Çakmaklı<br />
(tolga.cakmakli@img.com.tr)<br />
Subscription:<br />
Ismail Özçelik<br />
(ismail.ozcelik@img.com.tr)<br />
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Metal <strong>in</strong>dustry seeks FTAs<br />
with Lat<strong>in</strong> America<br />
With a decl<strong>in</strong>e <strong>in</strong> commodity prices hurt<strong>in</strong>g profits,<br />
companies operat<strong>in</strong>g <strong>in</strong> the metal <strong>in</strong>dustry are look<strong>in</strong>g<br />
at the markets <strong>in</strong> Lat<strong>in</strong> America, seek<strong>in</strong>g free trade<br />
agreements (FTA) with the countries <strong>in</strong> this cont<strong>in</strong>ent.<br />
“That is correct. We have expensive goods <strong>in</strong> <strong>in</strong>ventories<br />
to sell but the prices are on the decl<strong>in</strong>e, and this<br />
situation causes losses <strong>in</strong> profits,” said Çet<strong>in</strong> Tecdelioglu,<br />
head of the Istanbul Ferrous and Non-ferrous<br />
Metals Exporters’ Association (IDDMIB).<br />
However, he noted demand from the EU and other<br />
markets for local products is strong.<br />
At a meet<strong>in</strong>g at the Trade M<strong>in</strong>istry, they convened their<br />
demand to government officials for sign<strong>in</strong>g FTAs or<br />
similar deals with Mexico and Brazil.<br />
“The decl<strong>in</strong>e <strong>in</strong> prices may well cont<strong>in</strong>ue until the end<br />
of the year,” Tecdelioglu added.<br />
The local ferrous and non-ferrous metal <strong>in</strong>dustry’s<br />
export revenues target is $16 billion, and revenues<br />
from shipments to foreign markets already exceeded<br />
$8 billion <strong>in</strong> the first half of <strong>2022</strong>, he said, not<strong>in</strong>g that<br />
the current situation <strong>in</strong> the global markets may offer<br />
opportunities to Turkey.<br />
Tecdelioglu recalled the meet<strong>in</strong>g at the Trade M<strong>in</strong>istry,<br />
when the “distant countries strategy” for exports was<br />
unveiled. “Under this strategy, we also aim to <strong>in</strong>crease<br />
our share from the global market.”<br />
“The report on the new strategy provides details on<br />
how exports could be <strong>in</strong>creased to the target countries.<br />
We are very excited about the Lat<strong>in</strong> America<br />
[market]. Particularly, Mexico and Brazil have a large<br />
population, and their consumption is strong. With<br />
FTAs, we can also capture a larger share <strong>in</strong> Europe,”<br />
he said.<br />
Turkey is seek<strong>in</strong>g to <strong>in</strong>crease its exports to the world’s<br />
largest economies with a specially tailored “distant<br />
countries strategy.”<br />
The targeted 18 countries <strong>in</strong> different cont<strong>in</strong>ents, <strong>in</strong>clud<strong>in</strong>g<br />
the U.S., Canada, Mexico, Brazil, Ch<strong>in</strong>a, Japan,<br />
India, South Africa and Australia, account for more<br />
than half of the global economy.<br />
Countries need to bolster their game to attract FDI<br />
The President of the Investment Office of the Presidency<br />
of Turkey Burak Daglıoglu called on countries<br />
to strengthen their efforts to attract foreign direct<br />
<strong>in</strong>vestment (FDI) amid the rise of globalization and<br />
technology.<br />
In an op-ed piece penned for the World Economic<br />
Forum, Daglıoglu said entrepreneurship has expanded<br />
thanks to more opportunities and <strong>in</strong>novative projects,<br />
which have an impact on the national, global and local<br />
economies.<br />
“To attract FDI, countries need to get serious about<br />
their own startup ecosystems and their own value<br />
propositions <strong>in</strong> order to sell them to the world. That’s<br />
why now <strong>in</strong>vestment promotion agencies (IPAs) are<br />
more important than ever,” Daglıoglu said, add<strong>in</strong>g that<br />
IPAs need to have a grasp of their local startup ecosystems<br />
and keep up with their global counterparts.<br />
He cont<strong>in</strong>ued by highlight<strong>in</strong>g that they can play an “<strong>in</strong>termediary<br />
role <strong>in</strong> connect<strong>in</strong>g startups and <strong>in</strong>vestors.”<br />
Daglıoglu also suggested that IPAs should cooperate<br />
with public and private stakeholders to devise and<br />
ma<strong>in</strong>ta<strong>in</strong> a suitable startup ecosystem.<br />
Academics and <strong>in</strong>dustry experts also need to collaborate<br />
to produce a talent pool and work as a platform<br />
to put the ideas <strong>in</strong>to action, he said.<br />
Referr<strong>in</strong>g to the example of Turkey, Daglıoglu said Turkish<br />
startups were able to raise $2.3 billion <strong>in</strong> fund<strong>in</strong>g<br />
between 2011 and 2021.<br />
“Early-stage <strong>in</strong>vestments averag<strong>in</strong>g $100-$150 million<br />
per annum skyrocketed to $1.6 billion <strong>in</strong> the year<br />
2021, despite the COVID-19 pandemic. That growth<br />
momentum has cont<strong>in</strong>ued <strong>in</strong>to <strong>2022</strong> as well, secur<strong>in</strong>g<br />
$1.2 billion <strong>in</strong> the first quarter,” he outl<strong>in</strong>ed.<br />
Daglıoglu noted that Turkey now has several unicorns<br />
and decacorns thanks to the snowball effect of recycl<strong>in</strong>g<br />
capital <strong>in</strong>to the ecosystem.<br />
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