ESTETICA Magazine USA (4/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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Kao Salon Global<br />
Experience <strong>2022</strong><br />
Amsterdam was the destination for over 2,300 global<br />
hairdressers and industry guests, who united at the Kao Salon<br />
Global Experience <strong>2022</strong> to hear the announcements of this<br />
year’s Global Creative Awards winners. Gary Kelly<br />
GLOBAL CREATIVE AWARDS EVENING<br />
For those participating in the competition,<br />
the most highly-anticipated part of the Kao<br />
Salon Global Experience was without doubt<br />
the gala evening held at the Amsterdam<br />
RAI Convention Centre, where the names<br />
of the Gold, Silver and Bronze Awards<br />
winners in each of the categories were<br />
announced. The evening also included two<br />
outstanding stage shows by Angelo<br />
Seminara and Mario Krankl, as well as the<br />
presentation of a truly beautiful collection<br />
to herald the exciting relaunch of Kerasilk<br />
in early 2023. “It was a huge pleasure to be<br />
able to do host the event live again this<br />
year,” said John Moroney, VP Creative &<br />
Communication. “Our salon owners and<br />
stylists were thrilled. It’s a place to meet<br />
up with like-minded artists and create<br />
friendships for life. Every type of creativity<br />
was waiting for the guests – from the<br />
contemporary colour and style of Goldwell<br />
to the street style craftsmanship of KMS<br />
and the chic, editorial styling of Oribe.”
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