26.12.2012 Views

Issue Seven - Conversations on Technology, Business and Society

Issue Seven - Conversations on Technology, Business and Society

Issue Seven - Conversations on Technology, Business and Society

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Should internet Service Providers<br />

(ISPs) be allowed to prioritize<br />

certain types of data <strong>and</strong><br />

deliberately limit the speeds of<br />

high-b<strong>and</strong>width services, such as<br />

peer-to-peer file sharing, to give<br />

performance gains to other users? Supporters<br />

of a c<strong>on</strong>cept called net neutrality believe they<br />

shouldn’t. They assert that it is not up to ISPs<br />

to dictate which forms of internet use are<br />

worthier than others.<br />

However, there are plenty of people who<br />

d<strong>on</strong>’t want to pay exorbitant ISP subscripti<strong>on</strong>s<br />

– or see their c<strong>on</strong>necti<strong>on</strong> slow to a snail’s pace<br />

– just because of the activities of a few greedy<br />

customers.<br />

The debate isn’t <strong>on</strong>ly between different<br />

types of internet user, though. Net neutrality<br />

has commercial <strong>and</strong> political ramificati<strong>on</strong>s, too.<br />

The behavior of ISPs is under close scrutiny<br />

not <strong>on</strong>ly from c<strong>on</strong>sumers, but from businesses,<br />

regulators <strong>and</strong> governments.<br />

On I-Network, a Ug<strong>and</strong>an ICT for<br />

Development forum, the email, “open letter<br />

to MTN” generated more than 89 resp<strong>on</strong>ses<br />

in a space of over 3weeks. It started when<br />

a frustrated customer decided to express<br />

his frustrati<strong>on</strong> in an ‘open letter’ that he<br />

posted via the forum with thous<strong>and</strong>s of<br />

members. The nature of the resp<strong>on</strong>ses not<br />

<strong>on</strong>ly exposed weaknesses in Ug<strong>and</strong>a’s largest<br />

telecommunicati<strong>on</strong>s company, but also how<br />

much the performance of similar organizati<strong>on</strong>s<br />

is always under the microscope.<br />

To underst<strong>and</strong> the argument of the<br />

supporters of net neutrality, think of the road<br />

system in your country. (Mine is Ug<strong>and</strong>a.<br />

Sorry if yours has a different set up). It doesn’t<br />

matter what make, model, size, cost or colour<br />

of the car you drive, the purpose of your<br />

journey or how much you’ve already used<br />

your car that m<strong>on</strong>th: the laws of the road<br />

are the same for every<strong>on</strong>e, <strong>and</strong> it’s up to the<br />

government to exp<strong>and</strong> the road network<br />

to meet dem<strong>and</strong> rather than discriminating<br />

against certain drivers for using the roads<br />

more. Supporters of net neutrality argue that<br />

the same should apply to the internet.<br />

There are some excepti<strong>on</strong>s <strong>on</strong> roads,<br />

though. Slower vehicles such as bicycles, farm<br />

vehicles <strong>and</strong> learner drivers are prohibited<br />

from some streets, partly to avoid accidents<br />

but also to keep traffic moving. Meanwhile,<br />

in some countries, cars with higher CO2<br />

emissi<strong>on</strong>s pay more road tax, <strong>and</strong> those who<br />

drive pay more in fuel tax. The detractors of<br />

net neutrality believe that some management<br />

of how the internet is used is essential to<br />

provide a fair, reliable, <strong>and</strong> commercially<br />

sustainable service for every<strong>on</strong>e.<br />

The issue largely stems from how we use<br />

<strong>and</strong> pay for internet. Most people choose<br />

an ISP based <strong>on</strong> just two figures: the quoted<br />

download speed <strong>and</strong> the price. However, it<br />

doesn’t really cost an ISP any more to provide<br />

its customers with a 512kbps or 2Mbps<br />

c<strong>on</strong>necti<strong>on</strong> if the hardware is in place. The ISP’s<br />

