ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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Product offering Men – Own brands<br />
Revenue<br />
contribution<br />
(2010) (1)<br />
Style<br />
Target group<br />
characteristics<br />
Target age<br />
group<br />
Collections<br />
p.a.<br />
Products per<br />
collection<br />
Sizes<br />
Price range<br />
59%<br />
Modern classic<br />
Well-groomed, sporty,<br />
elegant<br />
45+<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
4<br />
220<br />
48-58<br />
Medium - high<br />
13%<br />
Classic<br />
Traditional, practical,<br />
value-for-money<br />
55+<br />
4<br />
35<br />
48-58<br />
Low - medium<br />
(1) Within Men’s division (based on gross revenues of own brands)<br />
12%<br />
Modern<br />
Trend oriented, casual<br />
35+<br />
6<br />
30<br />
46-58<br />
Medium<br />
10%<br />
Modern classic<br />
Big-sized, easy-care<br />
fashion<br />
40+<br />
4<br />
35<br />
60-70<br />
Medium - high<br />
6%<br />
Modern<br />
Active, sporty,<br />
authentic, casual<br />
40+<br />
6<br />
30<br />
46-58<br />
Medium<br />
41
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