ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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4 Compelling business model<br />
Lean and vertical business model with full information<br />
control over the entire value chain<br />
Full information control across the entire value chain<br />
Product development Sourcing Logistics Distribution<br />
� Integration of in-house design<br />
team within the purchasing<br />
department improving<br />
efficiency of product<br />
development process<br />
� Focus on own brands<br />
� Fashion follower of market<br />
proven styles minimising<br />
fashion risk<br />
� Up to 10 collections per year<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
1 2 3 4<br />
� Completely outsourced<br />
manufacturing and<br />
procurement process to a well<br />
diversified supplier base<br />
� Long-standing and trustful<br />
sourcing partnership with<br />
Metro Group Buying (MGB)<br />
� Centralised logistics<br />
operations with efficient pushand-pull<br />
warehousing system<br />
� Organised by Motex and<br />
MGB<br />
� High competence in<br />
marketing and customer<br />
relationship management<br />
activities for target group<br />
� Full control of all sales areas<br />
through directly operated<br />
store network<br />
� Highly flexible modular store<br />
system<br />
� Multi-channel distribution<br />
concept – successful launch<br />
of e-shop in March 2010<br />
� Efficient supply chain management – full information control over the entire value chain and high process standardisation<br />
� Focus on core value added processes – product development and distribution<br />
� Asset light model with high scalability due to limited capex requirements<br />
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