running costs depend <strong>on</strong> how much data its<br />

customers upload <strong>and</strong> download at the busiest<br />

times of day.<br />

THE DOUBLE ISSUE | www.pctechmagazine.com<br />

Let’s imagine that an ISP has 100 customers<br />

in a particular neighbourhood, all <strong>on</strong> a<br />

10Mbps deal. The ISP would need a 1Gbps<br />

c<strong>on</strong>necti<strong>on</strong> from the local exchange to the rest<br />

of the internet to guarantee every customer<br />

10Mbps performance. However, people d<strong>on</strong>’t<br />

download data c<strong>on</strong>stantly. They <strong>on</strong>ly want fast<br />

performance for a few moments when they<br />

click <strong>on</strong> a link or file to download.<br />

Let’s say that, during the busiest period,<br />

each of the 1000 users downloads an average<br />

of 50MB of data in an hour. That’s about<br />

Commercial Break:<br />

C<strong>on</strong>tent<br />

Provider’s<br />

Server<br />

C<strong>on</strong>tent<br />

Provider’s<br />

Server<br />

30web pages <strong>and</strong> a couple of YouTube videos.<br />

As l<strong>on</strong>g as the overall load is spread evenly<br />

across the hour, the entire dem<strong>and</strong> for those<br />

1000 customers works out at just 11.1Mbps.<br />

This means that the 1Gbps c<strong>on</strong>necti<strong>on</strong> could<br />

accommodate 9,000 customers, not 100.<br />

It would be daft for an ISP to invest in an<br />

infrastructure that can h<strong>and</strong>le 90 times more<br />

data than is typically required, just in case<br />

every<strong>on</strong>e decides to download at the same<br />

time. As such, ISP’s hardware is designed<br />

for typical dem<strong>and</strong> rather than guaranteed<br />

performance.<br />

However, customers who use their internet<br />

c<strong>on</strong>necti<strong>on</strong> a lot – for video streaming or file<br />

sharing, for example – are far more expensive<br />

for the ISPs to accommodate that other users.<br />

Some<strong>on</strong>e who spends an hour downloading<br />

movies using BitTorrent at 8Mbps will use the<br />

same b<strong>and</strong>width as 72 people doing some<br />

light browsing. ISPs need to make a profit,<br />

<strong>and</strong> they d<strong>on</strong>’t want some customers costing<br />

them many times more than others. However,<br />

opini<strong>on</strong> is divided as to what they should do<br />

about it.<br />

How networks interact<br />

C<strong>on</strong>tent<br />

Provider’s<br />

Server<br />

What we actually think of as internet is actually a mesh of<br />

interc<strong>on</strong>nected, commercial networks. Each cloud in the diagram<br />

represents <strong>on</strong>e such network, <strong>and</strong> informati<strong>on</strong> from c<strong>on</strong>tent<br />

providers may come pass through several before coming to your<br />

computer. Campaigners worry that there is nothing to stop <strong>on</strong>e<br />

ISP blocking or degrading the traffic from another in favour of its<br />

own, there by breaking the principle of net neutrality.<br />

C<strong>on</strong>tent<br />

Provider’s<br />

Server<br />

Your<br />

Computer<br />

Most ISPs, including our own MTN <strong>and</strong><br />

Orange put a cap <strong>on</strong> the m<strong>on</strong>thly data<br />

allowance for each customer. Data caps<br />

for our local ISPs range from 500MB to<br />

10GB, although in Europe, 10GB can be the<br />

minimum, going to as much as 100GB as the<br />

highest cap.<br />

However, caps are unappealing to<br />

customers <strong>and</strong> they d<strong>on</strong>’t necessarily stop<br />

c<strong>on</strong>gesti<strong>on</strong> at the busiest times. That is why<br />

many ISPs also use traffic management, which<br />

throttles the speed of dem<strong>and</strong>ing activities to<br />

maintain performance for others.<br />

SEPTEMEBER - OCTOBER 2010 | PC TECH<br />

COVER STORY 31

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!