SPORTaktiv Media Data 2023

MEDIA DATA 2023 

5 CORE TOPICS 

FIT | RUN | BIKE | OUTDOOR | WINTER 

5 CHANNELS 

Print | ePaper | Online | Social Media | Newsletter

EDIA DATA 

WHAT IS 

2 SPORTaktiv Media Data 2023

2023 

INTRODUCTION 

S 

PORTaktiv is an adviser in the 

media, motivator and mentor for 

all recreational sportspeople in 

Austria, from beginners to ambitious 

athletes. Thanks to years 

spent building up its network of experts, 

SPORTaktiv has become a dependable conduit 

for passing knowledge between specialists 

and hobby sportspeople and an informative 

communication platform for an active 

lifestyle – especially in the core topic areas 

FIT-RUN-BIKE-OUTDOOR-WINTER. 

The Goal ... 

... of SPORTaktiv is to accompany and support 

our readers in their sporting activities, 

whilst also fostering the desire for an active 

lifestyle. Achieved with emotive photos – and 

with informative copy that both entertains 

and goes into depth, whether in print or 

digital form. 

Content 

SPORTaktiv offers exciting reportage on 

topics that move recreational sportspeople, 

imparts useful inputs for training, profiles 

figures of interest drawn from the recreational 

sports scene and delivers background 

reports on the latest trends in materials and 

insights into the professional sports scene. 

This content is complemented by corresponding 

product coverage along with the best 

event and travel tips for active people. 

Advertising partnership 

The SPORTaktiv team invites you to become 

an advertising partner of SPORTaktiv. With 

us you can reach Austria´s active athletes 

without wastage and with a very attractive 

price per thousand copies and per thousand 

contacts. You can also benefit from the 

PREMIUM format, the PREMIUM paper 

and numerous service elements, where we 

can integrate our partners (Top 6 products, 

Top 20 tourism tips). 

We are looking forward to a 

good partnership! 

Your SPORTaktiv team in Graz 

SPORTaktiv Media Data 2023 

3

EDIA DATA 

Numbers 

The SPORTaktiv 

Community 

30 % 

FEMALE 

70 % 

MALE 

Topics of Interest 

FITNESS 

RUNNING 

HEALTHY 

NUTRITION 

HIKING & 

CLIMBING 

ALPINE 

SKIING & SKI 

TOURING 

CYCLING & 

MOUNTAIN- 

BIKING 

HOLIDAYS 

IN AUSTRIA 

HEALTH & 

SPORTS 

MEDICINE 



PRINT 

432.000 

widest reader circle* 

Reach 

115.000 

readers per edition* 

*media-analyses 22 

50.000 

distributed circulation incl. ePaper per edition 


5

EDIA DATA 

Distribution 

Austria-wide at POS in Austrian sports retail 

qualitative distribution via TOP50 Hervis stores, all Gigasport stores, all XXL-sports stores, 

all Bergspezl stores and TOP100 bike retailers 

regional independent sports retailers (Nora Pure Sports GmbH, SÖLLE Sport, ...) 

as strong sales partners 

exclusive supplement cooperation with Süddeutsche Zeitung at Bike-Guide, 

Outdoor-Guide and Winter Guide 

supplement in circulated publications for a high read-along factor 

event and trade fair cooperation with relevant organisers and trade fairs (Wachau Marathon, 

Graz Marathon, Salzkammergut Trophy, Kärnten Läuft, ISPO, Eurobike, ...) 



PRINT 

Distribution 

HERVIS 15.000 

GIGASPORT 12.000 

XXL SPORTS 2.000 

TOP100 Bike retailers 4.000 

Bergspezl 2.000 

Selected sports retailers 2.000 

Events & Trade Fairs 2.000 

Subscriptions / tobacconists / circ. publi. 3.000 

ePaper (Yumpu, Readly, Read-it) 8.000 

50.000 

total circulation 

SPORTaktiv 

map is symbolic 


7

EDIA DATA 

6MAIN EDITIONS 

Edition 

February/ 

March 

April/ 

May 

June/ 

July 

August/ 

September 

October/ 

November 

December/ 

January 

Publication 

Date 

09.02.2023 20.01.2023 






Closing for 

Printing 

Documents 

FIT RUN 

sports nutrition 

sports science 

sports medicine 

functional fitness (small equipment) 

