The Garage 347
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NEWS<br />
Castrol launches personalised<br />
technical support for workshops<br />
and consumers<br />
Castrol has launched a new, free-of-charge technical support<br />
service, allowing workshops and consumers in the UK to interact with<br />
a dedicated team of technical specialists trained to provide advice and<br />
resolve queries.<br />
<strong>The</strong> new service will be open to current and prospective<br />
Castrol customers, independent and franchised<br />
workshops, distributors, retailers, and Castrol Branded<br />
Workshops across the UK. It will provide a more tailored and<br />
high-quality customer experience, with Castrol’s technical<br />
agents available eight hours a day, five days per week at no<br />
cost by emailing at UKTechService@castrol.com, or by calling<br />
+44 (0)1932 775644.<br />
During a pilot phase for the new technical support service,<br />
Castrol’s agents responded to 87% of email enquiries within<br />
just 24 hours.<br />
<strong>The</strong> Castrol technical support service is offered in<br />
partnership with Teleperformance, a company that provides<br />
omnichannel customer acquisition management, customer<br />
care, technical support, and other services. It utilises AI<br />
technology to offer a multi-language service, enabling<br />
users to contact the technical support team in their native<br />
language from across the world, making it fully accessible for<br />
all.<br />
“Our products feature highly advanced components and<br />
are formulated to provide superior levels of performance,<br />
and it is therefore natural that some of our customers and<br />
trade partners will want to fully understand the benefits<br />
and explore how to get the most from them,” comments<br />
Federico Bindi, EMEA Technical Services Manager at Castrol<br />
Europe. “<strong>The</strong> new service is designed to be highly accessible<br />
and responsive – consistent with our brand proposition – and<br />
we hope that workshops and customers find it beneficial.”<br />
14 THE GARAGE<br />
14, News Castrol.indd 1 24/01/2023 15:44