ESTETICA Magazine USA (4/2022)

More and more people, men and women alike, are embracing the natural texture of their hair, whether it be
slightly wavy, curly or the tightest of coils. What is always important, as always, is to keep hair healthy and use
specific products to define curls and add shine. And of course, it helps to use the right tools so that hair is never
stressed by pulling while detangling or heat.
For example, Adrienne Velazquez, Keratin Complex Brand Ambassador shares, “I am blown away by the results of
KCTexture. My curly clients have often shied away from treatments due to the heat involved. KCTexture allows me
to deliver stronger, healthier hair results to all of my curly clients and enhance their natural curls without any heat.
It’s a quick, easy service that is giving the client what they need.”
mop® is another brand that embraces individuality and has created products designed to support diversity. So, no
matter what the color, cut, or style of hair, mop® has got it covered. For example, we're seeing male stars like
Bradley Cooper and Tom Holland with longer, wavy locks. mop® volume whip can help get these looks by creating
moveable volume with a medium hold while adding a touch of moisture and shine resulting in gorgeous hair.
Bellissima
Cali Curl
Calicurl Beach Wave Service is a 45-65 minute professional salon texture service built and developed with innovative and patented waving
tools and liquid technology that achieves beautiful beach waves, volume and results that last 3-6 months. This innovative combination of liquids
can be used on most hair types from color processed to highly resistant to achieve healthy, long-lasting waves with one single formula.
Bellissima’s new Diffon Supreme Curly Dryer with Ceramic Argan Oil technology. This two-in-one hair dryer and diffuser reduces frizz
with heat and airflow options specific to curly hair needs.
Keratin Complex launched their KCTexture Curl Enhancing Keratin System as the ultimate curly keratin treatment that requires NO
HEAT! KCTexture is designed to enhance and define curly, kinky, and coily hair types, while restoring essential moisture to hair. You see,
smoothing doesn’t mean straight hair. It means healthy, strong, controlled, shiny, beautiful, frizz-free hair for every hair type and texture!
Keratin Complex