training tips 

sports nutrition (micronutrients) 

sports science / sports medicine 

healthy vacation / fitness hotels 

yoga & balance 

sports watches trends 

training tips 

sports nutrition (trink) 



sports glasses 

training tips 




Made in Austria / Green special 

training tips 

sports nutrition (micronutrients) 

sports science / regeneration 


top 20 regenerations hotels 

active sportswear 

training tips 




indoor fitness (cardio equipment) 

sports trainings 2024 

training tips 

RUN special 

overview of running shoes 

running clothes 

running trainings 

top 20 events (road & trail) 

running shoes 

running clothes (socks & vests) 


top 20 events (obstacle run) 

trail running special (equipment, events) 

running shoes 


top 20 trail running regions 

top 20 trail running events 

running shoes 



top 20 autumn runs (road & trail) 

running shoes 


visibility (clothes & lightings) 


running trips 2024 

running shoes 

winter running clothes 




PRINT 

SUBJECT 

LIST 

TOP 6 

product tips for every 

product topic 

TOP 20 tourism tips for every 

tourism topic 

BIKE OUTDOOR Notes 

MTB cross country (hardtails & fullys) 

eMTB for beginners 

bike racks 

top 20 MTB tours up to 1.000 meters 

altitude 

gravel bike special (gears) 

gravel bikes, clouhes, bike packing 

eBIKE trekking 

bike leasing 

top 20 gravel bike regions 

top 20 familien adventure cycle paths 

eMTB tour & allmountain 

eBike drives 

road bike special (bikes, clothes, helmets) 

cargo bikes 

top 20 road bike regions 

MTB tour & allmountain 

EUROBIKE trade fair special 

tires & air pressures 

top 20 MTB hut tours 

touring material for firn tours 

top 20 touring ski firn tours 

top 20 sun skiing regions 

hiking jackets (hard shell) 

camping / van life special 

camping equiments 

top 20 spring hiking tours 

top 20 sport via ferrata 

SPORTaktiv OUTDOOR-GUIDE 

active at the lake / beach / swim wear / SUP 

triathlon / yoga 

OUTDOOR trade fair special 

hiking clothes 

impregnation & care 

top 20 autumn familie hiking tours 

eMTB enduro 

kids bikes & gears 

visibility (clothes & lightings) 

top 20 MTB autumn tours 

insulation jackets 

hall climbing special (equiments) 

top 20 autumn summit tours 

top 20 climbing halls 

e-road bikes & e-gravel bikes 

winter bike clothes 

training camps in spring 2024 

ISPO trade fair special 

cross country skiing special 

cross country skiing & accessories 

cross country skiing clothings 

top 20 touring ski high winter 

top 20 cross country skiing regions 


9

EDIA DATA 

4GUIDES 

Edition 

BIKE 

GUIDE 

Publication 

Date 

Closing for 

Printing 

Documents 


Tourism 

top 20 one day tours 

top 20 multi-day tours 

top 20 dream trails 

top 20 bike parks 

top 20 bike accommodations 

OUTDOOR 

GUIDE 

WINTER 

GUIDE 



top 20 themed hiking trails 

top 20 long distance hiking trails 

top 20 summit huts 

top 20 alpine via ferrata in the alps 

top 20 trekking accommodations 

Bergfex: all summer mountain railways 

top 20 ski resorts (size) 

top 20 ski resorts (small & fine) 

top 20 freeride areas 

top 20 winter alternatives 

BERGFEX: all mountain railways in 

Austria, Bavaria and South Tyrol 

SKITOUREN 

GUIDE 


top 20 ski touring on the slopes 

top 20 ski touring for beginners 

top 20 ski touring in the alps 

top 20 alpine schools 



PRINT 

SUBJECT 

LIST 

Products 

Distribution germany 

MTB crosscountry bikes 

MTB down country & touring bikes 

MTB allmountain & enduro bikes 

eMTB hardtail bikes 

eMTB touring bikes & allmountain bikes 

eMTB enduro bikes 

backpacks 

lowcut hiking shoes 

midcut hiking shoes 

alpine mountain shoes 

boarding shoes 

backpacks 

clothes (shorts, jackets & shirts) 

