Issue Seven - Conversations on Technology, Business and Society
Issue Seven - Conversations on Technology, Business and Society
Issue Seven - Conversations on Technology, Business and Society
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Should internet Service Providers<br />
(ISPs) be allowed to prioritize<br />
certain types of data <strong>and</strong><br />
deliberately limit the speeds of<br />
high-b<strong>and</strong>width services, such as<br />
peer-to-peer file sharing, to give<br />
performance gains to other users? Supporters<br />
of a c<strong>on</strong>cept called net neutrality believe they<br />
shouldn’t. They assert that it is not up to ISPs<br />
to dictate which forms of internet use are<br />
worthier than others.<br />
However, there are plenty of people who<br />
d<strong>on</strong>’t want to pay exorbitant ISP subscripti<strong>on</strong>s<br />
– or see their c<strong>on</strong>necti<strong>on</strong> slow to a snail’s pace<br />
– just because of the activities of a few greedy<br />
customers.<br />
The debate isn’t <strong>on</strong>ly between different<br />
types of internet user, though. Net neutrality<br />
has commercial <strong>and</strong> political ramificati<strong>on</strong>s, too.<br />
The behavior of ISPs is under close scrutiny<br />
not <strong>on</strong>ly from c<strong>on</strong>sumers, but from businesses,<br />
regulators <strong>and</strong> governments.<br />
On I-Network, a Ug<strong>and</strong>an ICT for<br />
Development forum, the email, “open letter<br />
to MTN” generated more than 89 resp<strong>on</strong>ses<br />
in a space of over 3weeks. It started when<br />
a frustrated customer decided to express<br />
his frustrati<strong>on</strong> in an ‘open letter’ that he<br />
posted via the forum with thous<strong>and</strong>s of<br />
members. The nature of the resp<strong>on</strong>ses not<br />
<strong>on</strong>ly exposed weaknesses in Ug<strong>and</strong>a’s largest<br />
telecommunicati<strong>on</strong>s company, but also how<br />
much the performance of similar organizati<strong>on</strong>s<br />
is always under the microscope.<br />
To underst<strong>and</strong> the argument of the<br />
supporters of net neutrality, think of the road<br />
system in your country. (Mine is Ug<strong>and</strong>a.<br />
Sorry if yours has a different set up). It doesn’t<br />
matter what make, model, size, cost or colour<br />
of the car you drive, the purpose of your<br />
journey or how much you’ve already used<br />
your car that m<strong>on</strong>th: the laws of the road<br />
are the same for every<strong>on</strong>e, <strong>and</strong> it’s up to the<br />
government to exp<strong>and</strong> the road network<br />
to meet dem<strong>and</strong> rather than discriminating<br />
against certain drivers for using the roads<br />
more. Supporters of net neutrality argue that<br />
the same should apply to the internet.<br />
There are some excepti<strong>on</strong>s <strong>on</strong> roads,<br />
though. Slower vehicles such as bicycles, farm<br />
vehicles <strong>and</strong> learner drivers are prohibited<br />
from some streets, partly to avoid accidents<br />
but also to keep traffic moving. Meanwhile,<br />
in some countries, cars with higher CO2<br />
emissi<strong>on</strong>s pay more road tax, <strong>and</strong> those who<br />
drive pay more in fuel tax. The detractors of<br />
net neutrality believe that some management<br />
of how the internet is used is essential to<br />
provide a fair, reliable, <strong>and</strong> commercially<br />
sustainable service for every<strong>on</strong>e.<br />
The issue largely stems from how we use<br />
<strong>and</strong> pay for internet. Most people choose<br />
an ISP based <strong>on</strong> just two figures: the quoted<br />
download speed <strong>and</strong> the price. However, it<br />
doesn’t really cost an ISP any more to provide<br />
its customers with a 512kbps or 2Mbps<br />
