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The Garage 347

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NEWS<br />

Castrol launches personalised<br />

technical support for workshops<br />

and consumers<br />

Castrol has launched a new, free-of-charge technical support<br />

service, allowing workshops and consumers in the UK to interact with<br />

a dedicated team of technical specialists trained to provide advice and<br />

resolve queries.<br />

<strong>The</strong> new service will be open to current and prospective<br />

Castrol customers, independent and franchised<br />

workshops, distributors, retailers, and Castrol Branded<br />

Workshops across the UK. It will provide a more tailored and<br />

high-quality customer experience, with Castrol’s technical<br />

agents available eight hours a day, five days per week at no<br />

cost by emailing at UKTechService@castrol.com, or by calling<br />

+44 (0)1932 775644.<br />

During a pilot phase for the new technical support service,<br />

Castrol’s agents responded to 87% of email enquiries within<br />

just 24 hours.<br />

<strong>The</strong> Castrol technical support service is offered in<br />

partnership with Teleperformance, a company that provides<br />

omnichannel customer acquisition management, customer<br />

care, technical support, and other services. It utilises AI<br />

technology to offer a multi-language service, enabling<br />

users to contact the technical support team in their native<br />

language from across the world, making it fully accessible for<br />

all.<br />

“Our products feature highly advanced components and<br />

are formulated to provide superior levels of performance,<br />

and it is therefore natural that some of our customers and<br />

trade partners will want to fully understand the benefits<br />

and explore how to get the most from them,” comments<br />

Federico Bindi, EMEA Technical Services Manager at Castrol<br />

Europe. “<strong>The</strong> new service is designed to be highly accessible<br />

and responsive – consistent with our brand proposition – and<br />

we hope that workshops and customers find it beneficial.”<br />

14 THE GARAGE<br />

14, News Castrol.indd 1 24/01/2023 15:44

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