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Nor'West News: August 11, 2022

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Thursday <strong>August</strong> <strong>11</strong> <strong>2022</strong> 9<br />

CREATIVE: The<br />

team’s design<br />

for their Enerugi<br />

Cookies and<br />

Sweet Enerugi<br />

Senbei that<br />

won them the<br />

challenge.<br />

Left – Team<br />

member Fred<br />

Sugden tests<br />

out the matcha<br />

powder on a<br />

senbei.<br />

Students win with Cookie Time ‘product’<br />

• By Emily Moorhouse<br />

A CASHMERE High School<br />

student was part of the winning<br />

team for a business challenge,<br />

with their pitch for a healthy<br />

alternative to energy drinks.<br />

Archie MacDonald, 17, took<br />

part in BizVenture Japan, a<br />

48-hour business challenge that<br />

saw students from around New<br />

Zealand and Japan plan and<br />

pitch a business product to a<br />

panel of judges.<br />

This year the business pitch<br />

was centred around Cookie<br />

Time, which has operations in<br />

Japan.<br />

The students were put into<br />

teams and given 48 hours to<br />

address one of two real-world<br />

briefs.<br />

The first focused on a new<br />

product for Cookie Time to<br />

introduce into its Japanese<br />

market, supported by a threeyear<br />

marketing plan.<br />

The second focused on a new<br />

market opportunity for Cookie<br />

Time to introduce into its<br />

existing product range.<br />

MacDonald was the only South<br />

Islander in his team and said<br />

it was exciting to get out of his<br />

comfort zone and take the win.<br />

While he admitted it was<br />

“pretty weird” working so closely<br />

with people he had just met,<br />

it wasn’t long before the team<br />

found common interests and got<br />

along well.<br />

“Naturally there are some<br />

nerves involved for sure, but we<br />

all worked together and all had<br />

different strengths as well,” he<br />

said.<br />

MacDonald was in charge of<br />

financial aspects, which he said<br />

was a challenge as he had never<br />

launched a food product or been<br />

to Japan before.<br />

In spite of this, MacDonald’s<br />

team won the competition with<br />

their idea of Enerugi Cookies<br />

and Sweet Enerugi Senbei<br />

(Japanese rice cakes), combined<br />

with matcha powder.<br />

“Over in Japan there’s a lot<br />

of energy products consumed<br />

everyday . . . so if we could put<br />

that into a Cookie Time cookie,<br />

that’s a more family friendly<br />

option,” MacDonald said.<br />

“Including the energy aspect<br />

into a senbei we thought was a<br />

pretty cool way of linking both<br />

the business and our product to<br />

the Japanese culture.”<br />

MacDonald said the “bragging<br />

rights” and excitement of<br />

winning was “pretty awesome”,<br />

and is hoping to get into the<br />

world of business when he leaves<br />

high school at the end of the<br />

year.<br />

“Having the experience I’ve<br />

got over the last couple of years<br />

is definitely something I’ll be<br />

looking at following in the<br />

future,” he said.<br />

Archie MacDonald<br />

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