helmets & sport glasses 

shoes 

ergonomics: (gloves, saddles & grips) 

bike technologys & navigations 

green & consistent special 

clothes (shorts & jackets) 

via ferrata sets (belts & helments) 

hiking technologys & navigations 

camping 

green & consistent special 

exclusive supplement: 

Süddeutsche Zeitung 

publication date: 

mid of April 2023 




mid of June 2023 

ski race carver 

ski slopes all-rounder 

ski all mountain 

ski freeride 

shoes 

helmets & goggles 

clothes (shorts & jackets) 

base layers 

gloves 

protectors 

ski service & care 

snow shoes 




mid of December 2023 

ski touring rise 

ski touring all-round 

ski touring free tours 

ski touring bindings 

backpacks & airbag backpacks 

shoes 

clothings (shorts & jackets) 

ski touring furs 

care sets: (LVS devices, shovelos & probes) 

base layers 

helmets 

TOP 6 

product tips for every product topic 

TOP 20 tourism tip for every tourism topic 


11

EDIA DATA 

BIKE-GUIDE 

Circulation: 

Distribution: 

Content: 

80.000 copies 

50.000 copies together with the April/May issue 

30.000 copies as a supplement in the Süddeutsche Zeitung in Germany 

The latest bikes in all categories and the people who ride them. 

The best tips from pros and experts, the most spectacular biking areas 

in and around Austria. 

OUTDOOR-GUIDE 

Circulation: 

Distribution: 

Content: 

80.000 copies 

50.000 copies together with the June/July issue 


The guide for hikers and mountain climbers. Covers all of Austria’s mountain and 

hiking areas, top tips, checklists, megatrend “mountain-summer”. 

WINTER-GUIDE + FREERIDE-SPECIAL 

Circulation: 

Distribution: 

Content: 

80.000 copies 

50.000 copies together with the December/January issue 


The SPORTaktiv WINTER-GUIDE is a delight for all winter fans. 

The best skiing areas, all the new ski models, fitness, servicing, maintenance, 

safety, fashion, top events. 

SKITOUREN-GUIDE 

Circulation: 

Distribution: 

Content: 

50.000 copies 

50.000 copies together with the October/November issue 

The unique ski touring magazine in Austria. New materials, tips 

on technique and safety, tour suggestions, ski touring events. 



PRINT 

OVERVIEW 

Print: 

6 x main editions + 4 x guides 

Circulation: 

50.000 copies in Austria 

Distribution: 30.000 copies as supplement in the 

Süddeutsche Zeitung (subscriptions Munich) 

Reach: 99.000 readers in Austria per media analysis 21/22 

Distribution: Sports retail, tobacconists, subscriptions, sports hotels, sports events, 

sports trade fairs, circulated publications digital ePaper 

Prices Classic Ads 

2/1 pages 

446 mm x 297 mm 

Austria € 14.000,– 

Germany € 12.300,– 

Austria & Germany € 17.500,– 

1/1 pages 

223 mm x 297 mm 

Austria € 8.000,– 

Germany € 7.000,– 


1/2 pages 

223 mm x 147 mm across 

112 mm x 297 mm high 

Austria € 4.800,– 

Germany € 4.300,– 


1/3 pages 

223 mm x 100 mm across 

76 mm x 297 mm high 

Austria € 3.800,– 

Germany € 3.500,– 


Placement surcharges: +10 % 

All prices excl. legal taxes 

Austria: 

U2 or U3 : € 9.500,– 

U4 : € 10.500,– 

Austria & Germany: 

