Preneur World March 2023

How To Make Your Kitchen
Electricals Really Work For You
Marcus Lux, Head of GASTROBACK®
UK, Export & Business Development
Marcus Lux is Head of UK, Export & Business
Development at German premium household electricals
manufacturer GASTROBACK®. The brand has been
in the UK for just three years but has over 30 years’
experience selling quality products around the world. As
an innovative premium brand, GASTROBACK® aspires
to set trends and a lifestyle focused around design, high
quality materials, professional performance and safety.
If you are looking to upgrade your kitchen electricals,
here are some helpful points to look at to make sure
you really get the most out of them.
RECREATING THAT COFFEE SHOP TASTE
We all enjoy a good cup of coffee – or speciality tea –
when we’re out on the high street but how many of us
have been disappointed that we can’t recreate that at
home? Investing in good quality appliances which let
you tailor-make your brew are key. So coffee makers
that offer a memory function and customisation for
instance or a product that brews teas at just the right
temperature.
Speciality teas are increasingly popular and to get the
best flavour, the teas need to be brewed at different
temperatures. That is not something that you can
achieve with a standard kettle alone, so you need a
product where you can select different temperatures.
BE THE BOSS!
It isn’t just coffee machines which can offer a
customisation function on so you get that perfect
cup of coffee every time. Look for items like bread
makers which let you follow your own program rather
than a pre-set, have a gluten-free option if that’s
important to you or where you can add ingredients
during the program (this is useful for anyone with
allergies).
LOOK FOR VERSATILITY
As well as ease-of-use, programmability and
customisation, to really get the most out of your
kitchen equipment you should look at what is on offer
over and above the core function. This is particularly
useful with more specialist products like tea makers
for instance. Look for one that lets you just boil water
or that includes an accessory to turn it into a mini
cooker! Great for small batch cooking and steaming
or for heating up baby food.
It seems everyone has gone crazy over air fryers! But
why not try a model that offers other functions as
well like pizza oven, rotisserie and dehydrator?
SMALL IS BEAUTIFUL
We probably all want a little less clutter in our lives
and that is particularly true on kitchen surfaces.
If you have invested in those good quality kitchen
electricals then you want to be using them regularly.
But to make it easy on the eye, opt for compact
products that will take up a smaller amount of surface
on your worktop.
BUILT TO LAST
The golden rule. Choose products which offer you
value for money and are going to do the job. So good
quality products which are versatile and easy-to-use,
robust and durable. Look for products that carry at
least a two-year guarantee and that will stand the test
of time in terms of design.
ABOUT GASTROBACK
With around 90 products, the GASTROBACK®
portfolio covers most small domestic appliance
categories including espresso machines, fryers,
contact grills, breadmakers, waffle maker, stand
mixers, raclette/fondue and even an air purifier!
Find out more at www.gastroback.co.uk
58 PRENEUR WORLD www.preneur-world.com