The Garage 347

NEWS
Pichler Tools looking
to build on a strong 2022
Specialist tools supplier Pichler Tools is aiming
to build momentum after a strong business
performance in 2022.
Pichler says demand continues to be exceptionally strong for its
time-saving tools for problem automotive jobs such as injector
and glow plug removal.
“We grew sales significantly in 2022,” said Steve Prince,
Managing Director at Pichler Tools UK. “The challenge for us is
still to reach more garages and show the benefits of the huge
range of tools and equipment we have.”
Pichler Tools reports that customer satisfaction and retention
amongst garage owners remains very high. Indeed, it’s proven
the case that key products ‘sell themselves’ once garage see
them in action.
“We often find garages will just be doing certain jobs in
certain ways but when you can show the time saving and quality
benefits with using our solutions they jump at the opportunity
to solve some workshop headaches,” said Steve.
Key developments last year for Pichler Tools included the
hiring of new Area Sales Manager Mark Steel to cover East
Midlands, alongside the implementation of route planning
software which combines customer call plans with live traffic
data to maximise efficiency.
The return of live events – historically a key focus for Pichler
- also boosted interest, with successful attendance at the
UK Garage and Bodyshop event at the NEC in June, ahead of
Garage Hive’s The Blend conference in September.
“Up to now, we’ve mainly grown through garages seeing the
products and then from word-of-mouth and recommendations,”
said Steve. “Fortunately, our customers tend to really
like the tools and the service so they keep coming back for
more!”
Pichler Tools has exciting plans in the pipeline for 2023;
investment in head office premises will see storage capacity
significantly expanded. A new training academy and
development workshop for product demonstration are also
being created too.
Garages interested in finding out more about Pichler Tools
should visit www.pichler-tools.com or call 01335 360759.
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THE GARAGE 21
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