U2 or U3 : € 12.000,– 

U4 : € 13.000,– 


13

EDIA DATA 

2/1 

Business-Spotlight 

Fashion-Spotlight 

Product-Spotlight 

Tourism-Spotlight 

2/1 Hotspot 



PRINT 

1/1, 1/2, 1/3 Advertorial 

Prices Advertorial 

AUSTRIA 

GERMANY 

AUSTRIA & 

GERMANY 

2/1 page product-, fashionbusiness 

or tourism advertorial 

€ 10.000,– € 8.800,– € 12.500,– 

1/1 page product-, fashionbusiness 

or tourism advertorial 

€ 5.500,– € 5.000,– € 6.900,– 

*Offer is limited per issue! / All prices excl. legal taxes 

1/2 page product-, fashionor 

tourism advertorial 

1/3 page product-, fashionor 

tourism advertorial 

2/1 page tourism or fashion 

Hotspot* 

€ 3.300,– € 3.000,– € 4.200,– 

€ 2.600,– € 2.300,– € 3.300,– 

€ 8.000,– € 7.000,– € 10.000,– 


15

EDIA DATA 

Special Advertising Formats 

A major corporate anniversary, announcing a world-first, launching a unique 

product or relaunching a brand - these are one-off events that demand special 

advertising space. Special advertising formats make it possible to give prominence 

to that promotional message and leave the reader with an unforgettable 

impression. 

Gatecover Outer/Inner 

OUTER: The cover can be folded out and the outside presents 

an extended advertising space that’s particularly prominent 

INNER: The cover can be folded out two or three times and, 

on the inside, presents alongside the first interior page (U2) a 

three or four-page advertising space; outside there are one to 

two pages of advertising space, see example 

Price: individually on application 

Tip On Folder incl. Production 

PRODUCTION: Folder (Card) with a print run of 60.000, 

4/4 color on 80g paper, format A2 (A5 closed). 

DISTRIBUTION: as TIP ON on a carrier page 

in the inside of the magazine. 

Example: see left 


Sachet/Tip On 

Sachets with product samples allow the reader to get 

to know products and thus discover new brands. 

Price: € 0,15/copy 

plus 1/1 carrier page 



PRINT 

Print Insert 

Printed insert of at least 8 pages 


Supplement 

≤ 20 g ≤ 40 g ≤ 60 g ≤ 80 g 

€ 0,14 € 0,16 € 0,18 € 0,20 

Price/copy (incl. delivery) 

Minimum format A6 (105 x 148 mm) 

Maximum format 210 x 280 mm 

Glued Insert 

Price by weight and number of copies 

Minimum format A6 (105 x 148 mm) 

Maximum format 223 x 297 mm 


We are happy to create custom advertising formats on request. 


17

EDIA DATA 

Camps 

CAMPS 

Covering all four seasons and the SPORTaktiv core topics, we put together 3 to 4 day 

SPORTaktiv camps together with our tourism and trade partners. We take care of the 

partners and communication platforms for promotion and bring our ideas and experience 

to bear during implementation and the course of the camp. Take advantage of this unique 

opportunity to communicate a specific topic or offer for tourists. 

SERVICES SPORTAKTIV-CAMPS 

EXCLUSIVITY – each topic is presented only once per season 

participants are a valuable multiplying factor for recommendations 

high-quality event with a maximum of 25 participants per camp 

comprehensive advertising space in the magazine with 2 x 2/1 pages announcement 

extended featuring on sportaktiv.com, Facebook, Instagram and Newsletter 

unique offer (goodies from our industry partners or test option) 

Flat-rate investment per CAMP € 14.000,– 



CORPORATE 

Corporate Publishing 

CORPORATE 

Useful content and thus added value for the reader – made possible by an individual customer 

magazine. SPORTaktiv delivers everything from a single source: text, photos, graphics, litho, print 

and distribution. We produce your product for your target group. 

References: Kärnten Werbung, GSK-Gebro, ÖFB, ÖPC, Rotes Kreuz, Filzmoos, Zugspitz Region, ... 

Customer Magazine 


365 Tage: 

ZUGSPITZ 

REGION 

UNBERÜHRTE NATUR und alpine Juwele treffen 

rund um die mächtige Zugspitze an 365 Tagen im Jahr 

auf idyllische Dörfer, lebendiges Brauchtum sowie Kunstund 

Kulturerlebnisse mit Weltruf. 

