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petfood pro 3/2022

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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INGREDIENTS<br />

Multifunctional Pet Food Products<br />

With Fibers From Nature<br />

by Sabine Straka<br />

"Adding value in Pet Foods" is the<br />

<strong>pro</strong>mise of the J. RETTENMAIER &<br />

SÖHNE Group, JRS, based in Rosenberg<br />

in Gemany. For more than 60 years, JRS<br />

has been successful in the development,<br />

<strong>pro</strong>duction and use of high-quality<br />

plant fibers for humans and animals.<br />

These include functional <strong>pro</strong>ducts made<br />

from renewable raw materials such as<br />

cellulose, grain, fruit or wood fibers.<br />

They are odorless, tasteless and versatile<br />

in various applications. The fibers enable<br />

new functions and their <strong>pro</strong>perties<br />

help to avoid waste, conserve valuable<br />

raw material and energy resources<br />

and thus ensure greater efficiency and<br />

sustainability. JRS focuses on research,<br />

development and <strong>pro</strong>cessing of organic<br />

fibers from renewable, plant-based raw<br />

materials. The family-run business group<br />

researches and <strong>pro</strong>duces plant fiber<br />

<strong>pro</strong>ducts for many areas of daily life:<br />

for food, pharmaceuticals, cosmetics,<br />

hygiene, plastics as well as for <strong>pro</strong>ducts<br />

for modern, natural and healthy animal<br />

nutrition. The multi-functional raw fiber<br />

concentrates give the pet food <strong>pro</strong>ducts<br />

various positive <strong>pro</strong>perties, such as<br />

a stable consistency. They also offer<br />

good nutrient digestibility combined<br />

with high energy density and enable<br />

economic <strong>pro</strong>duction, as many fibers<br />

serve as auxiliary materials to run<br />

<strong>pro</strong>cesses efficiently and save water<br />

and energy. JRS, however, is not only a<br />

manufacturer and raw material supplier<br />

of innovative and sustainable additives.<br />

Today, Rettenmaier is a global expert<br />

and market leader in the technological<br />

use of plant raw materials and their<br />

functional <strong>pro</strong>perties. With its many<br />

years of <strong>pro</strong>duction experience, its<br />

extensive know-how and its JRS plant<br />

fiber technology, Rettenmaier makes<br />

many functions of these valuable natural<br />

materials available to modern industry<br />

and is also an innovation partner for<br />

customized and sustainable solutions<br />

for a wide range of applications in almost<br />

all areas - including the <strong>pro</strong>duction of<br />

pet food.<br />

Figure 1: The key to <strong>pro</strong>duct development is to be close to the customer and to the <strong>pro</strong>duct<br />

Suitable fibers for every<br />

function<br />

In the JRS Pet Food department plant<br />

fibers for modern animal nutrition<br />

are researched, tested and <strong>pro</strong>duced.<br />

Rettenmaier uses fibers from cereals,<br />

apples, peas, potatoes or cellulose as<br />

well as fibers from psyllium husks with a<br />

water binding capacity of 2400%, which<br />

are used for example for dry or senior<br />

feed. The fibers are <strong>pro</strong>cessed into fine<br />

fibers, granulates, blends and other<br />

dosage forms as required. JRS follows<br />

the principle of short distances: all raw<br />

materials come from within a radius<br />

of 300 kilometers from the <strong>pro</strong>cessing<br />

plant. Apple fibers come from Germany,<br />

Austria and Switzerland for example.<br />

Cellulose-based fibers, which are<br />

<strong>pro</strong>cessed into powder or pellets, are<br />

used particularly frequently. The specially<br />

developed grinding technology unlocks<br />

the maximum water-binding capacity of<br />

the raw fiber concentrate. In elaborate<br />

<strong>pro</strong>cesses the functionality of the fibers<br />

is tested and optimized. After all, the<br />

fibers determine the consistency of the<br />

end <strong>pro</strong>duct. Most important for later<br />

use is the composition and length of the<br />

fibers. The plant fibers come in 10 to 12<br />

different lengths, from 6 micrometers<br />

to 2 millimeters. Long fibers up to 2<br />

millimeters form a network and hold<br />

a <strong>pro</strong>duct stable together. In pet food,<br />

these can act as a toothbrush in a chew<br />

stick. They also have a positive effect on<br />

faeces consistency. The faeces remain<br />

soft yet formed. The shortest fiber length<br />

is 6 micrometers, it dissolves very well in<br />

liquid and is suitable for the <strong>pro</strong>duction<br />

of imitation meat.<br />

Finest fiber ingredients for high<br />

quality pet food<br />

In the area of animal nutrition<br />

Rettenmaier offers innovative raw fibers<br />

for the health and well-being of almost all<br />

animal species. For this purpose, mainly<br />

cellulose fibers are used. The plant fibers<br />

fulfil several functions: for the animal,<br />

for the <strong>pro</strong>cess of <strong>pro</strong>duction and for<br />

the <strong>pro</strong>duct itself. In livestock farming,<br />

VITACEL® raw fiber concentrates made<br />

from cellulosic fibers are used, which are<br />

particularly compatible for the sensitive<br />

gastrointestinal tract of young animals,<br />

e.g. calves. While livestock farming is<br />

mainly about the functions of the fiber<br />

14<br />

Technology & Marketing

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