SHILL Issue 78
Solana ecosystem magazine.
Solana ecosystem magazine.
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@kemos4be<br />
Without royalties NFTs lose 50% or more of their value<br />
proposition.<br />
I will break this topic down into three main sections:<br />
1. Broken Incentives — with royalties as the scapegoat.<br />
2. Disruptive Potential — NFTs have very, very little<br />
without royalties.<br />
3. “Revenue Streams” — grasping for straws & very<br />
shitty replacement for royalties.<br />
Section 1: Broken Incentives<br />
Incentive models have been broken since NFTs started<br />
& they’re only getting worse. I’ll break this down into 3<br />
parts: 1. The Past: Magic Eden & MOPI<br />
2. The State of the Union<br />
3. The Future: Without royalties, it’s worse<br />
S1P1 Magic Eden is a masterclass in revenue maximization:<br />
1. They charge 5-20% of mint to launch. 2.<br />
They receive up to 10% of the royalties on an NFT they<br />
launch. 3. They charge a 2% tx fee to trade on their<br />
platform. 4. They also have VCs. GG, WP.<br />
S1P1: ME launches projects they are heavily optimized<br />
for MOPI (Mint Out, Pump It). This means royalties &<br />
fees become extremely extractive: sometimes even<br />
quadrupling the initial mint take. This was extremely<br />
lucrative for<br />
@MagicEden, especially with projects like @okaybears.<br />
S1P1: The groundwork for the royalty’s debate was,<br />
unintentionally, laid by @MagicEden a few months ago<br />
when they were heavily promoting/marketing hyped<br />
mints & eventual rugs. They optimized their entire<br />
platform & the projects they launched for “Mint Out,<br />
Pump It.” (MOPI)<br />
S1P1: MOPI, a flipping-focused model, was pushed to<br />
the extreme by ME:<br />
152<br />
<strong>SHILL</strong> <strong>Issue</strong> #<strong>78</strong>