IN KOOPERATION MIT 

Circulation: 

Distribution: 

Size: 

incl.: 

Guide price: 

50.000 copies 

supplement in SPORTaktiv 

16 pages (paper quality as SPORTaktiv) 

Graphics, layout, photos, text 

€ 25.000,– (individual offers on request) 


19

EDIA DATA EN 

B 

ang up-to-date, fast, 

comprehensive with 

information precisely 

tailored for your 

sporting lifestyle. On 

the SPORTaktiv online platforms 

sportaktiv.com, Facebook, Instagram 

and in our Newsletters 

you will find technically solid reports, 

training stories, new products, 

expert tips, competitions 

and stories about professionals. 

Visit our digital world to get informed 

or experience the extensive 

advertising possibilities as a 

customer. 

Premium-Advertorial 

You have a product or tourism offer and would 

like to attract attention to it? We help you and 

place it in an appropriate setting for a defined 

period. 

1 x advertorial with premium placing 

1 x Facebook posting 

1 x Instagram posting 

1 x Newsletter entry 

1,000 guaranteed views on the article 

Price: € 2.000,– 

7.000.000 

page views p.a. * 

1.700.000 

visits p.a. * 

58.500 

Facebook-follower 

Online 

1.400.000 

17.000 

unique clients p.a. * 

Newsletter subscribers 

2.500 

Instagram subscribers 

8.000 

ePaper readers via Yumpu, Readly and Read-it 

Advertorial 

Simply send us your product-, hotel- or 

tourism documents and we adapt it for 

the SPORTaktiv Homepage. 

1 x advertorial in an appropriate section 




Price: € 1.500,– 



ONLINE 

*Source: Google Analytics 2022 

Competition of the week 

You can raffle your product to our enthusiastic 

sporting community - you 

can use it to increas brand awareness. 

competition entry 



period: 1 week 

Price: € 1.000,– 

Top Event 

We are happy to promote your 

event! Alongside advertising on our 

channels, it will be placed efficiently 

in the event section. 

Top Event entry 



Price: € 1.000,– 



21

EDIA DATA 

Native Advertising 

You would like to inspire potential customers with your brand, product or service, and you want to be remembered 

positively by the users? With native advertising we communicate your advertising message effectively 

and enduringly through a high information content. The SPORTaktiv online editorial team prepares 

a journalistic article that is relevant and useful to the user. This involves integrating your brand, offer 

or region authentically. It is important to create the greatest possible added value for your brand or region 

and for SPORTaktiv users. 

Your benefits 

great acceptance among users due to journalistic value 

wording & approach matched to SPORTaktiv target group 

useful content in association with your brand 

2,000 guaranteed views on the article 

Convince users of your message – with a native ad! 

You give us a briefing and we tailor an authentic 

article with high-quality content aimed at the target 

group relevant to you. 

The native ad is placed on sportaktiv.com 

in the relevant section, posted on SPORTaktiv’s 

Facebook and Instagram fan pages and appears in 

the SPORTaktiv Newsletter. 

Posting 

on Facebook 

Link to the article on 

SPORTaktiv.com 

Price: € 4.000,– 

Classical Banner Advert 

DESKTOP 

Header 

exclusive logo placement 

Leaderboard 728 x 90 

Content Ad 300 x 250 

MOBILE 

Header 

exclusive logo placement 

Leaderboard 320 x 100 oder 320 x 50 

Content Ad 300 x 250 oder 320 x 100 

More details and prices on request. 



ONLINE 

Product test 

If you want to put your product in the limelight, 

then start a product test cooperation with us. Send 

us your product, we will choose an experienced 

tester from our SPORTaktiv Ambassador pool, who 

will take a closer look at your product, write a test 

report and take a few authentic pictures (or make 

a video). The test/experience report is distributed 

on all of our SPORTaktiv online channels and the 

users get enthusiastic about your product and, ideally, 

are supported in making a purchase decision. 

