ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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ADLER exactly meets the needs of its target customers<br />
high<br />
Income<br />
Sources: TGI Europa; Kantar Media UK LTD; Mintel (2010)<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
Enjoy shopping for clothes<br />
Spend a lot of money<br />
Keep up with fashion<br />
Must look young<br />
Usually wear jeans<br />
German shopping attitudes<br />
Dress in a personal way<br />
Want to look elegant<br />
Practical<br />
Wear matching outfit<br />
Buy for comfort not style<br />
low Age<br />
high<br />
Shopping attitudes of ADLER target group<br />
Must be attractive to opposite sex<br />
Must look well dressed<br />
Like accessories<br />
Make clothes last<br />
� Clear split of customer behavior in the German market – attributes such as practicality, comfort, matching outfits play a key<br />
role for the buying decisions of older customer groups<br />
� With its dedicated product offering for customers aged 45+, ADLER exactly satisfies the needs of its target customers<br />
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