Preneur World March 2023

Minipreneur Style
Raise your child’s game in the fashion
stakes with these cool clothes
MUDDY PUDDLES
Appealing to parentpreneurs
looking for fun designs that capture
the essence of childhood whilst
still being incredibly high-quality
and practical, Muddy Puddles is a
must for any minipreneur needing
sustainable outdoor wear.
We love the UV protection
swimwear which comes with
UPF50+ sun protection as standard
for extra peace of mind. The full
collection includes separates, rash
vests, girls bottoms and shorts,
surf swimsuits and boys’ shorts
(18 months – 12 years) as well as
all-in-ones for younger children
(six months to six years). Matching
sunhats with wide brims and chin
straps are also available to complete
the look.
Discover the Happy Planet collection
at www.muddypuddles.com
MORI
MORI have released a
nostalgic The Very Hungry
Caterpillar collection which
we totally adore! Made from
the softest organic cotton
and bamboo, the collection
includes day and sleep wear
for newborns up to ages 5-6y,
with prices starting at just
£34.50 or the pyjamas (above)
and £20 for a long sleeved
T-shirt (right). You can view
the full collection at
www.babymori.com.
RACHEL RILEY
Award-winning designer
Rachel Riley has collaborated
with premium Merino Wool
brand Smalls to create a
capsule collection of cosy baby
and kidswear. Made from soft,
eczema healing Merino wool,
from traceable and ethical
sources, we love the Baseball
Long Sleeve Top (£47) teamed
with matching Trousers (£65)
in French Navy.
Available from
www.rachelriley.co.uk
JOULES
This Finn 1/2 Zip Sweatshirt
has a cosy funnel neck for
snuggling into, a quarter zip
fastening and ribbed hem and
cuffs. As for the fit it is relaxed
through the body so can be
layered easily over t-shirts and
has raglan sleeves for a casual
feel. It’s adorned in stripes and
is finished with a branded hare
to the chest.
£26.95 from www.joules.com
40 PRENEUR WORLD www.preneur-world.com