Your advantages 

Practice-oriented testing of your product 

High acceptance through authentic evaluation 

Content that creates value for your brand 

Supporting the user in the purchase decision 

all in all 2.000 guaranteed views on the article 

Our services 

1 x premium advertorial in an appropriate section - 

Product presentation and announcement of the test report 


detailed test report from the SPORTaktiv ambassador 

included services: 




2.000 guaranteed views on the articles 

One-off: € 4.500,– 

Hotel- & Region test 

Our pool of SPORTaktiv ambassadors consists of 

hotel and region testers who are enthusiastic about 

sports on the topics of fitness, running, mountain 

biking, road cycling, triathlon, hiking, climbing, 

skiing, ski touring and cross-country skiing. We are 

happy to send a hotel tester to experience your hotel 

offers or send you a region explorer and let him take 

part in activities in your region. After the hotel/region 

check, the tester writes a comprehensive report 

about his experiences, records them in photos (or 

in a video) and we distribute this report on all our 

SPORTaktiv online channels. 

Your advantages 

Current and authentic content (photos or video) 

Useful content for your region / your hotel 

Authentic experience report from your region / your hotel 

Long application period on our online channels 

all in all 2.000 guaranteed views on the articles 

Our services 

1 x premium advertorial in an appropriate section - Hotel- / region 

presentation and announcement of the experience report 


detailed report from the SPORTaktiv ambassador 

included services: 




2.000 guaranteed views on the articles 


One-off: € 4.500,– 

More details and cross media prices on request. 


23

MEDIADATEN 2023 

Team 

Alfred Brunner 

Managing Director 

T. +43 676 871 970 133 

alfred.brunner@styria.com 

Arnold Pauly 

Head of Sales 

T. +43 676 871 970 005 

arnold.pauly@styria.com 

Christof Domenig 

Head of Print 

Content Marketing 

T. +43 664 235 90 58 

christof.domenig@styria.com 

Claudia Riedl 

Head of Online 


T. +43 664 235 90 70 

claudia.riedl@styria.com 

Elisabeth Rechling 

Assistant to MD 

Backoffice, Accounting 

T. +43 664 806 392 586 

elisabeth.rechling@styria.com 

Bertram Taferner 

Key Account Manager 

T. +43 676 871 970 007 

bertram.taferner@styria.com 

Veronika Kainer 


T. +43 664 301 11 73 

veronika.kainer@styria.com 

Thomas Pirker 


T. +43 676 871 970 006 

thomas.pirker@styria.com 

Thomas Polzer 


T. +43 664 235 90 59 

thomas.polzer@styria.com 

Lukas Schnitzer 


T. +43 660 289 89 18 

lukas.schnitzer@styria.com 

Nicole Hofstetter 

Online Content Marketing 

T. +43 664 235 90 69 

nicole.hofstetter@styria.com 

Christoph Geretschlaeger 

Art Director, Producer 

T. +43 699 107 38 720 

christoph.geretschlaeger@styria.com 

Styria Media Group 

ADDRESS 

Top Times Medien GmbH 

Gadollaplatz 1, 12. Stock, 8010 Graz, Austria 

Tel. +43 (0)316 80 63 25 80, Fax: +43 (0)316 80 63 25 91 

Email: office.sportaktiv@styria.com 

BANK DETAILS: Steiermärkische Bank und Sparkassen AG, 

IBAN: AT 212081501000100022, BIC: STSPAT2G, 

Co. Reg. No.: FN 261469p, UID: ATU 61621748 

Place of jurisdiction Graz. Prices valid from 01/01/2023 

A Styria Media Group AG company 

PRESS MATERIAL 

Format correct PDF (high resolution) 

or advertising files from these programs: 

InDesign / Adobe Photoshop 

Adobe Illustrator / Adobe Acrobat 

(PDF X-1a, 300 dpi, bleed margin 3 mm) 

Colour profile cover: ISO Coated v2 300% 

Colour profile core: PSO LWC Improved 

Provided images: CMYK, 300 dpi

SPORTaktiv Media Data 2023

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