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SHILL Issue 78

Solana ecosystem magazine.

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@kemos4be<br />

Without royalties NFTs lose 50% or more of their value<br />

proposition.<br />

I will break this topic down into three main sections:<br />

1. Broken Incentives — with royalties as the scapegoat.<br />

2. Disruptive Potential — NFTs have very, very little<br />

without royalties.<br />

3. “Revenue Streams” — grasping for straws & very<br />

shitty replacement for royalties.<br />

Section 1: Broken Incentives<br />

Incentive models have been broken since NFTs started<br />

& they’re only getting worse. I’ll break this down into 3<br />

parts: 1. The Past: Magic Eden & MOPI<br />

2. The State of the Union<br />

3. The Future: Without royalties, it’s worse<br />

S1P1 Magic Eden is a masterclass in revenue maximization:<br />

1. They charge 5-20% of mint to launch. 2.<br />

They receive up to 10% of the royalties on an NFT they<br />

launch. 3. They charge a 2% tx fee to trade on their<br />

platform. 4. They also have VCs. GG, WP.<br />

S1P1: ME launches projects they are heavily optimized<br />

for MOPI (Mint Out, Pump It). This means royalties &<br />

fees become extremely extractive: sometimes even<br />

quadrupling the initial mint take. This was extremely<br />

lucrative for<br />

@MagicEden, especially with projects like @okaybears.<br />

S1P1: The groundwork for the royalty’s debate was,<br />

unintentionally, laid by @MagicEden a few months ago<br />

when they were heavily promoting/marketing hyped<br />

mints & eventual rugs. They optimized their entire<br />

platform & the projects they launched for “Mint Out,<br />

Pump It.” (MOPI)<br />

S1P1: MOPI, a flipping-focused model, was pushed to<br />

the extreme by ME:<br />

152<br />

<strong>SHILL</strong> <strong>Issue</strong> #<strong>78</strong>

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