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petfood pro 3/2022

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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INGREDIENTS<br />

Figure 3: High-end equipment meets modern fiber technology<br />

ARBOCEL® is stable even at extreme pH<br />

values and high temperatures. Due to<br />

its enrichment in dry feed, ARBOCEL®<br />

is also suitable as a natural caloriefree<br />

filler, e.g. for diet <strong>pro</strong>ducts, and<br />

can help to reduce an animal's weight.<br />

ARBOCEL® prevents oiling out and also<br />

leads to faster and more uniform drying<br />

during feed <strong>pro</strong>duction. In semi-moist<br />

feeds, ARBOCEL® im<strong>pro</strong>ves water and fat<br />

binding as well as microbiological stability<br />

and enhances the nutritional value of<br />

the end <strong>pro</strong>duct. ARBOCEL® also fulfils<br />

a variety of positive functions in snacks<br />

as a calorie-free raw fiber concentrate. It<br />

<strong>pro</strong>vides a stable texture and prevents a<br />

baked <strong>pro</strong>duct, such as a dog snack, from<br />

breaking too easily. It can also im<strong>pro</strong>ve an<br />

animal's dental health.<br />

Natural <strong>pro</strong>ducts for the future<br />

Rettenmaier sets trends in modern<br />

animal nutrition with its functional plant<br />

fibers. The special fibers help in the<br />

development of vegan meat alternatives,<br />

they give the substitute <strong>pro</strong>ducts the right<br />

consistency and the desired structure.<br />

Also in raw feeding, the food becomes<br />

firmer and more comfortable to handle<br />

due to the fibers, and it can also prevent<br />

diarrhoea in dogs. Finally, the use of plant<br />

fibers can also make the <strong>pro</strong>duction<br />

<strong>pro</strong>cesses more sustainable; for example,<br />

the drying time in the <strong>pro</strong>duction of<br />

dried food can be reduced by 50%. And<br />

sometimes Rettenmaier's fiber <strong>pro</strong>ducts<br />

are even ahead of their time. For example,<br />

the pure cellulose fiber ARBOCEL® FIF 400<br />

was already developed in 2020. It has a<br />

white color, is odorless and tasteless and<br />

can also be used in the premium sector,<br />

for example for preparing light sauces.<br />

For a long time, this was <strong>pro</strong>duced with<br />

the white pigment titanium oxide until<br />

this substance was finally banned as an<br />

additive in food in February <strong>2022</strong>. That's<br />

when ARBOCEL® FIF 400 finally came into<br />

use as a much healthier colorant.<br />

Tailored solutions to the<br />

customer's needs<br />

Rettenmaier operates its own pilot<br />

technical center for the development<br />

of recipes with functional plant fiber<br />

concentrates. Here, Torsten Trampe,<br />

Head of Technical Application, and Cora<br />

Weippert, Application Manager Pet<br />

Food, work on developing the specific<br />

<strong>pro</strong>perties of various raw materials and<br />

on optimizing recipes and <strong>pro</strong>cesses.<br />

The results are scientifically sound. With<br />

empirical research and applicationoriented<br />

development in its own<br />

laboratories, Rettenmaier offers its<br />

partners a special service: technical<br />

know-how, market knowledge and<br />

suggestions to turn good ideas into<br />

<strong>pro</strong>duceable <strong>pro</strong>ducts and bring them<br />

faster to market. "The right <strong>pro</strong>duct<br />

is individually put together for each<br />

customer," explains Torsten Trampe. "Our<br />

customers come with a raw material, a<br />

food mix, an idea or with a <strong>pro</strong>blem, e.g.<br />

that a dog snack breaks too easily". For<br />

example, if the customer comes in with a<br />

fiber, the first step is to observe what this<br />

fiber can do in the first place and then<br />

determine its functionality. Rettenmaier<br />

then makes a recommendation and -<br />

together with the customer - tailor-made<br />

solutions are developed to im<strong>pro</strong>ve<br />

recipes and <strong>pro</strong>cesses. During joint<br />

<strong>pro</strong>duct development, specific recipes<br />

are developed and the <strong>pro</strong>duct is put<br />

together according to the requirements.<br />

No two fiber <strong>pro</strong>ducts are alike, because<br />

each <strong>pro</strong>duct is individually tailored to<br />

the customer's needs. For this purpose,<br />

special tests are carried out on site on<br />

behalf of the customer. These tests are<br />

usually free of charge. In the technical<br />

competence center, a small-scale test<br />

run can be carried out quickly and easily.<br />

Up to three such trials are possible per<br />

month.<br />

With their extensive expertise from the<br />

various fields and the specific JRS plant<br />

fiber technology, Rettenmaier helps to<br />

solve the customer's <strong>pro</strong>blems with the<br />

use of natural fibers and also supports<br />

smaller companies and start-ups in<br />

tackling complex tasks. "Rettenmaier<br />

helps to design trend <strong>pro</strong>ducts when<br />

something reaches its technological<br />

limits and brings in their expertise from<br />

all areas," says Torsten Trampe. "That is<br />

really unique in the world." Since raw<br />

materials for pet food are also hard to<br />

come by globally, existing recipes are<br />

no longer as easy to implement with<br />

the available ingredients. This creates a<br />

higher awareness of fiber quality. "In order<br />

to offer pet food <strong>pro</strong>ducts to consumers<br />

in the usual quality and availability<br />

in the future, pet food suppliers and<br />

manufacturers will have to cooperate<br />

more intensively in the area of research<br />

and development," Trampe adds.<br />

Technology & Marketing<br />

For more information<br />

www.jrs<strong>petfood</strong>.com<br />

16<br />

Technology & Marketing

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