Netjets US Autumn 2022

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INSIDE VIEW MEDIA MANAGEMENT 78 NetJets
RYAN YOUNG Fittingly, for one of the most significant and pioneering collections of media art in the world, the Kramlich Collection is not standing still. Since Pamela and Richard Kramlich (above, at their residence) focused their attention on new media in the late 1980s they have cultivated a body of work that now encompasses over 200 films, videos, slides, and installations, as well as over 250 significant works of photography, sculpture, painting, and drawing by more than 230 artists from around the world. Major players featured in these include Marina Abramović, Steve McQueen, and Andy Warhol. Having amassed such a notable collection, the next step in the journey was to build an establishment capable of presenting a series of works that, according to the Kramlichs, “lived and breathed, that was disruptive, and that placed a complex set of demands on its installation, in terms of space, light, scale, sound, and time.” This involved both working with artists to establish how best to display their work and a near-20-year collaboration with the architects Herzog & de Meuron, which resulted, in 2016, in the magnificent Kramlich Residence. Located amid the beauty of Napa Valley, the 8,000 square feet of galleries allow visitors—tours are invite-only—to view the collection at a pace dictated by the works themselves. The next stage involves exhibitions drawn from the collection, with the inaugural one, “Human Conditions,” consisting of 22 installations of media art that investigate a range of crucial issues in the spheres of politics and psychology. A second exhibition focusing on portraiture will begin in January. While access to the collection is exclusive, the Kramlichs are conscious of engaging the wider public. Most recently, this has manifested itself in the first volume of a series of four books, “The Human Condition: Media Art from the Kramlich Collection, 1” (published by Thames & Hudson). Edited by Shannon Jackson, the tome features lush photography of the collection and essays by leading curators and scholars in the field, commenting on complex issues from civil war to planet degradation. Like much of new media itself, this remarkable story continues to move on. kramlichcollection.org NetJets 79
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Netjets US Autumn 2022

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