SHILL Issue 74

and off-chain data about the contacts in their pipeline,
giving teams actionable insights to help them answer
key questions about who they have attracted into their
community. These insights include historical data such as
average mint quantity, price, and standard mint days of the
week or month, allowing teams to use historical data to
inform their decisions..
Access Lists
The current application of access lists is very onedimensional,
often used as a binary list of who is and who
isn't allowed to mint. Simpl3r believes this is a missed
opportunity and has reimagined the access list process.
With Simpl3r, teams can create a multi-layered approach
with lists being used as part of a sales funnel. Each list has
a separate list of requirements and is designed to keep the
community engaged throughout the campaign. Doing it this
way will allow teams to incentivize continued engagement
and gauge the community's level of interest in the project.
Sales Funnel
Our Sales Funnel feature is built right into the Simpl3r
Sales Hub, allowing sales teams to visualize the customer
journey through their access lists. It also houses metrics
that can identify optimization opportunities such as
conversion, drop-off, engagement and activity rates.
Collaboration Center
The Simpl3r collaboration center allows teams to easily
track all collaborations in a streamlined, easy-to-use
interface, significantly reducing the current manual
handling of projects. Teams can set collab upgrades,
custom tasks, and rewards and incentivize collaboration
managers with a customizable commission structure that
is results driven. Our collaboration center saves teams
hundreds of hours of manual, repetitive tasks.
Community Managers gain access to tools that significantly
streamline the collaboration process. Community members
can be invited to a collaborating project by simply sharing
a link with them. The Simpl3r platform assures that
members complete the required tasks set by the project
identify commonalities and potential growth opportunities.
Additionally our on-chain insights allow teams to easily identify
if their marketing is attracting the right people or if they need to
course correct. At the moment teams are only able to identify this
on the day of their mint. Our aim is to empower marketing teams
to know this week’s in advance.
Campaign Planner
Our Marketing Hub houses the Campaign planner. The campaign
planner allows teams to build out their pre and post mint
campaigns so they are automated and delivered across Twitter,
Discord and the Simpl3r platform days, weeks or months in
advance. This allows projects to focus on the important things.
Marketing Links
Projects can create links which can be used on different marketing
channels such as social media platforms to track engagement.
This will result in an increase in data insights, which can be
used to scale successful initiatives and stop those that aren’t
working. This will have a significant impact on budget and effective
marketing spend as teams can track their Return On Ad Spend
(ROAS) which is something that is currently hard to measure.
Pixels
It’s easy to install pixels on your projects landing page using
Simpl3r. Simply add in the code to the pixels page within the
marketing hub. Currently Simpl3r supports Google Analytics, with
additional support being added for Facebook, TikTok, and Twitter.
Affiliate Program
Simpl3r provides teams with the ability to utilize an affiliate
program. Once enabled this will allow a project's community
members to earn rewards by referring new members to the
project. The Affiliate Center provides a complete dashboard of all
affiliates, referral list breakdowns and projected sales revenue
based on live data.
With the Simpl3r affiliate program, projects no longer need to
pay up front to gain exposure, which may not lead to bringing
before granting them access to their Whitelist, no longer
requiring the manager to follow up on members manually.
Similar to affiliates, purchases made by users brought in
through a collaboration can earn a commission, creating a
new revenue stream for DAO treasuries or alpha callers.
Marketing Hub
Marketing is a key element to the success of any company,
especially web3. Simpl3r Marketing Hub is designed to
help you easily manage your marketing and create viral
community engagement. Create and deploy automated
content plans, gamified loyalty programs, affiliate referrals
in minutes with our powerful platform.
Marketing Overview
The Simpl3r marketing overview screen provides
actionable insights into the community helping teams
in new community members. Through Simpl3r, affiliates of the
project can market it to their communities and be rewarded with a
commission on every successful sale.
Engagement Hub
Engagement Overview
Our Engagement Overview screen allows teams to get detailed
information about the levels of engagement they are getting
across multiple platforms such as Discord and Twitter. Heat maps
give teams actionable information into busy and quiet periods so
that they can quickly identify times that are lacking engagement
and peak times where they can capitalize on more active
engagement.
Bounties
Simpl3r makes it simple to set up engagement tasks and offer
rewards for completing them, these are known as bounties.
Bounties can be created for Twitter, Discord and the Simpl3r
platform and allow teams to reward community members with
Discord server currency or Credits which is the rewards token