c<strong>on</strong>necti<strong>on</strong> if the hardware is in place. The ISP’s<br />
running costs depend <strong>on</strong> how much data its<br />
customers upload <strong>and</strong> download at the busiest<br />
times of day.<br />
THE DOUBLE ISSUE | www.pctechmagazine.com<br />
Let’s imagine that an ISP has 100 customers<br />
in a particular neighbourhood, all <strong>on</strong> a<br />
10Mbps deal. The ISP would need a 1Gbps<br />
c<strong>on</strong>necti<strong>on</strong> from the local exchange to the rest<br />
of the internet to guarantee every customer<br />
10Mbps performance. However, people d<strong>on</strong>’t<br />
download data c<strong>on</strong>stantly. They <strong>on</strong>ly want fast<br />
performance for a few moments when they<br />
click <strong>on</strong> a link or file to download.<br />
Let’s say that, during the busiest period,<br />
each of the 1000 users downloads an average<br />
of 50MB of data in an hour. That’s about<br />
Commercial Break:<br />
C<strong>on</strong>tent<br />
Provider’s<br />
Server<br />
C<strong>on</strong>tent<br />
Provider’s<br />
Server<br />
30web pages <strong>and</strong> a couple of YouTube videos.<br />
As l<strong>on</strong>g as the overall load is spread evenly<br />
across the hour, the entire dem<strong>and</strong> for those<br />
1000 customers works out at just 11.1Mbps.<br />
This means that the 1Gbps c<strong>on</strong>necti<strong>on</strong> could<br />
accommodate 9,000 customers, not 100.<br />
It would be daft for an ISP to invest in an<br />
infrastructure that can h<strong>and</strong>le 90 times more<br />
data than is typically required, just in case<br />
every<strong>on</strong>e decides to download at the same<br />
time. As such, ISP’s hardware is designed<br />
for typical dem<strong>and</strong> rather than guaranteed<br />
performance.<br />
However, customers who use their internet<br />
c<strong>on</strong>necti<strong>on</strong> a lot – for video streaming or file<br />
sharing, for example – are far more expensive<br />
for the ISPs to accommodate that other users.<br />
Some<strong>on</strong>e who spends an hour downloading<br />
movies using BitTorrent at 8Mbps will use the<br />
same b<strong>and</strong>width as 72 people doing some<br />
light browsing. ISPs need to make a profit,<br />
<strong>and</strong> they d<strong>on</strong>’t want some customers costing<br />
them many times more than others. However,<br />
opini<strong>on</strong> is divided as to what they should do<br />
about it.<br />
How networks interact<br />
C<strong>on</strong>tent<br />
Provider’s<br />
Server<br />
What we actually think of as internet is actually a mesh of<br />
interc<strong>on</strong>nected, commercial networks. Each cloud in the diagram<br />
represents <strong>on</strong>e such network, <strong>and</strong> informati<strong>on</strong> from c<strong>on</strong>tent<br />
providers may come pass through several before coming to your<br />
computer. Campaigners worry that there is nothing to stop <strong>on</strong>e<br />
ISP blocking or degrading the traffic from another in favour of its<br />
own, there by breaking the principle of net neutrality.<br />
C<strong>on</strong>tent<br />
Provider’s<br />
Server<br />
Your<br />
Computer<br />
Most ISPs, including our own MTN <strong>and</strong><br />
Orange put a cap <strong>on</strong> the m<strong>on</strong>thly data<br />
allowance for each customer. Data caps<br />
for our local ISPs range from 500MB to<br />
10GB, although in Europe, 10GB can be the<br />
minimum, going to as much as 100GB as the<br />
highest cap.<br />
However, caps are unappealing to<br />
customers <strong>and</strong> they d<strong>on</strong>’t necessarily stop<br />
c<strong>on</strong>gesti<strong>on</strong> at the busiest times. That is why<br />
many ISPs also use traffic management, which<br />
throttles the speed of dem<strong>and</strong>ing activities to<br />
maintain performance for others.<br />
SEPTEMEBER - OCTOBER 2010 | PC TECH<br />
COVER STORY 31